my return 2002

Chapter 295

Xingchen Chinese.com also took the opportunity to put a banner on the homepage of [Jade Xian] big screen + 3D online game dual-platform login, and even the original novel of [Zhu Xian] rushed to the top of the best-selling list again.

This has made countless authors jealous. You must know that "Zhu Xian" was a novel written three years ago. Generally, the lifespan of an online novel is only one or two years.

However, [Zhu Xian] not only regained the number one spot on the best-selling list, but also rushed to the third place on the monthly ticket list, surpassing the currently serialized [Buddha is the Way], allowing countless authors to experience the movie-game linkage power.

All of a sudden, the top authors contacted their editors one after another, inquiring about the possibility of their works being adapted.

The agent in charge of Xingchen Chinese Network also reported the situation to Shen Lang. After Shen Lang thought about it, it was time for IP operation.

"How about this, you set up an IP operation platform, and you can cooperate with game companies and film and television companies to jointly develop IP. Don't worry too much about revenue in the early stage. What we want to do is a platform that outputs IP content for a long time. Let authors After making money, they have the motivation to create better content.”

The establishment of the IP operation platform has also allowed more and more powerful authors to join the Star Chinese website. In the past, everyone was struggling to eat subscriptions, and buried themselves in coding for thousands or tens of thousands of manuscript fees a month. Now it is better, and there are more With the channel for copyright sales, the authors of online articles will naturally be more motivated.

However, before [Zhu Xian] is launched, various game companies and film and television companies are still in the wait-and-see stage. After all, whether this road will work, whether the audience and player groups will buy it or not depends on the final revenue.

If even a combination like Huayi + Mountain Dew Entertainment can't make money, it proves that the movie game linkage is basically a joke.

For a moment, both the entertainment circle and the game circle were watching [Zhu Xian]'s every move.

During this period, Shen Lang also used almost all the resources at hand to promote [Zhu Xian], 360 browser navigation page banner + Duowan community homepage banner + YY pop-up advertisement plus icon badge + Internet cafe management software pop-up window +360 video homepage banner recommendation.

It basically covered more than 60% of netizens. Under such indiscriminate bombardment, both movie fans and game players' curiosity about "Zhu Xian" was also aroused.

Finally, September 9 came as scheduled, and the movie premiere of "Zhu Xian" will be held on time at 30 o'clock in the evening.

Huayi really put a lot of thought into the premiere of [Zhu Xian], and invited many big-name stars to join in the show. Wang Zhonglei was also very busy, and came to the scene early in the morning to stare at the staff's arrangement site.

At nine o'clock in the morning, Wang Zhongjun also came to the scene.

"How is the arrangement? Let them all check and check carefully, but don't make any mistakes."

Wang Zhonglei patted his chest and said, "Don't worry bro, I have prepared two sets of all the equipment on site. If it doesn't work, I still have spares. I guarantee nothing will go wrong."

Wang Zhongjun nodded: "By the way, did Boss Shen say when he will arrive?"

"Last night, I spoke with Mr. Shen on the phone. He said he would be there at seven o'clock, so we don't have to pick him up. He will be there on time." Wang Zhonglei replied.

Wang Zhongjun suddenly sighed.

Wang Zhonglei asked curiously: "Brother, what's the matter?"

Wang Zhongjun found a seat and sat down, looked towards the direction of the stage, and shook his head: "It's nothing, just suddenly a little nervous."

When Wang Zhongjun said this, Wang Zhonglei also became nervous inexplicably, yes, there was such a big commotion tonight, if the audience didn't buy it, it would be embarrassing.

The most important thing is that it was hard to get online with Shen Lang. If it messes up this time and destroys Shen Lang's plan for the linkage between the movie and the game, the trouble will be even greater.

Seeing his younger brother's worried face, Wang Zhongjun turned his head to comfort him and said, "Oh, I just said casually, don't be nervous, didn't we already organize a film screening, those theater managers thought it was good, so it shouldn't be messed up. "

After a simple melancholy, the two brothers of the Wang family returned to their busy work, and before they knew it, the sky had already dimmed.

There are already some reporters staying at the entrance of the theater. For tonight's premiere, the Wang brothers also spent a lot of money and directly booked the theater. A red carpet was laid out more than ten meters away from the entrance. The layout is no worse than some small film festivals. Difference.

From 06:30 onwards, there were stars arriving one after another. All the male and female stars of Huayi came to join in the show, many of them came here specially from the production team. After all, the boss called, who dare not give face?
The arrival of the star also attracted many fans to the scene. The screams at the scene basically never stopped. The entertainment reporters were also holding long guns and short cannons.

At this time, Wang Zhonglei came to the entrance of the theater. With a scream, Xiao Gangpao and his wife Xu Fan got out of the commercial vehicle.

"Oh, Director Feng, you guys are here." Wang Zhonglei held the small steel cannon and asked for warmth.

The final box office of the night banquet was 1.3 million. Although it didn't make much money for Huayi, it was the first time that Xiaogangpao made a "blockbuster".

This also made Wang Zhonglei more convinced that the small steel cannon can continue to take Huayi to take off. For such a director, Wang Zhonglei naturally holds it in his hand and is afraid of falling.

Xiaogangpao glanced at Wang Zhonglei with a smile and said: "Mr. Wang, your battle is not small."

The two entered the theater talking and laughing.

At this moment, Wang Zhonglei's cell phone rang, and when Wang Zhonglei saw the caller ID, he immediately stopped and yelled at Xiaogang.

"Excuse me, Director Feng, I have a distinguished guest here to welcome you, you two go in first."

Looking at Wang Zhonglei's back, Xiaogang Pao was slightly upset: "This leaves us here? I want to see what kind of extraordinary person it is."

Xu Fan patted Xiaogangpao's arm, and said in a low voice: "Don't talk nonsense, no matter how you say, he is also the boss. If you think about it, the person who can make Mr. Wang so anxious to receive him must have a lot of background. With your mouth, can you Be restrained! Sooner or later you will suffer a lot!"

"If you can't restrain yourself, it's just virtue." Xiao Gangpao curled his lips.

Xu Fan had nothing to do with him, the two entered the premiere hall, met many stars, greeted each other, sat for a while, and suddenly saw two brothers, Wang Zhonglei and Wang Zhongjun, walking in surrounded by two people.

When Xiaogangpao saw it, he shrank his neck in fright. Xu Fan gave him a hard look and complained in a low voice.

"Are you afraid now that you know?"

The stars present also looked sideways.

The ones who came in with the Wang Zhongjun brothers were naturally Shen Lang and Jack Ma.

"Mr. Shen, Mr. Ma, it's really glorious to be able to join us." Wang Zhonglei said earnestly.

Jack Ma was able to come because of Shen Lang's face, but there is still something to say on the scene.

"Mr. Wang is too polite, I just followed Mr. Shen to join in the fun."

Shen Lang somehow found this scene quite interesting, he cut off Jack Ma's beard first, wondering if Jack Ma would continue to invest in Huayi.

"That's YY's boss, right? And Ali's Jack Ma, my God, is our boss so proud? Invited both of them?"

"I don't understand, Zhu Xian is cooperating with Shen Lang. I heard that there is another online game with the same name that will be launched soon. They say it is called a video game linkage."

The stars looked eagerly at the four of Shen Lang who were chatting, wishing to run over to hear what they were talking about, but they didn't dare to approach them rashly.

At this moment, Shen Lang's cell phone rang.

"Okay, I'll come here."

Shen Lang said to Wang Zhongjun and the three of them: "Zhu Jun is here, I'll pick him up, you guys talk first."

Wang Zhonglei couldn't help but his eyes lit up when he heard it: "Why don't you chat with Mr. Ma, and I will go with Mr. Shen to meet him."

With that said, the two left.

As soon as Shen Lang arrived at the entrance of the theater, he heard a commotion at the scene, but it turned out that Zhu Jun and Ding Sanshi had bumped into each other.

It’s interesting to say that due to the decline of Shanda in the past two years, Netease and Ninetowns have matched up. Ninetowns has firmly established itself as the second in the industry with World of Warcraft and Miracle, and Netease has surpassed Shanda with Fantasy Westward Journey and Westward Journey 2. Be No. [-] in the gaming industry.

In some media reports, the two companies will inevitably be compared together. After a long time, Zhu Jun is inevitably a little uncomfortable. Ding Sanshi has always wanted to get rid of the embarrassment of relying solely on turn-based games to dominate the world. , launched many large-scale MMORPG online games, the relationship between the two parties is naturally not much better.

When Wang Zhonglei saw that Ding Sanshi had also come, he was overjoyed, this card was too good, of course, he also knew that Ding Sanshi could come to save face for Shen Lang, but it didn't matter, as long as he came, he was his guest, Hastily went forward.

"Oh, Mr. Zhu and Mr. Ding are far away from you. It's really brilliant for the two of you to come."

With so many reporters present, Zhu Jun and Ding Sanshi borrowed the donkey from the slope to enter the theater.

Shen Lang couldn't help teasing the two of them: "You really are destined to meet each other."

Both Zhu Jun and Ding Sanshi gave Shen Lang a sideways glance, and Shen Lang laughed and pulled the two of them inside.

Ding Sanshi, Zhu Jun and Jack Ma were old acquaintances. Under Jack Ma's adjustment, the tension between the two became less tense, and the atmosphere began to ease.

Ding Sanshi couldn't help but said to Shen Lang: "Mr. Shen, your film and game linkage is very popular. If it is done, it will definitely be a pioneering feat."

Shen Lang smiled and shook his head: "If you want to talk about the linkage between video and games, President Ding has done it a long time ago."

Ding Sanshi was stunned for a moment, then shook his head again and again: "The big talk about Journey to the West is at best a joke, not a movie-game linkage."

Zhu Jun interjected at this moment: "I heard that Xingchen Chinese Network has established an IP operation platform, are you really willing to hand over those web text IPs to other game companies for adaptation?"

Shen Lang smiled: "Why not? There are so many popular novels every year, and I can't use them up. If you have money, everyone can earn it together."

Ding Sanshi and Zhu Jun didn't speak again. Their psychology is actually the same. If the film and game linkage really proves to be effective, they will naturally seek cooperation. If the effect is not good, they will not let their assets go to waste. .

But Jack Ma has always been only interested in movies. In his words, Ali will never touch games.

At 07:30, the media and the audience also entered the venue one after another. Shen Lang and others also entered the VIP area to wait for the movie. Some audience members also approached the stars in the front row to ask for autographs. For ordinary people, the attractiveness of people like Shen Lang Far less than a star.

As eight o'clock approached, the lights in the premiere hall gradually dimmed, and the chaotic scene gradually quieted down. The lights on the stage were brightly lit. After the host went through a simple warm-up session, the main creative team of the Zhu Xian crew also appeared one by one.

Unsurprisingly, Liu Tianxian is still the most popular one. When she appeared on the stage, there was a lot of screams, and many audience members shouted excitedly: Sister Fairy.

In contrast, Song Tie, who is the number one female, is a little miserable. Although Huayi has also done a lot of publicity for her during this period, compared with Liu Tianxian's popularity, it is still far behind.

After the main creative team of the crew interacted with the audience for a period of time, the film was officially screened.

The script of "Zhu Xian" was written by the original author Xiao Ding himself, and basically kept the plot of the novel, but it is definitely unrealistic to tell the entire story of "Zhu Xian" in 90 minutes. There are still trade-offs, for example, the role of the second male lead, Lin Jingyu, is basically equivalent to a supporting role.

The main highlight is how the male Zhang Xiaofan counterattacked all the way and turned into a ghost. Of course, the movie has an indispensable emotional line. Lu Xueqi played by Liu Tianxian and Baguio played by Song Tie also have their own costumes. charm.

It is worth mentioning that the action scenes of "Zhu Xian" are well done, and the special effects are above the standard. Some fighting scenes are handled like a fairy, especially some special effects scenes where Zhang Xiaofan turns into a ghost. There is a dark and magical style of "Painted Skin", which adds a lot of highlights to the film.

While watching the movie, Shen Lang also observed the dynamics of the audience, and the conclusion he got reassured him a little. Judging from the audience's reaction, at least this movie was not poisonous.

Of course, if you want to say how good-looking it is, it’s not necessarily true. If Shen Lang were to rate it, it would be about seven points at most. The plot is fairly smooth, and it can be regarded as a movie with a relatively high degree of industrialization, but there is a little less old monster Xu , the charm of the Shushan Trilogy.

With the movie's curtain call, many audiences still applauded, and brothers Wang Zhongjun's hanging heart was half relieved.

"Mr. Wang, we still need to keep up with the promotion of the movie. Tomorrow Jade Fairy will open the closed beta, so I won't stay any longer. Let's make another appointment when we have a chance." Shen Lang said to Wang Zhonglei.

Wang Zhonglei immediately patted his chest and said, "President Shen, don't worry, we will devote all of Huayi's resources to publicity."

Jack Ma said that there was still a speech in the capital, so he stayed. After Shen Lang said goodbye to Ding Sanshi, he went to the airport with Zhu Jun and got on the return flight.

On the plane, Zhu Jun stared at Shen Lang curiously for a while: "By the way, are you really not nervous?"

"What's there to be nervous about? Even if the game isn't popular, it's just a loss, can I afford it?" Shen Lang replied lightly.

Zhu Jun:.
(End of this chapter)