my return 2002

Chapter 405
The continuous big actions of Android also made Shen Lang feel the pressure. In addition to building the industrial chain of mobile phone manufacturers, Shen Lang once again set his sights on mobile games.

[Ghost Blowing Lantern] The mobile game has achieved quite good results after its launch. Not only has it gained huge profits, but the end game has also become popular again.

Moreover, the explosion of the [Ghost Blowing Lantern] mobile game has also made many loyal users bind to the star system. When choosing a mobile phone, they will not consider mobile phones other than the star system.

Because whether it is Android, Symbian, or Apple, these three systems do not have the game [Ghost Blowing Lantern].

Shen Lang came to the mobile game development department. With the popularity of the mobile game [Ghost Blowing Lantern], the mobile game department has also gained a firm foothold in Mountain Dew, especially after seeing the huge turnover of the [Ghost Blowing Lantern] mobile game. Those who don't want to come to the mobile game department can't help but secretly regret it.

According to this rhythm, the year-end bonus of the mobile game department this year will be frighteningly high.

Zhuang Yan didn't expect Shen Lang to come over suddenly, and was about to say hello, when Shen Lang saw that he was discussing something with the other employees, he waved at them.

"Go ahead and leave me alone."

Zhuang Yan also understood Shen Lang's character, so he signaled several game planners to continue the discussion just now.

One of the game planners said: "I think our main focus now should be on this kind of mobile game that uses copies as a separate space. After all, multiplayer online large-scale mobile online games have too high requirements for servers and network speed. Moreover, research and development is also very difficult, and it is still too reluctant to launch such a large-scale project.”

Another game planner retorted: "But you have overlooked a problem. The development of technology is changing with each passing day. A large-scale game, whether it is a terminal game or a mobile game, has a development cycle of more than one year. It will take at least two years from the test to the official launch, so we need to be forward-looking when working on the project, and we can’t just do what is popular in the current game, then we will never be able to make a first-class game.”

The two sides quickly started a heated debate on this, and no one could convince the other. Seeing everyone talking and talking, Zhuang Yan became angry and quickly stopped.

For a while, the game planners all looked at Shen Lang, wanting to know the attitude of the big boss.

Shen Lang smiled: "Actually, what you both said makes sense. If that's the case, why choose one of the two? Wouldn't it be good to take the two routes together?"

The game planners looked at Shen Lang in surprise.

Shen Lang said to them: "Today I came to see Mr. Zhuang to talk to him about this matter. Since you are all there, it is just right for you to go back and sort out your thoughts, and make a plan for the game you want to make. I believe it will be soon. It will come in handy."

The game planners left the solemn office happily.

Solemnly asked in surprise: "Mr. Shen, is our department going to make a big move recently?"

Shen Lang sat across from Zhuang Yan and nodded solemnly: "That's right, the competition in the mobile phone market is too fierce now, we need to increase the user stickiness of the Star System in the mobile game project."

Zhuang Yan understands that this is a decision in the direction of the grand strategy, and he can only implement it. Besides, it is also beneficial to him, so naturally he will not object.

Shen Lang continued: "Not only self-developed, the mobile game project department can also carry out agency business, using our traditional operating advantages to discover some popular games."

Self-developed games take a lot of time and cost. Even a large game company like Mountain Dew Games will only have a few internal project teams. At most, five or six games will be released a year, and sometimes there will be only two or three games, such as Netease. , The reason why Shanda releases dozens of games a year is that most of them are acting as agents.

In the era of terminal games, Shen Lang firmly followed the high-quality route, because he knew very well that there were only a dozen or so games in the terminal game market that could really make money in the long run. neither warm nor hot.

But the mobile game market is different. In the embryonic stage, it doesn’t need so sophisticated production. It can still rely on convenient gameplay and the occupation of fragmented time to gain market share.

For Shen Lang, whether the mobile game makes money or not is actually secondary. What is more important is how to use the mobile game to bind the users of the star system.

In future generations, even though Apple mobile phones are very good, all game companies know that if they want to make money, they still have to rely on Android, because Android has the largest number of players.

Any online game will naturally become more fun if there are more people and interaction. On the contrary, no matter how fun the game is, it will be boring if you play it for a long time.

Zhuang Yan's eyes lit up, but he hesitated immediately: "But in this way, a large number of operating personnel will be required, and a large amount of money will be required just to buy servers."

Shen Lang waved his hand: "These are not problems, you can make a report, and I will approve you directly if you need anything, but there is one thing, I need to see the effect after spending money, understand?"

Zhuang Yan immediately patted his chest and assured: "No problem."

With Shen Lang at his back, he became more confident in acting solemnly, and soon called an internal meeting of the mobile game department, and all game planners, including management personnel, were called to the meeting room.

Shen Lang's words had been spread throughout Mountain Dew through those game plans before. The game planners of the mobile game department were all insane. Each game plan had already been prepared, and they were just waiting to bring it to the meeting for discussion today.

Solemn didn't interfere too much with this point. All the game planning plans were on the bright side. What are the highlights of the game planned by him, how to make a profit, how many people are needed to develop, and how much R&D funds are needed. Everyone competes fairly.

In the end, a total of twelve games were approved, and the conference room became noisy for a while. Those who passed the game plan were all thinking about becoming individual project leaders in the future.

Solemnly knocked on the table and brought everyone's attention back to the meeting.

"In addition to self-research, there are also agency projects. Don't get too excited. In the future, your projects will not only consider revenue data, but also compete with other game company projects. Don't blame me for not reminding you. If we Projects that have invested a lot of money in research and development are overwhelmed by projects from outside companies, and everyone will not look good at that time."

Hearing what Zhuang Yan said, everyone's faces became tense. Under external pressure, many things are not so absolute. No one can guarantee that their project will be as popular as [Ghost Blowing Lantern].

After the meeting, the entire mobile game department started to take action. After getting the company's budget, they began to recruit troops. In addition to forming their own teams, they also recruited various game talents from the outside world.

After ten years of development, the ability of the domestic game industry to cultivate talents has also been greatly improved. In 2000, many colleges and universities did not even have animation design majors, but by 2011, many non-art colleges had also launched animation design majors. Computer art design, game design, graphic design, animation technology and other majors.

There are actually two indicators that can most affect the number of applicants for a major. One is the employment prospects of applying for this major, and the other is how much salary you can get after graduating from this major.

The game production industry has benefited from the development of the Internet. The benefits and employment prospects in these years are quite good, which naturally attracts many candidates to apply for the exam.

This group of talents has also injected fresh blood into domestic games. In fact, in many cases, the quality of domestic game practitioners is not low. The main reason why they cannot make good games is excessive marketization.

The purpose of all game companies is to make money. Take Shanda and Ninetowns as examples. Although Chen Tianqiao became the richest man through games, he himself does not look down on games at all. His purpose is to make Shanda into China Disney through games. The same is true for Zhu Jun. After Ninetowns went public, he achieved the freedom of wealth. Immediately afterwards, he began to let himself go, buying teams and throwing money like crazy. As a result, Ninetowns’ income plummeted after leaving [World of Warcraft]. 【DOTA2】The agency right is handed over to him.

Not to mention the giant’s Shi Yuzhu, [Zhengtu] analyzes human nature more clearly than any marketing discipline.

These people have no intention of making the game well at all, they just want to make money through the game. When other game manufacturers with ideals and aspirations look at it, they are naturally unbalanced. They make more money than me casually. Still bothering Barry to engage in game play innovation?Let me also study human nature.

And don't think that only Chinese people are addicted to it. In fact, people all over the world are addicted to it. Later, when Chinese mobile games went overseas, many players from developed countries in Europe and the United States were still addicted to it. Many foreign 3A game manufacturers Can't wait to replace it.

The news that Mountain Dew Games recruited a large number of game talents quickly spread in the industry. In 2011, when terminal games were still the mainstream game platform, mobile games did not receive much attention. Many terminal game producers felt that mobile games were too childish. The game produced is limited by the hardware configuration of the mobile phone, and the picture quality and gameplay are immature.

But Mountain Dew gives too much. In fact, Mountain Mountain's employee treatment has always been the top in the industry. At the same time, each project has year-end performance at the end of the year, and the performance reward of twelve months at every turn. Compared with other games The company always gives performance awards for two or three months, which is really tempting.

And this time Mountain Dew is not only recruiting employees who require extremely high professional skills such as game development, but also recruiting general positions such as customer service and operations.

The employment environment in 2011 was not good, and university employment has always been a serious problem. Many college students have been at home for a year without finding the job they want.

The large-scale recruitment of Dew Games quickly attracted a large number of college students and fresh graduates to gather in the magic city.

At the same time, Zhuangyan also started to get in touch with some domestic mobile game production teams and studios. The operation of Dew Games is well-known in the domestic game industry, but it has been doing self-development before, and the only game it represents is [League of Legends], so this Mountain Dew took the initiative to throw an olive branch, and soon attracted the attention of many mobile game manufacturers.

On this day, as soon as Zhuang Yan arrived at the company, he heard an assistant report: "The boss of a company called Bianfeng Network wants to see you."

Solemn thought about it for a moment: "Oh, it's Painlin, right? Ask him to come to my office."

In fact, Bianfeng Network is not a game company in the true sense. It started out as a chess and card company, but later sold itself to Shanda. At first, it thought that it could use Shanda's resources to play chess and card games, but it was soon rubbed against the ground by the QQ game hall.

Shanda saw that the products of WingFront Network were crushed, so naturally, they did not invest much resources in this company. Instead, they kept drawing blood from WingFone Network, making WingFone Network gradually become a marginal product.

Until later, a company called "Youka" approached Wingfeng Network and jointly developed [Three Kingdoms Kill OL].

The reason why Pan Enlin took the initiative to come to the door this time is because the mobile game is very compatible with the attributes of [Three Kingdoms OL], and he wants to directly transplant [Three Kingdoms OL] to the mobile terminal.

After hearing Pan Enlin's thoughts, Zhuang Yan thought it was good. Although [Three Kingdoms Killing OL] is not a big deal for the entire end game market, this game has already done well enough in the niche category.

Secondly, the operability is relatively strong. According to the current mobile phone game performance and network speed, it can’t handle large-scale MMOs. Card games such as [Three Kingdoms Killing OL] are easy to grasp, even the lowest-end smartphones. Runs smoothly.

"Mr. Pan, no problem. You can rest assured to research and develop. In terms of agency, I can give you [-]% or [-]% preferential treatment." Zhuang Yan said.

Four or six components, naturally winger network four, Mountain Dew game six, after all, operating a game also requires cost, and it is not low, just the server and bandwidth are a lot of money.

Pan Enlin is not dissatisfied with this split. The reason is very simple. The mobile version of [Three Kingdoms Killing OL] is only a transplant project. Originally, Bianfeng Network had to develop and update the end game version, and the mobile version did not cost much at all. , but can reap [-]% of the profit, which is equivalent to earning for nothing.

Pan Enlin agreed without even thinking about it, and solemnly reminded: "Our game contract is signed for a period of five years. If Mr. Pan has no objections, we will discuss some details in detail."

Compared with Bianfeng Network, Yan Yan has enough confidence because his company is called Dew Games. In terms of scale, Dew Games may only be the first-tier echelon of the mainland game industry, but in terms of profitability, Dew Games ranks first in the mainland game market.

Talking about operations, no game company can release explosive games one after another like Mountain Dew Games, even the worst revenue [Xunxian] has exploded, and some players’ one-time recharge exceeded the maximum recharge range set by the system record.

Pan Enlin left Inspur Group happily. At the same time, only with him, Zhuang Yan received many mobile game projects that actively sought cooperation.

And at this time, Apple was not to be outdone, and began to make efforts in the mainland market, and their focus this time was precisely mobile games.

(End of this chapter)