Back to 1988

Chapter 136 Research and Development
All day long, Gao Zhiwei paid for air tickets to invite these reporters to go to the Shenzhen laboratory, and at the same time let the local TV station interview and shoot, this wave of publicity is naturally desperate.

At the same time, a group of reporters who missed the free air tickets to Shenzhen once again gathered around Wahaha to ask about the nutrient solution. The safety of children's food became everyone's focus again, and even interviewed the supervision in different regions.

On this day, Wahaha held several internal meetings, and concluded that if the nutrient solution is classified as a drug, then sales will definitely plummet. It is necessary to launch a new product within the next week, and it must be positive in the market. Against Camry Foods.

And to launch products similar to small cans, the most important thing is price wars, to reduce prices in the terminal market, to give profits to agents, and at the same time to suspend the advertising expenses that are going to be invested in CCTV, and dismantle the money, part of which will be used for Market advertising, marketing, etc., partly used to promote price wars.

They calculated that the capital flow of Jiamei Foods was very fragile, breaking his capital chain.

The four characters of Jiamei food have become an absolute hot word in Shenzhen. Many people want to buy small cans, but unfortunately they can’t buy them at all. This is the Pearl River Delta. There is no Lu Feng’s factory, and there is no place for small cans to survive.

It has been going on for almost a month. Jiamei Foods and Wahaha cannot be said to be well-known in the country, but everyone knows it when they mention it. The eyes of both sides are red, even the blind can see it.

Some important media began to publish articles with very intriguing titles, called: Cooperation can win-win.

Today is March [-]th, the spring breeze has blown all over the land, and thousands of pear trees bloomed overnight. Gao Zhiwei was on the way back, the cold air faded from the land, and people also changed their cotton clothes.

There were a lot of documents on Lu Feng's desk, and he made himself a cup of tea when he entered the door. Zhang Fengxia walked in and said, "I have a lot of things to do. Tomorrow, Wahaha's new product will be released. The goods have been fully covered in the past few days. There is an inside source saying that they have prepared [-] million yuan to fight a price war with us. Also, our reputation has become too big recently, which made it difficult to negotiate with the next few factories. There are some that need to be drawn, and there are more."

"Stop!" Lu Feng raised his hand to stop her from speaking, any matter would make him feel troublesome.

Lu Feng picked up the newspaper on the table and glanced at it. Regarding the report of wanting to be a peacemaker, he casually threw it aside, opened the folder and asked, "What did it talk about?"

"Taiyuan, the application was rejected on the grounds that there is a high risk." Zhang Fengxia brought over a folder next to it, placed it in front of Lu Feng and said, "Before, due to lack of information, we pledged this factory to the governments of many places for resources. With such a big commotion, some newspapers reported our situation, and many people called to ask questions."

"The raw rice is cooked. Tell them, if you want local employment and taxation, let me do it, or else they will arrest me." Lu Feng looked at the last few factories, thought for a while and said: "It is really impossible to put Zhengzhou If one factory fails, we will give them two, anyway, the factory is the one that is not lacking now."

Looking at him, Zhang Fengxia felt that Lu Feng was dancing on the tip of a knife, and said, "You are playing the governments of various places like monkeys. The properties of those factories are all collateral, and they have already been given to the bank."

"I don't mortgage the land, I mortgage the market, my factories are all in operation, and they have money every month. As for the teams who want to talk about money, let him go." Lu Feng pondered for a while looking at the contents of the document Said: "To change to a group of people, we must convince the other party to believe in us."

"This is enough, and the finances were calculated yesterday. Our gap should be [-] million. It is almost [-] million in the assembly line, office furniture, and mess. The six factories in the early stage and the first-phase factory cannot be postponed. , Several factory managers said yesterday that they drank the wine that should be drunk, and now they are afraid that you will run away."

Looking at the contents of the document, Zhang Fengxia thought that if she was a local leader, she would wish to have Lu Feng shot.

"Twenty million!" Lu Feng took a deep breath, and then there was a price war. Things have become like this, and the follow-up local policies, even if they are given funds, must be special funds. This money will not be used by Lu Feng. elsewhere.

Zhang Fengxia understands the whole matter very well. Based on her judgment on business operations, this is a dead end. Lu Feng's biggest advantage is that, with the help of investment promotion, he will use this factory as the basis to pledge the Snake Game. The next factory.

Then he went out and said that he had two factories, just like eating snakes, the more he ate, the longer he grew.

If it was before, he could have postponed the funds from the next ten factories and diverted them to these six factories. This amount of money is enough for him to start a fight with Wahaha, or even destroy Wahaha.

The only competitor in the market was defeated, followed by market dividends, just like when Lu Feng defeated Ren Qianbo, profits rose rapidly.

However, Wahaha is not Ren Qianbo, he can't be defeated once and for all, and even at the beginning, the trouble was known all over the country, which naturally alarmed the next ten factories, and what he used was nothing more than information asymmetry.

The [-] million shortfall in funds may cripple his greedy snake.

During this period of time, Zhang Fengxia has gained a lot. She even thinks that she has learned more than what she learned in the business school in four years, and it is more practical, especially Lu Feng, who is a typical pragmatist, no matter what is bad, as long as it works.

He has a very thorough understanding of the business model. What he plays is levers and levers. He eats more than he needs and keeps eating. If it wasn't such a big deal, he could keep eating.

Lu Feng actually used the real estate model many years later. I don’t know how many real estate companies made their fortunes in this way back then. It was common for someone to pry a piece of land with one million yuan, and then use a piece of land to pry hundreds of millions of real estate projects.

For a whole morning, Lu Feng spent all his time in the R&D department. Rather than talking about the R&D department, it's more about Lu Feng's feeling. There are [-] people in their ingredients, and they are very proficient in blending various products.

A group of people frantically mixed various flavors, milk, and food coloring together. Lu Feng looked at the color, nodded and said, "This color is pretty good, I'll try it!"

Lu Feng smashed his mouth after drinking it. He felt that it was almost the same as the lactic acid bacteria he drank in his previous life. After thinking for a while, he said, "Add some hawthorn, which lacks the hawthorn taste, and the yogurt is fine. Increase the proportion of milk a little more, and the taste of milk is strong." a little."

"Add some viscous agent and some fragrance, and I'll adjust it for you."

The dozen or so people in the R&D department have always been puzzled. They thought that going to work every day was a variety of experiments, but since they came to Jiamei Foods, it has been different.

Every time a product is developed, Mr. Lu just squats down here and sips it. Everyone present feels that he must have drunk a lot of products and describe some flavors. These people make adjustments according to the flavors he said.

At [-]:[-], Gao Zhiwei came back. He went to the cafeteria but did not find Lu Feng. After asking Zhang Fengxia, he found out that he was in the R&D department. He hurried to the R&D department.

Before entering the door, I saw Lu Feng squatting on the ground, holding a test tube in his hand, and he didn't know what was in it. He frowned like drinking white wine, surrounded by seventeen young men, watching him drink, if Put a plate of peanuts on the ground, a plate of pork head mixed with cucumber, it is definitely a scene of drinking.

"It's too informal." Gao Zhiwei muttered, thinking to himself, this kind of research and development picture must not be photographed by Wahaha people, otherwise no matter how high-end advertising is, it will be useless.

"Boss Lu, I'm back, and everything over there has been sorted out." Gao Zhiwei walked in and said.

Lu Feng put down the test tube in his hand, nodded and handed it over, "Try it!"

Gao Zhiwei took a sip, smashed his mouth and said, "It's sweet and sour, and it tastes like Wahaha's nutrient solution, but it's not that strong."

Lu Feng knew that this was the product researched by the other side, and it was named AD Calcium Milk. Although Lu Feng didn't have the formula, he adjusted the taste with similar taste based on his feeling. This has the advantage that it won't infringe upon copyright.

"This should sell well, is there a new product coming out?"

"Yeah, the other party is going to fight a price war, have you heard?"

"I heard about it, but Mr. Li called me and said that there was a loophole of more than [-] million in our funds, and the follow-up factory."

"Okay, this is the R&D department, and we don't want to talk about finances." Lu Feng looked at the crowd and said, "Show me what you've researched during this time."

After debugging, a row of test tubes of various colors were placed, including lactic acid bacteria, AD calcium milk, black tea, cola, and seven or eight products, such as Assam milk tea, green tea, rock sugar Sydney, etc., but The taste is not right, green tea is easy to blend, but the problem is that it looks like urine when shaken, Lu Feng feels that people nowadays can't accept it.

Black tea also has this problem.

"This! This!" Lu Feng pointed to lactic acid bacteria and AD calcium milk with his fingers. After speaking, he felt that the two products were too few. If you debug them on site, you are lucky. They can be adjusted in three to five days. Bulging belly.

Lu Feng suddenly thought of something, picked up a test tube and ran to the faucet to get some water, put them together, and said, "That's all three products."

"what?"

"The tap water?"

"What tap water? Can your child speak?" Lu Feng patted the manager of the R&D department with his hand and said, "This is called mineral water. Mineral water. When it is produced, use a filter to filter it. In the afternoon, you will put this About the product characteristics, please communicate with the design department, I will hold a meeting with them in the afternoon, and have dinner first."

Gao Zhiwei watched from the side, and silently followed Lu Feng out. On the way to the cafeteria, he couldn't help but say, "Mr. Lu, you can slowly find a way to solve the funding gap. In terms of products, you still need to be steady. Once the market performance Not good, the whole army is wiped out!"

(End of this chapter)