The Northern Stories of Chef Lao Tan

Chapter 65 Wine

After having an idea, the next day, Lao Tan went to the market and bought five wine jars, fifty two-two-pack black clay jugs, and one hundred small wine cups.I didn't buy a big wine jar for liquor. When I contacted Brother Liu's friend, the other party promised to bring two one-hundred-jin bottles when they delivered the wine.

Then I went to the pharmacy, bought all the Chinese herbal medicines needed for brewing wine, went back to the store to prepare according to the recipe, and waited for the wine to arrive and start brewing.

Lao Tan designed it like this.

Think of this baijiu as the house wine of the dumpling restaurant, and ask the waiter to introduce it to the guests, saying that it is made in the winery opened by the boss in the countryside.It is not sold by catty but sold by pot, a pot of two taels, 12 yuan.A little expensive, but the wine is good.This is psychological marketing. If you say 60 yuan a catty, customers may really think it is expensive, but when you listen to a pot of wine for 12 yuan, you think it is okay, and you will get a pot as soon as you move your mind.People who drink alcohol will know it is good as soon as they drink it. They have to say that the wine is good, and they have to order another pot.

In addition, drinking with a jug also has an atmosphere, showing the taste of a tavern, and it also goes well with a dumpling restaurant, and it might become a scenic spot.

The five kinds of health wine are not the focus, but the foil.Many female customers don't like to drink white wine. The waiter can recommend health wine suitable for women. The wine is soft, sweet and slightly sweet.Old Tan is confident that if a woman drinks the health wine she brewed, she will continue to drink it and say yes.

Of course, there are also health-preserving wines that men drink. Two kinds of wine are brewed, one is for strengthening yang and tonifying the kidney, and the other is for strengthening the body.

Health-preserving wine is also sold by jug, and the waiter is given a commission, one yuan per pot.Of course the waiter was happy after hearing this, this is extra income.

After Brother Liu's friend brought the wine, he made two wine racks and placed them on both sides of the hall. On one rack was a large black wine jar of [-] jin. The mouth of the jar was sealed with red silk wine, which looked very dignified.Guests can see it as soon as they enter the door, and there are two slogans posted beside the wine jar: dumplings are wine, the more you drink, the more delicious you are.

The health-preserving wine is placed on the bar counter, and there is a card next to each wine jar, which has the name of the wine and the ingredients of the medicinal materials, as well as its efficacy and price.

health wine

Ingredients: gecko, ginseng, wolfberry, achyranthes, hippocampus, cistanche, safflower.

Efficacy: Tonify kidney and strengthen yang.

Price: 20 yuan per pot.

Beauty Peach Blossom Wine

Ingredients: peach blossom, rock sugar, rose, wild chrysanthemum.

Efficacy: beautifying, promoting blood circulation and removing blood stasis, detoxification and wrinkle removal.

Price: 18 yuan per pot.

Two of them are briefly introduced, and the other three are not introduced one by one.

After the launch of the hotel wine and health wine, the sales were not good in the first week, and the customers did not recognize it very much. Some people thought that the health wine was a gimmick, a gimmick, to cheat money.

Lao Tan is not in a hurry, as the saying goes, wine is the fragrance of old wine, and it won't spoil if it is left behind.

In the second week, there was a table of guests on Tuesday night, two men and two women, who had been here several times before. They were doctors from the Provincial Academy of Traditional Chinese Medicine under Erhuan Bridge, and they hadn’t been here for a while.

Two men love to drink baijiu. When they entered the door, they saw two large wine jars in the hall. One of them lifted the lid of the jars and smelled it. Drink two pots.The two ladies saw five jars of health-preserving wine on the bar counter, which looked very nice, so they went to have a look.

Due to professional reasons, they looked at the ingredients and effects on the cards very carefully, and one of them said, "It seems that there are people in his family who understand medicine, and the compatibility and effects seem to be the same."

Another said, "Well, I just don't know what to do."

"Take a pot and try it. You won't be a bad person. Didn't you see that there is rock sugar in it? It's probably delicious."

So I ordered two jugs of peach blossom wine.

The four of them sat down in the lobby, and the food and drinks were served after a while.To be honest, the four of them were very powerful, and each poured a cup with a pot. When pouring the wine, a woman joked that it had been many years since she drank from the wine cup, which was very interesting.

The four picked up the wine cups, touched them, and drank them all in one gulp.

"Okay, this is called wine." A man said loudly, his face was full of surprise, he thought it was just a simple boil, but he didn't expect it to be so delicious.

"This wine is really good." The other man was not so loud, but he also agreed.

"Good wine, delicious!" A woman exclaimed.

"It really smells like peach blossoms, I think it's better than red wine." Another woman said.

The speaker is not interested in the listener, and the guests next to them can't help but look here when they hear them say that the wine is good, wondering what kind of wine they are drinking.

The four wine jugs indicate that they are the new liquor and health wine in the store.

Seeing the four people drinking with gusto, some people couldn't help feeling itchy and wanted to taste it.

So the guests at the table next to them ordered three pots, and seeing that someone ordered it, they ordered a few more tables with the mentality of trying it out.Most of them are men's baijiu and women's health preservation, and there are also some aphrodisiac wines. Those who order aphrodisiac wines are all without women's tables. I guess some women and men are embarrassed to order.

Men, if you can't do it, you have to do it.

After the guests drink it, take a sip, the wine is really good, pure and light, without any evil smell.Especially the old wine drinkers who always drink, immediately praised this wine.Of course, there are also those who say it’s not good. People who drink jijijiu and sauce wine are not used to Xiaoshao, and those who can’t drink high-alcohol are not used to this wine.

The women who drank the health wine unanimously gave high evaluations - it has a floral fragrance, smooth taste, resembles red wine, and the body is still warm after drinking.

Can it not be hot? They are all made with white wine.

So there was a scene in the hall, almost all the tables were more or less placed with a few wine jugs, and people were toasting each other with wine cups.It feels like returning to the period of the Republic of China, a bit like Kong Yiji.

Liquor and health wine were sold like this, and it was out of control. Some customers even came from far away to drink health wine.

Gradually, Aqiao Dumpling Restaurant has highlighted three characteristics: authentic home-cooked dishes, special health wine, and delicious dumplings.

By October, the turnover was stable at 28 yuan, more than 9000 yuan a day, which sounds scary.Who would have thought that a small shop of [-] square meters could sell for [-] yuan, and it was also a dumpling restaurant. No one believed it, and it was almost a Cantonese restaurant.

But it does.

Old Tan thought a little long-term, and asked Yanhua and Yanzi to register the word "Aqiao" and make it their own brand.

The business is booming, the customers are full and waiting for a table every day, and the reputation spreads far and wide. Someone came to talk about joining, but Lao Tan refused.Now it is not up to the level of franchising. It needs to be further improved and the foundation is laid. If the foundation is not laid well, franchising will be in vain. If it is not done well, the brand may be ruined.

What's more, we don't plan to launch franchising. We plan to set up direct-sale stores after the cost is recovered, and make four direct-sale stores to form a chain, and then release franchising.Now the hotel fire is just an effect, and it has not yet formed a brand, so it cannot be dazzled by victory.

As for franchising or direct sales, Yanhua and Yanzi have no objection, they trust Lao Tan completely, hand over the whole store to him, and don't care about anything else.In the words of Yanzi - just count the money every month.

Invited by Lao Tan during the National Day, Director Wu, Zhang Zhigong and Bart of Gan Qika came to the provincial capital to play for two days. Lao Tan accompanied them all the way and took good care of them.

Friends, that’s the way it should be. You can’t act like you’re alone when you need people to support you, and forget everything when you leave. That way you won’t be able to make true friends for the rest of your life.

Although we have left, the friendship is still there. If you have nothing to do, call to communicate, help each other if you need anything, and get together during the holidays, so that you will not be left out and have friends.

It’s never okay to pay now and act now. When something happens, you think of your friend, and if nothing happens, forget it. Once or twice, after a long time, people will know who you are, and they won’t like to associate with you.

Some people are like this, they have many friends, but few are really reliable, why?Always pay what you pay for.

Family needs to be maintained, and friendship needs to be maintained. When we truly understand what success is, we will know that success requires not only our own efforts, but also the help and support of friends.

How can a person live without friends in this world.

On the first night when Director Wu and his party were preparing to return, Lao Tan called Brother Liu, Xiaofeng, Brother Li, Sister Yuan, and Wang Ming over. Needless to say, Li Wanshan, Lao Feng, and Lao Deng were all in place.

Let's all get together and have fun.

Sister Yuan and Lao Tan talked about the current situation of the hotel in the park. The business is bleak, there are not many tables of guests a day, the occupancy rate of the rooms is not high, and it is in a state of losing money.The boss talked to her twice and planned to ask her to take over during the Chinese New Year.

Old Tan asked: "Then what are you planning?"

"I didn't think about it. The main reason is that I'm not healthy. Besides, I can't do it if you don't go." Sister Yuan said.

Lao Tan heard that Sister Yuan wanted to take over, and wanted to ask himself to go too, but he couldn't leave, so he said to Sister Yuan, "It's fine if you take over, but I don't recommend contracting. It's okay as before. You are in charge." Management, it's the company's business to win or lose, so the risk is small. The main reason is that Director Zhang has messed up this year, and it's not easy for anyone to take over."

Sister Yuan thought about this for a while, and told Lao Tan that she would consider it, and if the company had to ask her to take over, she would have to ask Lao Tan to help.

Director Wu and Zhang Zhigong stated that if Lao Tan returned to Ganqi Kagan, they would still support him and set up the meal in the hotel in the park as before.

Director Wu privately told Lao Tan that he has a comrade in arms who also runs a restaurant in Hohhot, but business has not been good, and he plans to ask his comrades to come to the dumpling restaurant to study.

Of course it's all right, Lao Tan immediately agreed, and said that it would be fine to ask him to give advice in person.

After sending Director Wu and the others away, Lao Tan received an invitation from Dongfang Cuisine to go to Wuhan for a three-day inspection. Of course, a fee is required.Lao Tan thought that he had been busy for the past six months and hadn't taken a break, so he should relax.In addition, you have to go out and look around to see what the restaurants outside are like now. You can't always work behind closed doors. You have to keep pace with the times and recharge yourself.

At the same time, I want to take Yanhua and Yanzi to go together, and also ask them to study to see how the boss is.

So the three of them prepared to start their trip to Wuhan.

(End of this chapter)