Chapter 235
The reason why Fang Yilai was determined to show up was that there had been successful cases before.

"Business" magazine is creating an entrepreneur star. The founder is a cosmetics website, and his appearance is good among ordinary people. However, it is precisely because of this good appearance that the founder's project stands out among many competing products. .

The founder almost put down his daily business management and devoted himself to being a star. He frantically participated in variety shows and shared his success learning experience, thus gathering a lot of fans, and those fans became his personal brand. , and loyal fans of the company.

Everything is a business. If being a celebrity is more eye-catching and profitable than making products with peace of mind, people in this era will certainly give themselves a layer of brilliance.

So far, doing charity seems to be the same.

Fang Yi has been spinning around for a few days, leaving images of himself in many business magazines, and in line with the hype in the related capital market, imagine that in this hot land of 960 million square kilometers, there are nearly [-] planes going back and forth every day. The elites who read magazines because they were bored in the sky saw Fang Yi and his drone, because he was so impressive, most of them would think of his face at some point after landing.

Then start to understand the DJ company.

Sure enough, there are more and more venture capital investment, almost in an endless stream.Wang Tao, who moved the new headquarters from Pengcheng to Pengcheng, complained to Fang Yi, but it was actually good news:

"It turns out that face is also useful in doing business. If I can't do research and development now, I will find people who come to my door every day. It's amazing. I don't dare to offend them. I always go out to receive them."

"There are big ones, small ones, and government ones. Next time you inject capital, you must come."

Fang Yi, who hung up the phone, was at the Basha Charity Banquet.This is his last appearance this year, according to Jiang Wen's arrangement, after that he will join the group quickly and make a quick decision.

"Fang Yi, let those big guys see the level of our young people in central drama, I'm not used to them!"

The Basha charity banquet originated from the SARS epidemic in 03. Under the atmosphere of mutual help in the whole society, "Basha" magazine has the media title of "Uncrowned King" and can't do anything.In order to raise money for charity, singer Na Ying suggested, "put the star's clothing and supplies up for auction, and donate the money to those in need."

Therefore, the Basha Charity Dinner was officially opened that year, and the total amount of donations for the first session was only 168000 yuan. Compared with the cost of holding it, it was simply beyond the means.

However, as more and more stars and entrepreneurs realize that this is an excellent front stage show, in just a few years, the number of participants has reached the point where the magazines need to invite them in person, and the number of places is limited; The total amount quickly exceeded ten million, 3000 million...

Today, it has become the most well-known charity dinner in China, and all kinds of items flowed out from the hands of celebrities have really helped the relevant people.

Sister Zhen rented two sets of big brands for Fang Yi, namely Dior's slim suit and Burberry's long trench coat.

"It's time to be bound to a big brand for a long time. In the future, they will design for you and prepare unique and impossible-to-wear clothes, and you will only wear them for a few hours."

With the help of his assistant, Fang Yi changed into a slim-fit suit. He was stretched straight and had difficulty breathing. He couldn't help but unbutton the front of his chest. If you don't look into his clear eyes, he looks very charming .

Due to some ancient romances and the influence of Brother Xiaoming, the word Xiemei has become strange now.

"Dior is popular right now, designers are very popular with stars, and they are full of talent... They are also easy to sign, so that the promotion route of artists is very smooth, you just need to climb up step by step."

"Perfume, make-up, ready-to-wear... and other product lines, you can first be the image ambassador of a certain branch line, and then become the spokesperson... Will you be able to become the general brand image spokesperson one day? No one in China has done it. You can try .”

"Designer Galliano has held China Fashion Week, and he also likes oriental elements. You are Chinese, so you have a chance."

Sister Zhen swallowed her saliva, "When a star reaches a certain level, it has a lot to do with the economic strength of the host country. I have no problem with the Zimbabweans, but the top superstars there will never be able to get a spokesperson contract. Because Zimbabweans have too little purchasing power."

Fang Yi glanced at her, "Be careful that this kind of words will be overheard, and it will be counted on my head in the end."

"how come……"

Sister Zhen muttered, she scanned the surrounding people with a fierce face, and gave a warning look like a lioness.

The eyes immediately turned into a cat with its belly exposed, "Then let's not talk about Dior, the other one is your previous Burberry, but ah, our rule is that you must never wear the same big brand twice in public, no matter No matter how much you care about spending, it's the same."

"Liu Tianxian just wore it again and again, and she was ridiculed by others...We have just started, so we must not follow her mistakes."

Fang Yi: "Try?"

"The styles of Burberry and Dior are very different, right? Moreover, their signings are very difficult to get. So far, only British artist Emma Watson has been used. Even the French and Americans are not interested."

Fang Yi insisted, "Try it."

The assistant handed the windbreaker to Fang Yi, and he grabbed it and put it on himself. The brown woolen coat looked serious and monotonous, and there was a platinum diamond brooch on the table, and Fang Yi pinned it to his chest.

Like the finishing touch, it is eye-catching.

Sister Zhen murmured, "The brooch belongs to Tiffany...it's not a big deal, the main reason is that the suits inside belong to two sets of big brands, and it may not be pleasing to both ends."

At present, after an artist signs a contract with a certain big brand, almost from head to toe, even the tie and buttons must be of the same brand, as stipulated in the contract; but before signing the contract, of course, they can match their own temperament without breaking the law.

However, it looks very big.You match like this, which means you are better than the designer?A more reliable way is to wear the same brand of clothing on important occasions in a row, "releasing goodwill", as well as the fashion week of the big brand at home and abroad. Affection.

After licking like this for half a year, after a year, if the artist himself does not collapse, he can become a brand ambassador or something, and he will not have to pay for clothes from now on; after another two or three years, manufacturers will be able to afford big brands in that group The core users collect information and find that the artist has a positive effect, so they will consider making an endorsement appointment.

A big name is a psychological symbol that maintains a person's identity and distinguishes himself from others. If you just pull someone up to endorse, this suit will be disgusting
(End of this chapter)

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