Rebuild 2005

Chapter 542 [542] A man should be like this

In the previous life, when Xiaomi Company launched the miui system, it was faced with an almost wild market, but there were no competitors, and it made a fortune with the help of miui;

But in this life, because of the appearance of Wei Qingfan, the Luoshen system was launched first, taking away the "mission" of miui. The situation miui is facing is quite different. It is undoubtedly easier to walk like this, but there is no doubt that it will lose the limelight of the original miui.

According to Wei Qingfan's understanding, even if the Xiaomi team is playing with the Luoshen system and is crazy about adapting the Guci mobile phone, the number of users at this time is only about [-], which may not be there yet.

The Xiaomi team in the previous life released the Xiaomi mobile phone a year after miui, and it took another three months to mass-produce it. Compared with this, the hardware project of the Xiaomi team in this life is much ahead of schedule.

According to the original history, miui has only been launched for one month at this time!

Among them is the success of the Guci mobile phone, which has already blazed a path, giving the Xiaomi team greater confidence. At the same time, the success of the Guci mobile phone has brought great pressure to the Xiaomi team, making them realize that they can no longer delay down.

If it drags on, they may even be snatched away from their second chance to eat crabs!

Wei Qingfan never thought that the Xiaomi company would disappear or collapse because of his appearance. At this time, a group of people who had accurately predicted and seized the opportunities of the times in their previous lives achieved themselves and changed the times to a certain extent. It is impossible to be unknown as an outstanding person.

However, he has already taken away the most important first move - judging from the perspective of latecomers, Xiaomi's only advantage is really only the first mover.

Without this title of "being the first in the world", Xiaomi would not have so many fans, let alone accumulate such a high popularity among passers-by - the latter has been lost by their own various coquettish operations.

Xiaomi, which has lost this halo, has completely lost its qualification to compete with ancient poetry at the same level.

In this time and space, Xiaomi has been just a follower and a plagiarist since its inception, coupled with the team's eagerness for success and short-sightedness, no matter whether it is the first move or the stamina, Wei Qingfan no longer pays attention to it .

The only thing to worry about is the various methods and remarks that will inevitably appear in the next few years, and Xiaomi will post ancient phrases on mobile phones to touch porcelain-it will make people feel disgusting.

Wei Qingfan quickly made his own decision in his heart: belittle strategically, ignore tactically, maintain strategic focus, and not be dragged into their track by Xiaomi.

In other words, we must maintain a strong style, like Apple’s: After the release of the iPhone, Apple has been hit and beaten for more than ten years. Has Apple responded to this?

Wei Qingfan's only memory is that he beat Huawei P11 Pro and Samsung S30+ at the iPhone 10 conference, and he used his XR from last year to beat them.

This is because mate20 and P30 really threatened Apple's high-end market, and had to show the fact that the performance of Apple's A-series processors is two generations ahead of Android at the press conference. After the ban came down, Apple immediately restored the original The high cold, no longer talk to other brands.

He finished thinking about the general coping strategy, then returned to the capital, and issued a "seal order" at the company's management meeting:
The management of the company is prohibited from publishing any remarks that affect the company's image in any public place—mainly on the Internet platform, including but not limited to privately responding to friends' provocations and disharmonious remarks. If it is not necessary, the identity of the company management cannot be authenticated .

Of course, he couldn't ignore it completely, so after the meeting, he found Lin Ting, the head of the marketing department, and discussed with her how to deal with the inevitable behavior of Xiaomi touching porcelain.

Lin Ting basically agrees with Wei Qingfan's considerations, but it's a little strange why he cares so much about a little-known small team. With Guci Mobile now undoubtedly the leader of domestic mobile phones, Wei Qingfan, as the person in charge, Such a serious matter for a small company with no reputation made her feel a little undervalued.

However, since Wei Qingfan had strategic contempt, she didn't persuade her much. After thinking for a while, she proposed her own countermeasure: ask a deputy from the marketing department to conduct Weibo certification. The position does not need to be too high. , and then responded in the name of this person when Xiaomi went too far.

Unless Xiaomi makes certain achievements and poses a threat to Guci mobile phone, the level of response will not exceed her own.

The implication is that you, the president of the company, really don't need to take care of such a small shrimp.

——Lei Jun is well-known in the industry. Although Lin Ting is not in the software or investment industry, she has heard of it. But now in the mobile phone industry, compared to the ancient poetry that has already made a lot of money and is thriving, she is really a newcomer. That's all.

After the discussion has been made, Wei Qingfan has a lot of peace in his heart. After all, even if he is reborn, his rational judgment is on the one hand when facing these industry leaders who can only be looked up to in his previous life, but he is still a little guilty in his heart, always worried Was overturned by the opponent.

The ancient word mobile phone has seized the price-performance ratio in 1999, and there are no more than three directions that Xiaomi can choose next:

First, the same 1999 direct benchmarking, there is basically no way out in this direction, because the volume of the Guci mobile phone is larger, and it has an overwhelming advantage in terms of price negotiation and supply, so touching the Guci mobile phone is tantamount to courting death;
Second, let’s come to 1888, according to the routine of Xiaomi in the early days of the previous life, but Xiaomi does not have Huawei’s accumulation, let alone self-developed chips. "Development conference; you develop the conference, I will launch the sale; if you rush to buy, I will make it in stock", take advantage of the spot advantage to target Xiaomi's weakness that it is impossible to sell it immediately.

Then finally, relying on the huge advantage of having a father behind him, he trampled Xiaomi alive. When he was about to be trampled to death, the ban came. If it weren't for this, Xiaomi would most likely end up with Meizu. Sanctioned too, but we sued and we won."

Third, go the way of Redmi!But early on it wasn't realistic.

Originally, Xiaomi launched the Redmi mobile phone in history. The direct reason was that China Mobile came to the door and wanted to promote 3G, so it hoped to cooperate with Xiaomi to launch cheaper smartphones; but Xiaomi itself wanted to launch cheaper smartphones and snatch bigger market planning.

The so-called Internet model needs to quickly seize the market, what can be faster than low prices to seize the market?

The Redmi mobile phone could sell well, and the price-performance ratio was really invincible at that time. However, without the accumulation of the two generations of Xiaomi mobile phones, what did Xiaomi use to make Redmi?
Therefore, Wei Qingfan speculates that the first generation of Xiaomi Xiaoshou will most likely choose the strategy of "1888" or "1699" or "1499". It is still a mobile phone with ancient words, but it will definitely look more cost-effective.

The response to ancient poetry is even simpler: Do you have bargaining power?Do you have priority delivery?I don't need to be cheaper than you, as long as I can buy it!

The extra profit is invested in research and development, and a positive cycle is carried out to hit the later stage!

At least in the next five or six years, smartphones will be an incremental market. As long as there are no problems with Guci mobile phones, it will not be difficult to maintain expansion by virtue of the advantages of the first mover.

This is enough to support Wei Qingfan's future strategy.

After rearranging and clarifying his overall plan, Wei Qingfan completely relaxed, and then re-read the company's August report.

Every summer is a hot selling period for mobile phones. Coupled with stable production and further accumulation of fame and word-of-mouth, the shipment of Guci mobile phones reached 8 million units in August, and the total shipments reached 129 million units.

The sales data of various brands in the domestic market in August has not yet been reported, but according to the forecast, it will probably exceed 8 million units, between 400 million and 400 million units. According to this data, the proportion of Guci mobile phone shipments will be Up to about 450%.

At the same time, Wei Qingfan saw an "August 2010 China Smartphone Market Analysis Report" released by Zhongguancun, and he felt quite relieved by the contents of the report:
In August 2010, IDC released a report showing that the global smartphone shipments in the second quarter of 8 reached 2010 million units, a year-on-year increase of more than 6400%.At the same time, IDC also predicts that the sales volume of smartphones in China will reach 50 million units within this year, an increase of about 2600% compared with 2009. Some insiders predict that within five years, more than half of the smartphone users in China will be sold.

These cost-increasing data indicate that the smart phone market will enter a stage of comprehensive competition, and the emergence and popularity of Guci mobile phones have pushed this competition to a whole new level. ...In July, China's smartphone shipments reached 7 million units...The emergence of Guci mobile phones has brought new variables...Internet consumption research center ZDC released statistics on the attention of users in the Chinese smartphone market. Analysis report on China's smartphone market in August 2000 (simplified version): The main conclusions are:

Brand attention: Nokia’s user attention is still below 50%, and it was 8% in August; Guci ranked second, with 41.5%; Samsung third, with 14.1%;

Compared with July, August’s mobile phone market’s brand attention pattern won the top spot. Except for Meizu’s replacement of Philips to rank 7th, other brands’ attention rankings did not make any changes;
Product attention pattern: the top 8 mobile phone products that received the most attention in August were mainly mid-to-high-end smartphones;

Segment focus: Smartphone, #GPS mobile phone user focus rises for four consecutive months…

……

Analysis of brand concerns in the overall mobile phone market in August:
In 2010, in the Chinese mobile phone market, the proportion of attention to the Nokia brand continued to decline... At the end of August, it remains to be seen whether the Nokia N8, which uses the Symbian3 system, will bring about a turning point for Nokia. After all, the price of the N8 as high as 8 yuan is obviously not for the public. market.

The popularity of Guci mobile phones continues to rise. In August, the proportion of attention was 8%, which was 14.1 percentage points higher than that in July. The performance is very impressive...

Mile stone exerts its strength, and Motorola's attention ratio rises by 0.4%...

Domestic brands listed on the list pay attention to the ratio of ups and downs...

Distribution of attention ratio: Nokia 41.5%, Guci 14.1%, Samsung 10.7%, HTC 6.5%, Sony Ericsson 5.8%, Motorola 5.1%, LG 3.2%, Apple 3.5%, Lenovo 2.4%...

Product focus analysis:

Among the top [-] mobile phone products that received the most attention, Nokia occupied nine of them, far ahead of other brands. Except for the second place being won by Guci mobile phone and the fourth place being won by iPhone, Nokia has taken all the top ten rankings, and its products have great advantages obvious……

case study:

1 Guci mobile phone has become the biggest variable in China's smartphone market this year
In July 2009, Wei Qingfan established Gushici Company. In October, the Luoshen system customized based on the Android system was launched. In April 7, the Guci mobile phone was released. The low price detonated the entire Chinese smartphone market...

In the second quarter, the sales of Guci mobile phones exceeded 200 million units, making it the fourth largest smartphone manufacturer in the Chinese smartphone market in the second quarter with a sales volume of 14.3%, and promoting the rapid expansion of the Android system in the Chinese smartphone market.

……

After reading it carefully, Wei Qingfan quickly sorted out several important information and screenshots, and posted them on Weibo together with the August shipment data to encourage fans, and by the way, stimulate Meizu and Xiaomi who must be following their Weibo. , and maybe Huawei.

The current focus of Huawei is still not in the mobile phone industry, and the focus of mobile phones is also overseas rather than domestic. Therefore, even if it is subdivided in the "other" list of attention, Huawei is still in the "other"... Simply put, it is holding a magnifying glass Neither could be found.

At this time, it should be——no, it is!No one would think that this company is the future big boss of the smartphone industry, and no one would believe it.

Even Huawei itself doesn't believe it. At this time, there are probably many people in them who are depressed that they failed to package and sell the mobile phone department in 08, so that it is still a burden and burden for the entire company.

"430 million units..."

In the island country, Mr. Lei, who visited Sharp in person for the supply of screens, saw Wei Qingfan's "Happy News" posted on Weibo in the hotel room.

"Brand attention is second...after Nokia...product attention is second, two ranks higher than iPhone4..."

He read the few texts on Weibo and the screenshots several times, then put down his phone, smoked a cigarette silently, got up and walked out of his room.

He is holding an iPhone4 in his hand, and he also has Guci mobile phones, and he is very aware of the huge gap between the two mobile phones.

However, so what?

The attention and sales volume of Guci mobile phones have far exceeded that of iPhone4!

Cost performance is the future!
Internet sales are promising!
This is still an incremental market, a red sea...Xiaomi's future is bright!
Xiaomi used to have only one iPhone teacher, but in the future there will be two teachers...

learn them.

Get ahead of them!

At this moment, there is also ambition and passion burning and surging in his heart. He also wants to become the person he saw on the screen just now. With a simple Weibo, a simple message can arouse fans' carnival, The hot discussion on the Internet was forwarded and reported by inexplicable media.

(End of this chapter)