my return 2002

Chapter 261 Plagiarism?

"Oh? Who was sued?" Shen Lang didn't take it too seriously. After a company starts up, it will always encounter various legal problems. He is no stranger to it.

However, the solemn expression was not so relaxed, and he handed over the lawyer's letter.

"It's the Korean company NEOPLE."

Shen Lang was a little surprised. He saw that it was really sent by NEOPLE, and the content was very simple. He accused [Ghost Blowing Lantern] of plagiarizing their [Dungeon and Fighter], and demanded compensation from Mountain Dew Entertainment, and immediately removed the product from the shelves.

Looking at the amount of compensation, Shen Lang was very angry, 2000 million US dollars, this is not a lion's big mouth, it's a whale swallowing the sea.

"Tell them to fuck off, I will accompany you anytime in the lawsuit!" Shen Lang tore up the lawyer's letter and threw it into the trash.

Solemnly and cautiously looked at Shen Lang: "Mr. Shen, after all, we did borrow some of the gameplay from Dungeons and Warriors. I'm not afraid of a lawsuit, but I'm afraid that they will launch a public opinion offensive and affect the company's reputation."

"Only by them? How much influence can a small Korean company have? I want to see how far they can go!" Shen Lang waved his hands disdainfully.

Under Shen Lang's order, Zhuang Yan replied to NEOPLE with a fierce email, and then he didn't care about it anymore, but focused his energy on the public beta of [Ghost Blowing Lamp] without deleting files.

South Korea, Jeju Island, NEOPLE company.

Xu Min was gnashing his teeth and staring at the computer screen. If he hadn't run out of money to buy a new monitor, he would have smashed the monitor in front of him.

"Axi, Axi, bastard, bastard!" Xu Min gradually calmed down after scolding for a while.

Xu Min was calling several small managers of the company to the office.

"Shen Lang, this shameless guy, stole our idea, made a product similar to ours in China, and refused to compensate us, what do you say?"

"Sue him!"

"Yes, sue them and ask them to remove the product!"

Several managers were excited. On the one hand, the company’s situation is not good. Although Dungeon and Warriors has been launched in South Korea, the income is not very good. Originally, they still had a glimmer of hope that they could find a mainland game like other game manufacturers. The game company, being taken advantage of, delegated the game to them, but in the end they were taken first, how could this not make them angry.

Xu Minzai was a little hesitant: "Sue? Then I have to go to Huaxia to sue. Transnational lawsuits are very expensive."

Suddenly, a manager asked: "Why don't we just find a mainland game company, distribute the product to them, and then authorize them to file a lawsuit for us?"

Xu Min's eyes lit up, but after thinking about it, he shook his head: "Here, Mountain Mountain Entertainment's [Ghost Blowing Lantern] is about to be tested. Will there be any game companies willing to represent our products?"

The manager smiled confidently: "If [Ghost Blowing Lantern] is not popular, it is difficult for game companies to be willing to act as agents, but now that [Ghost Blowing Lantern] is popular, there will definitely be game companies to represent our products. Don’t want us here, where the area is vast and there are many users, and what Chinese businessmen like most is to follow suit, if a game becomes popular, there will be follow-up works appearing immediately.”

"As long as we release the news, I believe it won't be long before envious game companies will come to seek cooperation."

Xu Min was delighted when he heard the words: "This method is good, and I will leave this matter to you. Don't let me down."

"You won't be disappointed, Smecta."

On April 4st, April Fool's Day, [Ghost Blowing Lantern] officially launched the public beta without deleting files. Due to the popularity of the college league and Internet cafe league, players were waiting in front of the computer early in the morning, looking forward to it.

exactly ten in the morning.

"I'm coming!"

"Fast forward, fast forward, I choose touch gold, what do you choose?"

"Nonsense, it must be Xiling, how handsome that hug is!"

"I will definitely choose Faqiu, the summoner only needs to add BUFF to the baby, it will save trouble."

A large number of players flooded into the server. Even though the solemnity had prepared a hundred servers in advance, the first thirty servers instantly changed from green to red.

Less than an hour later, one hundred servers all turned into a red state, and some servers even had to queue up to enter, and there were thousands of people queuing up.

Zhuang Yan urgently added 30 groups of servers, and it quickly turned into a red state, which made the entire [Ghost Blowing Lantern] project team very excited. At this time, the number of simultaneous online users of [Ghost Blowing Lantern] has exceeded [-], and the number is still there. keep soaring.

At twelve o'clock, another wave of players flooded in. Players continued to enter the copy of Chapter 1's exquisite ancient city to explore the secrets.

However, the dungeon of [Ghost Blowing Lantern] is still difficult. It’s okay if you’re in a team, but it’s a bit difficult for a single-player dungeon if you’re a rookie. The stats of the purple equipment are really mediocre, and the boss has a lot of health. It usually takes about ten minutes for players to complete a dungeon.

So how to increase the speed of brushing copies?After the player swiped the first copy and came out, a dialog box for Shirley Yang appeared on the game interface.

"How can you lose the most convenient equipment in the tomb robbery? Shirley Yang has prepared a big gift package for you for the first recharge."

The player clicks on the screen, and immediately jumps out of the first charge interface. It only costs [-] yuan, and you will get an orange weapon of this profession, as well as strengthening stones, and a purple gold-touching talisman.

"Fuck, this is too good a deal, isn't it? Hurry up and buy it!"

"Buy buy buy, shit, this purple weapon is too weak, and the damage of this orange weapon has increased a lot!"

Therefore, except for those who are determined to play for nothing, most players have made the first charge.

And for those prostitute players, there will not be too much resistance. After all, it is a free game. People spend money. If you don’t spend money, then spend more time.

What's more, [Ghost Blowing Lantern] also has an energy mechanism. It takes energy to clear the dungeon.

The players were having fun, and Zhuang Yan was also very excited. Although six yuan seems inconspicuous, the income is extremely considerable. On the first day of the public beta, the revenue of [Ghost Blowing Lantern] exceeded 100 million. Half of them came from the first charge package.

The first charge gift pack is not the key, the key is that these paying players will become the main source of revenue for the game in the future, the more players there are, the higher the revenue of the game will be in the future.

For game companies, there are only two types of players in the game, one is paying players, and the other is free whoring players. Most free whoring players are staunch free whoring parties. Money, some are reluctant to spend money, this is the problem of consumption concept.

In terms of consumer psychology, the most difficult thing is not how to make people spend 100 million, but how to make him spend one dollar. The process from zero to one is often the key to changing the concept of consumption.

As long as players invest money in a game, they will have a dependent psychology. The more they invest, the higher the sunk cost, and the easier it is for players to continue playing.

This is also the reason why many games eventually become ghost areas, but there are still many krypton gold masters still insisting on it.

Because prostitution players are the easiest to lose, they have not invested money, in their concept, time is worthless, anyway, there is no investment of real money, it is not a pity to lose the account, just change to another game.

This method of recharging the gift package for the first time was naturally Shen Lang's proposal, and Zhuang Yan couldn't help casting admiring glances at Shen Lang.

Shen Lang scolded with a smile: "Okay, there's no need to talk about flattery, the real thing is to do a good job in the follow-up content."

Shen Lang is naturally satisfied with the achievements of [Ghost Blowing Lantern], not only the revenue of the game, but also the growth of new users brought by [Ghost Blowing Lantern] for 360 payment.

Of course, this is also due to UnionPay's gradual opening of online banking services. Users can choose whether to open online banking when applying for bank cards. Of course, the "cost" of an online banking USB-Shield is still charged of.

Although the first-day revenue of [Ghost Blowing Lantern] is not as exaggerated as that of [Zhengtu], it is already among the best among free online games, which directly made many domestic game manufacturers exclaim.

"The era of free has really come."

If the previous success of [Zhengtu] allowed domestic game manufacturers to see the feasibility of free games, then the success of [Ghost Blowing Lantern] can be said to have established the status of free games.

Many domestic game manufacturers have begun to try their best to convert the games that originally planned to charge by point card into item charges.

On the contrary, point-card games have become a niche in the market. Datang Heroes launched by Netease is a typical representative. Originally, the quality of this game was quite good, but the results achieved were not satisfactory. It's only a hundred thousand, and it's still falling.

In addition to being free, the explosion of [Ghost Blowing Lantern] has also made the genre of horizontal action games popular in China. There will never be a shortage of game companies to follow suit in China. Many game companies have begun to secretly learn from [Ghost Blowing Lantern]. want to replicate its success.

Of course, not all game companies choose to "reference". After all, they can't get the source code of [Ghost Blowing Lantern], and all they can learn from is the gameplay. It still takes time to develop a game by itself. Who can tell the market clearly?The risk is too great, it is better to be an agent.

So the [Dungeon and Warriors] project began to appear in the field of vision of domestic game manufacturers. During this period, Xu Min's jumping up and down still played a certain role.

At least let Shen Lang become famous in various game companies in Korea, and the Korean Game Industry Association even directly listed Shen Lang in the unpopular list.

Various game companies have also begun to spread a motto: fire prevention, theft prevention and Shenlang prevention.

When the [Ghost Blowing Lantern] public beta data was announced, Xu Min was extremely jealous. In his opinion, part of the money belonged to him.

"Damn it, just wait, I will definitely make you look good."

There was a knock on the office door, and Xu Min said: Come in.

I saw the senior executives under him walk in with a happy face: "Boss, a Chinese game manufacturer has contacted us."

"Really, that's great, contact them quickly." Xu Min said in surprise.

However, the executives under him said: "Boss, let's wait and see. This game company is too small to compete with Mountain Dew Entertainment. Now that there is the first one, there will definitely be a second and a third one." .”

"Well, what you said makes sense." Xu Minzai also gradually calmed down.

They really guessed it right. In the next few days, many game companies came to seek cooperation, but Xu Minzai was still not satisfied. These game companies were all small companies, not even second-tier companies. superior.

It wasn't until the appearance of the two companies that Xu Min was excited.

One is Penguin and the other is Shanda.

At this time, Penguin has already determined the policy of vigorously expanding into the game industry. However, at this time, Penguin has no available games other than QQ Hall. Therefore, Penguin has also acquired the Pengcheng domain. Its Huaxia OL income is under its command, and plans to launch QQ Huaxia.

Of course, Brother Xiao Ma’s ambition is far more than that. After seeing the fire of “Ghost Blowing Lantern”, Brother Xiao Ma sent people to Korea to win the agency rights of “Dungeon and Warriors”.

Shanda is similar, but apart from being an agent for the game, Chen Tianqiao also has some selfish intentions. Before Shen Lang poached Zhang Yong from Shanda, Chen Tianqiao has always been bitter about it. Now that he has such a good opportunity to disgust Shen Lang, he naturally doesn't want to. Will let it go, especially after seeing the report that Xu Min accused Shen Lang, he immediately made a decision to let Tan Qunzhao personally lead the team to Jeju Island.

In Jeju Island, Xu Min warmly received the Penguin team and the Shanda team, but this time he kept his eyes open and chose to keep the game production and some mechanism issues secret.

It can be regarded as being bitten by a snake once and afraid of well ropes for ten years.

As a small game company, Xu Minzai didn't know much about Penguin. He only knew that it was an instant messaging software company in Huaxia, and the game business was not ranked well.

But Shanda is the second largest company in the game business, and has a lot of successful experience in representing Korean games.

So Xu Min is more inclined to Shanda, and this time the number one player of Shanda Game came to Jeju Island in person, which also made him feel respected, so in the following negotiations, Penguin has actually been at a disadvantage.

In the end, Tan Qunzhao obtained the agency right of [Dungeon and Fighter] with 200 million US dollars plus 12% revenue share. Although Penguin gave a higher revenue share, in Xu Min’s opinion, the grand one is the best partner.

Moreover, Tan Qunzhao also agreed to help NEOPLE company sue Mountain Dew Entertainment, which was also the last straw that crushed Xu Min's inner balance.

Soon, Shanda announced to the outside world that it represented South Korea's NEOPLE company's horizontal version of the action online game "Dungeon and Warriors". DNF'.

For a while, public opinion was in an uproar, and netizens also had different opinions.

(End of this chapter)