my return 2002

Chapter 255 Challenge?provocative?
Shen Lang couldn't help but fell into deep thought when he heard the words.

Inviting celebrities to perform is indeed an opportunity. Nowadays, the bloggers of YY diary are generally more life-oriented, and there are very few entertainment-oriented celebrity bloggers. It just so happens that the advertising alliance between Sina blog and QQ diary is thundering. Taking this opportunity to do a celebrity promotion can enrich user structure.

"No problem, the awards ceremony will invite at least ten popular stars to perform on stage. In addition, if the schedule is suitable, I hope to invite two well-known hosts from your station to be the live hosts of our awards ceremony."

The two station leaders nodded in satisfaction.

The next step is the sponsorship conditions. Since it is the YY Awards Ceremony, it is impossible for Shen Lang to name other brands. He spent 1000 million to win the naming rights. There is no way. These days, TV stations have resources of hundreds of millions of users. Internet companies If you want to gain the initiative, you have to get the mobile Internet era.

Of course, in order to ensure the ratings of the program, Mango TV sent a whole professional team to participate in the front and backstage production of the award ceremony, and also provided the venue for the award ceremony, the Star City Stadium, which can accommodate [-] viewers.

Shen Lang was a little dumbfounded when he saw Mango TV's revised plan. If it was organized by an Internet company on such a scale, no one would believe it.

Of course, the cost far exceeded Shen Lang's original budget. According to this new plan, it would cost at least 3000 million yuan.

Wang Xing and Liang Han were both excited and worried. Of course, the excitement was that if this event could be held, YY Diary would definitely become a hit. Not to mention completely smashing Sina Blog and QQ Diary, they would definitely be able to climb to the top in one fell swoop.

The worry is that the fee of more than 3000 million yuan is not a small sum, in case the boss refuses to approve it.
"Just follow this plan." Shen Lang finally gritted his teeth and made a decision.

Wang Xing and Liang Han laughed so hard that they couldn't close their mouths: "The boss is wise."

"Go, stop flattering, the money is spent, and the effect will be seen. If this awards ceremony is not well done, let's see how I will deal with you!" Shen Lang scolded with a smile.

"Guaranteed to complete the mission."

In early March, Zhang Yong finally resigned from Shanda and came to Building 5 to report that Chen Tianqiao had lost another set of tea sets.

Shen Lang prepared a grand inauguration ceremony for Zhang Yong. All project team leader-level managers participated in the inauguration ceremony, which also relieved Zhang Yong's heart. At least for now, Shen Lang still treats him well. Very important.

After Zhang Yong took office, he began to reorganize the company's structure. A week later, Zhang Yong approached Shen Lang with a report.

Shen Lang couldn't help raising his forehead when he saw it. In this report, the company's problems were really not ordinary, which made him even a little suspicious, how did the company develop to the present with so many problems.

Zhang Yong saw that Shen Lang's face was not very good-looking, and quickly reminded: "Mr. Shen, the company is developing rapidly now, and many problems cannot be solved. Once inertia is formed in the future, it will be even more difficult to cure it. This is the case with many large enterprises' diseases." here."

Hearing this, Shen Lang also straightened his mind and signaled him to continue.

Zhang Yongdao: "The biggest problem for the company now is that its functions are not clear enough. For example, in our 360-series ecological chain, mutual promotion does not pay advertising fees according to the market price. In a short period of time, mutual blood transfusion can help a relatively weak link to grow rapidly. But in the long run, it is easy to develop the inertia of each project team. Anyway, with the promotion of the ecological chain, the business will not fall, so why bother to make any innovations?"

Shen Lang's heart was shocked. Indeed, the scale of the company is not big enough now, and he and Lei Jun are watching. Many hidden problems have not been exposed. When the company grows in size in the future, he and Lei Jun will not be able to see it. what to do?Problems are bound to pop up.

Seeing Shen Lang motioning for him to continue, Zhang Yong said again.

"I think what we need to do now is to make the company and the company, the project team and the project team independent, whether it is financial or management, there should be clear functions."

Shen Lang frowned slightly: "But will this make some of our weaker projects unsustainable?"

"We can subsidize some vulnerable projects, but they must be financially independent. At least let the project team understand how much money they have made the company lose and how much money they have made." Zhang Yong replied.

Shen Lang nodded: "Well, it makes sense, you continue."

Zhang Yong heaved a sigh of relief. In fact, the biggest reason for his resignation from Shanda was not that Shen Lang gave him a salary increase, but that Chen Tianqiao didn't listen to him. At least for now, Shen Lang can still listen to his suggestions.

"Mr. Shen, there is another question I hope you will pay attention to. You have to make a clear division of company property and personal property. If the company is short of money, you can directly transfer money from your personal account, but it will not be included in the investment. , the company will definitely introduce more investors in the future, and sooner or later it will be chaotic."

"The company is short of money, you can borrow from the bank, you can raise external funds, or you can invest. You can't directly transfer funds from your personal account at will. This is not a good thing for the company's growth. You put many project teams in I'm so spoiled, they never think about spending money, anyway, you are behind it, and when they are short of money, they just reach out to you, how can they face fierce business competition in the future?"

What he said made Shen Lang's face turn red. He didn't feel it before, but now that Zhang Yong said it, in retrospect, it was indeed a bit too casual.

"Okay, you have a point, I'll pay attention, any more?"

Afterwards, Zhang Yong began to propose rectification suggestions to Shen Lang one by one. It must be admitted that Zhang Yong is indeed a very professional professional manager. , Shen Lang can only be ashamed of himself.

"How about this, tomorrow I will hold a high-level meeting of the company, you can directly raise it at the meeting, then discuss one by one, and then start to implement it after passing it."

Zhang Yongwen said that he was also very motivated. Since Chen Tianqiao started Shanda Box, he has become less and less concerned about company management. He made many more suggestions in Shanda. As a result, Chen Tianqiao didn't listen to any of them. He held back for so long. Finally, there is a place for him to use his skills.

A few days later, at the company's high-level meeting, executives from NetDragon Technology, Inspur Technology, Zhulang Technology, Bolang Technology, and Dew Entertainment gathered together.

Zhang Yong began to put forward his own reform regulations one by one, and each of them aroused fierce reactions from the executives. There were arguments and radical changes, and both sides refused to give in to each other.

Various companies and project teams have also begun to have differences, and they are all fighting for their own interests.

The meeting went on for two full days, and Zhang Yong also gained the title of "King of Yama". Of course, there were also people who called him Zhang Papi.

Under Zhang Yong's drastic reforms, after experiencing the hustle and bustle of the previous few days, the various project teams in the company gradually became more organized and clear, with responsibilities and rights assigned to each person, allowing the project team leaders to have autonomy and let them shoulder the responsibility. Due responsibility.

Of course, Shen Lang still gave them some preferential treatment for Xiang Linyong and his gang of honkers. After three years of running-in, these old guys are no longer as unruly as before, and they are gradually getting used to the normal work and rest time.

During the period of Zhang Yong's reform, MSN once again launched a fierce offensive against QQ and YY, and began large-scale advertising on TV media. MSN's long-term advertisements also appeared on the homepages of the three major portals.

Microsoft even threatened to end the battle in 2006, clearly declaring war on QQ and YY.

Penguin’s response to this was relatively flat. Xiao Ma and Zhang Zhidong are currently busy launching a product-Paipai.com.

Last year, Alibaba received a US$10 billion investment from Yahoo, which made Xiao Ma very greedy. At the same time, Taobao's business growth also made him see the prospects for the development of the e-commerce industry.

As a brother who wants to make Penguin into a business empire, how can he not be tempted, so Paipai.com started trial operation in September last year. After a series of tests, it can finally be officially launched.

With the huge traffic support of QQ, Paipai.com achieved good results once it was launched, which also made Xiao Ma and Penguin executives full of confidence in this project.

As for MSN?To be honest, Penguin doesn’t regard MSN as its main competitor at all. To put it bluntly, if MSN wants to pose a threat to QQ, it must at least pass the hurdle of YY first. You must know that the number of users in the mainland is also limited, and QQ occupies The big head, YY occupies a quarter, and the remaining quarter is shared by other peers. There is not much room for the third giant.

MSN executives are also very aware of this, so they began to infiltrate colleges and universities in a targeted manner.

MSN currently has a group of elite white-collar users. These are the basic disks of MSN. From the perspective of MSN executives, college students will become white-collar workers sooner or later. They are the most suitable potential users for MSN to develop.

So MSN began to organize college promotion activities, and carried out activities such as giving water cups, mouse pads, and pens to registered MSN users.

Needless to say, the effect of these activities was really good, and MSN soon gained a lot of new users.

MSN executives also said without shame: "YY, which claims to be used by [-] million young people, has cultivated the habit of using instant messaging software among young people. However, young people have also grown up, so MSN came."

When Shen Lang saw this report, he was very happy. This is the corporate culture of foreigners, which is really arrogant.

Liang Han gritted his teeth and said, "Boss Shen, we have to give him some flair."

Shen Lang didn't pay much attention to MSN at first, his goal was always QQ, but now MSN guys dare to provoke them, let them see where the gap between the two sides is.

"So, didn't MSN form an alliance before? Go and contact these websites. If they are willing to give up the alliance with MSN, they can get the priority recommendation of 360 browser and 360 search." Shen Lang said.

Liang Han's eyes brightened: "Okay, I'll do it right away, but it's okay to talk about CCID, Renlaiche.com, English Village, Maopu.com, and Lianzhong World. I'm afraid it's hard to talk to Alibaba. Yahoo! Just joined forces with Microsoft"

Shen Lang smiled contemptuously: "Yahoo can't be Ali's master yet, you go talk to the other companies, and I'll talk to Ali."

Facts have proved that the so-called alliance of MSN is not strong at all. Mopu took the lead in issuing a statement saying that it would terminate the alliance with MSN, and put a link to YY on the cooperative website under the Mopu website.

This pissed MSN off, and MSN Huaxia executive Xiong Minghua even called Mopu's current boss, Chen Yizhou from Thousand Oaks Interactive.

Chen Yizhou also complained secretly, MSN could offend him, but Shen Lang really didn't dare to offend him, Zhou Hongyi had learned a bloody lesson before, if this guy got angry, he would be like a lunatic, and he would not play according to commercial routines at all.

This is not over yet, soon CCID.com, Renlaiche.com, English Village, and Lianzhong World also terminated their alliance with MSN, which definitely caught MSN by surprise.

In addition to the advertisements of the three major portals, MSN's traffic portals in the mainland are provided by these alliance websites. Shen Lang's move is tantamount to breaking MSN's leg.

Xiong Minghua suddenly got a shock, he thought of a more terrifying thing, and hurriedly called the secretary to the office.

"Hurry up and send a car to take me to Hangzhou, hurry up!"

The secretary had never seen Xiong Minghua so flustered, and immediately contacted the driver.

"Mr. Xiong, the driver is already waiting downstairs."

Xiong Minghua didn't care about anything else, picked up his suit and left quickly.

Along the way, Xiong Minghua kept urging and calling, but what made him even more anxious was that no one answered the phone.

Xiong Minghua felt more and more uneasy.

Hangzhou, Ali headquarters.

Jack Ma's office.

Holding two cups of coffee, the secretary cautiously opened the door.

"Mr. Shen, you are a rare visitor, why are you so free to come to my place today?" Jack said to Shen Lang with a smile.

Shen Lang shrugged his shoulders and cut straight to the point: "I believe you already know what happened recently. MSN has been provoking me all the time. I can't just keep being beaten passively, can I?"

Jack Ma understood Shen Lang's intention as soon as he heard it, and said calmly.

"Mr. Shen has been acting frequently recently, and an MSN is definitely not a problem."

Shen Lang secretly scolded the old fox in his heart: "Mr. Ma, I heard that Penguin has recently launched Paipai.com, relying on the huge traffic of QQ, I'm afraid it will be difficult to deal with?"

Sure enough, Jack Ma's face changed as soon as he heard it, and he put down the coffee cup in his hand, but he still said with a embarrassed face.

"Mr. Shen, you also know that Yahoo is our major shareholder. There are some things that I am really embarrassed about."

Shen Lang looked at Jack Ma playfully: "So Ali is completely in charge of Yahoo now? Then it seems that I have no choice but to talk to Mr. Yang about this matter."

As he was about to leave, Jack Ma's expression changed, and he quickly grabbed Shen Lang.

"Oh, Mr. Shen, don't be in a hurry. Let's talk slowly if you have anything to say."

Shen Lang said to Jack Ma: "Mr. Ma, let's be smart. If you cut off the traffic of Yahoo search to MSN, I can access Taobao data on 360 search, so that users can directly enter the Taobao link by searching for product keywords. .”

"Deal!" Jack Ma didn't hesitate. Facing the pressure from Penguin, what's the point of sacrificing an MSN to keep Taobao's dominant position?
(End of this chapter)