Back to 1988

Chapter 133 Vulnerability
Lu Feng gently pushed Jiang Xiaoyan, who was startled, opened his eyes and found that Lu Feng had woken up with a happy face, and asked, "Is it not uncomfortable? Why did you drink so much?"

"I don't want to drink either, just lie on the bed and sleep for a while." Lu Feng suddenly remembered something, and asked, "Are you alone at home?"

"I asked sister Sun, the opposite door, to help watch, and it's all right."

"That's good, you lie on the bed and sleep, I can't sleep, sit for a while." Lu Feng persuaded for a while, Jiang Xiaoyan just lay on the bed and fell asleep.

The night outside bid farewell to the drowsiness, with a hint of blue light, Lu Feng sat on the edge of the bed and stared blankly, with one hand on Jiang Xiaoyan's calf, with an indescribable peace of mind in his heart.

At around [-]:[-] in the morning, the city’s multi-departments jointly conducted spot checks on children’s food on the market. Wahaha’s nutrient solution was accused of failing to pass the spot check. At present, a decision has been made to seize the product, and it will be sent to the laboratory later. From the product to the Fully inspected packaging.

At the same time, more than a dozen unqualified black workshops were cracked down, and a batch of illegal equipment was seized.

It was almost nine o'clock when Lu Feng returned to the factory. Although he had sobered up, his legs were still weak due to the aftereffects of drunkenness. Zhang Fengxia walked in with a yawn and said, "Several factories over there have been collecting statistics, I'm too tired. "

"Why are you tired? You snored so loudly all night, are you done counting?" Lu Feng asked.

"I'm not a boss like you. I'm a little girl. If you're an animal, you're only missing the data of the fourth factory. Otherwise, no one will care if you die drunk." Zhang Fengxia said angrily.

There was a knock on the door, but Lu Feng said without raising his head, "Come in."

Gao Zhiwei walked in, he wanted to take a look at the two of them, but he heard that they both came yawning, and Zhang Fengxia also supported Lu Feng, Lu Feng acted very vain.

There have been rumors in the factory for a long time, especially the position of secretary, and now it is really, exactly the same as a lover.

"The market supervision has checked Wahaha, and it has been detained!" Gao Zhiwei sat down and asked, "What's wrong?"

"I drank too much. Without the wine last night, I can be as efficient as today. I drank directly and went to the hospital." Lu Feng said helplessly.

"Ah?" Gao Zhiwei was very surprised, and said, "Don't drink like this in the future, there are special people in this kind of liquor bureau accompanied by the leader, and the amount is three or four catties. You can serve it yourself, so you can't drink to death? "

"You are in charge of the meetings in the morning, I don't care, just lie down for a while." Lu Feng leaned on the chair, rubbed his temples with his hands and said: "You tell those factories to get in touch with the local leaders, Kawahaha a bit."

Lu Feng knew that those places would not cooperate too much, he just wanted to get stuck, even a few days, a month or two would be enough.

Gao Zhiwei's face was a little embarrassed, he hesitated and said: "Mr. Lu, there is no need for us to do this. I don't think it should be too intense. I know Mr. Zong, he is a ruthless person."

"It's as if I'm not a ruthless person. It just so happens that with so many actions today, I have to figure out where he will do it next." Lu Feng picked up the sales report and glanced at it. I bought more than [-] bottles of canned food yesterday, and Lu Feng is quite satisfied with this figure.

The market has not yet fully spread out, this data is considered normal!
Seeing that he was so determined, Gao Zhiwei had no choice but to shut up, asked Lu Feng to sign some documents in the factory that needed to be signed by him, and went to work on his own.

Wahaha products were detained, and the agent immediately called the headquarters. Within half an hour, the specific situation was already on the desk. Already went to report or treat guests to dinner.

"Yes!" Mr. Zong flipped through the document with an ugly face, and said in a deep voice, "Young man is very promising and very resourceful."

A few minutes later, several executives entered the office.

"First of all, contact the four heavenly kings, they will pay half of the money, we will pay half of the money, sue him, then contact the newspaper office, make this matter a big deal for me, and then, the new product will be accelerated, and it will be launched within this month."

"no problem!"

"You must pay close attention to their products. This small can is really delicious. From my point of view, the product is powerful, so we must seize the market in this area."

In the afternoon, the entertainment circle exploded. Wahaha teamed up with the four heavenly kings to defend their rights. This was simply a dream combination. All kinds of paparazzi, magazine reporters, and gossip reporters flocked here.

At the same time, more phone calls were made to various factories of Jiamei Foods, hoping to respond. Lu Feng was active at the door of the office, and took a nap after eating at noon, and he was already refreshed.

The manager of the marketing department rushed over here in a hurry. Seeing his appearance, Lu Feng already knew in his heart that something happened, something serious happened.

"What's wrong?" Lu Feng shouted.

"Mr. Lu, Wahaha stands up for the Four Heavenly Kings, saying that we are infringing rights, and the phone calls of all the factories are about to explode. Tomorrow, the three of us will definitely be the headlines, and we are going to be sued by lawyers."

"Four Heavenly Kings?" Zhang Fengxia poked her head out of the office, wondering, "Why are we still messing with people from the Heavenly Court?"

"It's the Four Great Heavenly Kings who fucking sing." Lu Feng said angrily.

"Should we respond? This matter can't be handled well, and it feels easy to offend fans."

"I found four people from the factory, and said that I originally used the four heavenly kings in the factory, but when I printed the promotional photos, I misplaced them. I apologize, and sincerely invite the four heavenly kings to speak for us."

"Okay, I'll do it right now."

"Come back." Lu Feng moved his body and said: "Don't let them withdraw, the sign will continue to be displayed, and we will tell the public tomorrow that we have already negotiated with the Four Heavenly Kings in private. If the other party still fights back, we will say that we have been cheated , Just find someone’s photo and post it, and say that this person is talking to us, has given an endorsement fee, and they are willing to argue, so let’s accompany them.”

The manager of the marketing department looked at Lu Feng in a daze. Although he was his own boss, he still felt that Lu Feng was really a rascal, and this method could piss people off.

"Wahaha is messing with me today, and tomorrow you can find me a newspaper or TV station, watch Wahaha's nutrient solution and call me. Aren't they promoting pure natural, they say that there is flavor added in it, and the nutrient solution has been promoting appetizers and treating children who don't eat , just ask him, is this kind of thing a medicine or a food."

Ruthless!

Too cruel, the main function of the nutrient solution is to appetize children. It contains some hawthorn, red dates, honey, etc. Once it is classified as a medicine, it will be completely useless.

"Also, this month, I will set a task for the marketing departments of the major factories. Before the end of the month, [-] bottles of small cans cannot be sold. From the city to the countryside, all the sales have been opened up."

"I'm going back to the meeting."

"Are you refreshed?" Zhang Fengxia came out with a glass of water, and asked, "You are being too ruthless, it feels like you are going to completely kill him."

"It doesn't matter who kills who." Lu Feng drank water. Wahaha's nutrient solution was indeed defined as a drug, but it was just a health product. Then it launched AD calcium milk, and then the product exploded.

For the whole afternoon, Lu Feng sat in a daze. He kept putting himself in Zong Zong's position and thinking about how to deal with him. For a new brand, attacking product positioning is definitely a very good method.

The small cans are advertised as coming from overseas technology, overseas standards, and even veiled propaganda that the selected oranges are from overseas, and there are overseas laboratory teams for nutritional support to position themselves as high-end.

If all of these are proved to be false, it will be a fatal blow to the product positioning of small cans. It will become a product that tests people's IQ. Buyers will not feel the envy of others, and will even be ridiculed.

Lu Feng sat up straight suddenly, his whole body broke out in a cold sweat, his weakness was too fatal, he stood up and hurried to Gao Zhiwei's office, but found no one, he only found out that he was in the meeting room after asking the office next to him.

After going to the meeting room and opening the door, everyone's eyes instantly focused on Lu Feng.

"Boss Lu, what's the matter?" Gao Zhiwei wondered.

"Come out."

Gao Zhiwei came out and asked, "What's wrong?"

"How about a business trip now?" Lu Feng asked.

"Ah? What's the matter, so urgent?"

"Loophole, a loophole in my product positioning design, now we need a laboratory, a group of foreigners, there may be a large number of reporters to interview in the past few days, as for overseas laboratories, and overseas technology, let them Go check it out." Lu Feng looked at Gao Zhiwei and asked, "Which city do you think is better?"

It took Gao Zhiwei a long time to realize that the laboratory or something was just a bluffing word for product promotion. No one would take it seriously. Now that they are facing each other, once the product positioning is shaken, it will be over.

"Shenzhen, there are many foreigners there, and I am familiar with it. I was in charge of Wahaha's market before."

"Okay, I'll see you off, first go to the airport next door to see if there are any tickets." Lu Feng told the office to take out his coat, and the two hurried out of the factory.

At around [-] o'clock in the evening, a plane flying to Shenzhen rushed into the sky. At the same time, Jiamei Foods also responded to the outside world. Major newspapers and magazines flocked to it. Some sensitive newspapers had already smelled something and began to use commercial The title of the war.

The commercial war under the free market competition has broken out, and all means are used to distinguish the good guys from the bad guys.

The next morning, whether it's TV or print media, it's the business of the four heavenly kings. Now the four of them are absolutely responsible for the traffic, and Wahaha and Jiamei Foods are obviously able to catch the four of them to attract attention.

(End of this chapter)