host must win

Chapter 752 Battle for Yin Jun ([-])
When Yin Jun finished his conversation with his agent Lu Qi and continued his leisurely vacation, at the Nike headquarters in the United States, an urgent video conference about him was going on, and the participants even included January Mark Parker, who just took over as CEO of Nike.Attending this meeting, in addition to the core executives of Naike headquarters present, there are also several other regional directors and core executives in the video.

There is only one reason for initiating this long-distance video conference, and that is Yin Jun!
"I admit that our team made a wrong decision before the World Cup and caused serious losses." Charles Danson, President of Nike Global Brand Marketing, said with a serious face, "At that time, the European region reported to us Negotiations, but we believe that although Yin Jun is one of the best players in world football today, he already has our highest endorsement fee of 500 million pounds among football players, even if the new contract requires an increase in endorsement Fee, £550 million is already a very sincere offer from us."

When Charles Danson said this, he changed the subject: "But the agent of the other party opened his mouth and called out a sky-high price of 10 million pounds. This is absolutely unacceptable. This has even surpassed those in the NBA." players."

At present, Nike's NBA star endorsement fee is the highest in 2003, the No. 7 pick James. At that time, Nike signed James, who had just graduated from high school, with a 9000-year contract of 700 million US dollars, which was about [-] million pounds.

Everyone who participated in the meeting also nodded, obviously agreeing with this statement.Although Naike is rich and powerful, he is definitely not a winner. It is impossible to invest a huge amount of money in a player that obviously exceeds expectations.

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After a moment of silence, Charles Danson continued: "The mistake we made was that we underestimated Adidas' interest in Yin Jun. After snatching Messi from us, Adidas is also determined to win Yin Jun, and they have already Decided to increase investment in football, this time sponsoring Liverpool, the cost reached 10 million pounds per year."

"In order to poach Yin Jun, the No. The camp even went so far as to express their willingness to advance part of Yin Jun's salary for the team through sponsorship."

"Besides, we got reliable information that during the World Cup, Adidas sent people to contact Yin Jun many times. They are the sponsors of the Chinese team, and their name is justifiable, and their negotiators also have contacts with Yin Jun's agent. We have had very frequent contacts, which also made Lu Qi's negotiating attitude change very quickly during this period of time."

Naik's original strategy was to temporarily put Yin Jun on the air, in order to force Lu Qi, the Chinese woman, to succumb, but they obviously misjudged the situation, and Adidas was obviously more interested in Yin Jun than they expected.

Charles Danson's voice continued to sound: "The performance of the Chinese team in the World Cup exceeded everyone's expectations. They broke into the semi-finals by surprise. The reason why they achieved such results was entirely because of Yin Jun's personal performance. The youngest winner of the European Ballon d'Or and World Footballer of the Year scored all 9 goals of the Chinese team and won the World Cup Golden Boot and Golden Globe. If Ronaldo hadn't scored 3 goals in this World Cup Yin Jun has even become the player with the most goals in the history of the World Cup. His extraordinary personal performance has made Yin Jun's reputation in China reach the peak in history, and he is even regarded as a national hero."

"For China's future development, we have long expected that this will be another super market after the United States. Moreover, affected by the great achievements of the Chinese team in the football field in recent years, the potential of China's jersey market is even more worthwhile. Looking forward to it, Yin Jun is a key figure. However, we only have one year left in his contract!"

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In 2003, Naik and Yin Jun finally signed a 4-year contract with Yin Jun after nearly a year of wrangling.In the blink of an eye, three years have passed, and there is only one year left in their contract with Yin Jun.

This is also the most unfavorable place for Nike at present. With only one year left in the contract, Yin Jun can terminate the contract early with the support of Adidas. Although he compensated Nike for a sum of money, it will be paid by Adidas. Jun was unscathed.

"Woonam, what do you think?" CEO Mark Parker asked.

Wunan McLaughlin, an Irishman, joined Nike in 1998. He first served as the sales director of the African region. In 2001, he became the vice president of the Asia Pacific region. He and the vice president of the African region can be described as one of Naike's princes.What's even more rare is that he is very familiar with both Asian and European markets.

"In the Chinese market, we have had a very painful experience and lessons." Wu Nan McLaughlin said lightly.

Many people present nodded, knowing what the other party was talking about.That was a tacit matter within Nike's top executives, that is, the story of Chinese basketball superstar Yao Juren switching from Nike to Reebok.

This incident has caused a huge loss to Naike, so that there is no chance to make up for it now.And now, Yao Juren has also transferred from the Reebok camp to the Adidas camp, making this German company even more powerful.

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Wunan McLaughlin continued: "We made another serious mistake before, we should stabilize Yin Jun and his agent, but we took a cold attitude, which is obviously repeating the mistakes made by Giant Yao , and now our opponents are getting closer to them. I even received news that because Manchester United’s owner, the Glazer family, intends to sell Yin Jun, it is very likely that Yin Jun will switch to the Adidas team.”

Everyone present looked dignified and worried.Although they are not football professionals, they have heard of the hottest transfer in European football recently.They are even more aware that there is Nike's main competitor Adidas behind this transfer.

Adidas is an old expert in the football industry, and has close cooperation with FIFA and many giant teams. Nike has always wanted to surpass his opponents in the football field.

In 2002, Nike reached a cooperation with the Premier League giants Manchester United, which laid a good foundation for Nike to surpass his opponents.In addition, he won Yin Jun again in 2003, which made Naike have an advantage in the competition with Adidas in the past three years.

However, now, due to Naik's own mistakes, it is very likely that they will ruin their hard-won advantage.

(End of this chapter)