my return 2002

Chapter 401 Brand new technology experience
Brother Xiao Ma even had the idea of ​​leaving the Android camp and choosing to reconcile with Shen Lang.

But this idea just flashed by, and he rejected it. He didn't believe that Shen Lang would give Penguin fair treatment. The competition between YY and QQ, WeChat and Q letter, the field of instant messaging is extremely cruel, or you die , or I die, there is no compromise,
"We also do offline payment!" Brother Ma gritted his teeth.

Zhang Zhidong frowned and reminded: "However, our base is too small. It is not a good choice to invest in offline promotion with poor results."

Brother Xiao Ma smiled wryly: "But this is our only choice."

Zhang Zhidong fell into silence. Yes, offline payment is too bad a game. If you don’t take advantage of the fact that WeChat payment has just started, once you give it two years, you don’t need to do other third-party payments.

The payment portal is the lifeblood of any Internet company. This is a war that cannot be lost, and even if he bets everything, he can only grit his teeth and follow up.

Seeing the low morale, Brother Xiao Ma slapped his hands and said encouragingly: "Actually, for us, maybe this is a good opportunity. We have not done online payment, and maybe we can use offline payment to drive the whole industry. Tenpay business."

Brother Xiao Ma has decided what to do. No one can control Penguin yet, and the next step is to implement it at the implementation level.

Offline promotion has always been a disadvantage for Penguin. Previously, Penguin also recruited an offline promotion team to promote [Dream of the Three Kingdoms], but Penguin followed the same path as other game companies. The contract signed by the three-party labor service company is not an official employee of Penguin.

These local promoters get performance bonuses by completing tasks. How should bonuses be set for promoting Q-mail payment?

If there are too many settings, the penguins can’t afford it, and if there are too few settings, the employees can’t get enough to eat. Who is willing to do it?

In the beginning, Xiao Ma originally planned to give the salesperson a commission of [-] yuan for a user who opened a Q letter payment and bound a bank card. However, after only two days, many employees responded that this job could not be done.

The reason is also very simple, the difficulty is too high, and the commission is too small.

First of all, the sales volume of Android mobile phones in the mainland is too low. They want to promote them, but they entered a store and had a good chat, but the boss either took out Redmi, Charm Blue, or other star systems model, this thing cannot be downloaded!

It’s not easy to meet the boss who uses an Android phone. He opened up a user with a mouthful, but he paid ten yuan in the end?Half a day has passed, and the salesman earns 30 yuan a day after working so hard?Not even enough money for meals.

Xiao Ma has no choice but to increase the reward, and increase the bonus for registering a new user to 25 yuan, which is the limit he can give, which is equivalent to buying a user for 25 yuan. Some are just too expensive.

In addition, the economic situation of Penguin in the past two years has not been very good, and the game business has not improved. To maintain such a huge ecosystem through advertising alone has put a lot of pressure on Xiao Ma.

After the bonus was increased, the salesperson finally became motivated. After all, if you open four users a day, you can get a bonus of 100 yuan. Adding the basic salary and some subsidies, you can get 5000 yuan a month.

In the beginning, Xiao Ma was a little complacent, because with the development of offline payment business, the user data of Q Letter has increased sharply.

However, Brother Xiaoma soon stopped laughing. The reason is also very simple. Some salesmen were found to use different phone cards to register Q-mail accounts to cheat for bonuses.

And with the deepening of the investigation, this kind of situation is actually a common phenomenon, and the principle is also very simple. The salesman rents phone cards from the black market, and then uses these phone cards to register different Q-mail accounts, which is counted as his own business.

Those so-called new users are actually zombie accounts, which are of no value to Penguin at all. Instead, they will occupy server capacity and increase operating costs.

This kind of tactic can be regarded as the usual tactic of these local employees. It just transfers the method used on the computer side to the mobile side. According to the most investigated employee, using this loophole, the bonus is as high as 2 in just half a month. This is why he was discovered.

Facts have proved that pulling the wool should not be too blatant, otherwise it will be unlucky. Brother Xiaoma was so angry that he immediately called the police and sent him in.

This incident has dealt a great blow to the morale of the entire Q Xin offline promotion team, Xiao Ma also directly canceled the promotion bonus, and asked the offline promotion management team to formulate a set of reward rules to ensure that it is true and effective.

This embarrasses the management team. It is difficult to promote this stuff, and if you don't give bonuses, why should their employees work hard for you?
When Xiao Ma's offline promotion was deadlocked, Ali was also troubled by this matter. Jack Ma found that WeChat was also on pins and needles after doing offline payment promotion.

Jack Ma founded Alipay as early as 2003. Compared with Xiao Ma, he is more aware of the importance of payment portal.

Because of this, Jack Ma was even more depressed. If he hadn't fallen out with Shen Lang at the beginning, Alipay and WeChat Pay would be on the same starting line now, instead of being a few kilometers behind and starting to catch up like now.

However, compared with Penguin, Ali has two advantages. One is that Ali is rich. Through continuous financing, Ali holds a large amount of cash in his hands. It has also continued to rise.

Another advantage is that Ali has its own business team. Although the CCP Iron Army has been disbanded, some of them still work in Ali. Now that these people have been reassembled, they will form a very capable sales team.

Jack Ma also understood that time was running out, so he held a senior management meeting overnight and decided on Alipay's offline payment promotion plan.

Soon, the old employees of the China Iron Army led a group of new employees and began to attack the first- and second-tier cities. The old employees of the CCP Iron Army who were reused also screamed one by one, thinking of making some achievements to show the company's senior management.

In this way, the offline payment market has seen a big melee. The salesmen of Inspur Group, Alibaba, and Penguin often come to a store at the same time.

The employees of Inspur Group and Ali generally have high fighting spirit, and the two sides don't like each other. Maybe they are going to have a real PK directly, while the salesmen of Penguin are a little passive and sabotage. If you mess with us, I won't follow If you have a conflict, if you can develop customers, you can develop them, and if you can’t develop them, forget it.

Penguin's salesmen are not stupid. When they worked with Inspur Group before, the company not only did not give them any benefits, but also reimbursed some medical expenses. Why should they work for Penguin?

This also directly caused that the offline payment of Q letter among the three companies is hardly used by anyone, and the most used offline payment is of course WeChat payment, after all, it has the advantage of the star system.

The growth rate of Alipay's offline payment is not bad. Although it has paid a lot of manpower and material resources, Jack Ma is quite satisfied.

The only dissatisfaction is Brother Xiao Ma. He took a whole morning to visit the most lively Dongmen Pedestrian Street in Pengcheng, and found that many stores already used offline payment, but he only saw a few One store uses Qxin payment, and the other stores use WeChat payment and Alipay.

After going back, Brother Xiao Ma scolded the management team of Q Letter Payment, but this did not solve the problem.

Helpless, Xiao Ma had to hold another executive meeting, and this time he called Zhang Xiaolong to Pengcheng to have a meeting together.

Zhang Xiaolong provided an idea: "Since we can't do it offline, why not go online?"

"Walk on the line?" Brother Xiao Ma's eyes lit up: "Tell me what you think."

Zhang Xiaolong said sternly: "Why don't we give the salesperson rewards to users directly? For example, if you bind a bank card with Q-mail, you will be rewarded 15 yuan directly, and [-] yuan will be rewarded once you complete the offline payment."

Zhang Zhidong frowned when he heard this: "But it is inevitable that some users will use this to get rewards many times? We have suffered losses before."

Zhang Xiaolong smiled and said: "This problem is actually very easy to solve. We can build a small program in Q Letter. Once a mobile phone has obtained this reward, even if you log in to other accounts, you will not get the same reward again."

"Binding a mobile phone?" Brother Ma's eyes lit up. This is not difficult to achieve from a technical perspective. Many anti-virus software used this technology to ensure that there would be no unlimited free trial for free.

Zhang Xiaolong spread his hands: "No one will buy a mobile phone for this little money, right?"

This plan was immediately approved by most executives, and Brother Xiao Ma immediately made a decision and implemented it immediately.

Not to mention, the effect is really good, as long as you bind a bank card and complete an offline payment, you can get 25 yuan. The money is not much, but it just happens to allow many users to buy things for free offline.

For example, one fast food, two cups of milk tea, according to the needs of users, the store also began to actively use Q letter payment, because you do not have Q letter payment, the business will go to other people, the boss may not care once or twice, but If there are too many customers running away, the boss will feel that his banknotes are flying away.

What's more interesting is that this actually drove the sales of Android phones.

After learning about Penguin's actions, Shen Lang couldn't help feeling: "Penguins still have talents."

Jin Hao asked nervously: "Mr. Shen, then we."

Shen Lang waved his hand directly: "Penguins can afford to spend money, can't we afford it?"

Of course, Shen Lang would definitely not copy Penguin's plan directly. After all, WeChat Pay now has a relatively high market share, so there is no need to spend as much money as Q Letter.

Shen Lang adopts the model of random payment reward red envelopes. Each mobile phone can get a certain amount of cash red envelopes when making WeChat offline payment for the first time. The maximum reward for new users can reach ten yuan, and old users can also get two to five yuan. Blocks vary.

In order to cooperate with this action, all the products of Inspur Group have carried out a week-long publicity. Coupled with the offline promotion, the news of WeChat offline payment and receiving red envelopes instantly became a popular online word.

"Have you received the red envelope?" began to become popular on various forums and social platforms. It was originally an offline payment promotion that was spread in first- and second-tier cities, and gradually spread to various regions.

Facts have proved that as long as customers have needs, even if no one teaches the shop owner, they will go online to find strategies by themselves.

"Hey, I only got three yuan. Wechat is too stingy. Q letter directly gives 25 yuan."

"Q letter? Forget it, you need an Android phone to use it. To buy a mobile phone for that 25 yuan, I'm afraid you didn't get kicked by a donkey to do this?"

"Something is better than nothing. I bought a bottle of Coke with a red envelope. It's not bad. Sure enough, prostitution for nothing makes me happy."

Offline payment seems to have entered people's lives in a very short period of time. Although there are still a large number of life scenes that cannot be covered, many people have already experienced the convenience brought by offline payment.

"When can I go out without carrying a wallet, just take a mobile phone."

"Yes, I hope that the transportation system can be popularized as soon as possible, especially the city bus. It is too inconvenient to prepare change every time you take the bus."

"I hope that I can travel across the country directly with a mobile phone in my lifetime. That is technology that changes life."

For a while, many extended topics on offline payment have been launched on the Internet, and some have even begun to develop in the direction of science fiction, but this is precisely the people's longing for technology. They are being realized one by one.

On the second day after WeChat Pay launched rewards, Jack Ma also started to snatch users, but his competitor is not WeChat, but Q Letter.

Who made them both in the Android camp now?

This also caused a rift in the cooperative relationship between Jack Ma and Brother Xiao Ma. Although they still maintained a superficial kindness in front of former enemies like Shen Lang, the competition behind the scenes never stopped.

This explosion of offline payment not only opened up the offline payment market, but also significantly increased the number of users of WeChat, Q Letter, and Alipay, as well as user stickiness.

Even the sales of mobile phones from the two camps of Xingchen and Android have increased significantly. Many users who have been using feature phones before have begun to try to use smart phones.

Especially in some county markets, the sales of smart phones have doubled several times compared to before. Although the best sellers in this part of the market are some entry-level thousand-yuan phones, they are still enough for users to experience that the previous functional phones were completely incapable. A novel experience felt.

Just as the three Shenlang families were fighting for offline payment, the first batch of third-party payment licenses was finally officially released.

360 payment ranks first, and both Alipay and Tenpay have obtained third-party payment licenses.

At the same time, this also indicates that third-party payment platforms that are not on this list are illegal.

(End of this chapter)