my return 2002

Chapter 300 Yang Yuanqing's show operation

After staying in the research institute for two days to learn about the progress of the current project, Shen Lang did not stay any longer. As a layman who does not understand technology at all, he will only distract the research and development team's attention after staying in the research institute for a long time. No benefit at all.

Liu Tianxian bid farewell to Shen Lang at the airport because he was going to Japan to record a music album.

Shen Lang also flew back to the capital from the capital.

Just as Shen Lang got off the plane, a very interesting thing happened.

After five months, Lenovo finally released their handheld computer.

Yang Yuanqing held a high-profile new product conference to promote this handheld computer. At the conference, Yang Yuanqing mentioned Meizu M6 more than once, and said that their product will be an all-round dimensionality reduction blow to Meizu M6.

At this time, Lenovo's influence is not insignificant. The notebook computer business has become the world's first, and the number of branches and channel distributor network in the country is second to none.

According to the media, the sales volume of this Lenovo Dimensity 800 will definitely far exceed that of the Meizu M6.

From the perspective of technical parameters, it seems that Lenovo Dimensity 800 is indeed better. The screen supports single-touch, and can even be used as a tablet for a computer. There is also a built-in English-Chinese dictionary function that provides synonyms and antonyms. Inquire.

In order to be more suitable for business users, it also provides functions such as memo, shorthand, drawing board, schedule, to-do list, anniversary, class schedule, lunar calendar, world clock, alarm clock, etc.

It can be seen that Lenovo has spent a lot of thought on this handheld computer.

Huang Zhang also panicked after receiving the news, so he made a special trip to Shanghai.

Shen Lang just smiled, and asked Huang Zhang: "Why did we give up the single-touch screen at the beginning, remember?"

Huang Zhang blurted out: "Because the single-touch technology is not yet perfect. Mr. Shen, do you mean that this will be a big failure of Lenovo?"

Shen Lang smiled and nodded: "The touch screen is indeed a development trend, but if the technology is not perfect, it will only bring a very bad experience to the user, and it is not as real as a physical button."

In fact, single-touch technology was invented as early as 1965, but due to the limitation of software and hardware technology, there was still no mature touch screen device born until 2006.

Nokia has actually released some mobile phones that support single-touch, and they have also achieved good sales. However, the response from users has not been very good. Touch technology also has a fatal flaw, that is, only one touch point can be recognized, and human hands often touch the screen by mistake, so generally only a stylus can be used for operations.

Not to mention inconvenient to use, the stylus cannot recognize cursive script when writing Chinese characters, and when writing block letters because of the radicals, it is very easy for the program to make a judgment before a word is finished, and the user is in agony. , There is only one reason for not dropping the device, and that is the money.

"However, it's just this point, relying on Lenovo's channel advantages." Sassafras hesitated to speak.

Shen Lang said sternly: "It is only a matter of time before the sales of Lenovo Dimensity 800 surpass the Meizu M6. Lenovo's brand power and channel advantages have been accumulated over more than ten years. We cannot compare with this. We must learn to recognize our own. Always want to step up to the sky."

Huang Zhang blushed when he heard the words. In the past six months, other manufacturers have produced many handheld computers of the same model, but none of them can play, which really makes him a little flustered.

"Then, Mr. Shen, let's just watch the market being eaten away by Lenovo?" Huang Zhang was still a little unwilling.

Shen Lang smiled and waved his hands: "Don't worry too much. In fact, the higher the sales of Lenovo Dimensity 800, the greater the blow to Lenovo. Imagine spending such a large price on a product, but the actual experience is a mess. In the future, it will be a mess. Is anyone willing to buy their product?"

"If you think about it from another angle, it is actually a good thing for us to have an enterprise of Lenovo's level to make handheld computers. Their advantages in marketing and channels are not available to us. After their failure, the market they opened before will not be successful. disappear, as for how to seize this market, it depends on your ability."

Huang Zhang suddenly realized when he heard the words: "That's right, Mr. Shen, I'll go get ready right now."

As he was about to leave, Shen Lang stopped him.

"Don't be so impatient. Pocket PCs have already gained a firm foothold, but the market is so big. Next, we should focus on developing mobile phones!"

Huang Zhang sat down slowly, and looked at Shen Lang eagerly: "Mr. Shen, what do you mean, we are going to start making mobile phones?"

"That's right, to tell you the truth, I'm already developing a brand new mobile chip. In the future, all software applications of the Star System will be redesigned based on the architecture of this chip."

Facing the heavy bomb thrown by Shen Lang, Huang Zhang's buttocks that had just sat down almost bounced again.

"Mr. Shen, did I hear correctly? You mean, you are already developing chips?"

Shen Lang shrugged: "We are partners, why should I lie to you about this kind of thing, I am the major shareholder of Godson International."

Sassafras couldn't react for a while, and after a while, she said to Shen Lang with a wry smile.

"Mr. Shen, you really are"

For a while, Sassafras didn't know what to use to describe Shen Lang. Perhaps it would be more appropriate to describe Shen Lang as bold.

That's right, from Huang Zhang's point of view, Shen Lang is audacious. It's a chip, the most cutting-edge and core technology in the world. How many years has Shen Lang just started his business?Dare to get involved in the chip industry?
Shen Lang just smiled, and waited for Sassafras to calm down before saying seriously.

"Mr. Huang, I can help you with both hardware and software, but there is one thing, multi-touch technology needs to be broken through by you. Touch screens will be the trend. You must come up with a mature solution within two years."

Huang Zhang gritted his teeth and said, "Okay, Boss Shen can even make a chip, a multi-touch, I'll make it even if I sell everything!"

Shen Lang nodded, and then reminded: "If Meizu needs funds, come to me at any time. Of course, you can also raise funds yourself."

Huang Zhang said a few polite words, did not give a positive answer, and then left on the grounds that the company still had matters to deal with.

Shen Lang looked at Huang Zhang's back and shook his head. Obviously Huang Zhang was wary of him, but this is also normal. For the founder of a company, if he wants to ensure that he will not be kicked out, when financing, Be sure to consider the proportion of investment in the same company.

However, Shen Lang is not worried. No matter which party's capital intervenes in Meizu, he who has mastered the core software and hardware, what choice should he make with Sassafras, the capital will definitely give the correct answer, and this correct answer will definitely not be sassafras.

As expected by Shen Lang, the sales volume of Lenovo Dimensity 800 is very good, breaking through 30 units on the first day, which reflects the channel gap. Meizu M6 only bought 30 units in a week.

Moreover, the price of Lenovo's Dimensity 800 is far higher than that of Meizu M6, and the price starts at 4299.

Otherwise, CCTV once had an advertisement for investment promotion, and the slogan of the advertisement was: Believe in the power of brands.

There is no doubt that Lenovo's brand power at this time is still very strong.

In this regard, Yang Yuanqing is also full of ambitions. When the first day of sale ends, he announced the first-day sales in a high-profile manner, and predicted that the final sales of this Lenovo Dimensity 800 will exceed 500 million units!
Such great good news also caused Lenovo's stock price to rise by 5 percentage points when the market opened the next day, and many media rushed to report it for a while.

Some media also compared the Meizu M6, and the previous remarks about Lenovo were also dug up by the media. For a while, Sassafras became the target of public criticism, and many netizens ridiculed him for being overconfident.

However, this trend only lasted for less than three days. From the third day, the sales of Lenovo Dimensity 800 began to cut in half. Next 35+ units.

This made Yang Yuanqing very angry. He just boasted that 500 million units were awesome. Isn't this a slap in the face?

From Yang Yuanqing's point of view, someone must be behind the scenes. Otherwise, why did the sales that were good before suddenly drop in half?

However, the results of the investigation made Yang Yuanqing a little dumbfounded.

The reason for the decline in sales is also very simple, users feel that it is not easy to use.

Lenovo Dimensity 800 is said to be a handheld computer, but it can actually make calls. This is one of the selling points that Yang Yuanqing made a big statement at the press conference.

However, this also makes the positioning of this product a bit strange. If you say that the people who buy this product are mobile phone users, you can buy a brand new Nokia N3000 for more than 72. Why spend more than 4000 to buy it?
To say that those who buy it are handheld computer users, the reason why Meizu M6 sells well is because of its powerful multimedia + Internet access function and 360 mobile terminal ecological chain, while Lenovo Dimensity 800 adopts the integrated solution of MediaTek, and the software support is still there. With regard to those flashy functions that come with it, users may feel that it is fresh at the beginning of buying it, but it will be dull after using it a few times.

This time Yang Yuanqing really panicked. The hot sales at the beginning made him wrongly estimate the output. Now that the production orders have been placed, the factory is rushing to work overnight, and there is no way to stop. Even if it stops, the production I bought all the accessories, and it was a big loss.

What's more terrible is that the previous sales volume of 30 units was not the number of 30 units purchased by users, but the number shipped by Lenovo through channel vendors. For the sake of publicity, it was said to be sales volume.

If the sales volume is not good, these distributors request to return the products, which will be a heavy blow to the entire Lenovo brand.

After thinking for a long time, Yang Yuanqing finally made two decisions. The first one is to make a profit for the channel dealer. The original price of 4299, the channel dealer can earn 200 yuan. Now the price has directly changed to 3599. The channel dealer can sell one. Earning more than 700 yuan, with the huge profits, the channel dealers naturally have the motivation to sell.

The second is to increase advertising investment. A large number of Lenovo Dimensity 800 advertisements have begun to appear on TV, the Internet, and offline. Yang Yuanqing has made up his mind to sell these 500 million units of Lenovo Dimensity 800 even if it does not make money. Going out, he has just sat on the throne of Lenovo's chairman, so he must not make mistakes at this time.

Yang Yuanqing's two tricks have indeed played some role. The overwhelming advertisements have indeed attracted the attention of many people, and the desperate recommendations of offline channel dealers have indeed boosted the sales of Lenovo Dimensity 800.

However, this also creates a problem, that is, fierce competition. Channel vendors often like to get together. Basically, a store selling electronic products will also sell electronic products next door.

Originally, one set only earned 200 yuan, and if the price was lowered, there would be no more profit, and everyone could live in peace. Now selling one set can earn more than 700 yuan, so why not make less than [-] yuan?

And when I saw next door, your price has been reduced, so I will also reduce it. You buy 4199?I sell 4099 directly.

This formed a chain reaction, and soon the price of Lenovo Dimensity 800 dropped from the highest price of 4299 to 3699. Some channel dealers were made popular by their peers, and even sold it directly at the original price of 3599.

This also directly caused confusion in the price of Lenovo Dimensity 800 in offline channels. Yesterday, users spent 4000 yuan to buy it, but today it only costs 3599. What can users do?Definitely have to talk to the channel provider.

Channel providers are naturally unwilling to suffer losses. In the eyes of ordinary users, they don't care what channel provider you are. The things you sell Lenovo represent Lenovo.

As a result, many users who bought Lenovo Dimensity 800 have defended their rights through various channels, and a large number of rights protection posts about Lenovo Dimensity 800 have begun to appear on the Internet.

"Fuck, Lenovo is really stupid. I bought the Lenovo Dimensity 3999 for 800 yesterday. Today, a friend asked for only 3599. I lost [-] a day. I went to them to argue and almost got beaten. I called the police. It's useless."

"The ones upstairs are lucky, I bought the first batch of 4299, and now I really want to chop off my hands."

"I don't believe in Lenovo anymore. Damn, I have been in the stock market for so many years, and I have never tried to lose so much in an hour."

At this time, users of Meizu M6 will gloat.

"Damn it, who told you to buy Lenovo's garbage, Meizu M6 is not good, as long as 3299, the price has been very stable, the key is really easy to use, started almost half a year, more and more applications, more and more fun, the only The trouble is that the memory is not enough."

"On the top floor, I bought the Meizu M6 as soon as it was first released. Now I basically carry it with me everywhere. It's really delicious. I knew it when I saw the Lenovo conference. It can't be compared with the Meizu M6 at all, but there are still so many. If a fool buys it, it can only be said that people are stupid and have a lot of money.”

Although these Meizu M6 users did not speak very well, the users of Lenovo Dimensity 800 did not vent their anger on them, but turned their heads to output to Lenovo. How much trust they had in Lenovo before, how angry they are now.

Yang Yuanqing didn't expect that the situation would turn out like this, and the distributors all over the country also blamed him, and the complaint call made Lenovo's customer service ringing in the ears.

And taking advantage of this time, sassafras made a move!
(End of this chapter)