my return 2002

Chapter 264 Transformation of QQ Log

Huang Zhang reminded: "But our product will be launched in a few months, I'm afraid we won't be able to catch up."

Shen Lang smiled and said: "It doesn't matter if you can't catch up, it will be of great use as a technical reserve in the future."

"Then how to solve the battery life problem now?" Huang Zhang heaved a sigh of relief and scratched his head at the same time. The multimedia functions of this Meizu M6 are too comprehensive, and the power consumption is somewhat beyond his expectation. The battery life of two and a half hours is definitely not enough. Make users satisfied.

This Meizu M6 is different from the mobile phones of the same period. In order to meet Shen Lang's exquisite pursuit of appearance design, the battery space can only be embedded with an integrated back cover, which means that it is impossible to replace the battery to meet the battery life. of.

Shen Lang pondered for a moment: "Is the battery only capable of 1200 mAh now?"

"Of course not, but the volume of the equipment must be considered. The smaller the volume, the higher the cost. For small batteries exceeding 1200 mAh, battery manufacturers need to open additional production lines, and the cost will be difficult to control. In addition, our first The order quantity is only [-] copies," Huang Zhang explained.

Shen Lang nodded: "In other words, as long as the volume requirements are relaxed, battery manufacturers can produce batteries with larger capacities, right?"

"It is indeed possible, but our design has already been finalized. If we push it back at this time."

Before Huang Zhang finished speaking, Shen Lang waved his hand and said with a smile: "Mr. Huang, listen to me first. I don't want to change the design. What I mean is that since batteries with larger capacity can be produced, we can definitely do it." A mobile and portable charging device to meet the battery life of Meizu M6."

"Mobile, portable, charging?" Sassafras' eyes lit up.

"Wonderful, why didn't I think of this idea." Huang Zhang slapped his thigh excitedly.

Shen Lang said with a smile: "It not only solves the problem of battery life, but also generates income for us. The 4000 mAh power bank is priced at 299. Users should pay for it, right?"

"299? Is it too cheap?" Sassafras licked his lips.

Shen Lang scolded with a smile: "What are you thinking, it would be good if you can sell it for 299, think about how much a month's salary is for ordinary Meizu employees now?"

"That's true." Huang Zhang laughed.

"Okay, let's follow this engineering machine. The rest of the mass production will be under the supervision of Mr. Huang. I don't know anything about production. I can only help with publicity when the product is released." Shen Lang said.

Huang Zhang was very satisfied with Shen Lang's performance of not intervening in the production, so he still complimented him a bit, and treated Shen Lang to a seafood dinner before sending Shen Lang back to the hotel to rest.

After Huang Zhang left, Shen Lang left He Xiaopeng behind.

"How about it, have you gained some experience working on mobile operating systems during this time?" Shen Lang handed He Xiaopeng a bottle of mineral water to sober him up from the hangover. He Xiaopeng was no match for two fists and four hands, and he drank a lot.

He Xiaopeng took a big sip of water, shook his head, and then became more awake. He leaned back on the sofa and let out a long breath.

"Well, at first I thought it would be easy to make a mobile operating system, but when I started doing it, I found out that there are many difficulties. Fortunately, the adapted software is our company, so it is easier to communicate, otherwise we still have to do it now. It may not be possible to get it out.”

Shen Lang said sternly: "Where are we going now? Don't forget, we are going to make mobile phones in the next generation. The operating system of mobile phones is several times more complicated than this thing, and what we are going to do is an open platform! "

He Xiaopeng was shocked and stared at Shen Lang seriously: "Are you serious? Are you really going to take that step?"

"Nonsense, it's not just the operating system. I just reached a cooperation with the Chinese Academy of Sciences more than a month ago and established Godson International to specialize in the research of mobile chips. Now the research and development of mobile chips is on the way."

After hearing what Shen Lang said, He Xiaopeng couldn't help but feel excited. He is a person who likes challenges, otherwise he would not accept the task of being a mobile operating system. Now that Shen Lang is going to make chips, he is immediately overwhelmed with excitement.

That's a chip, an industry that giants like Intel and AMD are qualified to get involved in.

"What, are you afraid?"

"Afraid of a hammer!" He Xiaopeng was displeased when he heard it, and patted his chest and said, "You dare to make a chip, but if I build an operating system, what am I afraid of?"

Shen Lang patted him on the shoulder with satisfaction: "How about this, your team will be separated from the company and re-establish a brand new company, specializing in the research and development of mobile operating systems. I will inject 5000 million in the initial stage, and the annual investment will not exceed [-] million yuan." It will be less than [-] million, and I will apply to the Chinese Academy of Sciences to cooperate with you, or set up a research group to make up for the talent gap."

Before He Xiaopeng showed a happy expression, he listened to Shen Lang again.

"But you don't have much time. You will have to come up with a framework in two years at most, make it open source, and provide it to domestic mobile phone manufacturers and hardware and software manufacturers."

Two years must be very tight, but Shen Lang has no choice. Next year, Google will open source the Android system. At that time, software and hardware manufacturers all over the world will join the Android camp. The domestic position is his only hope. , Once Nokia's Symbian empire is defeated by Android, there will be no room for survival.

He Xiaopeng gritted his teeth when he heard the words: "Okay, two years will be two years, if you can't finish it, you will leave."

"It's a good idea. After spending so much money, you want to leave me a mess? I must see the results within two years!" Shen Lang scolded with a smile.

"Hey, I was spotted by your kid."

"Ha ha."

When he came back from Zhuhai, Shen Lang also brought an engineering prototype of Meizu M6. Lei Jun was very interested in this thing, and he almost couldn't put it down. He often took it out to play with in his spare time.

Shen Lang snatched it from him: "Just take one back, don't spoil it for me, I'm still useful."

"Don't tell me, this thing is really interesting. I'll buy one when it's on the market." Lei Jun said a little bit.

Shen Lang came out of Lei Jun's office and went directly to Wang Xing's office.

"Show you something new."

Wang Xing took it and tried it, and immediately became obsessed with it, but he discovered one thing.

"Mr. Shen, this mobile version of YY has no way to enter YY's log."

Shen Lang shrugged: "No way, your project team started relatively late, so you didn't participate in this project, but it's not too late for you to start research and development of the mobile terminal, and you can add it in the form of online download at that time."

Wang Xing's eyes lit up, he looked at Shen Lang's face again, and then said cautiously: "Mr. Shen, do you think this mobile terminal can make YY Diary a separate project and make an app?"

Shen Lang was slightly taken aback, but he wasn't too surprised. Wang Xing was born in the second generation of the rich and had also started a business. He had always had ambitions. He came to work for Shen Lang mainly to accumulate experience in practice. He saw suitable business opportunities in the future. Definitely will keep going.

"Yes, as long as you can convince Mr. Liang."

"No problem, I'll go find him right away." Wang Xing went to find Liang Han confidently.

Originally, Liang Han was not very happy, after all, it was dividing his power, but Wang Xing said that the reason why he came to the company was because Shen Lang promised to give him 500 million angel investment when he started his business, and he will definitely leave in the future , At that time, he will still have the final say on the whole YY.

After a heart-to-heart exchange between the two, Liang Han finally agreed.

Wang Xing is a practical person, and he immediately organized a manpower and began to develop the mobile application of YY Diary.

In the next few days, Shen Lang made in-depth use of Meizu M6 and found that in addition to power consumption, this product is also a traffic black hole, especially when surfing the Internet and using 360 video. I went to the business hall to wholesale network cards.

Shen Lang couldn't help but fell into deep thought, and suddenly an idea popped up in his mind, is it possible to find a mobile operator to customize a network card with a large data rate, or even a network card with unlimited data capacity?
So, Shen Lang called Lei Jun to the office and told him his thoughts.

Lei Jun thinks this idea is good, you can try it, and take the initiative to communicate with mobile operators.

In the beginning, Mr. Lei looked for China Mobile. After all, Monternet was launched very early, and its operation has been very stable.

However, China Mobile rejected this proposal for a very simple reason. A large part of Monternet’s revenue is earned from users’ excess traffic charges. Once a large-traffic network card is released, it is easy to have an impact on their revenue.

No way, in 2006, China Mobile was the absolute leader in the communications industry in the mainland, with full confidence.

So Shen Lang and Lei Jun went to visit China Unicom.

China Unicom is very interested in Shen Lang's high-volume network card, and the reason is simple. Monternet made an early start, and China Unicom is a catcher. In 2006, users' demand for data traffic was not high, and many plans did not include data traffic. , users pay more attention to the free call time and the number of free text messages.

However, the mobile network built by China Unicom has always existed. Few people use it, and the cost is there. If it is empty, it will be empty.

Of course, Unicom executives still have scruples about launching a large-traffic network card. After all, this thing also requires cost to make, what if it can’t be sold?
Shen Lang directly made a decision: "Make [-] first, and if you can't sell it, it will be mine!"

Unicom's executives saw that Shen Lang agreed to underwrite the sale, so there was no problem. They immediately signed the contract and launched two high-traffic network cards.

One is a 30G data network card priced at 129, and the other is a 50G data network card priced at 199. As for the unlimited data network card, Lenovo’s senior management did not agree. High.

Although Shen Lang felt that the tariff was still a bit expensive, but there was no way, who would let the Internet be in the hands of others.

After thinking about it, this Meizu M6 is also positioned as a high-end crowd, and it is not impossible to afford a network card.

While Shen Lang was tinkering with Meizu M6, Penguin was not idle. After experiencing the turmoil of fake and inferior products last time, Penguin reorganized the advertising alliance and selected a group of high-quality merchants from Paipai.com to enter the advertising alliance.

However, once bitten by a snake for ten years, those celebrities who have endorsement contracts are afraid to accept business orders. After all, the business orders of the advertising alliance are only tens of thousands of dollars, which is not attractive to them. force.

But for those bloggers who don’t have much income, the advertising network is very attractive. It’s good to earn hundreds or thousands of dollars per order. The average monthly salary in 2006 was less than 2000 yuan, which is a very good income. up.

Merchants are willing to give money, and bloggers are willing to do promotion. It was originally a match made in heaven, but many merchants found that the promotion effect of these bloggers was very poor, and there was basically no conversion rate. At first, these merchants thought that the bloggers they were looking for were not good, so they changed Blogger, I tried several times, but nothing worked.

Especially for businesses like catering that have quicker results, they found that asking bloggers to promote on QQ logs is not as effective as asking bloggers to promote on YY logs, and they gradually became unwilling to advertise on QQ logs.

With the launch of merchants, bloggers will naturally receive fewer and fewer orders, and the competition among bloggers is becoming more and more fierce. Many bloggers even started a price war. If you ask for one thousand, I will add eight hundred. You The asking price is eight hundred, but I only want five hundred.
However, even if this is the case, merchants don’t buy it. If it’s cheap, it costs money. The purpose of merchants’ spending money is to make money. It is the blogger who makes many merchants rely more on YY logs.

Naturally, this phenomenon was quickly discovered by Penguin, and Xiao Ma was puzzled by it. However, after investigation, nothing abnormal was found, and the blogger was indeed helping the merchant to promote it with all his heart.

So, why are these bloggers’ promotions so poor?

Soon, Brother Xiao Ma received the investigation report from his subordinates, upon seeing it, Brother Xiao Ma's expression became extremely ugly.

The results of the investigation are also very clear. On the one hand, the quality of the bloggers of QQ blog is not as good as that of YY blog, and they also lack experience in promoting products. The articles written are relatively blunt, unlike YY blog. Advertisement has rich experience in product promotion.

Of course, this is only a secondary reason, and the real main reason is that QQ logs are skewed towards the traffic of celebrity bloggers.

Although QQ diary surpasses YY diary in terms of number of users and views, many fans only read the articles of celebrity bloggers, and other small bloggers don’t even bother to read them.

In addition, the QQ blog did not give enough traffic to these middle-level bloggers, and their product promotion articles were only visible to a small group of fans who liked them, so the promotion effect was naturally relatively poor.

Knowing the reason, Xiao Ma is not happy at all. It is very simple. If the traffic of those celebrity bloggers is given to middle-level bloggers, the quality of these middle-level bloggers is not very good. It is hard to say whether it can be pushed out, and they To dig these celebrity bloggers is to sign a contract, not only to give money, but also to give traffic, once their interests are harmed, the trouble will be even greater.

Zhang Zhidong was also very hesitant about this dilemma.

Brother Xiao Ma gritted his teeth and said, "Allow a small amount of traffic to those middle-level bloggers. We must make up for this gap, otherwise we will never be able to do YY logs."

YY didn't have time to pay attention to Penguin's reaction, because the entire project team was preparing for the upcoming YY awards ceremony.

(End of this chapter)