Back to 1988

Chapter 702 Rescue
"Ah?" Liu Cheng didn't understand why Lu Feng suddenly said such a sentence. The people present were a little confused and didn't know what it meant.

Lu Feng came back to his senses, and said to everyone: "It's okay, just keep talking."

"Currently, the technology of receiving, decoding, and translating signals we reserve is mainly for home appliances. The main technology for pagers is the superheterodyne receiver, and then translating, because the domestic switches are mainly foreign, among which Motorola, Sony's machines are the main ones, by the way, now there seems to be a company called Huawei that also makes switches, and the sales are pretty good." Liu Cheng thought about it.

"We have no technical reserves in this area. The advantage lies in signal compilation. The problem is, if you can't receive the signal, don't talk about compilation. It is impossible for a machine to generate a row of words out of nothing, and the superheterodyne receiver , or it is imported as a whole after foreign capital becomes a shareholder, or it is to buy other people's technology authorization."

Liu Cheng saw Lu Feng sitting there smoking a stuffy cigarette, of course he knew what Lu Feng was thinking, the two of them had worked together for so many years, if they could do it by themselves, Lu Feng would never buy a license.

"What is the problem we are facing now? From the market point of view, the domestic waveguide has already exerted its strength, and the market will not give us too much time. If we develop our own research and development, maybe after we get it out, Bird has already competed with Motorola and Panasonic. It's five-five."

"Another situation is that foreign investors don't pay much attention to the mainland market now. There is still a shortage of Chinese display pagers on the market. Once manufacturers such as Motorola, Panasonic, and Sony start to pay attention to the mainland market, it will be a disaster."

"I chatted with Zhu Lidong, and he said that from the market point of view, the sooner the better, the business opportunities are fleeting. Entering the market this year and joining the battle next year may be two situations and two results."

Lu Feng waved his hand to signal him to stop talking, took a puff of cigarette and said, "Don't talk too much with the marketing department when you are doing research and development, the task of those salesmen is to sell the goods, as long as they sell, it's the after-sales business , Their performance has been completed, don't care about you, you must consider the overall situation, of course I know that it will be good to bring the assembly line to produce tomorrow."

Liu Cheng pondered for a while, looked at the vice presidents next to him, looked at the folder in his hand, and said: "Didn't you say before that you should pay attention to companies in this area, and buy a company with technology from the international For R&D companies or laboratories, we have evaluated it, and it is too expensive.”

"What's the approximate price?" Lu Feng asked.

Liu Cheng stretched out his hand to the vice president next to him, and the vice president handed him a folder, flipped through it quickly, raised his head and said: "Basically, they are all in the range of [-] to [-] million yuan, some of them have gone bankrupt, and The technical background is really ordinary, that is, some ordinary superheterodyne receivers, patented technologies of compilation, signal frequency, display screen, and integrated motherboard. According to the discussion results of our internal meetings, these technologies are already backward technologies.”

"These research and development have begun to be applied on a large scale. They sold these things, indicating that they have developed new things. From a market perspective, the acquisition investment of two to three hundred million, according to the current growth rate of the pager market, We may be busy for a long time, doing well for nothing, and losing money if we don’t do well.”

"President Lu, that's what we think." A vice president next to him said, "The current international mainstream R&D investment is mainly in two aspects, one is digital transmission, which is the Internet highway, and the other is wireless signal compilation. For voice calls, strengthen information processing and compilation on the basis of mobile phones."

"For these two paths, international R&D companies have invested the most. After our meeting, we felt that we can give up the pager and directly invest in one of these two paths."

Lu Feng screwed out the cigarette butt in the ashtray, looked at Liu Cheng and asked, "I'll give you [-] million and give you another five years, can you get me a mobile phone?"

Liu Cheng squeezed out a smile, a little embarrassed, and said, "Mr. Lu, no one can guarantee such a thing as research and development."

"You know what drives the future, I know it all, and I know what you don't know. The road is not stable, so you want to run? Is the pager for making money?" Lu Feng looked around the crowd and said: "Really If I want to make money, I open a winery and produce liquor, won’t I earn more than making semiconductors?”

"The main task is to train the team. With talents, there is no shortage of everything. First, you have to understand the pager, and you have accumulated enough related technologies. This time, it is not only a breakthrough in related technologies, but international acquisitions still need to be done, but as I just said Those technologies are not worth [-] to [-] million, I still need chip technology." Lu Feng said to Liu Cheng: "We don't need much good technology, we need the core control chip of the TV."

"Do some simple data processing to prepare for the TV's next breakthrough, such as channel preview, small window preview, and small games that can come with it, such as Tetris, to make the TV 'smart'."

"If it's this kind of semiconductor, it can be purchased for two to three billion yuan, and it's not considered a core technology." Liu Cheng said to Lu Feng.

"What I want to do is to put the chip technology in the country first, build a factory, not only to supply myself, but also to sell to other manufacturers, even if it loses money, I have to continue to do it, and then expand and develop, this is a step Come on, we are indeed a hundred and eight thousand miles away from those manufacturers of Intel, but if we don’t go now, we will not be one hundred and eight thousand miles in the future!”

"I'm not saying that you should make the most advanced Intel 486 processor now, not to mention the Pentium processor just released this year, but let's go slowly!"

"First get out the core things of TV processors and pagers, and increase investment in international R&D cooperation. I still say that no matter what kind of devil he is, as long as he can help, he is a good devil."

Liu Cheng nodded and understood what Lu Feng was going to do, and said, "Then we have recently screened some international companies to communicate with them. International acquisitions may be troublesome, so we should be more prepared."

"Your budget for next year is [-] million, and you can spend up to [-] million. The remaining [-] million will be spent on LCDs and TV motherboards." Lu Feng ordered.

The meeting lasted for nearly seven hours. They ate a boxed lunch at noon, and the group chatted very enthusiastically. After four o'clock in the afternoon, Lu Feng walked out of the meeting room, took a deep breath, and stretched his waist.

This month is considered one of the few peaceful moments in the electronics industry. Everyone is busy with year-end promotions. Lu Feng is too lazy to care about the regular battles in the market. The news and newspapers he reads these days are mainly focused on communications.

"Hello, Mr. Lu!" A clerk passed by and greeted Lu Feng.

"it is good!"

Lu Feng nodded and walked towards his office. When he passed the strategic investment department, he stopped and pushed open the office door. The person in charge of the strategic investment department was stunned for a moment, then hurriedly stood up in the next second, and asked: " Mr. Lu, what's the matter with you?"

"How about what I told you last time?" Lu Feng asked him.

"I've already gone to see it, why don't we talk in another place?" He asked.

In the reception room, Lu Feng sat down and put a cup of tea in front of him. After the clerk left and closed the door, Lu Feng asked, "How is Hua Sha doing now?"

"I contacted Xiangjiang's Hurricane Capital as an investor. They are also actively seeking foreign investment. My opinion on Huasha is that they expanded too fast. They opened three factories in a short period of time. This strategy has launched a fierce attack on the market, which has aroused the hatred of the entire industry, resulting in a sharp drop in the profit margin of cosmetics, and insufficient follow-up funds, resulting in a tight capital chain."

"By the way, the cosmetics industry is scolding you now!" the person in charge of the investment department said awkwardly.

"Call me? Why scold me?" Lu Feng's face was full of grievances.

"Mr. Zhang was brought out by you. Her style of play is the way you play in the electronics industry." He smiled awkwardly, thinking in his heart, you were besieged in the industry, and the apprentice you brought out went to In other industries, they were naturally scolded, and by the way, even the master was also scolded.

Lu Feng sighed, now he understands why Patriarch Bodhi told Monkey King not to mention himself after going out, he was scolded, he was wronged.

"Then how much money do they have left in their accounts?" Lu Feng asked.

"It's less than one million, and the debt ratio is extremely high. It can be said that this is a bankrupt company with three factories. Two of them mortgage the site and machines to the bank in exchange for cash flow. In the end, the money is burned. Insolvent."

Lu Feng rubbed his face with his hands, and heaved a long sigh. Isn't Zhang Fengxia messing around? The cosmetics industry market is not big now, and it's not a high-tech industry, and the valuation is not high. She still dares to play like this.

"I'll give you a task. You go to Xiangjiang to rent an office, set up a temporary office, find a few old gangs, talk to them after the Chinese New Year, and invest [-] million in it, accounting for [-]% of the shares. , we must have absolute control, control the development route to a certain extent, and do not limit production to cosmetics, and now household products are the market leader."

"For washing powder, soap, toothpaste, etc., use low prices to enter the market and conduct misplaced competition. At the same time, in cosmetics, open a new brand with a foreign name and rely on foreign cosmetics. The price is not too expensive. The quality of the product is about the same as the price, but the outer packaging must be beautiful, and at the same time, we must pay attention to the control of sales channels, do you understand?"

"I see!"

Lu Feng nodded and stood up. If he can't save it, he really has no choice. In fact, Lu Feng doesn't understand cosmetics. At least laundry, soap, toothpaste and other things really have a market, and the demand is very large. .

If you can't be a cosmetics brand, even if you become a Liby, Safeguard, Head & Shoulders, you can!
(End of this chapter)