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Chapter 260 Weipuda TV

Lu Feng could feel that Zhang Fengxia's ability to resist stress was not strong, and she walked out of the bedroom a few minutes later, she was a little angry, maybe she never thought that Lu Fengxia would be so alien to her.

It made her feel quite uncomfortable. She tidied up the folders on the table and said, "I'll go and see how the conference room is getting ready. Take a break and I'll send someone to call you later."

Not allowing Lu Feng to say a word, Zhang Fengxia turned around and left. Lu Feng sighed, sat down and thought secretly, after all, he was too young or easily emotional.

Ten minutes later, a little girl knocked on the door, her face was full of nervousness, she poked her head in and said, "Chairman, the meeting room is ready, Mr. Zhang asked me to call you."

"From now on, open the door and come in. Don't open a gap to poke your head. It's like a thief." Lu Feng walked over to open the door and said.

Today's meeting was a bit sudden for many people, especially when facing the chairman. They had heard a lot about Lu Feng's deeds, but there was no specific communication yet.

There are hundreds of people sitting there, they are the core management of Jiafeng Electronic Technology, and the voices are a little noisy.

Zhang Fengxia was waiting not far away, holding a document in her hand, which contained a list of the major managements, as well as some basic conditions of the current factory.

"You don't need to look at these things. You can decide these things." Lu Feng flipped through them and handed them to Zhang Fengxia.

"Don't you have a speech script?" Zhang Fengxia realized that Lu Feng was empty-handed.

"No, I've been thinking about it for more than half a year, from internal management to marketing, and it's all in my head. I've thought about everything in detail." Lu Feng said and walked forward.

Zhang Fengxia stayed on the spot. After being busy in the past two or three months, she realized for the first time the huge gap between textbooks and reality for such a large factory that needed to be managed.

But this person said he had figured it out in his head?

There were a few young girls in business attire standing at the door, seeing Lu Feng approaching, one of them smiled and said, "Chairman, president please."

Passing through a corridor is a huge meeting room with a red carpet at the door, and you can get a glimpse of the scene through the door.

"Be quiet, Mr. Lu is here, come! Everyone stand up and applaud."

Before Lu Feng could reach the door, the applause inside was already thunderous. After he walked in, there were rows of seats below, and directly opposite was a small stage with a red carpet on it. microphone.

Raising his hand and pressing it, Lu Feng picked up the topic from the stand, and said: "Let's all sit down, let's all sit down, it's very grand when we meet for the first time, I don't like putting on airs, so in the future, this kind of applause will be fine." Come on, Mr. Zhang, hurry up and take your seat, it's already two o'clock, this one will be a bit long, everyone bring pens and notebooks!"

There were a few people at the scene who didn't bring them, and bent over and ran around the world. Lu Feng beckoned to a waiter, moved up a stool and sat down. The meeting is estimated to last until six or seven in the evening, and he will fly to Shenzhen tomorrow.

"It's all right. Mr. Zhang has been dealing with you for so long. It's the first time for many people to see me. I have this meeting today. I just mean that Jiafeng Electronic Technology will be officially put into production soon. I want to say Internal management issues, I have read the rules and regulations, the overall is good, but there is still a shortcoming in the flow of personnel, for all personnel, the personnel department registers the identity."

"Anyone who fights will be fired. There must be security personnel in and out of the workshop, because someone will definitely bring something out of the assembly line. Not to mention anything else. The fuse of the TV is copper wire. Someone must have stolen it. If you catch it, you will be fired. Once it starts Running requires high standards, because I know that if I ask you for a hundred, you only do fifty, and if I ask for fifty, then you will do nothing."

"For the personnel department and the finance department, people must do things according to the rules. The most important thing is finance. The accounts must be clear. We are exempt from tax for three years, but it is a tax rebate system. The Municipal Finance Bureau will investigate at any time. If anyone If you want to go into the prison and have a look at the scenery, you can go, let me tell you in advance, I have someone in the city, and it’s like playing for two or three years to say hello.”

"The system needs to be perfected. A person registers for employment with the HR department, and then which department takes the person away, and then goes to the performance appraisal. If the appraisal fails to meet the standards, and then resigns from the HR department, it must be established that whoever signs is responsible. Don't use your ID card to fool ghosts. , eat empty pay, increase assessment standards, raise salary standards, and at the same time, the personnel department must reduce entropy!"

"What is entropy reduction? It is depletion and elimination. I believe that there is one excellent person out of a hundred people, so we have to eliminate ninety-nine people to get an excellent manager. After the official production, the monthly performance The target rate is to lay off the last ten percent of people every three months."

Although the people below had heard about some things a long time ago, their faces changed after hearing such a high elimination rate.

"Internal management is not about hello, me, hello, everyone. If you are alright, I won't be alright. For the management of employees on the bottom assembly line, it must be managed from various aspects such as safety, efficiency, theft, and loss. When doing things, you must think ahead. , for the management, it is necessary to achieve efficient execution and at the same time meet the standards flexibly."

"Efficient internal management is for exporting, and I will be in charge of the market for the time being. Sales channels have always been a big problem, and transportation in distant places is even more problematic. If you want to open up such a complicated sales channel, it will take five years or even longer. Impossible, so in order to facilitate transportation, get through the national sales network faster, and use the assembled method to transport!"

"We only produce the core of the TV, and the remaining screens, shells, wires, and speakers are customized from the nearest manufacturers. The advantage is that it is convenient for transportation and will not cause excessive damage. The disadvantage is that there are many cooperative manufacturers and the quality is not guaranteed. The quality must be approved by the main factory before it can be adopted.”

"One agent in each province, make an evaluation map of the surrounding population, consumption power, population age structure, and the number of TV sets per [-] people. The assembly is very simple. A small factory of tens of acres can Yes, it can be distributed efficiently to surrounding counties, towns, and villages!"

"To control the price of terminal sales, agents have no pricing power. At the same time, after passing the data evaluation, they set tasks for distributors. After completing the tasks, the main factory will give rebates. For high sales, they can give [-], [-], or even [-]. Millions of rebates, but inefficient agents must be eliminated.”

"The other thing is that after the product leaves the factory, it must be strictly monitored. There must be a receipt for delivery, where to send it, and the storekeeper over there must have a separate receipt. This is very important. What happened to Jiamei Foods? At the end of the month I checked the library, there was an inexplicably missing [-] goods, so I called the police. After searching for a long time, the driver who delivered the goods to the agent was related to the agent, and knew someone in finance, tore up the list, and robbed it openly!"

"So use fax well, don't let the driver go out with a truckload of goods, the total number of people escorting the car, damn, the salary is only a few hundred a month, and a truckload of goods worth hundreds of thousands, let's do it, even people Cars and goods are all gone, maintain efficient communication, and make everyone seamless in the management mechanism!"

"There is also the advertising part. Go deep into the countryside, hire some people, and paint the walls in towns and villages. The people will be happy. If the advertisements are painted, there is nothing that cannot be washed away by rain in three to five years. At the same time, we must prepare TV advertisements. , newspaper advertisements, I had a phone call with Mr. Zhang at the beginning of the year, and she asked me, should our brand be called Jiafeng? I refused."

"Advertising marketing is an art. The brand name itself is a kind of advertisement. First of all, our brand positioning is the low-end market. The low-end market must have a particularly high-end name. At that time, the advertising department was just established, and there were not many people. , Pass me a few names, such as Happy Encounter TV, Congratulations TV, and Beautiful Lady TV, all of them are for wedding celebrations, one by one is better than the other!"

"Think about it, you want this kind of TV set when you get married, it sounds very cheap at first glance, you have to understand the thoughts of those who buy cheap ones, you spend two to three thousand yuan to buy a TV set to marry a wife, and your mother's family has gone , I saw it and asked you, what brand is it, you said it’s called Xixiangfeng, it’s a cheap domestic product.”

The audience roared with laughter.

"It's dull. What we have to do is to let them spend two to three thousand yuan to buy a cheap, practical, big one that makes others think it's expensive. The simplest example is two girls who are twins. One is Erya, the other is Anju Rabebi, which one are you looking for? It must be foreign, according to the current popular saying, now it is sheep farts in the sheep pen, this era is really foreign!"

There was another burst of laughter.

"I hope the advertising department will remember one thing when doing marketing. When a product is born, it still doesn't know why it serves the group. Then it is the fault of marketing. There is no need to exist without positioning. Marketing not only It is advertising, brand building, and positioning a product, what it will bring to people, if you don’t know what it will bring to people, then I advise you to leave this industry.”

"I have been thinking about this brand for a long time, and recently I have settled down in my heart. It is called Weipuda. In the advertisement, I want to tell the folks that this is panda technology, and it is also from Germany. It is said that it is a company founded by the company. A TV factory that has been around for fifty years, of course, you can’t say that in the official promotion, but you can in terms of terminal sales!”

(End of this chapter)