my return 2002

Chapter 285 Countdown to Closing the Net

Brother Xiao Ma sat in front of the computer immediately, clicked to log in to YY, and then put the mouse on the YY farm icon.

It is the familiar update package installation again, but compared to the last "stealing food" small update, this update seems to have a lot more content, and it took about 1 minute to complete the installation.

Zhang Zhidong watched from the side, and said to Brother Ma with emotion: "You guessed right, this Shen Lang is indeed fishing, and it has been updated in such a short time, and the content this time is longer than last time, it must not be Made it recently."

Brother Xiao Ma sighed worriedly. Although he guessed right, he was not happy at all. If YY Farm keeps updating like this, he will never be able to catch up with the other party's progress and can only be led by the nose. The key is that he I don't know how many cards Shen Lang has in his hand, this feeling is the most uncomfortable for him.

After pressing his temple, Brother Xiao Ma clicked on the update log and found that the update of YY Farm this time was mainly carried out around the paid mall.

In the paid mall, there are paid items such as fertilizers and pesticides on the shelves. Of course, these items are not open for supply, but are sold in limited quantities. For example, you can only buy three bags of small bags of fertilizer per day, and you can only buy pesticides. three bottles.

Looking at the prices of items in the mall, Zhang Zhidong couldn't help swallowing.

"Is anyone willing to pay for their price? Isn't it too expensive?"

The price of these paid items is not cheap at all. A bag of chemical fertilizer costs two yuan, and the fertilizer and pesticide alone cost 12 yuan a day, which is more expensive than the point cards of many large-scale MMO games.

If the cost and pesticides are just a small amount of money, the more expensive ones are yet to come, and that is pets.

There are puppies in the mall. The puppies can help the owner take care of the farm, and there is a chance that the "vegetable thief" will return in vain. Of course, the probability of puppies taking care of them is relatively low, only about 10%.

If you want to increase the chances of taking care of the pup, you need to feed it. Increasing the growth of the pup is equivalent to upgrading. As for the food you feed, it also costs money. There are dog food for sale in the mall.

This is equivalent to adding a pet breeding system to the farm, and it is not cheap, a puppy costs 100 RMB.

Zhang Zhidong suddenly said excitedly: "Maybe this is an opportunity for us? Shen Lang's setting the prices of items in the mall so high will definitely cause dissatisfaction among a large number of users."

Brother Xiao Ma was not so optimistic, he shook his head and said, "Look carefully at the last item in the update log."

In addition to updating the mall this time, YY Farm also has a seemingly inconspicuous update, which is to invite friends. Each account can invite ten friends. As long as these friends log in to the game every day, they can get certain rewards as inviters. YY coupons, the YY coupons that each account can get every day is equivalent to RMB [-].

That is to say, if you don’t keep pets, you can buy all the fertilizers and pesticides that are limited in the store by spending only two yuan per person for two days.

Brother Xiao Ma sighed, and said enviously: "The team in charge of YY Farm's operation has a very good idea. This will not only reduce the consumption of players, but also promote the communication between players. Just imagine, if you forget Log in, invite your friends, but you won’t get YY coupons, will he remind you at this time?”

Zhang Zhidong took a deep breath: "Is there such a deep meaning? It's really a loop!"

From the point of view of consumer psychology, this is anchoring benefits. In the mall of YY Farm, the prices of commodities are deliberately set high, so that users feel that these things are worth the price, and then invite users to a friend to get YY points. Coupon channels, and this condition is not difficult to achieve.

Users will not only feel that the 10 yuan coupons are earned, but after buying something worth 10 yuan coupons, they will also have the urge to consume when they see a single restricted shopping item left in the mall. It's only two yuan, not expensive.

In fact, the real price of these items has been two dollars since the beginning.

If it is said that the cost of two yuan per day is to meet the daily needs of ordinary users, then the pet system is specially prepared for krypton gold players.

The initial purchase price of puppies is 100 yuan, and if all the dog food fed every day is bought, it will cost 50 yuan. Although it does not look like a lot, it is a terrifying profit if it accumulates over time.

"Then what should we do? Do you want to follow up?" Zhang Zhidong asked a question that made Brother Ma extremely entangled.

If you continue to let Pengda Technology copy it, then let them self-develop and update the content before, which is equivalent to slapping yourself. If it’s just a slap in the face, Brother Xiaoma doesn’t care. The key is that this time YY Farm updates invite friends Function is an amplifier. If QQ Farm does not follow up, the number of users of both parties will be further expanded.

This is not just a user competition between YY Farm and QQ Farm, but also between YY and QQ. Once QQ users get used to playing YY Farm, they may completely become YY users.

QQ is the foundation of the Penguin Empire. Without the huge traffic support of QQ, Penguin's other businesses would not have any competitive advantages at all. This is something Xiao Ma cannot afford.

"Let Pengda study the update of YY Farm this time, make some changes, and release it as soon as possible." Xiao Ma finally made the decision to continue plagiarizing.

Zhang Zhidong knew that Brother Ma was feeling bad, so he patted him on the shoulder and comforted him.

"This is also something that can't be helped. In business competition, one must do whatever it takes to survive."

After the management of Pengda Technology received Zhang Zhidong's call, they all looked at each other in blank dismay. Didn't they agree to let them do self-developed updates?How long has it been since you regretted it?

"Here, what should we do? Do we want to continue what we did before?"

This is very fragmented. I just planned to start a business in full swing, but they went back to the old way in the first sentence, so what are they going to spend so much effort on?It's better to copy directly to save trouble.

As Xiao Ma expected, at the beginning of the update of the YY farm mall, it did cause resistance from many users, especially some students who had little money. The daily consumption of 12 yuan plus the Internet fee is definitely a fortune for them. Not a small number.

"At first I thought YY was more conscientious compared to QQ, but I didn't expect it to be worse than QQ, so I started harvesting leeks so soon."

"Hehe, the world is as black as crows. Sure enough, this sentence has come true again. YY Farm's food is really not ordinary ugly. Is this just the beginning to persuade us poor people to leave?"

But soon, some users developed a way to invite friends to earn coupons, and began to spread among friends as a "martial arts cheat".

This kind of gossip can spread much faster than the update log of YY farm. Coupled with the articles published by some bloggers, most users soon discovered the little trick that they can spend ten yuan a day for nothing.

However, since inviting friends needs to log in for a certain period of time every day to receive coupons, many users will choose those YY friends who are usually online for a long time when inviting friends.

As for those YY users who are really socially afraid, those who can’t make up ten places to invite friends will also create their own small account, and then log in every day to help themselves get rewards, and they can also steal a wave of small account dishes to return blood, which is also good s Choice.

Of course, for many local rich players, YY Farm’s krypton gold system seems a little uncomfortable. Their money has nowhere to spend, and some local rich players even call customer service, wanting to buy extra krypton gold items.

However, in order to maintain the long-term operation of YY Farm, this proposal was directly ignored. After all, local rich players are only a small part, and the positioning of YY Farm has been different from [Journey] from the very beginning.

[Zhengtu] is clearly making money for local tyrants, while YY Farm is making money for the public. Opening up the krypton gold system will only shorten the lifespan of YY Farm, and the gains outweigh the losses.

Of course, local rich players can get a good game experience in YY Farm even if they spend very little money. After all, in YY Farm, players who are really willing to spend 100 yuan to buy puppies, and buy 50 yuan of dog food every day to feed them It's only part of it.

In YY Farm, if there is a cute puppy playing around the farm, it will also arouse the envy of many players.

For a while, "stealing food and being bitten by a dog" quietly became a hot word on the Internet.

Just one day after YY Farm launched the mall, YY Farm released a revenue announcement. Within 24 hours, the mall broke through 1000 million in a single day for YY Farm.

This news quickly caused an uproar in the Internet circle. Although a large part of the 1000 million revenue is the cost of buying puppies from users, this part of the cost will definitely decrease a lot in the future.

But even so, it was shocking enough. With the current momentum of YY Farm, it is not a problem to break through 3000 million a month in revenue. This kind of revenue is enough to rank among the top five among large-scale end games.

Such a simple game can actually achieve such a revenue, which makes many game companies start to focus on web games that have been neglected before.

In many cases, the rise of an industry is often due to the emergence of the first successful person, which is the so-called leader effect.

What makes these game companies even more crazy is that QQ Farm also launched a mall later, which is basically carved out according to the model of YY Farm, that is, the name and stickers have been changed, and the image of the pup is just from YY Farm. The little wolf dog turned into a little yellow dog.

Naturally, the operation of QQ Farm once again aroused the dissatisfaction of the majority of netizens, and the criticism of QQ began to become more and more sharp.

There are even some bloggers, I don’t know if they are just trying to gain popularity, or they are really filled with righteous indignation, and they start to detail all kinds of penguin’s crimes in their blog posts.

"Penguin is really too tasteless, plagiarism is fine, if someone updates something, you just take it directly, isn't it a bit too bullying?"

"Oh, it's really worthless for YY. The idea I finally came up with was plagiarized again."

"Tumor, big companies like YY are being prostituted by penguins, what about those small start-ups? By the way, is there no one to take care of them? If things go on like this, how can there be any innovation in the mainland Internet?"

Many netizens have already begun to criticize Penguin from the standpoint of YY. At this time, in the eyes of most netizens, YY is the honest kid who has been bullied and kept silent.

In fact, it’s no wonder that netizens are so angry. The main reason is that YY behaved too calmly, and didn’t even issue a condemnation announcement. That's all, it's a bit too bullying to still stare at others and copy.

Liang Han and Wang Xing came to Shen Lang's office excitedly: "President Shen, the public opinion is completely one-sided now, can we formally sue?"

Seeing the earnest looks of the two, Shen Lang smiled and nodded: "Let the bullets fly for a while, the reason why you haven't sued QQ Farm is because they don't make a profit, even if you sue, it's nothing more than telling them to shut down QQ Farm, and then issued an apology statement, and now they have even copied our mall, according to the traffic of QQ, the revenue will definitely not be bad."

"By the way, how is the undercover arrangement that you sent over? Can I get the internal revenue data of Pengda?"

Wang Xing and Liang Han looked at each other, and smiled sinisterly.

"Mr. Shen, don't worry, we have sent several operation personnel directly into the operation department. Although they have not yet reached the management level, but with some of their data, there is solid evidence. They can't deny it even if they want!"

Pengda's last enrollment expansion happened to give Shen Lang the opportunity to be an undercover agent. When he learned that Pengda Technology was engaged in self-research, Shen Lang decisively released this update. As a result, Xiao Ma couldn't stand it anymore and still bite up the hook.

"Okay, let's close the net after a week."

After Shen Lang finished speaking, Wang Xing and Liang Han were about to leave, but Shen Lang called them back again.

"In addition, when will the research and development of YY Farm based on the star system be completed?"

Wang Xing said sternly: "Mr. Shen, I'm afraid it will take another two months. Mobile devices don't have a mouse, so many operations are inconvenient. We need to optimize some gameplay."

Shen Lang couldn't help feeling that even though he had been reborn for four years, he was still a little unaccustomed to not having a touch screen. Sometimes, things like technology really make you want to stop after experiencing it.

"Well, hurry up, don't let others take the lead, oh, by the way, you have to hurry up about YY Farm going to sea, I have already talked with Li Xuelin in the US, and they are doing localization, you guys You can start with Japanese, Korean and Taiwanese servers first." Shen Lang reminded.

Don't think that there is no plagiarism in foreign countries. In fact, even in developed countries such as Europe and the United States, it is common to "learn" each other in terms of gameplay.

"Understood Mr. Shen." Both Wang Xing and Liang Han were a little excited. Previously, the Internet circles in the mainland have always adopted the concept of foreign Internet for domestic use. If they can successfully launch YY Farm overseas, it will definitely be something worth remembering. lifelong thing.

(End of this chapter)