my return 2002

Chapter 40 Immersive Experience.

"Free, free order?" A classmate who supported Zhao Yi looked at the waiter in surprise, but failed to support him, and Zhao Yi fell to the ground again, and his pants were no longer in place.

Shen Lang even blew two bottles of beer, and his brain reaction was a bit slow. Just as he was about to speak, the door of the box was pushed open, and a middle-aged fat man walked towards him with a smile.

"Manager Shen, tell me, you don't even call in advance when you come to my store, thanks to the waiter in my store who recognized you."

It was only then that Shen Lang remembered that the waiter he met at the door when he first entered the store was the one who helped them find the boss in the store last time, no wonder he felt a little familiar at the time.

"Mr. Zhang, you're welcome. I didn't know that the place to eat was your restaurant until I came here, and I didn't expect you to be in the restaurant."

Zhang Gang laughed when he heard the words: "This shows that we are destined."

All the students who were still sober were dumbfounded. The business of this store is so good, and the decoration grade is not low. Presumably, the boss's net worth is not low. Why is he so enthusiastic about Shen Lang?The key is to look at the appearance of these two people, they don't seem to be very familiar with each other, otherwise the name would not be so official.

Zhang Gang took a glance at the drunken scene in the box, and said to the waiter, "Go to the back kitchen and ask them to make some hangover soup to sober up the students like Manager Shen."

"Thank you, thank you, Mr. Zhang." The students saw that they were drunk, and it was difficult to pay for it. The key was that they didn't know how to arrange it. If they went to a hotel to open a room, it would cost a lot of money.

"It's okay, all students can come to my shop to support me, that's to give me face, I have to take good care of you."

No one believed Zhang Gang's words, and he was no longer a child. It was obvious that the reason why Zhang Gang was so enthusiastic was because of Shen Lang's face.

Soon, hangover tea was delivered, and Qin Su also brought a bowl to Shen Lang. The tea tasted like milk and ginger, and sugar was added, so it was not bad to drink.

Those students who couldn't stand still were not all drunk, but their heads were dizzy. They had a rest for a while before, and now they drank the wine tea, and gradually recovered.

"Old Shen, why don't we still pay AA for this money?" Jiao Yang proposed.

The other students also expressed that they would pay for it.

Shen Lang waved his hand: "Forget it, Mr. Zhang waived all the bills, and if you give me the money, wouldn't I earn money after eating a meal?"

This proposal was abandoned, and a few students who were completely drunk and fell asleep were picked up by acquaintances and left the store. When they parted, they continued to thank Shen Lang.

When Zhao Yi was dragged out, he was still in a dazed state, and kept shouting: Pay the bill, pay the bill!

Qin Su looked at Shen Lang cautiously from behind, for fear that he would pass out drunk, and was ready to help him at any time.

"Shall we go too?"

Shen Lang shook his head: "You go back first, I still have to 'pay the bill'."

"Pay the bill? Didn't he say it's free?" Qin Su was a little puzzled.

"The debt of favor is the hardest to repay!"

The waiter in the box was cleaning up the mess. Zhang Gang saw Shen Lang and Qin Su coming back, with a surprised expression: "Manager Shen, why are you back? Did you leave something here?"

Shen Lang secretly rolled his eyes: "Mr. Zhang, don't play around with us. If you have anything to say, just say it."

"Haha, Manager Shen, I knew you were different from ordinary young people. You are happy and have a temper with me." Zhang Gang laughed.

After the three sat down, Zhang Gang said seriously.

"Manager Shen, I read the plan you gave me several times last time, and I can understand other places, but I still don't understand the immersive experience you mentioned."

Shen Lang organized the language: "What is the biggest difference between Little Sheep and other chain hot pots? It is mutton. Your mutton is raised in Inner Mongolia. You also have your own mutton processing factory and distribution center. You can let customers eat the best. Fresh Inner Mongolia lamb."

Zhang Gang nodded thoughtfully.

Shen Lang continued: "But these advantages are not enough to make customers enter Little Sheep, because customers don't know these advantages of Little Sheep, but the same type of chain hot pot, even self-service hot pot, has a much richer category than yours. They not only There are mutton, beef, and seafood, why do customers choose to eat hot pot with you?"

Zhang Gang waited expectantly for Shen Lang's next words. Before Shen Lang asked him: What is the core competitiveness of Little Sheep? This question has been bothering him for many days. Maybe today he can find the answer from this young man.

Although Qin Su couldn't understand what Shen Lang and Zhang Gang were talking about, she could see Shen Lang's eloquent talk and Zhang Gang's humility to ask for advice, and she gradually looked at Shen Lang's eyes. With a trace of worship.

Shen Lang took a sip of water to moisturize his dry throat: "So the most important thing is to let customers understand the advantages of Little Sheep."

"Manager Shen means to advertise on the TV station?" Zhang Gang frowned slightly when he heard this. What he lacks most now is money, but advertising is extremely expensive.

Shen Lang shook his head: "The role of TV advertising promotion is to subtly influence and establish a brand image. It needs a certain number of branches as a support, otherwise customers will see your advertisement on TV, but they will not be able to find a Little Sheep store around them. The loss is not worth the loss. .”

"Moreover, advertising can only bring traffic to Little Sheep, but the key to really determining whether Little Sheep can expand in an orderly manner and produce fission lies in the retention rate of customers, which is commonly known as repeat customers."

Hearing what Shen Lang said, Zhang Gang couldn't help but his eyes brightened. He thought that he had already thought highly of this young man, but he didn't expect him to be even smarter than he imagined.

"Back to the previous question, customers don't know the advantages of Little Sheep, so how can we let customers know? First of all, from the moment customers enter the store, we have to pay attention, such as whether a cartoon lamb doll can be placed at the door ? Can the carpets in the hotel be replaced with artificial turf? Can the decorations on the walls have a little Inner Mongolian style?”

"In addition, is it possible to hang a TV on the background wall of the hall, on which the videos of your ranches, processing plants, and logistics in Inner Mongolia can be scrolled? You need to show all these advantages, so that customers can know: Oh, so we The mutton tasted so good!"

"That's the immersive experience."

Zhang Gang patted his thigh, held Shen Lang's hand excitedly, and said sincerely: "Wonderful, Manager Shen, listening to your words is really better than reading ten years of books!"

After finishing speaking, Shen Lang didn't even have a chance to react, and continued: "Manager Shen, I was superficial last time, so let's work together, and I will give you 10% of the company's shares. As long as you nod, we will sign the shares now Transfer agreement!"

Qin Su blinked, this scene somewhat subverted her cognition, Shen Lang said in less than 5 minutes, this boss is going to give him 10% of the shares?And from what Shen Lang said just now, this boss's business is not small. It is a ranch, a processing base, and his own logistics company. This net worth must at least start at tens of millions, right? Isn't 10% at least 100 million?
(End of this chapter)