Back to 1988

Chapter 491 Outlook 1993
Zhang Fengxia lay there, talking about her worries about the VCD market, mainly because of market acceptance. In the past, when new products appeared, there would always be a period of adaptation and universality.

It is very difficult to promote some products. The launch of a new product means overthrowing the market of old products, which is equivalent to being an enemy of the entire market.

Take automobiles as an example. The development of automobiles was very difficult at that time, because it touched the interests of carriages and horses. Another example is electric lights. Of course electric lights are good, but the problem is that you touched the interests of selling candles.

The emergence of every new product is a reshuffle of the original market. Excellent new products will definitely be promoted. The problem is time.

Jiafeng Electronics does not have that time now, what if the investment cycle is too long?
It will really drag down Jiafeng Electronics.

Zhang Fengxia was talking about risks in all aspects, and suddenly felt that the person next to her stopped talking. She turned her face and found that Lu Feng had fallen asleep.

Sighing lightly, Zhang Fengxia reached out and pulled the quilt over to cover him, half leaning on the head of the bed, muttering to herself.

"I'm an international student, I've learned so much, all kinds of classic business cases, what about international trade, and even watched the art of trading for two years, but I was beaten back to my original shape by your muddy legs, which made me doubt myself. Is it a fake school?"

"Sometimes, when I'm alone, I also think about the things you did. Although it's like beating a master to death, but after thinking about it, it seems that there is something in it, and the things I learned are different. Coincidentally."

"You said that you graduated from elementary school. I always felt that something was wrong. You can write a lot of rare characters, and the characters are pretty, but your style of handling things is reckless, like a bum, you are simply a contradiction. "

Zhang Fengxia is not a fool, she is smarter than anyone else, but she just can't understand Lu Feng, this person's experience is completely opposite to what he did.

During the Chinese New Year period, there was a lot of noise and constant communication, and Lu Feng was indeed a little tired. When he woke up, it was still dark outside. When he turned on the lights, he found that it was five o'clock in the morning.

After getting up, I processed some hand-signed documents on the table, including financial fund transfer approval, personnel changes, funding approval of various departments, new project approval, and a lot of applications.

These things were basically approved by Lu Feng over the phone, but the necessary procedures still needed to be followed.

Lu Feng took a look at the sales of tape players, radios, and home theaters. The monthly sales were less than one-fifth of those of his friends, which can be described as dismal.

Among them, the best-selling tape machine is cheap, cool in appearance, and popular among young people.

At [-] o'clock in the morning, I went to the cafeteria for dinner. Today's senior management is more anxious to eat than one. An hour later, Mr. Lu's opening speech meeting will start.

At [-]:[-], Liucheng's car entered the factory area, and the largest conference room was sorted out. Because there were so many people, there were no tables, only rows of chairs.

At around [-]:[-], Zhu Lidong, Zhang Fengxia, and Liu Cheng were already chatting at the door of the conference room, mainly talking about the VCD product.

"Boss Lu thinks it's okay, so it's really okay." Zhu Lidong said while smoking a cigarette.

"Did I tell you so much for nothing?" Zhang Fengxia said helplessly, "From all aspects, there are still risks."

"No, no, no!" Zhu Lidong shook his head and said, "I used to think that Mr. Lu's suggestions were not as good as my own in terms of the market. In the past year, I have accepted it."

Liu Cheng smiled at the side and said, "Anyway, Mr. Lu is right, he didn't miss it."

"That's right, he's almost like a half-immortal in my heart." Zhu Lidong teased, and snuffed out the cigarette butt on the trash can.

Three people stepped into the meeting room.

Lu Feng changed into a suit, checked the time and walked towards the conference room. A clerk led the way in front and asked Lu Feng if he wanted to get a speech or something.

"No, the company's development is all in my heart." Lu Feng said in a deep voice.

"By the way, Mr. Zhang has prepared a red scarf for you, saying it's a good start, and let you hang it up." The clerk remembered, hurriedly took out a package from his pocket, opened it, and took out a thin scarf.

"Okay, let's ask for a prize." Lu Feng took it casually, hung it around his neck, and walked into the conference room.

As Lu Feng stepped in, Zhu Lidong, Zhang Fengxia, and Wei Yandan in the first row stood up and took the lead in applauding, and the conference room burst into applause instantly.

The podium was covered with a red carpet, and there were two bouquets of flowers next to the microphone. Lu Feng walked to the podium, pressed his hand slightly, and said, "Everyone, please sit down."

Everyone sat down, and looked at Lu Feng one after another. The people sitting in the back were still holding books and pens in their hands. As for whether it was voluntary, or the leader handed it over, it is unknown.

"First of all, the new year is over, and in the new year, we have to face new problems. Although the new year has just passed, I will not be too polite in my speech today. This year is the year of the rooster. For Jiafeng Electronics, this year is It's going to be very difficult, every company goes through hardships and this is our second year."

"What I want to say is that this is a good thing. The management team needs to be tempered. After going through wind and rain, the rainbow you see is more meaningful and has a sense of honor. Going through hardships earlier can make the team mature faster."

"At the end of last year, the internal management methods and departments were reorganized, and the management system was expanded. This was done in order to cope with the problems that we will face this year. Everyone knows a word called bloat. Once an enterprise expands, there are many departments. Approvals are conducted layer by layer, and the efficiency is slow. In the face of market risk changes, there is a situation where the ship is in trouble and turned around."

"Decentralize the powers of the general managers among the various departments, strengthen internal supervision, continue to implement assessment standards, and assign responsibility for any problems to the individual. It is forbidden to have departmental disputes, person-in-charge disputes, and nepotism is not allowed."

"At present, our company's internal reward and punishment system and promotion system have been increasingly perfected. This year, we must dare to promote from the bottom up, dig out and cultivate talents, especially the R&D company. In a word, it doesn't matter whether a cat is black or white, as long as it catches mice, it is a good cat."

"At the same time, we must have a caring spirit for employees, enhance employees' sense of belonging, form an atmosphere of taking the company as their home and being proud of the company, and be proud of being a 'Jiafeng person'."

"Furthermore, this year's difficulties include funding issues, market issues, and product issues. The expansion of so many departments is to support research and development. We are short of money, but we are not short of money. We will never be short of money in research and development. The expanded departments It’s about making money.”

"This year, several new projects will be launched, and we will cooperate with entertainment companies in Xiangjiang to provide exclusive high-quality content, songs, movies, etc., and strengthen content. Product upgrades are our pain points. It is necessary to work hard on the content and make up for the shortcomings, which is the way to survive."

"At the same time, brand promotion needs to be strengthened. Weipuda has covered more than [-] million people in one year, and has formed a stereotyped brand image of low-end and cheap. This year, we need to improve this aspect for the next product upgrade. , Raise the unit price of the product in preparation.”

"The main content of this year is entertainment, investing in variety shows, such as "Zhengda Variety Show" and "Variety Show", introducing stars, including but not limited to, undertaking the sale of concerts, variety shows, and low-cost film and television. Investment, song release, what to do to make money!"

"Do a good job of product endorsement and cultivate your own local strength. For some influential stars, under the combined effect of other conditions, sign endorsements at a low price to serve as a brand platform and stretch the declining trend of TV sales."

"Another product this year is VCD, which will become the company's key project. It is a product that can disrupt the industry. I won't talk about the specifics."

"Let me sum it up. This year is very difficult. Prepare yourself mentally. It will not be easy next year. When Jiafeng Electronics was established, I was thinking about turning it into an epoch-making company. Such a company is destined to Walking is difficult, as long as we go through the darkness, I believe the sun will be extraordinarily dazzling at that time!!"

There was thunderous applause at the scene, and many people's eyes were firm. Among them, there were also many "little clever ghosts" whose eyeballs rolled around, not sure what they were thinking.

Everyone wants to take a big boat, which is more stable, but few people know what kind of behemoth this small boat will grow into after many years.

"Next, let Mr. Liu from the R&D company tell everyone about the work goals for this year." Lu Feng walked off the stage after speaking.

Liu Cheng stepped onto the stage, first thanked Lu Feng for his trust, then said that he would definitely do a good job this year, talked about his specific ideas, and had already contacted a number of organizations, teased him a little bit, money is good, those who usually It's easier to talk to big organizations that don't care about it.

The heads of various departments came to speak on stage. Wei Yandan mainly talked about the development of the talent reserve center. A total of more than [-] "talents" have been introduced. Own grand plan hegemony.

But in less than a month, halfway through, after the probationary period, there were not even a hundred people, and then they were sent to various departments for induction. At present, there are still seven people left, and these seven people have all entered the grassroots management, and five of them are in the R & D company.

Years ago, relying on the strength of the company, it absorbed nine graduate students, and half of them had already run away.

Lu Feng expected this result. The more high-end talents, the less attractive the current private economy is. Fortunately, the number of colleges and universities to cooperate with has increased a lot this year.

In the next few years, these colleges and universities will cooperate more and more with companies like Jiafeng Electronics due to the reduction of allocated places. This is the general trend.

A conference was held until noon. At present, the management of Jiafeng Electronics is very healthy, especially the executives, who are particularly passionate and hopeful.

Faced with difficulties in this state, Lu Feng will relax a lot.

(End of this chapter)