my return 2002

Chapter 277 Official Release
After nearly two hours of demonstration, the power of the Meizu M6 in Sassafras’ hands has dropped to 20%, and a reminder to recharge popped up. This scene was also discovered by many people.

A media reporter raised his hand and asked: "Mr. Huang, the power consumption of your product is too fast, right? Didn't the issue of battery life be considered in the design?"

The primary consideration for any mobile product is battery life, because it is very inconvenient for users to charge outdoors. In order to obtain better battery life performance, many notebook computer manufacturers even automatically change the screen resolution, A series of parameters such as CPU computing power have been lowered.

When this Meizu M6 was first demonstrated, the power was almost full, and it used up 80% of the power in just two hours. This kind of endurance performance obviously cannot meet the long-term outdoor use of users.

When everyone was talking, Huang Zhang smiled calmly, and then another staff member delivered a tray.

All the reporters present stretched their necks to see what was on the tray, and Sassafras had already taken something from the tray.

It was a rectangular white object, about the size of the Meizu M6, slightly thicker, except for an indicator light on the front, without any buttons, and without a screen, which made everyone on the scene a little confused, and began to guess what this thing was for. of.

Seeing this, Sassafras smiled, and picked up a USB cable from the tray. The USB connector was plugged into the white object, and the other end was plugged into the charging port of Meizu M6.

I saw the charging icon lit up on the display screen of Meizu M6, which really shocked everyone.

"Can this thing charge mobile devices?"

"Isn't this a large battery?"

In fact, most of the people present can understand the principle of the power bank at a glance, but no one has ever thought that it can solve the problem of battery life in this way. In many cases, technology is often a layer of window paper. I just can't figure it out when I scratch my head, but when I pierce it, I will find that it is so simple.

It is precisely because of this that the genius concept is sought after by people. At this time, the concept of power bank caught everyone's eyes.

Sassafras proudly lifted up the Meizu M6 and power bank for everyone to watch.

"Actually, we were also struggling with this issue at the beginning of the design. We are also vacillating whether to sacrifice part of the multimedia or Internet access functions of Meizu M6 to ensure battery life, or to give users a better and more free experience."

"At the beginning, our solution was to use a larger battery. For this reason, we equipped this Meizu M6 with a large battery of 1200 mAh, but as you can see, even with such a large capacity battery, Still unable to satisfy the battery life of Meizu M6, finally, under Mr. Shen’s proposal, we developed this power bank.”

"The battery capacity of 4000 mAh can fully charge this Meizu M6 three times. Although this solution is not perfect, it is the only solution we can think of so far that can guarantee user experience and battery life at the same time."

There was applause at the scene, and many media reporters were already sorting out their notes. They thought this press conference was boring and had nothing worth reporting, but they didn't expect to hide so much black technology.

After the applause died down, Huang Zhang continued.

"The press conference has come to an end here, and it's time for us to finally announce the results. What is the price of this Meizu M6?"

As he said that, Huang Zhang turned around and looked at the big screen at the back. For a moment, everyone's eyes were also focused on the big screen.

As soon as the screen at the back turned, a group of golden three-dimensional figures began to emerge.

"Yes, the retail price of this Meizu M6 is only 2999. At the same time, in order to give back to the majority of users, we have also prepared a variety of packages. The first package, the retail price of Meizu M6 + Unicom 30G network card is only 3099, the second package, Meizu The retail price of M6 + 4000mAh power bank is only 3199, and the third package, Meizu M6 + 30G network card + power bank retail price is only 3299!"

There was a lot of discussion at the scene. In all fairness, the price of the Meizu M6 is indeed not cheap. The price close to 2006 yuan in 3000 is not something that ordinary working-class people are willing to spend.

However, compared with high-end models such as Nokia and Motorola, which cost four to five thousand yuan, the price of Meizu M6 is very cheap. laptop.

The key is that the positioning of Meizu M6 is very ingenious. It is neither a mobile phone nor a notebook computer.

And if you buy the package three, it will only cost less than 3300, which is still very cost-effective, and you can save hundreds of dollars.

Sassafras immediately announced again.

"Our Meizu M6 can be purchased through multiple offline channels. In addition, online, we have also cooperated with Taobao, and we can directly place orders online at our Meizu Taobao store."

Ever since Jack Ma came into contact with the Meizu M6 engineering machine, he couldn’t put it down. During the recording of the Win in China program, he also specially asked Cai Chongxin to find Huang Zhang, and persuaded him to sell some Meizu M6 on Taobao. Huang Zhang was asking After hearing Shen Lang's opinion, he agreed, and Cai Chongxin also agreed to advertise Meizu M6 on the homepage of Taobao for a week.

The press conference has come to a successful conclusion. Amid the applause at the scene, Sassafras bowed slightly to complete the curtain call.

Chen Yunji took his younger brother Chen Tianshi's arm and said with pride, "I will definitely stand on that stage in the future!"

Hu Weiwu also held Shen Lang's hand excitedly, and said with emotion.

"Mr. Shen, now I finally understand where your confidence comes from."

Shen Lang didn't put on a pretentious smile and said to Hu Weiwu: "Boss Hu, you don't understand the market, I don't understand technology, the cooperation between us is a match made in heaven!"

"Haha, well said, Mr. Shen, don't worry, we will definitely be able to use our own chips for the next generation of products!"

The reason why Hu Weiwu is so confident is actually very simple. One is that the design process of the mobile chip is not that complicated. With their accumulated technology, within a year or two, let alone come up with a world-class chip, make a chip that goes along with the stars. The chip required by the system is still no problem.

As for the manufacturing side, under the leadership of Zhang Rujin, SMIC has conquered the 45nm chip technology, which is already at the current international level. In terms of production capacity, SMIC is also the third largest wafer producer besides TSMC and UMC. manufacturer.

However, Shen Lang knows that it is not that simple. TSMC has hated SMIC for a long time, and will soon launch a lawsuit. Some foreign technologies obtained by SMIC will also be restricted for use, at most three or four years SMIC will be opened up by TSMC, and then it will never be able to catch up.

After the Meizu M6 press conference, some media began to publish articles about the Meizu M6 conference, which also attracted the attention of many netizens, especially some technology fans, who are looking forward to this product.

Of course, there are also many netizens who dismiss the Meizu M6.

"What kind of shit, call it a mobile phone, you can't make calls, call it a computer, it's so troublesome to surf the Internet, and it's useless at all except for being convenient to carry."

"That is to say, isn't this a large-sized MP3 player that can access the Internet? It looks so good. I'm afraid I'm not out of my mind to buy this crap for 3000 yuan."

However, if you observe carefully, you will find that what these netizens complain about is that the Meizu M6 cannot make calls, and they still approve of its functions, systems, and appearance.

The positioning of Meizu M6 is not for everyone from the beginning. Most users who are pursuing technology products often look at the advantages of a product. As long as the advantages are enough to cover up the disadvantages, they will pay for it.

From June 6st, at ten o’clock in the evening, the Meizu store on Taobao officially launched the Meizu M1. At the beginning, the director of the Meizu sales department didn’t think that many people would spend 6 yuan to buy such an expensive product online, so Just set the number of one thousand units for Taobao background.

As a result, in just 15 minutes, the Taobao store displayed a "out of stock" status, which further stimulated the user's desire to buy.

When the head of Meizu's sales department saw that the product was sold out, he immediately put another [-] units on the shelves. He thought it would be enough to go back to sleep.

In the end, before he fell asleep, he was woken up by a call from the waiter of the Taobao shop.

"Mr. Li, is your Meizu M6 still in stock? Hurry up and order more. It's out of stock again. Our customer service phone number is about to explode."

After he wiped his eyes, got up and turned on the computer, sure enough, the inventory of [-] units was gone again, and he was shocked.

"Everyone really has it these days. Just place an order for more than 3000 yuan? Aren't you afraid that you won't receive the goods?"

Tucao returns to Tucao, this time he directly put [-] units on the shelves.

This time, there was no shortage of stock anymore. Until the next morning when he went to work in the company, the backstage showed that there were [-] units, but this kind of sales volume surprised him. After calculating, there were [-] units sold in one night. He also arranged for the warehouse to deliver the goods quickly.

After the press conference, Sassafras did not idle and began to run to the first-line channels. Meizu was able to become the number one in domestic MP3 sales before, relying on the channels of these agents.

The agent also teased him upon seeing this.

"Mr. Huang, are you too impatient? It's just been released, so you have to give us some time to digest."

However, on the second day, some agents realized that something was wrong, and many second and third-level agents under him called him to ask for goods.

And not only Meizu M6, Unicom’s network card, and power bank are almost sold out. According to the agent below, the package of Meizu M6 + network card + power bank is selling very well.

Now it's not that Sassafras is looking for distributors to beg them to sell goods, but channel distributors have found Sassafras one after another, wanting to get more goods from him.

The reason why channel dealers are so active is simple. They make money. For international first-tier mobile phone brands like Nokia and Motorola, channel dealers can’t actually make much money selling authentic products. The sales volume of other brands is high. Sell.

As for domestic mobile phone brands such as Gionee and Tianyu, there is even less money to be made. The price of a mobile phone is only a few hundred yuan, and the profit left to agents at all levels is only a few dozen yuan. Relying on selling so-called "original batteries" and "original headphones" to supplement.

But the Meizu M6 is different. The selling price is 2999. When it reaches the first-tier channel dealers, the price is 2499. Then it will be distributed to the second and third-tier agents. Each channel will have at least a hundred dollars in revenue. Supporting products such as mobile phones and charging treasures also have good profits, and agents are naturally willing to promote Meizu M6.

Even in the era of the mobile Internet, online sales of electronic products only account for 30%, and 70% are sold through offline stores. In many cases, ten online advertisements are not as good as an offline salesperson saying a few good words. .

Thanks to Meizu's perfect offline channels, Meizu M6 has become a big hit since it was just launched. In addition, the functions of Meizu M6 are indeed very powerful. Drive up.

Especially for the student party, sometimes one student can drive the purchasing power of a whole class, especially in some private schools, parents have money, and children are crying for it, what should I do?buy it.

Huang Zhang soon discovered that the sales volume of Meizu M6 far exceeded his estimate. He thought the original inventory of 30 units was enough, but within a week, the warehouse was emptied.

Sassafras quickly added production lines, and at the same time worked in two shifts day and night, still unable to meet the strong market demand, and received calls from channel dealers every day to urge shipments.

The popularity of Meizu M6 also surprised those software developers who looked down on the star system before. When Meizu announced the sales volume of 30 units a week, many software developers couldn't sit still.

The sales of 30 units of a single category can already compete with the domestic sales of international first-tier brands, and this is only a week's sales.

If Meizu M6 can keep going, it will be just around the corner to break one million sales. One million sales means one million user base, which already has the value of development.

Especially for some game developers, the star system provides them with an extremely convenient monetization method. Not only can you set up paid downloads, but you can also adopt the mode of in-app purchase consumption. Players can pay directly through 360 payment, while the star system’s The commission is only 10%.

At the beginning, many software developers remained on the sidelines, until a small game called Labyrinth Treasure Hunt became popular on Meizu M6, and after selling 0.9 copies at a price of [-] yuan in just three days, it immediately attracted attention. It caused a sensation in the whole circle.

This game is actually not very good, the picture looks a little rough, the only bright spot is the innovation in the gameplay, different from ordinary maze games, the game designer designed a lot of treasure boxes in the maze, open the treasure box to get certain score.

But what really makes this game popular is that players share their scores with YY friends, and many users are led into the pit by their friends.

To be honest, the reason why this game is so popular is not how fun the game itself is, but the interactive experience gained from playing with friends, which gives this game a certain social attribute.

(End of this chapter)