Match point

Chapter 340 Don't Smell Out the Window
Some people say that competitive sports only look at results, as long as you show excellent results, you can sweep everything away.

That statement is half true and half not, at least not when it comes to sponsorships.

In terms of performance, Djokovic and Murray are firmly in the ranks of the Big Four. They are already a small group of top and elite players in the entire professional tennis world, but their commercial value is completely lower than that of Federer and Nadal steps, and between Federer and Nadal, Federer is slightly better.

Just because Federer has more Grand Slam titles?
Part of the reason is true, but the real reason lies in personality charm, brand image and market value.

Federer's humorous, stylish and elegant image is the reason why he truly occupies the pinnacle of commercial value.

In 2008, he first signed a contract with Nike of 1000 taels per year, 20 million and 2018 million US dollars in ten years; then in 36, when Federer was 30 years old, Nike gave up the contract renewal due to concerns about the possibility of Federer’s retirement , As a result, Uniqlo and Federer signed a contract of [-] million US dollars per year and [-] million US dollars in ten years——

This contract also created a historical record in the global sports world.

In other words, stadium performance is the basis of business cooperation; but if you want to win top contracts, you need market value.

The most direct one is Ivanovic. Although she only has one Grand Slam title in her career, her commercial value in the market has always remained high. Even after officially retiring, Adidas still renews her contract at a high price and invites her to participate in the Adidas product development and marketing process.

Adidas turned down Halep's request of $240 million a year just because Halep's grades are not strong?Obviously that's not all.

Of course, in January 2018, "Forbes" also mentioned a point of view. The results of the competition are the direct impact of promoting the agreement of commercial contracts. Halep reached the final all the way back then. If she can take advantage of the trend to reach the top and break the Grand Slam The embarrassing situation of zero crowns, then Adidas will definitely agree to the contract.

However, Halep lost to Wozniacki, who also had no Grand Slam title, and the contract naturally fell through; moreover, Wozniacki was also the spokesperson of Adidas, which further highlighted Halep's dilemma.

Now, the same is true for Gao Wen.

In Tobias’s view, Gao Wen’s personality and market value are important bargaining chips. He firmly believes that Gao Wen’s advantage in the Chinese market should get a higher price; but top brands such as Adidas and Nike still need to continue Wait and see, this game will continue to stalemate.

It's not just Adidas, Nike has already called Tobias before, and they directly threw out a sponsorship contract of 25 US dollars per year in one breath.

Not because they are more generous than Adidas, but because their personal friendship with Tobias is indeed closer, and the bond of trust is naturally different.

This is very, very close to Tobias' idea of ​​$300,000 a year, so Tobias wants to keep looking and take a gamble.

Next, it depends on who can break the balance first.

So, where did Tobias' confidence to wait and see instead of agreeing to Nike's proposal come from?
On the one hand, it should be the ratings of the second round of the US Open in China. Regardless of whether Gao Wen wins or not, the ratings are the most direct reflection of the market appeal.

On the other hand, it was because Gao Wen's opponent in the second round, just like the majority of Huaxia fans, Tobias had great expectations——

Because Gao Wen's opponent in the second round was an unseeded player!

Simone-Bolelli of Italy.

This is a player born in 1985. He is 29 years old this year. Since he turned to professional tennis in 2003, his performance in 11 years still lacks amazing highlights.

Of course, Burrell is a typical blue-collar player on the tour. His highest career ranking was 2009th in early 36, but he has never been able to play as a Grand Slam seed player, and his performance in the Grand Slam is also lacking. Brilliant record.

澳网的最好成绩是2008年和2009年两次第二轮，法网在2008年一次第三轮，温网则分别在2008年和2011年两次第三轮，美网只有2007年一次第二轮。

It can be seen from the data that 2008 was the best time of his career, not only stable but also excellent, especially in the face of low-ranked players, he was able to pass the test smoothly; however, even in the best time, His performance on hard courts was mediocre, and both the Australian Open and the US Open were in the second round.

This is a typical clay court player with solid baseline skills and the ability to hold a stalemate, but lacks explosiveness and often lacks the means to score after persisting into a stalemate; in addition, this is a player who plays with his mind, slightly inclined to the technical type, The whole style of play seems light, but not flexible enough.

There is one thing to say, in terms of style, Gao Wen should face more challenges facing such players, because both sides will always be thinking and changing throughout the game-compared to a cannonball player like Isner.

Moreover, this year Burley’s performance has picked up a bit. Not long ago, Wimbledon broke into the third round, and unfortunately lost to Kei Nishikori in the last five sets; this time at the US Open, the first round went through another five sets , Narrowly defeated Canadian rookie Bospi Hill, showing his tenacity.

Of course, the fans don’t look at this. Judging from the world rankings, Burelli is currently ranked No. 80 in the world. Compared with Isner, he is obviously less threatening, and much smaller, which also means With this, Gao Wen seemed to have the possibility to move on.

Everyone, how can you not be excited?

Swish, swish, everyone was talking about the upcoming showdown, and Tobias was no exception.

However, Gao Wen's place is another scene.

When Tobias arrived at the training ground, there were significantly more Asian faces gathered outside, and one could even see a TV station filming the training ground. The main character they focused on was naturally Gao Wen, who made history in the first round.

However, Gao Wen was not affected at all, and concentrated on training with Sampras.

"Step up to the right... step back to the right... step up to the right..."

Sampras’ voice echoed over the training ground, while Gao Wen wholeheartedly walked on the spot, taking small steps with high frequency to keep his body light, and then he continued to move vertically and horizontally under the orders of Sampras. Moving, should be training footwork.

Sweat the size of beans slid down one by one, and the dark blue jersey was already wet and black, but more importantly, Gao Wen's eyes, focused and devoted, did not feel the change of the environment at all. , Dedicated to training.

This degree of concentration is enough to make people look sideways, as if they are completely unaware of the earth-shaking world outside.

(End of this chapter)