Back to 1988

Chapter 140 Burn the last drop of blood
With the shock in the industry, this decisive battle kicked off vigorously. In the next few days, the productivity of the seven factories of Camry Foods was like a runaway wild horse.

It hit the market like a flood. In just a few days, the sales volume increased by [-]%, and there were even shortages in some places.

Under the huge impact, not only the impact on Wahaha, but also some small local workshops have been impacted. The total market volume remains unchanged, but the increase in the share of Jiamei Foods means that other brands cannot survive.

The latest data shows that Jiamei Foods has a total of nine beverages, occupying [-]% of the market share in the beverage category, ranking first.

This data makes countless people's scalps tingle. The beverage category includes orange juice, milk, milk powder, etc., and some soda drinks and other beverages produced locally.

Not only drinks, small cans have officially entered the banquet, launching banquet versions, nutrition versions, children's versions, etc. With the start of giving away, sales have skyrocketed.

For a few days, the marketing manager, Gao Zhiwei, and Zhang Fengxia were a little numb, and they didn't feel much about the data, especially when they heard that the sales volume increased by [-]%.

As long as Lu Feng is around, there is nothing that cannot be done, but after several days of market squeeze, Wahaha couldn't bear it anymore, and started a promotion for another bottle. At the same time, it launched six drinks in one go, including Less similar to Camry Foods.

The legal affairs filed a lawsuit immediately, and the double-issued tussle further escalated. Gao Zhiwei held several press conferences, and there was another war of words.

From April, Lu Feng began to inspect the major factories. In one month, he visited all the factories. As for the lions behind the negotiation teams, Lu Feng paid them and left.

Of the sixteen originally scheduled factories, twelve were negotiated. Except for the scheduled Taiyuan factory, the remaining three small factories were not discussed for the time being.

The money burns quickly, workers pay wages, suppliers pay bills, etc., and the products are sold like a raging fire. Now Jiamei Foods’ advertisements say that Jiamei Foods will sell one billion bottles this year.

With a large number of profit concessions to agents and terminal operators, plus a discount for another bottle, Jiamei Foods has brought its profit margin close to zero, and even lost money.

[-] million may seem like a lot, but in seven factories, it will burn for at most two months. However, in this state, [-] million has been burned, and the remaining [-] million will last until the end of May at most. .

As the largest market competition under the free market commercial competition after the reform, some financial institutions such as Xiangjiang are also staring at the two companies, and even know the status of the two companies better than the domestic media.

The Xiangjiang Financial Times conducted an interview with Tiantuo Finance, and the title was very bluffing, saying that Jiamei Foods, which is strong in foreign countries but capable in the middle, will collapse in a month.

The content in it is all dry goods. Wahaha has a strong foundation. Over the past three years since its establishment, it has gradually built a very solid family background. Its factory buildings are all bought. If it is not good enough, it can sell the factory buildings or mortgage them to the bank to breathe.

Jiamei Foods is different. It is all rented, without any physical capital, growing too fast, and the follow-up funds are weak. It is all relying on a series of show operations to get to where it is today.

This report was reposted to newspapers in the Pearl River Delta region, and the headline was changed to, Jiamei Foods is burning its last drop of blood.

Too many financial institutions and professionals have seen the fragility of Jiamei Foods, and even some small newspapers have a disgusting headline called Jiamei Foods with Kidney Deficiency.

It's already May, and the air is hot and dry. The grass is green and the trees are shaded. Lu Feng has been back from the factory in Zhengzhou for a few days. He has read the newspapers on the table several times and is hungry.
Manager Li also approached him several times. If the funding problem cannot be resolved before the end of the month, the collapse of Jiamei Foods is a certainty. The employees in the factory are very excited because they see that their products and advertisements are everywhere.

But only Manager Li, Lu Feng, Gao Zhiwei, and Zhang Fengxia knew that the factory was almost unable to survive, and this money-burning war was no longer acceptable.

As Wahaha opened another bottle, market expansion became more difficult.

Zhang Fengxia came in with the documents in her arms, and said, "Manager Li said, if it is not possible, he will leave at the end of the month. His suggestion is that you go to the southern market to raise funds, and the special funds can no longer be moved. We make headlines every day. Some important newspapers have publicly criticized, not us, but those local governments.”

At such a critical time for financing, the other party will definitely open his mouth. Lu Feng's original plan was to get a sum of money after this wave of financing. Whether he can go public or not depends on Gao Zhiwei and Du Qifeng.

"The financing is too bad now. According to the valuation, the other party won't buy it. According to the market value, we have lost too much." Lu Feng raised his legs and lit a cigarette and stopped talking.

Zhang Fengxia looked at him and asked, "You can't do anything?"

"Well, there's no way, you can give me a way."

She absolutely does not believe this kind of nonsense. Ever since Lu Feng planned another bottle of this level of marketing, Lu Feng has an indescribable halo in Zhang Fengxia's eyes.
Even her teacher Pitt called her excitedly and kept talking about the marketing incident.

"I have to go again. I change money every day. What happened to the original team in Taiyuan?" Lu Feng asked.

"You still have the idea of ​​investment promotion policy?" Zhang Fengxia reminded: "We are already old people in investment promotion, and now the whole country knows that we get discounts in major provinces, and the people in the investment promotion office say that we are policy beggars. .”

"The beggars who can get food are not ordinary beggars. It's different now. We are the largest company in the beverage industry with a very good development prospect. I got mixed up. If I have the qualifications to talk to him, I will use Taiyuan's money to block it." My hole." Lu Feng slapped his thigh and said, "After this hurdle, I'm still my lord!"

"Then how much do you plan to ask Taiyuan for?"

"You have to give [-] million anyway, and it can't be a special fund!" Lu Feng said with a confident smile on his face: "He wants to fight a price war, doesn't he want to burn money, I play with him, just I'm afraid he won't be able to afford it, so get ready and go on a business trip with me the day after tomorrow."

"Ah? I'm on a business trip again?" Zhang Fengxia said a little dissatisfied.

"We are two golden partners. Besides, you have become more and more familiar with the factory recently, and you have begun to take care of some things. This is a learning process. After this matter is over, the group will start next year. I will leave it to you! "

"Really?"

Lu Feng nodded, and Zhang Fengxia was indescribably excited. At her age, if she could take the lead in the grouping of a company and integrate departments and resources, this experience and resume would be a gold-plated business card.

Lu Feng didn't say a word, but he knew in his heart that this was a bad promise. Gao Zhiwei and Du Qifeng would still be the leaders at that time, and with these two people around, he was more at ease.

In the evening, Lu Feng picked up Duoduo from the kindergarten, bought groceries, opened the door, saw Jiang Xiaoyan sitting on the sofa, and saw the father and daughter coming back wondering: "Why is it so early today?"

"There's nothing wrong with the factory." Lu Feng handed over the dishes and asked, "Why didn't you go out to play cards this afternoon?"

"I won't play anymore, and I don't know how to play. I lost ten yuan last time, and I still feel distressed. In the past, that was my salary for washing dishes for a month."

Lu Feng looked at her like this, maybe she would never be able to become a rich woman who spends money like water in this life, Duoduo is playing with a lot of dolls, a big windmill is playing on the TV, and Jiang Xiaoyan is busy in the kitchen.

Everything around him is friendly and relaxing. Sitting on the sofa, Lu Feng unconsciously began to think about what he should do in the next few years. The family has already been supported.

Even if the factory collapses, Lu Feng can guarantee that the mother and daughter will live a life that is superior to ordinary people, but standing on the cusp of this era, it is impossible not to feel itchy.

The profit of food is limited, even if it is [-]% profit, it is impossible to make Bill Gates, Lu Feng silently calculated in his heart, even after [-] years of operation, the value of Jiamei Food is estimated at It looks like [-] to [-] billion, which is the normal value of a first-class food group.

The big head holds [-]% of the shares, and Lu Feng dilutes [-]% to the management. He still has [-]% of the shares. After this period of time, he will definitely need to raise funds, or Lu Feng will not be able to plug the funding gap. Yes, it is expected to transfer [-]% to [-]% of the equity.

After a rough calculation in his mind, Lu Feng murmured, "By 2020, my worth will only be six or seven billion?"

As an outstanding young entrepreneur who was worth more than two billion yuan in his thirties in his previous life, this result was somewhat unacceptable to him, and he was completely sorry for his status as a reborn person.

"It's time to eat!" Jiang Xiaoyan put a bowl of rice in front of Lu Feng and said, "What are you thinking about? So preoccupied?"

"It's nothing, by the way, I have a business trip in two days."

"Going on a business trip again, isn't it just a few days since I came back?" Jiang Xiaoyan was a little dissatisfied. In this month, he didn't even stay at home for ten days.

"I was inspecting the factory in those few days. I haven't been there yet. Who knows what the subordinates are doing. This time I'm going to Shanxi. It won't take a few days, but it will be finished in a week."

"It's enough to spend enough. What's the use of earning so much money? You don't have to worry about food or clothing. Everyone is busy with money every day." Jiang Xiaoyan muttered.

"Can you change to a bigger house, or a luxury car, such as a Bentley or a Bentley?" Lu Feng asked tentatively while eating, "Do you like the south? Do you like the sea?"

"Northern landlubber, what are you doing in the south?" Jiang Xiaoyan thought for a moment and said, "Does the Feilong company know that Li Feilong's wife divorced a few days ago and went swimming with her lover in Beidaihe. She heard that she looked like a foreigner, so she wore A bra and panties, what a shame."

"Hahahahaha!"

Lu Feng was amused by her vigor of goingssip with a group of women in the village, and said, "We can buy a villa by the sea and play like this every day."

(End of this chapter)