my return 2002

Chapter 293
What's more terrible is that QQ is the foundation of Penguin's commercial ecological chain. The chain reaction brought about by the decline in the number of users is firstly the decline in advertising costs, which caused heavy losses to Penguin, and secondly, game businesses such as QQ Games, QQ Hall, and QQ Huaxia. Affected a lot, income plummeted again.

In addition, the open platform of QQ Zone was affected, and after its launch, the response was mediocre, and third-party application developers could not compare with the open platform of YY in terms of quantity or quality.

This has formed a vicious circle. The third-party applications on the YY open platform have brought new user growth points to YY and greatly enhanced user stickiness. The QQ open platform is almost useless, and the shutdown of the QQ farm has also made many QQ users do not trust the QQ platform very much. Even if QQ has adopted a Q coin compensation plan in order to restore users, it still cannot restore users' trust.

This has also seriously hit the revenue of third-party applications. Except for a few third-party application developers who are just for fun and generate electricity for love, most of them are rushing to make money. The problem of low payment rate of QQ platform users has become a problem. The last straw that broke the camel's back was that many third-party application developers who had signed contracts with Penguin ran away and fell into the arms of YY.

Although the competition may be fiercer, the money they give is really good!
In this regard, Xiao Ma also saw it in his eyes and was anxious in his heart. Originally, he planned to formulate a reward mechanism to attract those third-party application developers to publish their works on the QQ platform. However, this plan was directly rejected by the board of directors. rejected.

The reason is also very simple. The directors agreed that Penguin's stock price is currently in the doldrums, and its revenue has also been severely affected. At this time, we should hide our capabilities and bide our time, rather than continue to follow YY.

This made Brother Xiao Ma angry and helpless, and even a little confused. He has been in charge of Penguin for so many years, and the plans he made in the past can pass the board of directors. up.

What makes Xiao Ma even more anxious is that YY's open platform strategy is not just as simple as bringing new users and user stickiness to YY. He firmly believes that Shen Lang is playing a big game, and these third-party application developers are A key part of it.

"Old Zhang, tell me, am I really wrong?" Brother Xiaoma smiled bitterly.

Zhang Zhidong comforted: "President Ma, don't think too much about it. The main reason is that the stock price has plummeted recently. The directors also want to stabilize the stock price first, and they don't mean to target you."

"hope so!"

On the other hand, YY, which has won a big victory, has gained momentum after this battle, and the spirit and spirit of the entire Zhulang Technology has made a qualitative leap. You must know that this time the opponent is QQ, which has been pressing on their heads, and has dominated them. QQ, an instant messaging software in mainland China for 8 years.

Whether it is an individual or a team, self-confidence is accumulated from victory after victory.

On this day, Shen Lang was processing the documents that needed to be signed after going to the United States this time, when his cell phone rang suddenly, and he saw it was an unfamiliar number.

"Hey."

A slightly tongue-in-cheek voice came from the other end of the phone.

"Hi, hello, is this Mr. Shen Lang?"

Shen Lang asked with some doubts: "It's me, are you?"

"Hi Mr. Shen, I am Liu Qiangdong from JD Multimedia, and our company is engaged in e-commerce." Liu Qiangdong also wanted to introduce his company's business in detail.

Shen Lang was happy when he heard it, it turned out to be Brother Dong.

"Oh, Jingdong, I've heard of it."

Liu Qiangdong only thought that what Shen Lang said was polite: "Mr. Shen, can I have a chat with you face to face?"

"Wait." Shen Lang called Yang Mei in.

"Do I have any plans for this afternoon?"

Yang Mei looked at the schedule: "There is an invitation to an economic forum at three o'clock in the afternoon."

"That's it, push it for me." Shen Lang said as he let go of the hand covering the microphone.

"At three o'clock this afternoon, come here."

Liu Qiangdong was overjoyed: "Okay, Mr. Shen, then I won't bother you. See you this afternoon."

Yang Mei was about to go out, but Shen Lang stopped her: "Go and tell President Jiang Yan Jiang to come to my office at three o'clock in the afternoon."

360 Payment has always served the users of the company's internal ecological chain. Due to the rapid development of the company's own business, the data of 360 Payment has also maintained rapid growth. However, Shen Lang is not satisfied with this. In all Internet ecosystems, The two most important businesses are traffic portal and payment portal.

The root cause of all so-called money-burning wars in the future is nothing more than traffic wars and payment wars.

Originally, Shen Lang also planned to do e-commerce, but he had been facing the pressure of Penguin and didn't have so much energy to do it. This time, through the layout of YY Farm, Penguin's vitality was greatly injured, and the gap between the two sides was shortened a lot. Lang doesn't need to put all his energy on YY, he can expand more business.

At twelve noon, Shen Lang was about to go to eat when there was a knock on the office door.

"Enter."

Jiang Yan walked in through the door in a dark plaid professional suit.

"You came just in time, and I'm hungry too, let's go to the restaurant to have something to eat together." Shen Lang said as he put down his pen and stretched.

"it is good."

When they came to the leftover restaurant, Shen Lang and Jiang Yan lined up for dinner, and employees and executives greeted them from time to time.

However, most of them are more "interesting" and did not come forward.

"Auntie, bring me hot and sour potato shreds, braised pork ribs, and a steamed egg, okay, thank you."

The two packed their meals and found a place to sit down.

Shen Lang told about the situation in Jingdong, and Jiang Yan's eyes lit up.

"Are you going to let JD.com access 360 payment?"

Shen Lang nodded: "Liu Qiangdong took the initiative to come to the door for two reasons, either he wants to get YY's traffic support, or he has no money and wants to get investment from me, no matter what, he has to pay a price Right? Besides us, he can’t find a more suitable third-party payment platform in the market.”

The third-party payment platform is not so easy to set up. Small-scale, large investment, low income, and policy risks. The third-party payment platforms on the market that really have a user base are Alipay, Shanda and Shengfu, except for 360 Payment. Tongtong is also considered one, but the user base of Shengfutong is too small.

Alipay is a wholly-owned subsidiary of Ali. As a competitor, Liu Qiangdong will naturally not hand over his lifeline to Jack Ma. This is tantamount to suicide. Therefore, 360 payment is the best solution.

Jiang Yan nodded, and looked at Shen Lang suspiciously: "Why do I feel that you seem to be very interested in this Liu Qiangdong?"

Shen Lang secretly rolled his eyes, this woman's intuition is really scary.

At three o'clock in the afternoon, Shen Lang was chatting with Jiang Yan about the operation of 360 payment, Yang Mei led Liu Qiangdong knocked on the door and came in.

"Mr. Liu, welcome, come, please sit down." Shen Lang warmly shook hands with Liu Qiangdong.

Liu Qiangdong was flattered: "Excuse me, Mr. Shen."

Shen Lang introduced to Liu Qiangdong again: "Mr. Liu, this is Jiang Yan, the CEO of our 360 payment."

"Hi, Mr. Jiang."

"It's a pleasure to meet Mr. Liu."

After the three sat down, Shen Lang chatted with Liu Qiangdong. From running a small business in college to selling CDs in Zhongguancun, to the development of Jingdong Multimedia in these years, Brother Dong is also a very talkative person after opening the chatter box.

Shen Lang also learned about Liu Qiangdong's intentions, which was similar to what he expected, but Brother Dong was more greedy, he wanted to get YY's traffic, and also wanted to get some financing from Shen Lang.

At this time, JD Multimedia is still in its infancy. Not to mention comparing with Taobao and eBay, even Paipai, which was just established last year, has a much higher turnover than JD.com.

Shen Lang pondered for a moment, and said with a serious face: "Mr. Liu, then I will tell the truth, what do you think is the core competitiveness of Jingdong, and how can it survive in the current fierce competition in the e-commerce market?"

Liu Qiangdong said without hesitation: "Mr. Shen, let's put it this way, our JD.com has a completely different model from Taobao and eBay. Taobao and eBay are just a platform. They attract sellers to sell on the platform. We have no products to sell, but JD.com is self-operated. We have our own purchase channels, get goods directly from manufacturers, and then sell them to consumers. Our quality control of products is definitely the same as Taobao and eBay. The commercial platform cannot do it.”

Shen Lang secretly sighed, a boss is a boss, although Brother Dong is still a little immature at this time, but his mind is very clear and organized.

Jiang Yan asked a question: "But isn't your model a bit cumbersome?"

Liu Qiangdong said frankly: "Indeed, our model investment is relatively large, but our user experience is better, and our repurchase rate is far higher than Taobao and eBay."

"How much can JD Multimedia's annual sales reach now?" Jiang Yan asked again.

"8000 million." Liu Qiangdong was a little unconfident when he said this, not because he told a lie, but because the sales of 8000 million were compared with those of Taobao and eBay, which had annual sales of tens or tens of billions. As far as the platform is concerned, JD.com's achievements are not worth mentioning at all.

Shen Lang poured Liu Qiangdong a cup of tea, then asked.

"How much investment does Mr. Liu want?"

Liu Qiangdong said a number carefully: "1000 million?"

Shen Lang frowned slightly when he heard the words: "1000 million US dollars? How much shares does Mr. Liu plan to sell?"

Liu Qiangdong almost spit out a mouthful of tea, and quickly waved his hands: "Ahem, that, Mr. Shen misunderstood, I mean 1000 million RMB."

"As for the shares, up to 20%."

1000 million yuan in exchange for 20% of JD.com's shares is definitely a profitable deal, but Shen Lang didn't make a decision immediately.

"Well, Mr. Liu, we will make an evaluation report on JD.com later, and if there are no problems, we will sign the contract."

Liu Qiangdong showed joy: "That's great."

"Well, Mr. Shen, besides funds, can you give Jingdong some flow support."

Paipai.com received the full support of QQ just after its launch, but it made him greedy, which is why he took the initiative to come to Shen Lang.

Shen Lang smiled and patted Liu Qiangdong's arm: "Mr. Liu, don't worry, we will be a family after signing the contract. Naturally, we will give Jingdong some preferential treatment, not only in terms of traffic, but also the technical support of 360 search engines."

Speaking of which, Shen Lang looked at Jiang Yan again: "And the online payment port of 360 Payment."

Pieces of pie made Liu Qiangdong dizzy, but Jiang Yan asked another question.

"Mr. Liu, as far as I know, JD.com seems to have never adopted a third-party payment platform, so how do you deal with users?"

Liu Qiangdong explained: "In fact, this is the case. We generally use online banking for online payment. This part of the business only accounts for about 20%, and the remaining 80% are traded through cash on delivery."

"Cash on delivery? That is, the courier collects it on behalf of the courier? Will the bill period be very long?" Jiang Yan frowned slightly.

Liu Qiangdong nodded helplessly: "Yes, not only is the bill period long, but there are also risks. If the courier runs away, we have to argue with the courier company, but there is no way. Many users still don't trust online shopping. , insist on cash on delivery."

Shen Lang added another cup of tea to Liu Qiangdong, and said with a smile: "Trust cannot be built in a day. This is a common problem in the entire industry. Don't be too impatient."

"However, I believe that electronic payment will be the trend. With the credit guarantee of 360 payment, the proportion of cash on delivery will definitely be reduced. Mr. Liu may as well make a statistics at that time."

Liu Qiangdong got his wish and left happily, but Jiang Yan stared at Shen Lang suspiciously.

"Are you very optimistic about him?"

Shen Lang shrugged: "Of course."

Jiang Yan didn't continue to ask, she was still very convinced by Shen Lang's vision, and every investment he made had a very high return.

Shen Lang suddenly said seriously: "Jingdong is the first third-party customer of 360 Payment. This is a test for you. Everything involving money is not a small problem."

Although Alipay seems to be developing smoothly, there were almost no rivals before WeChat Pay came out. In fact, Alipay pays a lot of compensation every year, the highest one is as high as more than 3. The world will never lack people who are good at taking advantage of loopholes. Shen Lang doesn't care about losing that little money, the key is not to lose his reputation.

Jiang Yan said seriously: "Well, I understand."

After Jiang Yan left, Shen Lang sent an evaluation team to JD.com to evaluate JD. What's more interesting is that the feedback from the evaluation team to Shen Lang was that JD.com was a complete mess, and the management team didn't even have the most basic financial responsibility. Knowing is not clear.

However, Liu Qiangdong didn't feel ashamed. Instead, he tirelessly asked the evaluation team for financial knowledge. From the evaluation team, he realized that the assets of a company are not simply fixed assets + cash minus debts.

Liu Qiangdong also deliberately found Shen Lang, wanting Shen Lang to find him a reliable financial officer, Shen Lang did not refuse, and introduced Zhang Yong's deputy to Liu Qiangdong.

There is no impenetrable wall in the world. Soon, the news of Shen Lang's investment in Jingdong was exposed, which caused a lot of repercussions in the Internet circle. Guo Fanshen from Huicong.com even called Shen Lang specifically to inquire about the authenticity of the news .

Shen Lang just hung up the phone, but Jack Ma called again.

(End of this chapter)