Rebuild 2005

Chapter 782 【781】Birdsong Stream Press Conference

"200 million units?"

"so much?"

"Even if it accounts for 50% of the total shipments in half a year, there will be 400 million units in the entire life cycle!"

"It's only been four months!"

"It is estimated that the entire life cycle may be close to 500 million units..."

In Huawei's office, amidst the discussions, He Gang looked at Yu Chengdong, whose expression was frozen, as silent as a sculpture.

After a while, the slightly tired face moved and smiled. Looking at the colleagues beside him, he smiled and said, "Damn it, it's so fierce...how come they sell so much?"

He Gangdao: "It is estimated that the entire life cycle will definitely exceed 400 million units, and may be close to 500 million units."

"Certainly more than 500 million units."

Yu Chengdong said with certainty, "Aren't they preparing for an overseas listing? Now it's only sales in the domestic market..."

After a pause, he sighed again: "Fuck...it's too fierce! Damn...the first generation is so fierce!"

Everyone is not surprised by this, and some people hesitated: "Should we also make a large-screen mobile phone?"

After Yu Chengdong accepted Huawei's consumer business, in order to distinguish the previous OEM low-end phones, he followed the example of Samsung's "Galaxy" series and launched the Huawei "Ascend" series of mobile phones, and further divided them from high to low D, P, G, Y Four series of product lines.

These four letters are the initials of the four English words diamond, platinum, gold, and young. The D series is the flagship. Mr. Yu is working overtime and leading the team to make it, and is preparing to release it in Barcelona.

Although Huawei pays attention to the trend of ancient poetry mobile phones, it does not think that large screens are a trend, or that 5.3-inch mobile phones will be popular, because Apple is currently the most influential in the market.

Historically, due to the great success of the Samsung note series, in 2013, in addition to the four major series, Huawei imitated the Samsung note series and launched the mate series. series.

Mate系列在2013年3月、2014年3月分别推出了mate、mate2，又因为D系列销量扑街，Mate系列反而还凑活，在Mate3发布的半年之后，华为在14年9月推出了新款。

The Mate series has officially replaced the D series as Huawei's flagship mobile phone. After the positioning is improved, the style will naturally go up, so Huawei adopted the usual marketing method: the name!
The new Mate is directly named Mate 7, in order to show that it has "surpassed" the iPhone, because it was the iPhone6 ​​at that time - digital surpassing is also surpassing, 7 sounds better than 6.

The Kirin processor is named 9 series, which is also based on the same consideration. The name is higher than the Snapdragon 8 series!
In this generation, the prefix "Ascend", which many people don't even know how to pronounce, has also been officially cancelled.

After the release of Mate7, due to the improved experience of the equipped Kirin 925, it caught up with the 15-year-old Snapdragon 810 Tiankeng, and somehow became popular. The sales volume exceeded 700 million units, and it officially established itself in the high-end market.

Mate 7's slogan "Jazz Life" has also become synonymous with Huawei to some extent.

Surprisingly, the Huawei mobile phone team improved the positioning of Mate and made persistent efforts to launch Mate S on the basis of Mate7. The price was directly increased from 2999 to 3599, which shows the confidence of Huawei mobile phone team in this product at that time.

However, the entire team did not understand how Mate7 became popular. The Mate S was launched with a better texture, but the screen was reduced from 6 inches to 5.5 inches, and the battery was reduced from 4100 mAh to 2700 mAh.

Therefore, the sales of Mate S went straight to grandma's house.

A few years later, at the Mate40 press conference, Yu Chengdong reviewed the previous Mate series mobile phones. Mate S was not even qualified to appear on the PPT.

After this stumble, Huawei determined the positioning of the Mate series with large screens and large batteries, and quickly launched the Mate 8 to save the situation. Since then, Mate9 and Mate10 have continued to improve, and Mate20 has officially achieved great success.

Because of the success of Jiangjiu, the Huawei mobile phone team has begun to consider making large-screen mobile phones earlier.

Yu Chengdong was obviously moved, but after thinking about it, he shook his head and said, "First polish our own products..."

Although Huawei has been making mobile phones for a long time, the previous OEM mobile phones have basically no useful experience in today's product design. It is not as helpful as the accumulation of communications. pile of trouble.

Pushing the design of D1 has overwhelmed the entire product team. Now that P1 has not been officially launched, D1 will be released soon. At present, the entire team really does not have the energy to make a trial that seems meaningless and purely imitates the trend. Aquatic products.

...and imitate domestic brands.

"200 units..."

Xiaomi's team was also obviously stunned. After a long silence, Lin Bin said, "The whole life cycle is going to break through the 400 mark... the first generation is so fierce?"

"There must be many people who want to support domestic production."

"Should we also make large-screen mobile phones?"

"It's not necessary. Let's lay the foundation first according to Mr. Lei's plan..."

"That's right, whoever wins the dick wins the world!"

After everyone discussed for a while, Lei Jun said: "Don't get confused, they beat theirs, we beat ours!"

……

"Fuck!"

After Meizu, Huang Zhang was silent for a while, he gave his first reaction, and then said very depressedly: "What's so good about his broken phone? It's so big and so wide...it feels like rubbish to the touch. Can it sell 200 million units?"

He really couldn't figure it out, he had tuned the MX so well, so he bought one after drinking, and it was wide and big, not to mention holding it in his hand, and he couldn't fit it in his pocket even if it was too small.

Not to mention the release of such a mobile phone, anyone who dares to hand over such a mobile phone design plan will be scolded by him... Why do you sell 3000 million units of this kind of rubbish mobile phone at a price of 200?

……

"This is quite an achievement!"

At the press conference, Mr. Wei continued to give a brief introduction to the fans and audience who did not understand the meaning of this number, "Before this, no domestic mobile phone brand has ever sold 3000 million mobile phones in the high-end gear above 200... …

"I am very happy that Gushi mobile phone can be the first to sell this step!
"This is inseparable from everyone's support, thank you!"

Wei Qingfan bowed deeply facing the audience below. Some fans were really excited, while some were still confused, but they also applauded.

"Today, we bring you a brand new series of Gushi mobile phones, Niaosingjian!"

Wei Qingfan waited for the applause to weaken, and said again, and a frontal photo of Niaosongjian appeared on the big screen behind him. The white panel looked basically the same as that of the wine, but the corners were rounder, the iconic The waist round keys make it look very recognizable.

"After the release of the wine, everyone likes it very much, but we also noticed that some fans and consumers think that the 5.3-inch is too big, and hope to produce a smaller mobile phone, which has a better grip."

When Wei Qingfan said this, many "small screen parties" couldn't help but get excited. Sure enough, Wei Qingfan continued: "Today, we brought you the Niaosongjian series of mobile phones. Jian's screen size is 4.7 inches!"

On the frontal photo of Niaosingjian on the big screen behind him, a dotted line was drawn along the diagonal of the screen, indicating the 4.7-inch data.

"4.7 inches?"

"It's still a bit big!"

"Is 4.3 inches not good?"

"It's okay, it's better than 5.3 inches!"

"I just want that waist round key, I don't know if the Guci 3 screen will be smaller..."

……

Many people still think that 4.7 is too big, but for most people, this is a barely acceptable size, after all, it is set off by the 5.3 inches that will drink.

"The name of Niaosing Stream is taken from the Tang poem of the same name. "Niaosing Stream" is a famous work of "Poetry Buddha" Wang Wei: when people are idle, osmanthus flowers fall, and the night is quiet and spring mountains are empty; A very beautiful poem, describing the beauty of the valley in spring."

Wei Qingfan began to talk about the design of Niaosingjian, "We position the wine as an all-round flagship, a super flagship, exploring and leading the development trend of smart phones in the future; for Niaosingjian, we position it as a fashion flagship...

"Our design team spent nearly a year optimizing the design of the mobile phone - before the wine will be released, the Niaosongjian project has already been established. After such a long period of polishing, we have achieved a global The thinnest and lightest fuselage!"

Having said that, Wei Qingfan raised his voice, and the mobile phone on the big screen turned in a circle, lying flat and showing the side, "The thickness of our ancient poetry bird song stream is only 6.65 mm! It is currently the thinnest in the world. cell phone!"

Many audience members below applauded.

"In a body of only 6.65 mm, we put a large battery of 2000 mAh! Although it is not as good as our smartphone, it has surpassed most smartphones on the market...

"The Niaosongjian is equipped with the same Qualcomm MSM8260 processor as the wine."

After passing through the processor with a single sentence, Wei Qingfan continued: "After our round waist key was launched last year, it has won unanimous praise from consumers. , including the equally popular Knuckle Screenshot, Niaosongjian also has the same function...

"The screen resolution of Niaotingjian has reached 1280*720, and the screen PPI is as high as 312! The display effect is very good, clear and sharp!

"Niaotiaojian is equipped with a 1200-megapixel back-illuminated camera with a large aperture of f2.6, and the shooting effect is excellent!
"In addition, we provide an HDR mode, which can synthesize an HDR photo through multiple exposures, with richer details...

"At the same time, we also launched the continuous shooting function. Press and hold the shooting button, you can take 20 photos in a row, and you can take 4 photos in a second...so that you will not miss some details when you are taking pictures. ..."

Li Miaoyu listened to Wei Qingfan's serious introduction to taking pictures, holding up her camera to click and shoot. She was already a little tired, so the frequency of shooting was greatly reduced. If it weren't for the support of "professional" thoughts Continue to shoot.

"Why did the press conference take so long..."

It was the first time she felt this way, and whispered to Jiang Qinghuai and Li Wanyun next to her.

Li Wanyun wondered: "No, it hasn't been long~"

Jiang Qinghuai smiled and said, "She is too tired holding the camera...do you want me to take pictures for you?"

"It's okay, I can do it."

Li Miaoyu cheered herself up, took a deep breath, then raised the camera again, and continued to work hard to ensure that she could pick out suitable photos when she looked back.

"This time, we have also upgraded the front camera to 200 megapixels! And it uses a back-illuminated CMOS... This is a type of CMOS sensor that the iPhone 4 began to use, and now many smart phones have rear cameras Not equipped, we put it in the front camera...

"Nowadays everyone likes to use their mobile phones to start videos, and I do too. I often make video calls to my parents. The front camera is becoming more and more important, and some girls like to take selfies with their mobile phones...

"The effect of taking pictures of the wine we will drink is already very good, and this time, we have further improved the effect of taking pictures..."

"Everyone can take a look, this is the effect of taking pictures and recording videos between us and iPhone4S, the gap is very obvious..."

He took out the Samsung S2 and the iPhone for comparison, and then said: "The Niaosongjian is built on the latest Luoshen system version 3.5...

"We have provided five colors for Birdsong, which are the classic moonlight silver, space gray, and our very popular gold on the mobile phone that will enter the wine. This time, what we bring to Birdsong is Dawn gold, a very light and elegant color...

"There is also a deep and elegant sky blue, which is very textured! And a very, very beautiful cherry blossom powder...

"This is our latest series of mobile phones, Gushi Niaosingjian! With a thickness of 6.65 mm, it is the thinnest mobile phone in the world... There are five colors, each of which is very beautiful, exquisite like a work of art, outstanding , totally natural!"

Wei Qingfan repeated the selling point again. The audience below and the invited reporters knew that the price was about to be bid, so even Li Miaoyu, whose arms were already sore, dedicatedly raised the camera again, and wanted to capture the most important price. The content is better.

"Next is the price that everyone is most concerned about..."

Wei Qingfan smiled, and then the front page of the price appeared on the large screen at the rear, "The minimum configuration of Niaosingjian is 1G RAM and 8G internal storage, and the price is... 2699 yuan!
"1+16G memory version, 2999 yuan!
"2+32G memory version, 3799 yuan!
"Tonight at 18:08, on Gushi official website, Luoshen Mall, and our Taobao official store, we are officially accepting appointments!

"Officially launched at 3:6 am on March 10th!
"Everyone can go to the next experience area to experience our Niaosingjian mobile phone. The photo effect is very good, and the mobile phone is very beautiful. It is a natural product, born for you!"

Wei Qingfan finally emphasized the slogan again, and then bowed again towards the brightly lit auditorium, "This is the end of today's press conference at Niaosongjian. Thank you for coming! Thank you!"

(End of this chapter)