The back door of my house can last until the end of the Ming Dynasty

Chapter 67 Sun Jie's Marketing Means
People's love for sweets is deeply rooted in genes.

No matter who you are, from princes and generals to common people and beggars, you can't refuse the temptation of sweets.

To a certain extent, Sun Jie's sugar has captured the stomachs of many people.

Perhaps not as essential as table salt, but much better than other things.

Especially in Jiangnan and other places, Su-style pastries are indispensable.

Strictly speaking, Sun Jie is not a human being now, but a god.

In the eyes of Qin merchants, Sun Jie is a god, the God of Wealth!

Sun Jie's request was not small, but he couldn't support Qin Shang's earning much.

These Qin merchants, in addition to the things they handed over to Sun Jie, can also make a lot of profits.

This kind of profit is irresistible.Far surpassing those businesses before, the entire Ming Dynasty is the only one, monopolizing the industry, how can it not make money?

The world is full of goodwill, and the world is all good.

Qin merchants have been suppressed by Shanxi merchants for a long time, and now they finally come up with a blockbuster product, how can they not cherish it?

It was already late at night, and the Qin Chamber of Commerce was still brightly lit.

Sun Jiegao sat on the main seat, and Qin and Shang people, holding wine glasses in their hands, toasted to him one by one.

There are many tables in the room, which are filled with all kinds of wine and dishes.

Cutting off people's wealth is like killing their parents, and giving people money is like their own parents.

Sun Jie is now the biological parents of these people.

"Mr. Sun, I offer you a toast!"

Holding a glass of wine, Yang Lin walked up to Sun Jie, and looked at Sun Jie with a smile.

Sun Jie raised the wine glass in his hand and said with a smile: "If it wasn't for Shopkeeper Yang, how could I have known you heroes?
Although I can come up with a lot of icing sugar, but without your help, how can it be sold in the world?This is the best of both worlds, a win-win situation! "

Sun Jie is very kind, without any feeling of overpowering others, making people feel like a spring breeze.

"Hahaha, good, what a win-win, what a win-win!"

Sun Chuwen, who was sitting on the side, quickly raised his wine glass and turned towards Sun Jie, "Although Mr. Sun is young, he is a bold hero. It is our Qin Shang's luck to cooperate with Mr. Sun!"

Having said that, looking at the businessmen around him, his voice became louder: "Everyone, let's raise our wine glasses and toast Mr. Sun!"

"Extremely, extremely!"

"A toast to Mr. Sun!"

The surrounding businessmen all raised their wine glasses and toasted to Sun Jie.

Sun Jie smiled and said: "Don't do this, everyone, we will cooperate in the future. They are all from Shaanxi, and they are all from the township party. What does the family talk about?!"

"atmosphere!"

"Mr. Sun is proud!"

What Sun Jie said caused the crowd to applaud again and again.

Tonight, there is no big event, just drinking, connecting with each other, and making some plans for the future.

Starting tonight, Qin Shang was bound together with Sun Jie.

The cold wind picked up, making people shiver incessantly early in the morning.

Sun Jie brought those Qin merchants to the warehouse in the city.

Outside the warehouse, Qin and Shang's people surrounded a watertight place.

Those servants also blocked the surrounding streets early to prevent anyone from entering.

Sun Jie stood in front of the gate, took out a key from his body, and put it into the lock.

Sun Chuwen led the Qin and Shang people and stood behind Sun Jie in an orderly manner.

"Tom!"

There was a muffled sound of the door lock, and it opened in response.

Sun Jie walked in with these people.

After returning from the Qin Chamber of Commerce last night, Sun Jie brought all those goods over.

Just after dawn today, I brought these Qin merchants over to pick up the goods.

This is not the first time to pick up the goods, and everyone has already understood the process.

Sun Jie stood in the yard, looking at the busy businessmen with a calm expression.

Sun Chuwen stood beside Sun Jie, saying some auspicious words and compliments.

"By the way, there is one thing I forgot to say!"

Sun Jie turned around and looked at Sun Chuwen beside him.

Sun Chuwen said: "What's the matter? But it's okay to say!"

"It's like this. The money you pay in the future can be discounted. You don't have to stick to silver or copper coins. You can use gems, jade, pearls, spices, and precious wood. It would be great if you can pay in gold, but you don't have to pay too much." Too much." Sun Jie said.

He was curious about why Sun Jie did this, but he didn't ask too much.

For Sun Chuwen, Sun Jie is what he says.

This is a God of Wealth. If you offend him, how will you make money in the future?

Besides, discounting is of great benefit to Qin Shang.

Many things are actually difficult to measure in gold and silver.

This is especially true of what Sun Jie said.

The price of jade is not cheap, but the price fluctuates greatly. The place of origin and the place of sale are almost the difference between heaven and earth.

Qin Shang has traveled all over the world for so many years, and what Sun Jie said is not a problem at all.

What is a businessman's favorite?Celebrity calligraphy and painting?Antiques?Or gemstones?

No, neither!
What they like most is money, which is vain silver.

Although these things are valuable, for these merchants, they are not as real as silver.

After giving orders, Sun Jie walked into a warehouse.

Inside were some peppermint lozenges.

Open a cardboard box and take out a palm-sized iron box from inside.

The box was very delicate, lying quietly in Sun Jie's hands.

It immediately attracted everyone's attention, and they looked at the iron box in Sun Jie's hand in surprise.

Is there a box like this at the end of tomorrow?

It cannot be said that there are no such things in the Ming Dynasty cultural relics unearthed in modern times.

However, most of them are jewelry boxes or powder boxes for gold and silver products.

Gold and silver have good ductility, so it is easy to make rouge boxes or some jewelry boxes.

Limited by the purification process, it is still difficult to make the same iron box, and with various costs, it is not as real as gold and silver.

"This box is not common, it is made of iron!"

Sun Chuwen looked at the cardboard box, then at the iron box in Sun Jie's hand, and said.

Sun Jie didn't say anything, and opened the iron box in his hand.

Several pieces of throat lozenges in transparent packaging appeared in front of everyone.

Take out the mints inside and share with everyone.

"Everyone, what do you think of this box in my hand?" Sun Jie raised the iron box in his hand and asked.

The iron box is printed with exquisite patterns, which is extremely exquisite.

"This box is exquisite and tight. It's a pity to use it to hold mint throat lozenges!" Sun Chuwen said.

Although the selling price of the throat mints is not low, it is not outrageous either.

In Sun Chuwen's opinion, this iron box is more valuable than the few mints inside.

Sun Jie smiled and raised the box in his hand even higher.

"You are all top businessmen with businesses all over the world.

But, when it comes to selling things, I think you are probably not as good as me! "

Sun Jie's tone was calm, without any intention of looking down on them, as if he was stating a fact.

There was nothing unconvinced by the crowd.

After the establishment of Honey Pavilion, these people have never heard of the sales methods used by Sun Jie, let alone met.

Those methods may seem vulgar, but the ability to make money is surprising.

When Qin merchants were selling icing, Sun Jie also taught them some sales methods.

For example, bundle brown sugar with women's menstruation, and drink brown sugar water as a tonic when menstruation is approaching.

Use a wooden box to hold peppermint throat lozenges, because they have the effect of cooling and clearing away heat, creating a scene of medicinal candies.

With a wooden box, the status is raised all of a sudden.

There are countless methods like this, all of which were invented by Sun Jie.

Some of these methods may not seem so aboveboard, but they can actually make money.

Especially some words, even if Qin Shang's own people heard it, they couldn't help but want to buy it.

There is no doubt about Sun Jie's sales method, everyone saw Sun Jie and wanted to show one or two, and they all got [-] points of energy and concentrated their attention.

Looking around, everyone around looked at Sun Jie quietly with a serious look on their faces.

There were even a few businessmen who took out a small notebook from their pockets, holding the notebook in one hand and a charcoal pencil in the other, ready to record at any time.

"This iron box, you may think it's nothing, this kind of thinking is completely wrong, it's outrageously wrong!
Ladies and gentlemen, what else can this box in my hand hold besides mints? "

Sun Jie asked.

"It can also hold needles and thread brains!"

Sun Chuwen called out this method without thinking.

Sun Jie nodded and praised: "It's very good, it's very good, but other than that? What else can I pretend?"

"What else can I pretend?"

Sun Chuwen didn't know anymore.

What else can a box hold but needles, thread, and brains?

The businessmen around were also lost in thought.

Inertial thinking was deeply ingrained, and for a while, everyone really didn't know what else could be contained in the box in front of them.

Sun Jie didn't think anything of it, the habitual thinking is very strong, and it's normal to not think of it for a while.

"Everyone, there is one thing that is used every day, whether it is a dignitary or a commoner. Do you know what it is?"

Sun Jie looked at the crowd and guided them.

"Use it every day?!"

Yang Lin on the side frowned in thought.

The businessmen around were also like this, and they were all lost in thought for a while.

"Could it be salt?"

Yang Lin looked at Sun Jie nervously.

In addition to salt, I really can't figure out what else is there.

"Yes, think about it, everyone, this box can hold peppermint lozenges, but can't it hold table salt?

Let's think about it again, since it can be filled with salt, can it be filled with other seasonings?
Or is it the rouge gouache box from the daughter's house?

Not all ordinary people can afford gold and silver jewelry boxes! "

Sun Jie smiled.

"hiss!"

Sun Chuwen took a deep breath, and when he said this, he was instantly enlightened and enlightened.

"But, Mr. Sun, this box can indeed hold a lot of things, but there are wooden boxes for salt. Ordinary people can't afford gold and silver jewelry boxes, but they can also ask carpenters to make wooden boxes. There is no need for people to buy this!"

A businessman at the end looked at Sun Jie anxiously and made different voices.

All eyes turned to the back at once, focusing on this person.

Sun Jie pointed at the businessman and said, "Come forward!"

The businessman didn't hesitate and walked over from behind.

When he came to the front, Sun Jie asked: "Do you think the wooden box can be so exquisite? Is the wooden box waterproof? Will the wooden box spoil after a long time? When you buy a wooden box, there will be a throat mint inside. sugar?"

A series of questions left the businessman at a loss as to what to ask, and he stayed where he was.

The people around are basically like this, and they are also puzzled by this question.

Looking at the crowd, he continued, "What we sell are neither mint throat lozenges nor iron boxes, but a combination of these two things.

The same two boxes are placed in the store, one is a wooden box and the other is an iron box. The price of an iron box is slightly higher than that of a wooden box. Which one will the people buy?

But are there throat lozenges in the iron box?Will things be different?
People buy iron boxes, which are more expensive than wooden boxes, which is normal.

In this way, if there are throat lozenges in the box, the people will feel that they have taken advantage of it. Once the people form such an idea, they cannot easily change it.

The common people bought an extra box of candy in an iron box, which was a surprise and took advantage of it; similarly, the common people bought an extra box of throat lozenges, which was also a surprise and took advantage of it.

I think there is none of you who doesn't like taking advantage of it? ! "

"boom!"

There was a bang in almost everyone's mind.

Business, can you still do this?

This is not doing business, this is clearly a conspiracy, this is simply scheming!

I thought that doing business is about integrity, morality, and buying and selling.

However, Sun Jie's words directly overturned the three views that everyone present had built up with great difficulty over the years.

What Sun Jie said was simple and profound, and everyone could understand it.

Shocked, shocked, like a nine-day thunderbolt!

All the people present were dumbfounded and looked at Sun Jie with a dull expression.

This is the first time I have seen this kind of statement, and I have never heard of it when I grow up so old.

It's like opening a door that has never been seen before. Behind the door is a scene that has never been seen before.

Sun Jie looked at the people in front of him quietly and smiled.

what is this?This is the sales method hundreds of years later, which is the sales method summed up by countless businessmen in modern times.

This is the summary of human nature, and this is the summary of business.

This approach never fails.

Many modern goods are operated in this way.

For example, there are a lot of fertilizers, which can be made into solid bags, but the merchants don't do this. They just want to make them into paste barrels, and the price is much more expensive.

It stands to reason that the fertilizers are similar, and the bagged fertilizers are even cheaper. When buying, they should choose the cheap ones to buy; but in the end, the fertilizers in barrels are often the best sellers.

For the farmers, I can get a barrel for nothing by spending a little more money, so why not do it?

Sun Jie is the owner of the supermarket after all, so he knows a little about this aspect.

Although it is just some bad street talk in modern times, it is shocking in this era.

Fortunately, Sun Jie is not a marketing major. If he were a marketing student, I am afraid that these people in front of him would be overwhelmed with admiration.

"I'm convinced, I've been in business for a lifetime, I'm convinced!"

When he came back to his senses, Yang Lin cupped his hands towards Sun Jie with a look of admiration.

Sun Chuwen also had the same expression, and said with great admiration: "If Mr. Sun was born at that time, if Mr. Sun was born at that time, he would also be the founder of the sect, and there may be one more 'businessman' in this world.

Listening to your words is better than reading a hundred years of books.This is the way to do business in the world, and if you glimpse it, you will be able to cross the sea of ​​business and establish an eternal business gang. "

After finishing speaking, he turned around, his face became more gloomy, and he looked at the crowd, "Mr. Today's remarks are forbidden to spread outside, and anyone who spreads them will be expelled from the Qin Shang Shang Gang!"

After so many years in Shanghai, Sun Chuwen certainly knew how powerful Sun Jie's words were.

It seems to be a simple thing, but if it is expanded, its power is unimaginable.

If this is won by Shanxi merchants, I am afraid there will be endless troubles.

Looking at Sun Chuwen who was so solemn, Sun Jie smiled and said nothing.

This is strategic crushing, essentially crushing, directly subverting the business situation.

Sun Chuwen looked at Sun Jie again, with a lot of flattery on his face.

"Sir, you can break through the sky.

I have an unfeeling request! "

Sun Chuwen had a flattering and embarrassed expression on his face.

Sun Jie put down the iron box in his hand, and said, "It's not the first time we've met, so let's just talk about it, why is this so?"

"it is good!"

Sun Chuwen nodded heavily, and said, "I hope Mr. can open a private school and teach me how to sell goods!"

After speaking, Sun Chuwen bowed to Sun Jie to the end, bowing with both hands.

Although it was a temporary idea, the businessmen around quickly reacted.

Everyone was like Sun Chuwen, bowing to the bottom and bowing with both hands.

"This"

I didn't expect it to become like this, but if I really teach them these things, it will be good for me.

At the very least, the better you sell, the higher your share will be.

After thinking about it, he agreed to Sun Chuwen's request.

"That's fine, but I'm usually very busy, so I might only teach you once or twice a month.

However, you don't have to worry, I will write a book when the time comes, and I will list all my ideas!
When the time comes, I will explain it in vernacular, and you don't need much knowledge to understand it! "

It was just a simple sentence that made everyone excited.

"Mr. Xie enlighten me! But, how should this bunch of repairs be calculated?" Sun Chuwen was a little worried.

This kind of method, put on the outside, is the secret method of passing on the male but not the female, and passing on the inside but not the outside.

At this time, such teaching, I am afraid that the conditions are harsh.

"Shu Xiu, you can just give it as you see it. It's the same as the previous sentence, the silver is fine, it's like gems and jade, antique calligraphy and paintings! You don't have to worry, I will only teach you these things!" Sun Jie laughed Hehe said.

Anyway, it’s not something that can’t be achieved. Go back to modern times and find a few books about business to study and study.

It doesn't need to be so profound. In the late Ming Dynasty, it was enough for Sun Jie to learn some business knowledge by himself.

If there are changes in the future, if you find an economics professor in a university and spend money on it, you can get a lot of knowledge, so don't be in a hurry.

"Thank you sir for teaching me!"

Sun Chuwen led the crowd and saluted with all their bodies, expressing their gratitude.

Many years later, the world has changed drastically, and the world has changed.

At that time, a hundred flowers bloomed and a hundred schools of thought contended, and Sun Jie became the founder of the "merchants".

As long as it is related to business, the statue of Sun Jie must be enshrined in the family. To some extent, it has surpassed the God of Wealth.

However, these are all later stories.

(End of this chapter)