Chapter 297
On September 9, which is the original release date of "Tongtian Empire", China Film Group selected representative theaters in Beijing, Shanghai, and Guangzhou to organize the screening of "Love Letter".

The initial set number of games is [-] games, which can only be less or more.

Since the point-and-shoot process has actually entered the process of commercial film screenings, selected audiences need to spend money to buy tickets, and the box office will also be counted into the actual total box office of the film.The major theaters responsible for ordering screenings have already obtained the key to play in advance.

There were theater managers and people from the media, but the main thing was the audience who paid for tickets.

The theater where Fang Yi is located is relatively close to the university town of Wudaokou, and all the people who come here are students. Wu Yangyang sits under the stage, chatting chaotically, and the brave ones will take the initiative to wave to the big bosses sitting in front.

The third master glanced at the people below: "It seems that [-]% of them are college students, and this group is still college students with good grades..."

While interacting with his fans, Fang Yi replied in a low voice: "The 'screening' system is immature, and this is the first time that we have ordered a movie above the scale, and the process is also very troublesome...Willing to go to such a trouble to watch a movie, And only young people."

Third Master: "I know. What I want to say is, will the evaluation be better than the original one, because the audience has obvious preferences."

Fang Yi said, "Isn't this what we expected?"

"what?"

"If 'point screening' is really useful and becomes popular in the future, it will become a common means of publicity and distribution, then naturally there will be intentional manipulation of the results of point screening... For example, a military film chooses a bunch of military fans, Xiao Niu chose a bunch of white-collar workers, and in the end they all said that the film was very good."

He continued: "'Dianying' is a good way to spread word of mouth, and it is a multiplier. We are using its good parts now, and others will use its bad parts to deceive people in the future-for example, a film will be released in the future. It’s been 13 years since I conceived a bad film, but the effect of the show is very fake, and it’s used to deceive people.”

The third master said angrily: "Is there such a bastard movie?"

"I'm just like that."

Before the upcoming screening, Zhang Chaoyang, Fang Yi and San Ye stood on the stage and took a simple photo together, announcing that the "point screening" system will be officially used on a large scale from today, and China Film has made new contributions to the film industry.

The third master read several pages of official articles on it.

Zhang Chaoyang came down early, and couldn't help yawning: "I said it's really troublesome to make a movie, and it's very slow to make money. It's so shallow, it's not as good as our Internet, and you can be you for a year every day...Look at it." , that Huaxia Film and Television is also here?"

Fang Yi: "Which one?"

"The general manager of Huaxia Film and Television, Zhao Lei, is equivalent to the spokesperson of the second king... I have come to visit the mountain before. Promise?" Zhang Chaoyang snapped his fingers at Zhao Lei, and raised his chin as a greeting, "He is here Those who came to spy on the enemy's situation... just don't know how to buy tickets."

Fang Yi disagreed: "There are almost 200 tickets for [-] shows, who can manage it?"

"Too."

Wait until the third master finished talking about his achievements to his heart's content.When the lights in the theater went dark, "Love Letter" finally revealed its true colors.

110 minute later.

The lights were turned on again, and the audience quietly reminisced about the ending tidbits. They didn't know where to start applauding. The applause became louder and louder until the entire auditorium was filled with thunderous noises.

Zhang Chaoyang sniffed, and said with a choked voice, "The filming is really good. I like it anyway. Is our movie finished?"

Fang Yi looked back at those excited college students, nodded and said, "It seems so."

Zhang Chaoyang looked for Zhao Lei while applauding, but he didn't see him: "Did Zhao Lei run away?"

Fang Yi sent an assistant to ask.

After a while, the assistant affirmed Zhang Chaoyang's statement. "A middle-aged man left in a hurry."

Zhang asked: "Why did he run away? Can't you see us?"

Fang Yi smiled and said, "Didn't you say that he tipped off the news? It is a serious crime to delay the military plane."

Zhang Chaoyang finally came to his senses, as if a believer had been enlightened, he muttered to himself, "It's done, it's really done...Fang Yi? Why don't you go to our company sometime, and I'll trouble you to sprinkle some water. Don't let it go, let my business flourish."

——The word-of-mouth brought by the screenings fermented rapidly.

Before the film's release date on October 10st, an entry for "Love Letter" had quietly been set up on the Douban website, and excited audiences wrote reviews on it, almost all of which were four-star and five-star.

The score of "Love Letter" came to 9.2 points.

Since the establishment of the Douban platform, all domestic films have produced a total of 26 masterpieces with a score of 9 (including above), and now the 27th is born.

Because it was the first large-scale screening, and college students were selected, the sample reference was not meaningful, and this evaluation did not cause a sensation—as expected, as more and more points were scored, the score quickly dropped to 9 points.

However, after that, it stabilized at the 9-point line. Occasionally, when it fell below 9 points, more retaliatory compensation scores soon followed, forcing it back to the 9-point line.

The producers of the National Day file panicked.

I thought it was a laobi with good reviews, but I didn't expect it to be a dragon?

So what else are we playing?
The 23rd is only one week away from the National Day, so is it only a week for us to return to the original?
In the following screenings, China Film continued to adjust the proportion of audiences entering the venue, and finally basically achieved the goal of not doing any manual operations, and completely letting the audience randomly grab tickets.

It was also during this process that the movie "Love Letter" had a rare 1-star negative review, and when I clicked on it, I found that it was from a newly registered account.

Obviously, this is an outside move by competitors, and it may not be just Huaxia Film and Television.

What's more interesting is that China Film Group distributed questionnaires to the audience who entered the theater in the last 100 shows, involving the soundtrack, plot, performance, and even the movie theater environment of the movie "Love Letter".

The weighted score of the collected questionnaires was actually higher than the Douban score.

China Film Group deliberately did not suppress the news, and after it spread, it attracted the interest of many directors and producers.Chen Kaige is one of them.

He murmured to his wife and producer, "This statistic can't be taken seriously... Those who are willing to fill out some questionnaires are the ones I like the most, and all those who came to the screenings have been carefully selected... How can there be such a thing?" So fooling around with ratings?"

"If Farewell My Concubine could do that, wouldn't it be 9.9? 9.99?"

He contacted Fang Yi's agent from his wife, and then transferred to Fang Yi:

"Fang Yi, does what you said before invite me to watch a movie still count?"

"count."

"I have time on the day of the premiere on National Day... You arrange a good seat for me. If your film is good, I will definitely not be stingy to praise you."

"Can I switch to another session?"

Chen Kaige was a little angry, "Why?"

"Because there is no place."

(End of this chapter)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like