my return 2002

Chapter 298 Promoting Genuine Edition
Like netizens, there are also big differences among various video sites.

Most video sites feel that 360 Video’s doing so is tantamount to suicide. After all, the free broadcast + advertising model of domestic TV platforms has been deeply rooted. How many people can accept this form of free advertising for members?

However, Youku and Tudou, which follow closely behind 360 video, see the prospect of video website development from it.

Youku CEO Gu Yongqiang openly stood up to speak out for competitors, saying that video sites are now losing a lot of money, and they really need a new business model to support the development of the entire industry. 360 video has played a very good role in leading the way.

Wang Wei, CEO of Tudou, also said in an interview with the media that 360 Video has done something he wanted to do for a long time but dared not do. He also revealed in the press that Tudou will consider opening membership services.

In addition to Youku and Tudou, accountant Jia from LeTV also suddenly stood at the front desk and openly sang praises for 360 video, saying that 360 video is on an extraordinary path destined to succeed.

Of course, the fundamental reason why they boast about the membership model of 360 videos is that the brand-new business model of membership can make it easier for them to get investors' money.

The premise is that 360 Video can gain a certain number of members this time. If the membership base is too small, it proves that this business model is not desirable in the mainland. How can they tell stories to investors?

All commercial praise is ultimately for commercial interests.

In this turmoil, three days passed quickly.

360 Video also released a set of data on this day. Since the opening of the 360 ​​membership model for three days, a total of more than [-] users have purchased membership value-added services.

Once the published data was exposed, it caused a lot of repercussions on the Internet. Compared with 360 Video's more than 3000 million registered users, [-] members are naturally not worth mentioning.

But in three days, there were [-] users buying members with real money. Many netizens still expressed their incomprehension. Do these people have money and no place to spend it?Why spend money on things that can be prostituted for free?
In fact, with the advent of the Internet age, people's life rhythms have also undergone earth-shaking changes. Compared with the expensive time cost, the membership of 9.9 yuan per month is really nothing, and you can also have better watching dramas Experience, after experiencing double buffering, I don't want to wait for loading anymore.

And this set of data from 360 Video has also completely strengthened the determination of a series of video websites such as Youku and Tudou to develop membership systems.

On the afternoon of the weekend, Shen Lang got on the flight to the capital.

"Oh, Mr. Shen has worked hard all the way." Wang Zhonglei picked up Shen Lang at the Beijing Airport.

Shen Lang smiled and shook hands with the other party: "It's not hard, I'm used to being a trapeze man now, but I'd like to trouble Mr. Wang for a trip."

"Haha, what did Mr. Shen say, Mr. Shen can come to this celebration banquet, that's enough to give us Huayi face."

After the two exchanged a few pleasantries, Wang Zhonglei invited Shen Lang and his party to board the commercial vehicle.

In the car, Wang Zhonglei saw that Shen Lang was still in good spirits and had no intention of resting, so he chatted with Shen Lang again.

"Mr. Shen, your 360 video has made a lot of noise recently."

Shen Lang pretended to sigh and said: "One month is only a few million more revenues, and we are still losing a lot of money. If the piracy is not eradicated for a day, our life will be difficult!"

Shen Lang's words reached Wang Zhonglei's heart.

"Isn't that right? We at Huayi have suffered a lot from it. A gun version of a movie began to appear on the Internet on the first day it was released, and a high-definition pirated version appeared on the Internet in less than three days. Hundreds of millions of dollars in revenue will be lost."

Seeing Wang Zhonglei's heartbroken look, Shen Lang secretly smiled.

"Mr. Wang, didn't he think about responding to his superiors?"

Wang Zhonglei smiled wryly: "Why not? We have been catching pirated versions, but what's the use? In the past, pirated copies sold CDs, and we could still catch real objects. Now they have all become online videos. Many websites' servers are still set up abroad. There is no use for them. Facha."

Shen Lang knocked sideways and said: "It's definitely not enough to rely on Huayi's family alone. Has Mr. Wang ever thought that we should work together to do this?"

"Union? I'm afraid it's not easy, right?"

Shen Lang smiled playfully: "It's difficult to say, but easy to say, as long as everyone's interests are consistent, many things will not be difficult to operate."

Wang Zhonglei fell into deep thought.

Shen Lang continued: "Why don't the domestic film and television companies make money now? To put it bluntly, the channels are limited. We don't have the strong ability to operate peripheral products like Disney. It is difficult to make profits only by TV stations and theaters. However, now online video The platform provides a new profit channel."

"But now, except for 360 videos, everyone is using pirated content. The video platform is on the opposite side of the interests of our film and television company, right?" Wang Zhonglei looked at Shen Lang suspiciously.

However, Shen Lang shook his head and said: "Wrong, in fact, the video platform also hates piracy. It seems that piracy exempts part of the video platform's copyright fees, but in fact, it makes the video platform fall into a vicious circle that cannot make profits. For example, our current membership system, only Recharging users with technical means such as double buffering and ad-free, the appeal is actually very low.”

"As long as it involves the field of culture, high-quality content should be the first driving force. In my opinion, those high-quality film and television dramas that can really attract users to recharge members should be the right ones."

"However, under the current general environment, we dare not risk the world's dissatisfaction and put videos into membership privileges, because it is very likely that we will lose many users."

Wang Zhonglei was shocked when he heard the words, and blurted out.

"Mr. Shen, what do you mean, unite film and television companies and video sites to fight against piracy?"

Shen Lang smiled and nodded.

Wang Zhonglei stared blankly at Shen Lang, and suddenly remembered his elder brother Wang Zhongjun's words: Those who make the Internet see farther than them. He used to think that his elder brother was a bit arrogant, but now it seems that he is indeed a frog at the bottom of the well. He is still thinking about it. When it comes to how much money a film can make, people are already thinking about how to integrate the two major industries of film and television companies + video platforms.

When Wang Zhonglei looked at Shen Lang first, it felt like he was looking at a monster. This guy was ten years younger than him.

"This, Mr. Shen, I want to go back and discuss it with my brother." Wang Zhonglei forcibly suppressed the shock in his heart.

Shen Lang shrugged: "Of course, this matter can't be done in a short time. Maybe we will spend two or three years or even longer in the future to build a brand new business ecology."

While talking, the commercial vehicle stopped at the entrance of a restaurant.

When Shen Lang got out of the car, he saw many entertainment reporters squatting at the door. He didn't know whether it was Huayi who invited them to hype it up, or if it was the real paparazzi.

"Oh, Mr. Shen has worked hard all the way, welcome." Wang Zhongjun enthusiastically pulled Shen Lang into the restaurant.

Shen Lang said a few polite words, and after taking his seat, he said to Wang Zhongjun: "President Wang, you don't have to be so polite, I can be regarded as half the host of today's celebration banquet, just go and greet other guests."

Just as Wang Zhongjun was about to say something, he heard a staff member hurried over and whispered something in his ear.

"Boss Shen is right. You are the master, so please forgive me for not greeting you well. Excuse me."

After a while, Shen Lang saw Wang Zhongjun and his brothers came in surrounded by a middle-aged man with a cropped head. Along the way, both crew members and celebrities stood up and greeted the middle-aged man.

"Come on, Mr. Shen, let me introduce you, this is Mr. Han, this is"

Wang Zhongjun was about to introduce Shen Lang, but Mr. Han extended his hand directly to Shen Lang: "Mr. Shen, it's a pleasure to meet you. I've heard that there is an Internet business genius recently. He is indeed young and promising."

"Third Master, I'm just kidding, I just caught up with the policy, plus some luck, it's really not worth mentioning." Shen Lang shook hands with the other party, and said a few words modestly.

"Haha, Boss Shen is too modest."

The scene of Han Sanye exchanging greetings with Shen Lang also aroused the onlookers at the scene, and they couldn't help but sigh with emotion. Sure enough, only when the boss is talking to the boss can there be such a harmonious picture.

Wang Zhongjun graciously invited the two to sit down, and Shen Lang chatted with Han Sanye.

Naturally, they chatted about the membership of 360 Video. This is a real boss in the Huaxia film and television industry. Shen Lang put the problem of talking with Wang Zhonglei in the car on the table.

Sanye Han is naturally not a vegetarian, so he went straight to the point.

"Mr. Shen, I heard that 360 Video has acquired the copyrights of many film and television dramas. If you promote video platforms to pay for copyrights, you will be the biggest beneficiary, right?"

Shen Lang smiled calmly: "The third master is right, I am indeed the biggest beneficiary, but it is the general trend for video platforms to pay for the copyright of film and television dramas. Even if we don't promote it, the policy will be tightened one day."

"With all due respect, the current film and television drama industry is still relying on policy protection. We limit the import of Hollywood movies every year to prevent the mainland film industry from being destroyed. However, the development of our own film and television industry is actually lagging behind. The gap between the future and Hollywood It's going to get bigger and bigger."

"The reason is that film and television dramas do not make money. Many film and television companies are losing money and making money only by relying on the existing TV station purchases + theater ticket revenue. The less profitable an industry is, the less money it has to invest. This is a vicious circle. .”

"To be honest, so far, we don't have enough surrounding markets to increase the revenue of film and television companies. Paying for video platforms is the only solution I can think of that can help the film and television drama industry get out of the current predicament."

Wang Zhongjun on the side was dumbfounded, he never thought that Shen Lang was playing such a big game of chess.

Wang Zhonglei was relatively calm, he had already heard it in the car.

Sanye Han frowned slightly, and suddenly laughed and cursed: "Boss Shen is setting me up."

"I don't think anyone other than the third master can do this. Originally, I planned to visit the house one day, but I didn't expect to meet the third master here. Is this fate?" Shen Lang also asked. No denial.

Sanye Han pondered for a moment, then looked at Shen Lang for a long time: "Boss Shen, I have to go back and think about this matter, and we will talk about it then."

"Then I'll wait for the good news."

During the conversation, the table has already opened.

The two brothers Wang Zhongjun introduced Shen Lang to the other investors of Zhu Xian. Seeing that Shen Lang had almost talked with Han Sanye, these people all began to toast one after another. He has practiced a lot of alcohol in the past two years, and he probably just got down right now.

After three rounds of wine and five flavors of food, the banquet became lively, and many guests moved around to toast at other tables. This was a good opportunity to make contacts.

Jianghu is not fighting and killing, but human beings.

However, there were very few people at Shen Lang's table who came to bother them, and they all knew themselves, and those who didn't have enough portions were not qualified to drink with big bosses like Shen Lang and Han Sanye.

Of course, there are exceptions, for example, Liu Tianxian was pulled over by her mother to toast.

"Third Master, Mr. Shen, thank you both for taking care of our family Qianqian." Mother Liu drank three cups in one gulp.

When Liu Tianxian saw it, he gritted his teeth and drank three cups first, and two red clouds immediately appeared on his slightly fat face.

Han Sanye looked at Shen Lang jokingly: "I didn't take care of anything, if you want to thank Mr. Shen, he is the investor of this drama."

Seeing that Mother Liu was about to toast with Liu Tianxian again, Shen Lang stopped them, why did it feel like he was embarrassing the orphans and widows?
"You don't need to be so polite. It's thanks to Ms. Liu's wonderful performance. The NPC Lu Xueqi in our game is portrayed according to Ms. Liu's appearance. During the closed beta, she was also our most popular NPC, adding a lot of color to the game. ah."

Liu Tianxian said gratefully after hearing the words: "Thank you, President Shen, for your compliment."

Mother Liu laughed so hard that she couldn't close her mouth: "Where is it, Qianqian is still young, please take care of Mr. Shen in the future."

After exchanging a few pleasantries, Mother Liu took Liu Tianxian away tactfully.

But after that, Liu Tianxian found a room in the hotel to rest on the grounds that he couldn't drink enough. When he returned to the room, Mother Liu pinched her daughter's face with some complaints.

"You, didn't I tell you to take the initiative, standing there like a log."

Liu Tianxian nuzzled: "I'm not interested in me at all, okay, Mom, can you stop messing around with me?"

"My good girl, all men are the same. She pretends to be serious on the surface, but she doesn't know what she's thinking in her heart. Don't be stupid. How many rich men like Shen Lang who start from scratch at a young age can have? And he is the right age for you, as long as he is willing to support you, let alone in China, even if he enters Hollywood in the future, it is not impossible."

"Just a few months ago, he brought a small domestic star to a charity gala in Hollywood. Even the American media rushed to report it. Are you still inferior to that little star?"

"But...he already has a girlfriend."

"What kind of girlfriend, this kind of young and wealthy rich man is nothing more than trying to find something new. Isn't it just a matter of minutes to snatch him over on your terms?"

Liu Tianxian was very helpless, but she grew up under the arrangement of her mother since she was a child, and she was used to it.

　Recommended new book for friends: "One daily limit" is a cool financial article on stock speculation, fast-paced, and non-toxic~~~
　　


(End of this chapter)