Chapter 77 Lego
These little people.

It reminded Colin of another 'toy of the century' that was also born in the Great Depression - Lego blocks.

Of course, this period.

The concept of LEGO (Lego) only exists in Ke Lin's mind.

Even its founder, Ollie, is just a carpenter living in a remote village in Denmark. Relying on his superb woodworking skills, he occasionally makes toys for children.

The early toys of LEGO (Lego) are not much different from the little toys in Fisher's Little Workshop.

They are all wooden toys such as various villains, animals, cars, and small houses.However, on the road of later development, Ollie was inspired by a British product called "Self-Locking Building Blocks", which gave him the idea of ​​standardizing and standardizing Lego toys and finally bringing them to reality.

Of course, Colin thought of this.

I am not interested in the development history of LEGO toys, but I have some ideas about its final product, LEGO toys themselves.

In later generations, Lego's development has basically matured.

There are so many toy products built by Lego, and the standardization of Lego blocks makes it more playable. This kind of gameplay of creating various things at will through infinite splicing methods almost makes Lego’s There are no restrictions on how to play.

Everything in the known world can be restored using Lego blocks as parts; everything in the unknown world can also be imagined using Lego blocks as parts.

And this also means, if Colin is willing.

This method can also be used to Legoize Superman.

In the future, because of the development of LEGO, others will need to cooperate with them to authorize the manufacture of peripherals.

But right now, Colin can take his place and create his own Lego Superman.

As soon as such thoughts popped out of Colin's mind, they could never be taken back.

……

"Injection molding machine?"

Inside the Messenger newspaper, facing Colin's inquiry.

Jack Leibovitz had an obviously puzzled expression on his face. He frowned and thought for a while, and finally asked with a confused face.

"What it is?"

Well, the idea of ​​producing LEGO Superman is too good to be true.

It caused Ke Lin to overlook an important issue, that is, in this era, the industrialization of plastics has not yet fully matured.

This chemical product, which was invented in the 19s, experienced a long evolution, and did not really enter the mature stage of large-scale application until the mid-70s.

Before that, in fact, the production of Lego was mainly made of wood.

Even Fisher's first toys made of plastic did not appear until the early [-]s.

During this period, most of the toys were made of metal and wood to some extent.

Therefore, this means that the birth of Lego Superman will take some time to wait.

In the newspaper office, reacted.

Colin couldn't help showing a look of regret on his face.

However, he did not give up on the development of Lego Superman, since there is no way to make real plastic Lego.

Well, wooden Lego is also acceptable.

After the first Superman doll produced by Fisher was launched, Colin planned to start the production of Lego Superman.

The reason why we have to wait until then is that we plan to use the first Superman doll to test the popularity of this product in the market.Ke Lin also held the idea of ​​acquiring Fisher.

Once Superman dolls are popular in the market, after experiencing the hot sales of Superman toys.

How could it be possible for Fisher to give up this product patent easily.

From the development of later generations, Colin is very clear about the talents of the founders of Fisher-Price Company in toy manufacturing and sales.

Especially in the production of toys for infants and young children, Fisher-Price in the future will take the lead.

A newborn baby may not be able to read a newspaper or a "Superman" comic story in "Messenger Comics".

But they will definitely play with toys, even if they don’t know the prototype of the toy in their hands, but the image of Superman will subtly outline Superman in the depths of their young hearts from the baby cradle they have been lying on since they were young, and the baby toys they played with. image of.

……

the following few days.

Colin commuted between the newspaper office and the Fisher-Price Toy Workshop in Churchville.

Participated in the production of Superman dolls.

The image of Superman is not only a symbol of the Messenger newspaper today, but also affects the cohesion of Colin's imprint and the collection of [Faith].

Therefore, it is naturally impossible for him to authorize it at will like Disney.

He didn't want, one day, to see Superman's head appear on top of something that shouldn't be there.

"I think the position on the chest can be adjusted to make the 'S' logo on Superman's chest more three-dimensional..."

In the toy workshop, Colin made comments on Superman's first toy model.

The first Superman doll made by Fisher is still made of the wood they are most familiar with. The height of the whole doll is only less than three centimeters. Superman's classic pose.

"However, if this is the case, then the time to make a Superman toy will also increase, and I think it can be replaced by printing."

Hearing Colin's opinions, Margaret opened her mouth to express her own different views.

"If printing can do it, then I have no objection."

The professionals handed it over to the professionals. Facing Margaret's objection, Colin did not insist on rejecting it.

His purpose is just to make Superman's dolls go on the market smoothly, as for the process of toy making.

As long as it meets his requirements, some details can be handled by Margaret and the others.

"In addition to wooden toys, I think stuffed dolls are also a good choice, and to some extent, stuffed dolls are simpler and more convenient to make than wooden toys, with higher output and less prone to damage. "

On the other side, looking at the Superman puppet in Colin's hands, Helen made a suggestion.

Although Fisher has rich production experience and creativity in wooden toys, this does not mean that they have not dabbled in other types of toys.

Before founding Fisher-Price, Helen used to run a toy store in Binghamton, New York, so she has dabbled in all kinds of toys.

Puppet toys have always had great potential in the children's market.

It is also one of the main toys for children, and even many adults also collect dolls.

"Maybe we can try it first, produce a batch of Superman puppets, and see how the market responds."

After some discussions, Herman finally decided on the shape and craftsmanship of the first batch of Superman dolls after consulting Colin.

 Thanks for eating, eating, eating, eating goods, Chen’s 300 starting coins, Molubeiwang’s 500 starting coins, trend ㄨ_ stupid 1500 starting coins, a bit silly 100 starting coins,
  
 
(End of this chapter)

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