Rebuild 2005

"Where are you going? Home?"

The two got into the car together, and Wei Qingfan fastened his seat belt and asked, "Or come with me to the company?"

"Go home."

Li Miaoyu gave him a light glance, "I haven't seen Hehe and Yaya for so long, they must miss me."

"You think too much, they are happy every day when you are not around."

"I do not believe it."

Li Miaoyu puffed up her cheeks, "My babies must miss me very much, but they don't want me to worry, so they forced a smile."

"I really know how to make up my mind."

"You want to provoke the relationship between me and the babies, so I won't be fooled."

Li Miaoyu shattered his sinister plot, and said happily: "That's right, when I came, my parents said, just let you transfer the shares to me directly, so you don't have to go through their hands... How about I just say that I am very powerful?"

"Wow! Are you so good?"

Wei Qingfan expressed his admiration, "Aunt and uncle made such a big concession again."

"That is!"

Li Miaoyu was proud, "I told them, since they don't allow me to be with you, then I will separate from you, but I will be very sad, and I have to find something to express my feelings for, so I thought of a good way... …Guess what, what is it?”

Wei Qingfan kept the distance between the cars and followed the car in front to go out, and asked with a smile, "Cut your hair?"

"what?"

Li Miaoyu was stunned for a moment, Wei Qingfan said amusedly: "I want to express my feelings, isn't it just a haircut and let me keep it?"

"You thought you were filming a costume drama?"

Li Miaoyu said disgustedly, "Even if it was outside the Great Wall in the past, it takes only two hours to arrive by plane now, so is there still a need for a gift?"

"I didn't expect that before I knew it, my thinking was so backward."

Wei Qingfan smiled and sighed, and asked again: "What is that?"

Li Miaoyu gave him a sideways look, as if considering whether to tell him now, and then said: "Then you have to admit first, you are an idiot, you can't guess."

"Ok."

Wei Qingfan admitted frankly, "Compared to Miao Miao, Wei Qingfan is too stupid."

"Hehe~"

His expression made Li Miaoyu happier, playful and proud, and said happily: "You send out new mobile phones, don't you all want to give people money, let them evaluate, and say good things to you? I am going to work part-time, so I just write this. Anyway, it's very simple... In this way, when the two of us meet, it's a business relationship, right?"

"That won't work."

Wei Qingfan immediately objected, "Business is illegal, and I don't do illegal things."

"what?"

Li Miaoyu looked at him strangely, blinking her big eyes, "Where is it illegal? Don't you always do this? Other companies do it too."

"That's a normal business practice, but if the two of us meet and turn into a business relationship, wouldn't that be a violation of the law?"

Wei Qingfan raised his eyebrows with a smile, probably because his expression was too obscene, Li Miaoyu reacted immediately, Xia Fei's cheeks stretched out to hit him, and said angrily: "Ah...you are so disgusting! I hate it~"

Wei Qingfan smiled and said, "You said that, I didn't say anything."

"I hate it, I don't care about you~"

Li Miaoyu snorted, saw that he started to speed up, stopped moving, sat down obediently beside him, and said, "What do you think? I'll start using the bird's song now, and wait for next month... no, this one It took me two months to finish your press conference at the end of the month, how could it be better than those people's writing?"

Wei Qingfan smiled and said, "You can write it if you like it, it doesn't cost money anyway."

"Why don't you spend money?"

Li Miaoyu looked at him with disgust, "I can't work for you for nothing, my appearance fee is very expensive, you should at least give me an average price, right?"

"Aren't you a shareholder yourself?"

Wei Qingfan laughed and said, "You have to charge money to promote your own company's products, isn't it a little too black-hearted?"

"It seems to make sense..."

Li Miaoyu tilted his head and thought for a while, and finally said happily: "Well, for the sake of 30% of the shares...then you have to give me the shares, and you can't think that my parents don't want me It’s so bullying, don’t give it to me.”

"I have to dare too?"

Wei Qingfan curled his lips. Since it was the condition proposed by Li Shuqing and Zhao Yaquan, it must be fulfilled no matter who it is given to. Anyway, the left hand is the right hand. "I have already told my sister, and I will transfer it to you in two days."

"Then I'm President Li too~"

Li Miaoyu said, looking forward, showing longing and anticipation, "Then do you want to call me together when you have a meeting? I am the second largest shareholder."

"If you're not bothered, just attend. There just happens to be a meeting in the afternoon."

"That's fine."

She thought for a while, then shook her head and said, "I'm so beautiful and cute. The colleagues in your company must like me when they see me. Then, if I go there often, they all like and respect me. Only Mr. Li and Mr. Wei are in their eyes. It will affect your prestige... I have to think about the overall situation!"

"I thank you!"

"You're welcome, I'm also planning for the company's long-term development."

The two chatted and went back to Jinqiu Zhichun, Wei Qingfan sent her up, because the company still had something to do and didn't have time to communicate in depth, so he had to hug her and ate a couple of bites, and then drove back to the company quickly.

He rejected the plans for the first version of Sauvignon Blanc and Sapphire Case, two products that were positioned offline and raised channels. Wei Qingfan took the opportunity to hold a small meeting and called the product department and marketing department personnel of ancient poems and ancient words Come to a meeting.

On the way, he sent a message to Jiang Qinghuai, asking the staff to gather, and then held a meeting directly after he arrived, mainly to discuss the specific target user division of the company's several products.

"First of all, we clarify a concept: a brand's products only need to please and serve the brand's users."

When the discussion came to an end, Wei Qingfan made a summary and released the PPT he prepared in advance, "Then, we can roughly divide the future smartphone market users into four types.

"The first category is price-sensitive, which can also be called the cost-effective category; this type of consumers pays more attention to price and configuration, and currently occupies the majority of our user group, and can even be called the vast majority, especially Guci mobile phones. User.

"I want to tell everyone clearly that this type of consumer has no meaning to us! It means nothing at all!"

His tone became a lot more serious, "At present, this type of consumers is still our basic market, but I can't live on these basic products, because they buy Guci mobile phones, not because the brand is called Guci, But because of the high cost performance!

"They will switch to other brands at any time, as long as other brands have better parameters and lower prices!
"The second type is the follower type Xiaobai. This type of people is the vast majority in the entire market. They don't care which mobile phone they use. If others use it, they will buy it after others say it is good. They are easily influenced by advertisements.

"The first type of our company's user group I just mentioned also includes this group of people. This type of consumer has certain value because they are easy to convert.

"The third category is brand loyal users, who don't buy anything other than this brand. In a sense, they can be called 'spiritual shareholders'... This kind of people currently only exists among Apple mobile phone users, and there are also brands such as Nokia, Samsung, and Sony. But not many, the real research value is Apple's loyal users.

"The fourth category may not be many now, but there are not many. It is to get used to a brand and continue to use it... In the future, our ecology will be done well. I stored a lot of data in our cloud, bought our mobile phone, computer, tablet... If I want to change it, I have to change it together. I was kidnapped by the ecology and had to use it...

"Our goal is to cultivate more third and fourth types of users!

"Linjiangxian will continue to maintain cost performance, stabilize and develop the basic market! Manjianghong will further cover more markets and introduce more users. No matter what type of users they are, we can pull them in first... But our ultimate goal is to Cultivate the third and fourth types of users!

"So, when we make flagship products, such as drinking wine and singing birds, we must do our best and be the most high-end! We will do our best! We will give them unrivaled technology, beautiful Appearance, exquisite texture, infectious advertising...

"When we are Linjiang Fairy and Manjianghong, we must first put the word 'cost-effective' in the first place, and provide the best configuration at the cheapest price!

"Sauvignon blanc and sapphire cases are another extreme! We need to invest in advertisements, we need to find gimmicks, and we need to package not-so-good configurations so that we can sell them at a higher price!

"To a certain extent, you can think that Qingyu Case is an upgraded version of Manjianghong, and Sauvignon Blanc is a simplified version of Niaosingjian... These two products are aimed at the second type of consumers. Susceptible to external factors, it is most likely to be transformed into the third and fourth types of loyal user groups...

"To make these two mobile phones, you have to change your thinking."

Wei Qingfan finished speaking in one breath, and then looked at the silent colleagues below, "Do you understand?"

A group of people looked at each other in blank dismay, and then a boy in the Guci team asked, "Reduce the processor specification by one more?"

Wei Qingfan stared at the boy for two seconds, making him a little nervous, when he was about to explain, Wei Qingfan slapped the table, pointed at him and said, "That's almost what it means!"

He said earnestly and earnestly: "Don't bring Linjiang Xian's ideas to the Qingyu case. Of course, we have to ensure the most basic user experience. This is related to our public reputation. This can be decided after passing the test and optimization... What's your name? name?"

"...Cai Tingguang."

Wei Qingfan nodded, and asked again: "Do you have any other ideas?"

Gao Shuxin thought for a while, then raised her hand and asked, "Didn't Niaosingjian experiment with many colors? Can you put the eliminated ones on the Sauvignon Blanc or Sapphire case?"

Wei Qingfan looked at her in surprise, and said with a smile, "Yes, this is a very good idea."

Another person said: "How about we invite a spokesperson?"

"That's good, I was just about to mention it."

"I feel so too."

……

After someone took the lead, the slightly depressing atmosphere brought about by Wei Qingfan's serious attitude soon returned to normal. Although the product teams of ancient poems and ancient words have separated, under Wei Qingfan's intentional guidance, they still maintain a close relationship. Exchange contact.

He plans to gradually divide the company's product team into three parts: the flagship products of Jinjiu and Niaomingjian belong to one team, the two offline products of Sauvignon Blanc and Qingyu case belong to one team, Linjiangxian and Manjianghong Two cost-effective products belong to one team.

Although Sauvignon Blanc and Sapphire Case belong to different brands, they are actually the same and there is no difference. This discussion also has the meaning of selecting members for this team.

The targets of Sauvignon Blanc are OV and Huawei’s Nova series, and the target of Sapphire case is OV’s low-end models and Huawei’s Changxiang, but it is likely to be more conscientious. Forced style, so lost to ancient words.

This may affect the "cost-effective" label of Guci mobile phones, but it will be removed anyway, and users who care about cost-effectiveness will study it themselves, and there is no real blacklist or loyalty to a certain brand, as long as the cost-effectiveness is high enough. Will buy, so the impact is minimal.

After the seminar, Wei Qingfan left Xu Shengyuan and Yuan Fei to discuss the specific division, and finally decided to divide the team into three points.

The team that will enter the wine and sing the birds is independent, and there is no need to make another arrangement, it is a "group";
The teams of Linjiangxian and Manjianghong can be directly merged into the "second group";
The situation of Sauvignon Blanc and Sapphire case is quite special, and the number of people is the least. After the merger, there are "three groups", and some personnel are transferred from other groups to belong to the ancient poetry brand.

Cai Tingguang, who had a positive performance just now, was personally called by Mr. Wei, and he was picked up from one group to three groups. I don't know whether he feels happy or depressed.

After the meeting was over, it was already past the off-duty time. Because there is no overtime work during the Lantern Festival today, there are only a few teams in the company that are too urgent to work overtime and still stick to their jobs.

"Sister Chan and Zhou Li have already left work. I don't know how long it will be until the end. I let them go first."

Coming out of the conference room, Jiang Qinghuai said in a low voice, "Miaomiao said that she is already cooking, let's go home and eat directly after get off work..."

When she said this, she pursed the corners of her mouth, looked away and looked forward, and explained in a softer voice, as if she was faintly laughing, "This is Miaomiao's original words, saying let's 'go home and eat Yuanxiao'...but Not by myself."

Wei Qingfan was silent for two seconds, really doubting whether Miaomiao was his mole... It's not wrong for the senior to beat her up all the time!