Actually I just want to act

Chapter 73 Product Experience Matters

Also, people who like to draw must love this world.How can a person with a rich inner spiritual world be so bad?But the reality is that if it is not for the efforts of two or three generations, it is really difficult to cultivate an art student.Art students studying fine arts have a more difficult path than other art students.

Gu Hongye ate the same food as Fang Jiming, and he didn't know if he was hungry or what, but he thought it was quite delicious: "Hey, how do you know these dishes are delicious?"

Fang Jiming smiled wryly and said, "I see those aunts are reluctant to give more vegetables when they order them!"

Gu Hongye was taken aback for a moment, then laughed loudly: "Your power of observation is amazing, I am convinced!"

Soon, Fang Jiming was full, put away the tableware, and Fang Jiming returned to the corridor of the classroom by himself.He didn't come back to study, he just wanted to find a place to call.Anyway, there are classmates in the classroom, they don't go back to the dormitory to rest at noon, they will keep reading, and finally they are really sleepy, so they lie down on the desk and sleep for a while.

"Hello? Fang Dong!"

Li Dongpeng's voice came over.

"How is the project going? Can the first internal beta version be released tonight?" Fang Jiming is most concerned about QQ, which is the cornerstone of a super business empire of more than three trillion yuan, and there is no room for failure of.The first-generation QQ version not only needs to be good, but also needs to occupy the market quickly, crowding out opponents, and leaving opponents with no time to react.In addition to being hosted on a huge server, the function of QQ must be unimaginable, highly recognizable and difficult to copy for a while.

"Fang Dong, we are already debugging the internal test version, and it will definitely be released before [-] o'clock tonight." Li Dongpeng's voice was a little tired, but he still couldn't suppress his excitement. "Fang Dong, your large-capacity online transmission and multi-person chat function are really amazing! Even if I am the boss of the company, I will definitely use this product!"

As soon as Fang Jiming heard this, he knew it was going to be bad.

"As for the promotion, what are you going to do?" Fang Jiming was not excited, because he knew that if QQ could not outshine others, then it would be far from the time of excitement.

Li Dongpeng said: "First of all, hao123 is building momentum. We have an advantage in this area. We will release some internal beta spots first, so as to gain fame first."

Fang Jiming immediately retorted: "No, it must be a public beta from the very beginning! All users can apply for an account, but in order to have a large number of repeated applications, an ID number is required, and a real-name system is required. Of course, we will not Leaking the information is just to prevent someone from wasting server resources by applying for a large number of accounts.”

Li Dongpeng was taken aback by Fang Jiming's generosity: "But Director Fang, in this way, our money..."

"Money is not a problem. It can definitely support the number of users exceeding 500 million. Once the number of QQ accounts reaches 500 million and the daily activity reaches 100 million, we will launch a membership system and launch a QQ show. At that time, we need to reach level 16 to establish a QQ group. Or recharge to become a member. After that, we will launch QQ games, focusing on board games, puzzle games, etc.” Fang Jiming said, the underlying meaning is that a virtuous circle of profitability must be formed from the very beginning.

This is not Fang Zhiming's aimless target, but this trick that Tencent used in his previous life.To put it bluntly, there are only four words "user dependence".

Yes, as long as users feel that your software is easy to use, safe, and convenient, then users will pay for one of the functions-10 yuan a month is nothing at all.

Competing for market share for free, and then maintaining the operation with reasonable fees, this is the only way to develop software in China.Of course, there is another way, which is to continue to burn money to subsidize—for example, when takeaways took off, they continued to burn money to cultivate users.For example, after Didi Taxi came out, it also burned money to compete for users.For example, when shared bicycles first came out, they were also given a lot of red envelopes...

Burning money is essential.But how to effectively burn money is a technical task.The later you enter the market, the harder it is to burn cash.For example, when Ali wanted to develop instant messaging software, it burned hundreds of millions of dollars, but it was still in vain.After all, at that time, Tencent had already formed inertia and dependence on users. It does not mean that you can open up the market by burning money.

Just like short videos, no matter how much money Tencent’s Weishi spends, it will be difficult to compete with Douyin and Kuaishou.It is the same principle to strike first and then to restrain others. It is the same principle in market competition.

In fact, Fang Jiming just announced the development direction of QQ within the next year.

As for the others, Fang Jiming will not throw them out too early.Not only is it out of place, it can even leak.If something is to be kept secret, the less people know about it, the better.

"Okay, Director Fang, I understand." Li Dongpeng has just entered the industry. Although he has experienced the hard work of engineers, his immature ideas for promotion are actually difficult to adapt to market changes.Fang Jiming was much more powerful, and asked Li Dongpeng not to be stingy with money, to hire some temporary workers, as long as he persuaded an Internet cafe to install QQ, he would give 100 yuan!After burning money like this, they will definitely be able to promote the opening of QQ in Shenghai first.

It is estimated that few people can see the promotion offline, but now this is the most powerful.

Not to mention now, even in another 20 years, as long as your channels are spread wide enough and finely enough, and sink to towns, you can sell your products.What's more, it's only 2000 now, and offline promotion is too useful.If you make friends with a local snake, it is not difficult to promote Internet cafes in the whole city.

Not to mention, when there will be more software in the future, there will be similar people doing this kind of business to help promote online games to Internet cafes.

Fang Jiming breathed a sigh of relief after setting the promotional tone and agreeing on the launch time tonight.

Products must be debugged by his hands to find out the deficiencies in experience before they can be marketed.From the very beginning, you must use experience to build your own moat.Once the experience is not good, then the project will fail.In his previous life, Fang Jiming remembered very clearly that in the original BAT structure, Baidu fell behind sadly, which had a lot to do with experience.

It's not that Baidu's products are not good, but that Baidu has fallen into the eyes of money and has no entrepreneurial responsibility or social responsibility.From medical incidents to bidding rankings, Baidu's reputation has been stink.Coupled with the PPC, the things that are searched are often a few pages later. Who can not be disgusted with this?
As long as Baidu still insists on such a user experience, then Baidu will definitely not have a big improvement in the future.Cough, well, how about Baidu, Fang Jiming can't see it anymore.

Just stick to your own ideas and inject soul into the product.

Just after hanging up the phone, Fang Jiming sorted out his books again, but he didn't expect the sound of footsteps coming from behind the door.

Fang Jiming saw that it was Lin Qingyi and her best friend who had returned to the classroom.

Lin Qingyi smiled at him, but said nothing.Fang Jiming felt a little strange, returned a polite smile, took a history textbook, and left the classroom.

(End of this chapter)