my return 2002

Chapter 249 Advertising Alliance
At seven o'clock in the evening, Shen Lang couldn't bear it any longer. He returned to the hotel, washed up casually, and fell asleep.

This sleep lasted until after eight o'clock in the morning of the next day, and was still woken up by the alarm clock. Shen Lang got up and stretched, after washing, he changed into a down jacket and went to Star International.

After coming to the company, Shen Lang went directly to Li Xuelin's office. Li Xuelin was having a meeting with the staff in the conference room to discuss the issues Shen Lang raised yesterday.

At about 09:30, Li Xuelin walked into the office, still holding the phone in his hand, and said to Shen Lang.

"Boss Shen, they are here."

Shen Lang put down the mouse in his hand, nodded to Li Xuelin: "Bring them in."

Not long after, Li Xuelin came in with two foreigners. Shen Lang stood up and enthusiastically walked forward, stretched out his hand to the two, and spoke in English.

"It's a pleasure to meet you, Yang Dao and Ice Frog. Do you know that in China, DOTA already has hundreds of thousands of players. I have been wondering who would be able to make such a genius game. I am finally satisfied today." This wish."

Shen Lang said a rainbow fart that made the two foreigners stunned for a while, and his tone became softer. The so-called stretching out and not hitting people with smiling faces is the same everywhere.

Yangdao is a bloated fat man who sits on a single sofa and worries about whether the owner will be stuck or unable to get up. He immediately raised his own doubts after sitting down.

"Mr. Shen, Mr. Li sent us an email earlier, saying that you want to make a DOTA game that is separate from Warcraft 3. Is it true?"

The Ice Frog was also looking at Shen Lang, but unlike Yang Dao's straightforward nature, the Ice Frog remained calm and calm.

Shen Lang shrugged and spread his hands: "It is necessary to break away from Warcraft 3, but why must it be DOTA? We can completely rebuild a brand new game, a brand new game engine, a brand new underlying structure, a brand new hero design, Why do we have to eat what's left of Blizzard? Why don't we create it?"

A series of rhetorical questions stunned Yangdao and Ice Frog, especially Yangdao's eyes, which were so fat that they could hardly see clearly, were so big that they still radiated a hot light.

At this time, the ice frog suddenly said: "It will take a lot of money and a lot of time."

Shen Lang nodded: "That's right, I don't lack time and money, what I lack now is the joining of the two of you."

Yang Dao was the first to raise a question: "How do you prove it?"

It is very impolite to question someone rashly in Huaxia, but foreigners are different, they don't follow the strings in their minds, they speak straight, and they don't know how to turn. Shen Lang didn't get angry and turned the computer screen to the two of them.

"This is my report. In China, the combined users of my several Internet companies have basically covered all Internet users. Last year, I just received investment from Sequoia Capital and IDG. The total valuation of the three companies exceeded one billion USD, I have enough financial resources to support the development of the game.”

Sheep Knife and Ice Frog both leaned forward, and at first glance, it was a report on Shen Lang by an American media. Since Shen Lang received investment from Sequoia Capital, foreign media have gradually begun to pay attention to him. At this time, the development of the Internet in the United States has reached a bottleneck. There is basically no growth point for the number of users, and more companies and capital are focusing on Xinxin markets like Huaxia.

Although this media is not as authoritative as Time Magazine, it still has a certain influence in the United States. Yang Dao and Ice Frog looked at each other, and after comparing Shen Lang with the photos in the report, they both sat back on the sofa He fell into deep thought, obviously recognizing Shen Lang's financial resources.

Shen Lang was not in a hurry, and gave the two of them enough time to think.

After about 5 minutes, Yang Dao spoke first.

"Mr. Shen, I want to know, how much development fee can you give us?"

Shen Lang smiled and shook his head: "Both of you are game developers who are geniuses. It's really overkill to make only one game. Why don't you lead a team to make a product?"

Both Yangdao and Ice Frog were stunned, they didn't expect Shen Lang to say that.

Yangdao and Ice Frog were both moved by one person leading the team to make a product. Although they had worked together in a studio before, they were considered old colleagues, but who would not want to have more say in the project?

Especially Ice Frog. Before that, in Yangdao's studio, he had been wiping Yangdao's ass. Yangdao belongs to the kind of game maker with unconstrained ideas, and has developed many very thoughtful heroes, but he He seldom considers the details of game balance. From the fact that he designed 27 skills for Carl, he knows how outrageous it is.

Ice Frog also has ambitions, he wants to make a game of his own, instead of living in the shadow of others all the time, Shen Lang's proposal just hits his mind.

Yangdao is also very satisfied. A team that is dominated by himself means that he can have more say. In the past, he was the only one who had the final say in the DOTA studio. He likes this feeling.

Seeing the expressions on the faces of the two, Shen Lang knew that it was almost the same, so he continued to increase the size.

"I will set up two brand new game companies for you two, and I will invest 2000 million US dollars in these two game companies at the beginning."

It was 2000 million U.S. dollars as soon as they opened their mouths. Both Yangdao and Ice Frog were shocked by such a big deal. It was just 2006, and the U.S. dollar was still very valuable, with strong purchasing power. The average income in the United States was only more than 35000 U.S. dollars a year, and And that's just the average income, not the median income.

Yangdao tried to make himself appear calmer, and continued to say to Shen Lang: "You, how many company shares can you give me?"

"At the beginning, I won't share the shares directly, but within two years, I will share 15% of the option rewards with the production team." Shen Lang laughed secretly in his heart, and Yang Dao's trembling voice could no longer hold back when he spoke.

Yangdao and Ice Frog looked at each other, and then readily agreed. There was no way to refuse such a condition.

"Then wish us a happy cooperation."

"Pleasant to work with."

Of course, this is only a verbal agreement, and it needs the help of a lawyer to implement it in the contract. Yangdao and Bingwa also said that they need to ask their own lawyers to review the contract before signing.

Shen Lang was not in a hurry, the two parties agreed to sign the contract in three days.

During these three days, Shen Lang was not idle. He called Shen Nanpeng and contacted a senior executive of Sequoia Capital in the United States. With his help, he completed the registration of the two companies and got the V agency Half-Life 2 game engine license.

Shen Lang, the game engine of the League of Legends, can only be said to be a bad batch, especially in the early days, the picture quality and modeling are simply horrible. The reflections are very three-dimensional, and DOTA2 uses the Half-Life 2 game engine.

Give this game engine to Yangdao and Icefrog at the same time, and see how the two people are at the same starting line, and what kind of collision will happen to the final products. It is exciting to think about it.

Three days later, Shen Lang held a simple signing ceremony with Yang Dao and Ice Frog at Xingchen International. The moment the three of them wrote together, it also meant that MOBA games entered a new chapter.

Shen Lang was also very trustworthy, 2000 million US dollars were credited to the account separately, and Yang Dao and Ice Frog were gearing up for a big fight.

Yangdao was the fastest. He recruited a group of Warcraft 3 map makers from the DOTA community and began to form his own production team.

And Ice Frog followed suit, calling many game developers who love DOTA in the name of the current author of the DOTA map.

This once caused friction between the teams of the two sides, and even started to fight on the forum. American netizens are actually the same. Watching the excitement is not a big deal. In terms of their fanning the flames, the relationship between the Sheep Knife team and the Ice Frog team has also become abnormal. nervous.

Shen Lang has no intention of stopping it at all, as long as it is in the normal business competition field, he will not show up. It is also a good thing to let them put some pressure on each other.

After winning the Sheep Knife and Ice Frog, Shen Lang was also in a good mood, and took Li Xuelin to Las Vegas to feel the charm of the world's largest casino.

Afterwards, Shen Lang returned to Shanghai from the United States. It was already February and the year was over, so Shen Lang didn't bother to go back to his hometown. After resting in Shanghai for two days, the company started working.

"Boss, happy new year, Gong Xi Fa Cai."

On the day when the company officially started work, Shen Lang stood at the door like a boy who was good for money. No, to be precise, he was really spreading money, and just like this, he handed over the red envelopes to the employees.

Only at this time did Shen Lang realize that the company already had so many people, and it was true that the red envelopes were handed out so softly.

After the red envelopes were distributed, it was almost noon, Lei Jun also came to ask for red envelopes at this time, Shen Lang patted his palm angrily.

"No."

"mean."

While eating in the restaurant, Shen Lang chatted with Lei Jun about his experience of going to the United States, and Lei Jun asked curiously.

"Honestly, why do you attach so much importance to these two foreigners?"

In fact, it is no wonder that Lei Jun suspects that DOTA has not yet reached its peak, and Yangdao and Ice Frog are still only the producers of Warcraft 3 maps, and they have no commercial performance at all.

Shen Lang smirked and said, "How about taking a gamble? In the future, the market value of these two companies will at least exceed 100 billion U.S. dollars."

"Aren't you kidding? 100 billion US dollars, how is this possible?" Lei Jun shook his head when he heard it.

In fact, no one would believe what Shen Lang said. You must know that even game giants like Ubisoft and EA have a market value of no more than 100 billion US dollars.

Shen Lang didn't explain it, and before it became an established fact, this thing couldn't be explained, so he couldn't tell Lei Jun: Brothers, I actually came back from the future, right?
It is estimated that Lei Jun will only reward him with a pair of big white eyes.

After the chat, Lei Jun said solemnly: "The data center in Jinmen is about to start construction. The Jinmen government invites you to attend the foundation laying ceremony. If you have nothing to do, go there."

Shen Lang nodded and agreed. The strategic importance of the Jinmen data center to the company is self-evident. This kind of large data center really needs to have a good relationship with the local government.

The foundation laying ceremony was in late February, and Shen Lang didn't rush there, but called Wang Xing and Liang Han to the office.

"How is the advertising alliance going?" Shen Lang asked.

Wang Xing showed joy on his face: "We have already talked with advertisers and some bloggers with relatively large fans, and they are very interested in this novel publicity plan."

Shen Lang nodded: "Don't say anything about this matter for now, first control it in a small area, test the waters, and wait until the scale is established before publicizing it."

Wang Xing and Liang Han looked at each other and nodded approvingly. This is their trump card. Whether they can defeat Sina Blog and QQ Log in one fell swoop depends on this.

The advertising alliance thing began to circulate among some bloggers, and now most bloggers are generating power for love, and the motivation for updating the article every time is just to see how many fans have gained today, and the fans said in the comment area something happened.

What YY diary provides is a platform for ordinary people to show themselves. To be honest, it is a bit like a talent show, except that the talent show shows singing and dancing, while YY diary is more inclusive.

At this time, no matter whether it is Sina blog or QQ log, they are all relying on the celebrity effect to attract users, and the traffic is all concentrated on some celebrity bloggers. The number of fans of the "talented girl" he praised exceeded 300 million.

But in comparison, middle and low-level bloggers can get very little attention. Over time, some middle and low-level bloggers have also started to switch to YY blogs, and they also post articles. Why not find a place where they can get attention?

Sina and Penguin have also discovered this phenomenon, but they are already on the ropes, so change strategies?What about the bloggers who got so much money?
And it's not that simple to turn around. Their users come for these celebrities, and they don't have the heart to pay attention to those ordinary middle and low-level bloggers.

Therefore, there is only one way for Sina and Penguin to kill each other. If there is only one of them in the entire market, there is no need to worry about the problem of a single user if they form a scale effect.

As a result, Sina blog and QQ log once again engaged in a poaching war. At this time, Sina is not a existence that can only survive on Weibo. The three major portals are not just kidding.

The two sides fought fiercely, but neither could do anything to the other. On the contrary, they doubled the signing fee of the celebrity blogger several times.

Among them, Yi Zhongtian was the most fiercely contested. Once the fifteenth day of the first lunar month [Yi Zhongtian Pin Sanguo] was broadcast on CCTV [-], it aroused strong social repercussions. Countless viewers were deeply attracted by Yi Zhongtian's humorous jokes.

Sina blogs and QQ logs also came to him one after another, wanting to bring Yi Zhongtian to his side.

In the end, after some bidding, Sina Blog successfully signed Yi Zhongtian at a price of one million, which also shocked the entire blog industry. This is a real one million, just posting articles on Weibo, which was unimaginable in the past of.

For a while, Yi Zhongtian became the envy and envy of countless literati. At the same time, CCTV [-]'s "Hundred Schools of Lectures" column also won the pursuit of many literati. Get on the pole and beg to be on the show.

And at this time, the advertising alliance of YY Log has officially started to operate.

(End of this chapter)