Mei Man: I drew Superman during the Great Depression

Chapter 12 Growing Faith

"It's all right, old John."

The Messenger newspaper accepted the employee's apology, and Colin shook his head and said immediately.

"There is nothing wrong with you. In fact, even I am not [-]% sure that these decisions will succeed."

All that Colin has done in the Courier.

To put it bluntly, it is actually the hate marketing method of later generations.

By spreading some extreme remarks, to attract the attention of some people, so as to increase the sales of newspapers.

This method of creating confrontation is not uncommon in later generations, and even once became a serious social problem.

Now, Colin appropriated it for use in the Great Depression.

It can also be regarded as letting the masses of this era feel the poison from the future in advance.

"Unexpectedly, the first change I brought to this era was actually hate marketing."

Perhaps, one day, someone will wake up and think this is a mistake.

However, Ke Lin can guarantee that this day will definitely not be in the Great Depression.

In fact, more people in this period than in previous periods justified petty crimes, such as shoplifting or stealing electricity.

That's right, 'zero dollar shopping' has been happening since the Great Depression.

Obviously, this is a kind of historical sentiment rooted in the American people. Once the social unrest or economic situation deteriorates, people will use this trick without a teacher.

History is a reincarnation, and 'zero yuan purchase' is also.

……

"...Boss, boss!"

In a trance, Old John's voice awakened Colin's drifting thoughts.

When I came back to my senses, I saw the old employee of the newspaper approaching and making inquiries cautiously.

"With regards to the content of the Courier next week, shall we continue the style of this week, or..."

"Continue to continue."

Nodding his head, Colin replied in a positive tone, and then added as if he had thought of something: "In addition, about the newsboy part, you can also tell them that my promise is still valid."

The newspaper media news of this era is far from spreading as quickly as later generations, and you can know the big and small things happening on the other side of the earth with your fingers.

Especially for a small newspaper like the Courier newspaper, even if the sales volume of the newspaper increases, the radiating range is only a few blocks around the newspaper office, and the areas further away are a little too much.

There are three main reasons for this situation. One is the factor of newsboys. In this era of underdeveloped transportation, the main delivery of newspapers mainly relies on the legs of newsboys. Although there are newspaper halls, they are far from popular. The newspapers can be sold, and the newsboys divide their territories.

Little Jimmy and the others that Colin had met before were the newsboys in charge of the neighborhood around the Messenger newspaper.

If you want to deliver newspapers to farther areas, you need to go through the deliveryman's truck, but this also caused a problem, that is, the newsboys in other districts did not know the discount promise made by Ke Lin, and in the past " The poor sales of the Courier also made these newsboys prefer to buy the highly competitive broadsheets rather than Ke Lin's Courier.

The second reason is the printing capacity of the newspaper itself.As a local tabloid, "The Courier" itself does not have too strong capital, and most of the equipment used in the newspaper is some old equipment. It is barely enough to print thousands of newspapers, but once the number is large, the machines themselves will not be able to print. It will be too much.

Having said that, in fact, the most important reason is the last reason.

That is to say, the financial situation of the newspaper itself is not enough to support the expansion of the "Courier" printing. The cost of paper and ink are all expenses. Before the printing of the newspaper can be supported by inventory, but after this week, it will need to Purchased new paper to use.

This is also the reason why Colin regarded that stay in the newspaper office as his last night.

Because once the sales of the "Courier" fail this week, there is no possibility of reissue with the remaining funds of the newspaper.

Fortunately, the current situation is going well.

Next, as long as Ke Lin gradually reverses the newspaper's business situation bit by bit through the method of gradually drawing, he should be able to barely survive the difficult period of the beginning.

"Okay, boss."

Nodding his head, Old John turned around and was about to return to his job to continue the typesetting of next week's news.

"Yes, old John."

At this moment, Colin suddenly asked.

"Do you know the specific sales volume of the "Courier" this time?"

Hearing Colin's inquiry, Old John showed a thoughtful look, calculated secretly, and said: "At present, because many newsboys are still working, I can't give the exact number, but just the newsboys who came in this morning Based on the number of people who buy newspapers, there should be [-] newspapers.”

[-] newspapers, for a large newspaper that sells [-], [-], or even a million copies, is really a small quantity that cannot be smaller.At present, the newspaper with the largest circulation in New York has a single newspaper with a million, and its radiation influence covers the entire New York City and even surrounding cities. Therefore, the number of [-] in the "Courier" is not even a fraction of them. Can't compare.

However, for Colin's Courier newspaper, this is already an exciting enough figure.

In fact, to be precise, it should have sold [-] copies.

After listening to Old John's calculation, Colin nodded, and silently added something in his heart.

At the same time, he raised his eyes slightly and scanned the text in front of him.

I saw that in the text column, the number originally marked 32 had changed to -- [Faith (93/1000)].

Obviously, the number marked in the [Faith] column is obviously closely related to the sales volume of the "Courier" in Colin's hands. This also indirectly reminded him of the meaning represented by the number 32 before, which happens to correspond to The sales volume of the newspaper published by the Messenger newspaper was listed the week before, that is, when Colin just traveled over.

"So, this number is also useful in helping to count newspaper sales?"

Of course, Ke Lin knew that the words that appeared could not be as simple as counting the sales of newspapers.

Behind it, there may be other deeper effects.

However, right now, under the circumstance that the figures are not collected completely, Colin can only use it as a temporary statistical tool.After all, in this special period when even eating is a problem, making money is the last word, and he has to wait until he meets this basic need before he can calm down and think slowly.

(End of this chapter)