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Chapter 130 Bundle Marketing
For the mother-in-law's family, Lu Feng felt the same way. Although he treated Jiang Xiaoyan in the same way, it was impossible not to keep in touch with his mother-in-law's family.

Moreover, Lu Feng also felt that it was time to send some money back to his family. His parents were still farming in the village, so give them some money to improve their lives.

Now Lu Feng is not rich, most of the money is in the company, and some money was distributed at the end of last year, and the money is almost spent.

"When the factory is finished this round of work, I will give [-] yuan, [-] yuan from your mother's family, and [-] yuan from my mother's family. As for your two brothers, it is impossible. As for my mother, you Go and give it to me, don't say that I have grown the factory." Lu Feng knew that his family didn't have many top relatives.

I have several uncles who are not much weaker than Jiang Xiaoyan's two older brothers. At this critical time, Lu Feng does not want to be pestered by a bunch of people.

"Go ahead, I'll call my mother today and talk about it." Seeing that he was a little tired, Jiang Xiaoyan said, "Go to the factory, I'll send Duoduo to the kindergarten."

Lu Feng nodded, and went to the factory after dinner.

Everything started to speed up today, with non-stop calls every day, major factories recruiting people rapidly, three to five meetings a day, and everything was discussed in detail, every situation and every accident surprised many people .

Zhang Fengxia gradually integrated into it, holding a pile of documents every day, and also put on a Camry food work uniform on her body, she became more capable, gained a lot of insights into some business matters, and also had different ideas.

The assembly line has already settled in six factories, and there will be a head-to-head confrontation between the north and the south in the first year of the 90s. Wahaha seems to have sensed the crisis. The production capacity is exploding, and some supermarket shelves in the northern provinces have begun to appear.

At the same time, Wahaha is in contact with people from CCTV, and wants to give itself a big blow, but the price gap is a bit big, and it may not be a good deal for a while.

On March [-]th, spring returns to the land. Don’t say that the south is already lush and green, even in the north, there are small grasses emerging. The current spring style is extraordinarily manic, and the sky is often full of yellow wind.

Lu Feng came back from a business trip in North China. He just attended the opening ceremony of the factory and cut the ribbon. Now, except for Du Qifeng's factory, all production has started, and all product lines have been opened up, from raw materials to outer packaging.

The car stopped at the gate of the factory, and Lu Feng entered the factory. Everyone's faces were full of exhaustion, but they were extremely excited. Lu Feng entered the office and said, "Production has already started, and now only the frontlines are left. Wahaha nutrient solution two How's the day?"

"The product supply capacity has been increased. I heard that new products will be supplied recently. I feel that our product formula has been leaked." Gao Zhiwei said nervously.

"Give it to those branch factories, it will definitely be leaked." Zhang Fengxia said from the side.

"Small problem, if he dares to use it, I dare to sue, as if I can't get the formula of his nutrient solution, everything is ready." Lu Feng sat on his seat and took a deep breath, saying no at this moment. Excited.

In the ranks of food, Wahaha swept everything in the early 90s. Even Coca-Cola was not enough to be seen in front of others. Arctic Ocean, Collego, Jianlibao, etc. are now local products after all, and they have not swept everything. As for Jianlibao, it is a later thing.

The battle of food companies started around 95. This battle went from south to north, competing for every inch of the market. Jinmailang Group, Baixiang Group, Wahaha Group, Master Kong Group, Uni-President Group, and some local Enterprise Group.

These groups have obvious characteristics. They have a long product series and a wide range of coverage, covering everything from instant noodles, snacks, and drinks.

The appearance of Lu Feng is equivalent to giving Wahaha a head-on blow, and now this epic battle is about to detonate.

Lu Feng picked up the phone on the table and called Du Qifeng.

"Boss Lu, what's the matter?" Du Qifeng's voice on the other end of the phone was very dull.

"Other factories have already started production, can you produce in these two days?" Lu Feng asked.

"There will be no problem within two days. Now the sales channels have been laid out. At present, the agents have spread to AH and invaded several cities in Zhejiang."

A smile appeared on Lu Feng's face when he heard his progress, and he said, "That's good, we will start preparing for production in these two days, and my request is to update the sales data in real time!"

"Ok."

After hanging up the phone, Lu Feng thought about it to make sure he had thought of everything he should think about. The first step is to establish a brand. The main positioning of small cans is high-end, healthy and nutritious.

In terms of advertising and marketing, Lu Feng mainly targets the small pots of tea in the previous life, first of all, they are used for gift giving, visiting patients, and children's food.

"Mr. Gao, do you know the newspaper office in Hangzhou?" Lu Feng asked.

"I know you, what's the matter?"

"The day after tomorrow, the factory manager Du will start production, and we will start in full swing. The day after tomorrow, I will buy all the layouts in Hangzhou, and just write a few words, Jiamei Foods, redefine healthy food."

"This." Gao Zhiwei felt Lu Feng's provocation. There are so many newspapers across the country, but they chose Hangzhou. This is not looking for trouble.

"Is it too high-profile? And they didn't say anything about competing with us."

"Pengci marketing, can't you?" Lu Feng smiled and said: "Just touch him, just fight with him, just argue with him, we will get angry if we quarrel, and, as for the spokesperson, inform them, Give me the brands of the Four Heavenly Kings and place them at the entrances of major stores, and focus on publicity."

"We didn't sign the Four Heavenly Kings either!" Zhang Fengxia said awkwardly.

"Can't you hang up without a signature?" Lu Feng knew in his heart that the first shot must be fired, otherwise it would be enough to cause trouble, even if he was sued every day.

The current trending searches are major newspapers and local news TV stations. A group of people can mutter for a day after reading a newspaper. What Lu Feng wants to do is to make Jiamei Foods an Internet celebrity.

"The copy that was handed over before, what imperial articles, is just a little bit with the royal family, to show its dignity."

"Don't talk about it, which country is the farthest from us, just say which country our oranges are imported from, such as EU standards, and health certification, all of them are involved." Lu Feng suddenly thought of something, slapped his head and said: "Switzerland , let’s say it’s from Switzerland.”

Zhang Fengxia laughed when she heard that, a broken can, coming from such a long distance, is it enough gas money?

"My request is only one, and the money is less, but I have to do something bigger." Lu Feng took the cigarettes on the table and said: "We have come to this point, we have no turning back, I am not afraid When you go to court, you are not afraid of being scolded, but you are afraid of disappearing quietly."

Advertisements began to appear in grocery stores, supply and marketing cooperatives, and supermarkets in major provinces. At the same time, canned foods of Jiamei Foods began to appear on the shelves, and small snacks began to occupy major markets.

Two days later, the billboards of the Four Heavenly Kings began to appear, saying, small canned food, coming from afar.

It was also on this day that half of the newspaper in Hangzhou was bought out. The gray background and huge words read, Jiamei Foods, redefining food and health. Below is a line of small words, small canned food, new listing, next second Just go to Hangzhou.

Early in the morning, in addition to a large pile of newspapers, there was also a new market research report, not only from Wahaha, but also from Jiamei Foods, a whole dozen of which were placed on the desk.

Zong Zong arrived at the office at six o'clock in the morning, and his phone at home was about to ring off the hook this morning, and they were caught off guard.

At the same time, the front pages of the major provinces in the north were all starting work at the Baodi Jiamei Food Factory. It can be said that this morning, Lu Feng occupied half of China's headlines.

There were fifty or sixty people in the meeting room, and everyone looked at each other's newspapers with wide eyes.

"I took a trip to Xiaoshan yesterday, and I did display the signboard of the Four Heavenly Kings. People said that there was cooperation. This is a major intelligence error."

The manager of the marketing department hurriedly said: "From what I've learned, Jiamei Foods really doesn't have much money. These factories are completely funded by attracting investment. The annual income of his factory should be around [-] million. Including the raw material processing factory, Give him [-] million, can he afford four people?"

"It's not good for people to increase leverage. Later, I heard that there are still ten factories. Our CCTV advertisement has not been discussed. They want to discuss the Four Heavenly Kings."

"Maybe it's a fake, wait for the lawsuit, let's talk about this newspaper, what do you mean?"

"This person is just looking for faults. We are more passive now. If we respond, it seems that we are a big factory bullying him. If we don't respond, it seems that we dare not provoke him. Isn't this a rascal?"

Mr. Zong flipped through the newspaper and said, "Okay, it doesn't matter if you don't respond or not. His product release can be regarded as a complete victory. He is shameless and invincible. Let's ignore him and hold a press conference. Said that for small northern factories like Jiamei Foods, we will take care of them in the market."

"Then what if it's still provocative?"

"I have the phone number of the boss of Jiamei Foods. Give him a call at night." Mr. Zong stood up and said, "Buy yourself, step by step. The northern market should be laid out as soon as possible. You can learn from Jiamei Foods to acquire land and find alternative factory products first." model."

Mr. Zong glanced at the newspaper, and angrily threw it directly into the trash can. His life was full of ups and downs. He had never seen any kind of people before. He was not afraid of the rich or powerful, but the scoundrels.

Looking at it now, Lu Feng seems to be that kind of poor and difficult guy. Now that Wahaha is in full swing, as long as he gets involved with him, it is a natural advertisement.

It's like an unknown boxer publicly provoking and insulting the boxing champion. If the boxing champion fights him, the opponent will say that I lost to the boxing champion. It's a shrinking turtle, afraid to fight him.

Over time, when the public thinks of the boxing champion, they will think of him. This kind of marketing is called touch marketing and bundling marketing. It is shameless, but it really saves money!
(End of this chapter)