Back to 1988

Chapter 743 Market Outlook
On the way to the meeting room, passing by the elevator, I happened to meet Du Guoying, holding his own documents in his hand. Seeing Lu Feng's face lit up, he hurried over and said, "Hello, Boss Lu. I have everything ready."

Lu Feng picked it up casually, flipped through it and said, "Let's go to the meeting room together."

This is a large conference room, Lu Feng randomly pulled a stool over and sat down, and said, "Bring an ashtray here."

Du Guoying looked around and wondered where the ashtray was.

"In the locker over there."

The door opened, and Zhu Lidong came in with two folders. Seeing Du Guoying smiled, he sat down without saying a word. After a while, Liu Cheng came in and helped Du Guoying find the ashtray. The three finally sat down.

"Let's talk about Du Guoying's entry first." Lu Feng handed the information in his hand to Liu Cheng and said, "Let him handle the personnel affairs after work. You should communicate more about this aspect."

When Zhu Lidong heard that Lu Feng had handed Du Guoying to Liu Cheng, he was taken aback for a moment, and said, "Boss Lu, isn't he joining the marketing department at the headquarters?"

"Put the communication company under the R&D company, and watch the development later, so as not to be unable to do it. The annual report of the group headquarters is not good-looking, and the investors must be unhappy. Let him join the R&D company first." Lu Feng looked at Du Guoying and said: "Communication It is our main direction this year, the company has been registered, I will be in charge, and you will be in charge of the market!"

"Thank you Boss Lu, I will live up to my expectations." Du Guoying said solemnly.

Zhu Lidong still murmured when he heard such an assignment. He is in charge of the marketing department. Although he is mainly in charge of home appliances now, logically speaking, the marketing department of the entire group should be under his management, but now the communication company's The marketing department was separated by Lu Feng.

"How is the situation in Bird?" Lu Feng asked Zhu Lidong.

"The sales in the first two months of the Chinese New Year were very good." Zhu Lidong came back to his senses and opened the folder and said, "The sales in January broke through [-] units again, and the technology update has led to very good market feedback this time, which is very popular. They are currently The production capacity is still being increased, and I heard that the assembly line has been ordered from abroad."

"The situation of Motorola and Panasonic is still the same. The market already has a stable demand. The big sale of Bird is caused by the price cut. Some market thresholds have been expanded virtually, leading to more people flowing in. There are news It is not good news for us that Shi Watanabe of Rohm Group has joined Motorola to be in charge of overseas markets.”

"Some research institutions have further raised their market expectations for home appliances this year. Last year, they estimated that the sales of color TVs were [-] million units. In fact, the sales volume of color TVs last year exceeded [-] million units. The growth rate was higher than their expected growth rate. Seventy percent, among them, Changhong TV, whose sales exceeded [-] million units last year, is still a giant in the home appliance industry. Our Weipuda was too sluggish last year, with sales of less than one million units."

"However, this year's single-day sales volume is stable at [-] units. Although the market is fierce, we are confident that this year's minimum will reach [-] million units. Moreover, according to the market share research given by major institutions, the market share of Changhong Home Appliances in the country is Its status cannot be shaken, Konka, TCL and other southern companies still mainly market in the south. The market share of Panda TV has further declined.”

"This report also predicts the market for pagers. They believe that this year will be the first year of the outbreak of pagers. Last year, the sales volume of pagers was [-] million units, which is expected to double this year. But I think it will double. Too little, and they always underestimate the market."

"Birdguide opened up the market with high technology, high stability, low price, and large wholesale. The main promotion is high quality as a breakthrough. Their fatal shortcoming is after-sales. Because it is a large wholesale, basically something goes wrong, and it is difficult to find a manufacturer. However, In recent years, there have been more and more stores repairing pagers."

Gao Zhiwei glanced at the end of the report and concluded: "The market demand is very large. Some organizations even believe that pagers will be the mainstream in the next ten years, because the technical cost of voice calls is too high, and the country is vigorously laying out Public telephone halls, pagers combined with public telephones are the future form of domestic communications."

After listening to his report, Lu Feng lit a cigarette, took a puff and said, "They sell [-] units a month, not because the market can only accept [-] units, but because they can only produce [-] units. Quantify as soon as possible." production, and at the same time keep up in production.”

Zhu Lidong pondered for a while, and said: "Mr. Lu, last year our two factories were enough, but this year, it may not be so. Not only the sales volume of Weipuda has increased, but also overseas markets. I guess this year our products Production is twice what it was last year, if not more."

Zhu Lidong is right. This year’s Jiafeng Electronics is completely different from last year’s. Last year, it was fully engaged in VCD production. Weipuda’s output was less than one million units, and other home appliances were also in a mess. After the sales volume increased this year, the two factories were a bit overwhelmed. Not to mention the production of export products.

"Mr. Lu, why don't you build a factory area again? Mr. Jiang called me a while ago, saying that the leader over there was chatting with him and hoped we could go there." Liu Cheng said.

"Boss Jiang? Which Boss Jiang?" Lu Feng wondered.

"Jiang Wanmeng, isn't he your best brother?" Liu Cheng looked at him speechlessly.

"Oh! Oh oh oh!" Lu Feng reacted and said, "He means to go to Hefei?"

"Didn't we set up a VCD base over there? Now we have completely set up an assembly and logistics transfer station based on AH to radiate the surrounding areas. What they mean is that we move some industrial lines there." Liu Cheng thought for a while. Thinking: "Also, I have called you several times, but you have not answered. I would like to ask, when will the VCD dividend be paid?"

"Dividends?" Lu Feng remembered that the VCD factory still has half of the shares, but these shares are dividend shares, and the leading power is still in the hands of Jiafeng Electronics.

"The dividends will definitely be given to him. It's not that I don't answer his calls. The main reason is that I'm busy. You can tell them well. I won't pay dividends this year. The main reason is that the funds need to be used for development. If he asks again, you can say that next year will definitely be paid. He pays dividends, no less than [-] million."

Liucheng felt a little helpless, Jiafeng Electronics was making crazy money relying on VCD, so it would not be appropriate for him to write a bad check to others.

"How many points?" Liu Cheng wondered: "Many people now say that he was fooled by you at the beginning. If he gave them the technology rights, he would not know how many millions."

Lu Feng sighed, the company is really difficult, if you want to open a new factory, it will be another investment, the current domestic situation is different from previous years, and the effort is definitely not that great.

Unless it's going to some small places, but Lu Feng doesn't want to go to small places yet.

"Then after the new year's financial year, give him a certain amount of dividends according to a certain dividend ratio, and it can't exceed [-] million, you know?" Lu Feng asked Liucheng; "Now that our pager is offline, What is the cost price?"

"The price of the product itself is actually not expensive. Although some raw materials are better than those of TV sets, it doesn't count technology investment, network access fees, etc. The things are only a few tens of dollars." Liu Cheng smiled and said: "A bunch of What is the value of plastic sheets, what is valuable is the technical investment."

"How much is the manufacturer's network access fee now?" Lu Feng asked.

"Now the prices of the major paging stations are different, I estimate several million, such as 198/199/126/127." Liu Cheng pondered for a while and said: "A few days ago I was talking with them about pricing , Bird is now in the terminal market, it seems to be two thousand and eight, right?"

"Two thousand nine hundred and ninety-nine." Zhu Lidong said.

"If there were no technical barriers, this would be the most profitable thing in the world." Lu Feng sighed with a smile.

"Now our biggest investment is how to get back the [-] million yuan. Pricing is also a problem. I think it is the same price as Bird. We have more advantages in sales channels." Zhu Lidong thought for a while and said: "I think at the same price, we can hit the market more quickly, and return funds faster."

Lu Feng somewhat agreed with him, looked at Du Guoying beside him and asked, "What do you think, tell me."

"I don't know if what I said is right or not. They are all my own ideas, and I can't compare them with the bosses." Du Guoying said more reservedly.

"It's okay, just say, today is not going to work formally, just sitting together and chatting casually." Lu Feng leaned on the chair, picked up the cigarettes on the table, scattered one for each of them, and said with Erlang's legs crossed: "Yes There's nothing wrong with that."

"Then let me talk about my thoughts. Mr. Liu said just now that besides the technology cost, the physical cost is very cheap, which means that there is still room for decline. And we spent [-] million yuan to buy the technology. This cost is really It’s too big. In any product competition, the price war must come first. Since the physical cost is low and our technology cost is high, I think we will be very passive in the subsequent price war.”

"So the product can no longer be a product alone. If you want to keep the price from being too much invaded by the competition in the same industry, you need to give the product other things to conduct a differentiated competition, just like steamed buns and bread."

"I don't know if I'm right or not. My idea is that going public will bring shocks and lower the price, but we have to stabilize the price, such as [-]. If the price is lowered, it can't make people think that we are Cheap, cheap, but tell the market that this is the price, those people are lying to you."

"Then give the product some other points, and we need to grasp the characteristics of the product audience." Du Guoying pondered for a while and said: "It's the buying point for them to buy this thing."

(End of this chapter)