Back to 1988

Chapter 138 Another Bottle

Lu Feng clearly felt that everyone in the company was frightened by yesterday's battle, and many of them didn't understand the law and felt that the factory was going to close down.

"Notify all factories that employees are not allowed to spread rumors in private, and set up a team of lawyers for me to issue a legal statement to the outside world. We are not afraid of people suing, but the jurisdiction of the case must be on our site." Lu Feng looked at a large group of lawyers on the table. A pile of financial documents frowned.

"What's going on in the market? How fast is the drug or food going?"

"We have submitted the relevant information to the relevant departments."

"Wahaha's original channel itself was unobstructed. This time, it is very simple to distribute the goods directly. Moreover, this product has a good reputation. After our new product is launched, the sales volume is also good. Today, the three products are launched, and the total sales volume should reach [-]. How much."

The manager of the marketing department said: "We have recently communicated with Xiaoshan. The sampling inspection has been completed and the product is fine. The reply given by the other party is that it can be put on the shelves again within this month. I talked to the local agent today."

"Keep going, don't give up on those markets!" Lu Feng looked at the crowd and thought for a while, "Forget it, let's go to the meeting room and talk, all department managers and managers go to the meeting room."

"I'll make arrangements." Gao Zhiwei turned around and said.

Zhang Fengxia came in, tidied up the folders and said, "Is this a big deal?"

"small issue!"

"I think you'd better be careful."

"It's okay." Lu Feng stood up and took out a document from the drawer and said, "You go to the meeting room too."

"Oh!"

Lu Feng arrived at the conference room ahead of time, and as managers and executives walked in, many of them looked worse than before. There were forty or fifty people sitting in the conference room, and many of them were looking at others, and their spirits were not right.

"Be more active!" Lu Feng picked up the file folder and slammed it on the table several times, shouting, "They all look like eggplants beaten by Shuang, what's the matter? You came to play Lin Daiyu in front of me? I'll give you a minute Time, those who don’t want to do it, those who think the factory is going to close down, and those who are afraid of implicating you, get paid and leave now.”

After Lu Feng finished speaking, he took out a cigarette from his trouser pocket and put it on the table, lit a cigarette and smoked leisurely. The atmosphere in the conference room was a little depressed for a while, and many people sat up straight in a hurry.

"No one? Let's talk about things. Now is the critical time. Business itself is another kind of war. Now that the horn of war has sounded, I admit that there is a gap in funds, [-] million, or even more, but this war If we don't win, we have nothing!"

"Watching the news yesterday and hearing some rumors, some people started to panic. I tell you that I started a business. Do you know what a business is? You just want to fight them with real knives and guns, so you panic when it's too big After two months, your brains will come out, what do you have to fight against?"

"I don't tell you about products, marketing, marketing, relationships, and funds. I will tell you about courage today. I am a major shareholder, so I don't panic. Are you afraid of a ball?" Lu Feng pointed at the deputy director of the production room. He shouted: "I saw you when I came here in the morning, did you have diarrhea from fright?"

The deputy director's face turned pale, and he said in embarrassment: "My wife said that I took the shares, and this factory is also mine. If something goes wrong, I will be arrested and put in jail."

"You are taking shares, not equity. If you want to go to jail, no one will want you."

"Don't be afraid, I'll take care of the sky when it falls. I think this is a good opportunity to train the team. Management requires not only ability, but courage. What can you do?" Lu Feng looked at Gao Zhiwei and the manager of the HR department as he spoke, the meaning was obvious.

"Next is a tough battle. Money is what is fought in business wars." Lu Feng looked at Manager Li and asked, "How much money do we have available now?"

"Currently available funds are [-] million. This figure is before the end of April, because there are three factories that are about to start construction, and the prepayment model is adopted. The prepayment of these three factories is [-] million. This money is deducted from the special fund, as well as raw material billing cycle, water and electricity, employee wages, etc. "

"Can the fourteen million be spent?" Lu Feng asked bluntly.

"No way!" Manager Li was taken aback. The money is the old capital, and he said anxiously: "Mr. Lu, our [-] million shortfall is the second phase of the project, which is expected to explode next spring. Wan’s money is spent, and this funding gap will be detonated in advance.”

"This money is used to maintain the daily operation of the seven factories. If it is spent, it must be transferred from the special fund. Once it is withdrawn, the advance payment for the first phase of the project is enough, but there will be problems with the final payment in autumn." Gao Zhiwei explained from the side.

Lu Feng took the information and looked at it. This year, a total of four factories have started construction, and next year there will be nine. As for the daily expenses of the factories, there are other ways. Lu Feng needs the fourteen million.

"Show me the current profit statement of beverage cans."

Manager Li hurriedly turned his head and waved to the chief financial officer, "Bring me the profit statement."

Gao Zhiwei quietly paid attention to Lu Feng's expression, and he had a bad premonition in his heart. Based on his understanding of Lu Feng, the fourteen million yuan might not be able to be kept.

After a while, Lu Feng brought some forms. Lu Feng looked at them for a while. The factory profit was very considerable. The cost price of small cans was only [-] cents. The price still keeps the profit margin of small cans at [-]%.

As for lactic acid bacteria, the profit margin soared to [-]%, and the most profitable was mineral water, with a profit of [-]%.

After a brief understanding of the financial status of the major factories, Lu Feng closed the folder and said, "A week later, the marketing will officially start, and I will burn the [-] million within three months. The marketing department will have a meeting later!"

Manager Li is considered a person who has seen the world, but now he feels dark in front of his eyes. If he is not in a strong body, he may be directly drawn. Obviously, he does not intend to live beyond three months.

"Mr. Lu, if the money is moved, what will happen to the expenses of the next seven factories? And if you want to fight a price war, it means that there is basically no income for three months."

"I will figure out a way to squeeze out the gap from loans from other factories."

"The next few places are hard to talk about. Our team is stuck in Taiyuan. We originally got a sum of money from there, and when planning, Taiyuan is also a big factory." Gao Zhiwei kept raising difficulties and wanted Lu Feng to give up. , This move is simply suicide.

"I'll talk, I'll figure out a way, the meeting ends." After speaking, Lu Feng stood up and walked out of the meeting room.

Wahaha has continuously sued Jiamei Foods for copyright infringement in various provinces and demanded that the products be removed from the shelves. The newspapers outside have reported overwhelmingly, and there are spittles between the two companies.

The meeting room was already full of noise, Mr. Zong looked at the folder in his hand, and looked coldly at all the people present. They had already collected all the information on Jiamei Foods that could be collected.

At present, funding is the weak point of Jiamei Foods. Whether to fight a price war is the focus of debate among the people present. Some people say that it must be fought, and they also need to sue for compensation.

Some people say that there is no need to get into a money-burning battle with Jiamei Foods. The other party expands through loans to build factories in various provinces. Under this model, Wahaha can easily be dragged down.

Some people also said that if the court doesn't care, or if it is mixed with mud, we will copy his products, and the small canned food market will respond very well, and the mineral water is also very creative.

"Okay, be quiet." Zong Zong knocked on the table, and the entire conference room was silent for a moment, and everyone's eyes were focused on him.

"The market price war must be fought. This is the only way to defeat Jiamei Foods. Our goal is to defeat it and acquire it."

There was applause in the meeting room, but the acquisition of the factory of the state-owned enterprise at the beginning of this year has already spent [-] million in cash, and there is not much money on the books.

"How much money can I use?"

"It looks like two thousand four-five. If there are more, we will be a little hurt."

Is this money enough?
Many people murmured in their hearts that in their eyes, Jiamei Foods' industry is too big, and his factories are all over the whole north, but they don't know that these are all debts.

"That's [-] million. From today, we will follow up all the products of Jiamei Foods, speed up the research and development process, and form a team of lawyers to sue the other party. We must put the case on our side for trial."

People in the business world felt an unprecedented murderous intent. Although the war of words between the two companies had subsided a lot in the past two days, some gossip began to spread everywhere.

Some small newspapers began to report everywhere that a price war between the two sides was imminent. It was rumored that Wahaha had prepared [-] million yuan, and the main battlegrounds were in Henan and Hebei.

And Jiamei Foods has also prepared [-] to [-] million yuan, the target market is the Yangtze River Delta and Pearl River Delta regions, and a crazy discount is about to be sprinkled.

Lu Feng held meetings for three consecutive days to adjust the market share of each province, and notified the major factories to cooperate in marketing. As for the launch of Wahaha's small canned food, the lawyer team hired naturally brought another wave of lawsuits.

"Mr. Lu, we have obtained Wahaha's marketing plan. Starting today, we will give [-]% of the profits to the major agents and distributors. At the same time, we will take it out at the terminal price. Three bottles of all products will be exchanged for free. A bottle of product." The marketing manager said: "This is equivalent to repurchasing the bottle for further processing, let's follow this."

Lu Feng looked at him looking like he was looking like a treasure and smiled. This old-fashioned method also made him so excited, and he planned to copy it, so he said: "My marketing plan has been written a long time ago, and it is called 'one more time. bottle'."

(End of this chapter)