Basketball starts with breathing

Chapter 68 This is business

Lu Yu was stunned.

In an instant, he guessed what the surprise in Su Qun's mouth was.

Because he saw the short man, Ding Shizhong, behind Su Qun.

"Hello, my name is Ding Shizhong, and this is my business card."

Ding Shizhong smiled and stretched out his hand to shake Lu Yu, then took out a business card from his body and handed it over.

Lu Yu took the business card: "Mr. Su, I didn't expect the surprise you said was Mr. Ding..."

Lu Yu really didn't expect that he had met Ding Shizhong several times in his last life. When he was a fighter, he never expected to see him here now, because in his memory, the current domestic basketball shoe business is still in a mixed stage.

Domestic sports brands are divided into Jinjiang series and non-Jinjiang series.

The Jinjiang Department refers to Quanzhou, Fujian Province. Jinjiang was originally the location of the international sports brand Nike and Adi and other foundries. Some locals used workshops to create the first batch of domestic sports brands in Jinjiang.

Their characteristic is that the boss should be named in the direction of a certain gram, such as Hongxing Erke and Peak.

There is also a different name, that is, Anta of the Ding Shizhong family.

The first basketball player signed by Anta in the previous life should be Battelle who signed in 2002 next year.

Lu Yu did not expect that Ding Shizhong would find himself in this life.

"Lu Yu, do you have time to have dinner together at night?" Su Qun asked with a smile.

Lu Yu thought about it and said, "Okay, let's find a quieter restaurant."

Ding Shizhong laughed heartily: "You must be quiet. You are no less popular in New York than an NBA star. You are not afraid of being surrounded by fans. I am also worried that this meal will not be safe. Don't worry, I will arrange it."

"Then why are you so embarrassed..." Lu Yu smiled.

He glanced at the locker room. It seemed that he was in vain to take Lao Lu and Annie to dinner today. He could only take out his mobile phone and send a message to Lu Chaoyang, asking him to take Annie to dinner first, and then follow Su Qun and Ding Shizhong. went out.

Ding Shizhong settled in a Chinese restaurant, and the three walked directly into the private room.

When it was time to serve the food, Su Qun officially introduced Ding Shizhong to Lu Yu, and then introduced Lu Yu to Ding Shizhong, and the two officially knew each other.

"We came here this time to watch your game, and secondly, Mr. Ding wants to talk to you about endorsement." Su Qun took a sip from the teacup on the table and said with a smile.

"Of course, I know that the NCAA is not allowed to accept endorsements, so let's talk about our intentions first." Ding Shizhong laughed.

He was worried that Lu Yu would refuse with the NCAA's clause that players were not allowed to accept endorsements, so he threw out the matter first, lest Lu Yu use this excuse to refuse.

After all, Anta is really blank in the field of basketball shoes.

Now basketball shoes are basically dominated by hooks, AJs and three bars, and domestic basketball shoes use the remaining technologies of these brands whether it is shoe last or craftsmanship.

Lu Yu thought for a while and asked, "I want to know about Mr. Ding's layout of the basketball shoe market, is it convenient for me to explain?"

"What's the inconvenience of this, we have been doing basketball shoes in the low-end market before, but our sales performance has been very good in the past two years, and our funds have gradually become abundant, so we want to make basketball shoes better and impact Look at the market of foreign brands.”

"Nike and Adi?"

"good."

"The two of them are industry benchmarks."

"Because they are benchmarks, we have to find ways to surpass them. My goal is not to be China's Nike, but to be the world's Anta!"

Ding Shizhong spoke his dream passionately.

He had heard the story of the hook and Michael Jordan before. Because of Jordan, the hook achieved a counterattack, and he also wanted to use this "sports star + advertising" marketing model to build his own business empire.

Anta has signed Kong Linghui.

But obviously, the table tennis market is not Anta's ultimate goal. Compared with the table tennis market, the basketball market is even larger. He needs to find his own Michael Jordan.

Lu Yu smiled slightly.

Su Qun stepped in at the right time and said with a smile: "Actually, I know that if you sign with Nike or Adidas, it will be more beneficial for you to develop in the NBA in the future, and with your current performance, it is very likely that you will get their contract, but even if you hope Slim, Mr. Ding is still willing to come and talk to you, which shows that Mr. Ding has great sincerity."

Lu Yu knew what Su Qun meant.

If you sign a contract with Nike or Adidas, two brands that have cooperation with the NBA, when you play in the NBA in the future, you will be somewhat taken care of by the league referees.

This is almost an unwritten rule.

With the brand behind him, Lu Yu can also save many players the trouble of making small moves on the court due to skin color discrimination.

But Lu Yu didn't care, the more small movements, the greater the pace of learning breathing.

As for whether it will affect his own MVP?

That's too far away, Lu Yu never thought about it, even if that day comes, what if he can't win the MVP, he has the strength of the MVP, if he can't win the MVP, then he will win the championship!
Wouldn't it be nice to have all MVPs without championships?

As for the FMVP, it's not that he alone does not have this honor because of brand problems, and the Golden State villain is also not affecting his historical status?

If you really have strength, you won't be afraid of these things. If you don't have strength, there's no such thing as bullshit.

"I'm quite interested in domestic brands."

Lu Yu's words made Ding Shizhong happy, but Lu Yu's next words made his heart sink again: "But I have a request..."

"You said." Ding Shizhong said.

"Since I am the endorsement star of Anta, I can participate in the formulation of my sneakers, from the drawing design to the final selling price, and have a veto right, is this no problem?"

Ding Shizhong didn't expect that Lu Yu mentioned this condition and asked to participate in the drawing design of sneakers. This is no problem. He knows that many NBA stars have their own preferences, and participating in sneaker design is a common thing.

But Lu Yu even has to mix in the selling price?
Also asking for a veto on those two items made it a bit difficult for him.

"Why don't I go back first and wait for Mr. Ding to think about it before we have this meal?"

Lu Yu asked.

Ding Shizhong stared at Lu Yu for a while, then suddenly smiled: "No need, just do as you said, I'll go back and draw up an agreement."

The two never discussed the price from beginning to end.

Because we all know that the price is the last thing to be determined in this negotiation. Only after the confirmation in advance will the price be put on the table.

This is business.

At this time, the waiter served the food, and the three started chatting while eating.

"Lu Yu, do you plan to enter the NBA this year?"

"Yes, I'll go after this year."

"That's great, our agreement won't have to wait too long to be signed."

"It won't be long."

"Have you ever thought that if the national team called you to play a game, would you choose to go?"

Ding Shizhong asked casually.

"national team?"

Lu Yu was stunned and glanced at Ding Shizhong: "Ding is always afraid that I will find trouble for you, don't worry, with the urgency of the people in the Basketball Association, they will not give up their faces to come to me, if they are forced to Please beg me, I'll see how I feel when the time comes."

Ding Shizhong and Su Qun looked at each other the same.

It was exactly as they expected at the beginning, but Lu Yu really dared to say that if he were any player in the country, he would never dare to arrange a basketball association.

"By the way, Lu Yu, why haven't you asked us about the technology and quality of Anta's basketball shoes?" Ding Shizhong changed the topic.

Lu Yu took a bite, looked up at him, and a smile appeared on the corner of his mouth.

"A pair of basketball shoes, what technology does it have, and it's not a rocket. You can't develop a good cushioning material and a suitable shoe last. Can't you copy it?"

"As for the quality, I think, Mr. Ding will definitely not give me a pair of basketball shoes that I can smash with one foot to play?"

Ding Shizhong was stunned, he suddenly felt that Lu Yu was more like a businessman than a basketball player.

Lu Yu is right, it's just sneakers, there's a fart high-tech!

Besides, what happened to domestic sneakers, the word domestic is so unpopular?
Ding Shizhong suddenly felt his back stiffen, Gulu drank the water in the cup in one breath, and then placed it heavily on the table.

I prefer domestic sneakers not to be China's hooks, but to be the world's Anta, don't believe it and see!
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(End of this chapter)