my return 2002

Chapter 246 Let Them Make Money
The period when Li Xuelin went to the United States happened to be during the Lunar New Year period from 2005 to 2006. There was a movie that attracted the attention of the public from the very beginning. , the "blockbuster" that claims to cost 3.4 million US dollars is finally officially released.

At this time, mainland commercial films are still in the exploratory stage. Both theaters and audiences are superstitious about the partners of famous directors and big-name actors. "The Promise" won a high box office of 2115 million on the day it was released.

However, what is clearly opposed to the high box office performance is the audience's evaluation of this movie. Many audiences came out of the movie theater with a blank face. After staying in the theater for 116 minutes, everyone was stunned. What is this movie about.

Until the 360 ​​video, a film called "A Murder Caused by a Steamed Bun" gradually became popular on the Internet, and many viewers suddenly realized that Wuji was telling such a story.

Many viewers complained about Chen Kaige. The story that could have been told in 20 minutes took 116 minutes.

Afterwards, the box office of "The Promise" began to plummet. Chen Kaige couldn't sit still, and jumped out hysterically, saying that he would sue Hu Ge, the producer of "A Murder Caused by a Steamed Bun", and also sue 360 ​​Video and YY Diary .

As soon as the news was reported, it immediately aroused heated discussions among many netizens. At the same time, netizens were also somewhat puzzled. It is normal for Chen Kaige to sue Hu Ge and 360 Video. Why would he also sue YY Diary?
The reason is also very simple. In addition to posting [A murder caused by a steamed bun] to the 360 ​​video, Hu Ge also posted a movie review and link on his YY log.

And because of the recommendation of YY diary, Hu Ge’s diary was published on the homepage, and in just a few days, he attracted nearly [-] followers for Hu Ge, and it was reposted by many people along with [a murder caused by a steamed bun], and it became popular on the entire Internet .

In fact, it is not difficult to understand why Chen Kaige is so furious. This is a matter related to his own interests. Cutting off a person's fortune is like killing his parents.

Liang Han came to Shen Lang with Chen Kaige's lawyer's letter. Perhaps it was the first time he encountered such a thing, and he was a little panicked.

Shen Lang didn't even read it, and directly threw the lawyer's letter into the trash can: "Just leave this kind of matter to the legal affairs. If he wants to sue, let him sue. The harder the sue, the better the publicity effect of YY diary. You also say hello to Hu Ge, tell him not to be afraid, if Chen Kaige really sues, we will help him find a lawyer, and we will bear all the litigation costs."

Liang Han said yes again and again, and was about to go out, but Shen Lang stopped him.

"What's the progress of YY diary recently? What are your thoughts on the next step?"

After Liang Han took his seat, he said seriously, "Mr. Shen, according to your previous instructions, YY Diary now has more than 200 lifestyle bloggers, including more than 2000 bloggers with more than one million fans and more than [-] fans. There are more than [-] bloggers, and we plan to continue to expand into other categories in the next step. I did a market research with Wang Xing, and I think finance and economics is a good choice.”

Shen Lang nodded, and was quite satisfied with Liang Han and Wang Xing's vision. After the last bull market in the mainland came to an abrupt end in June 2001, the stock market had been in a downturn for four consecutive years. Until June last year, the stock market began to rise. It has been half a year now, during which time many investors have made a fortune.

Many people who had never traded in stocks before were influenced by their relatives and friends, and began to try to learn to trade in stocks. However, they do not have professional knowledge, and they do not even know how to open an account.

Liang Han said to Shen Lang with a flattering expression: "Boss Shen, why don't you come up with this?"

It is no secret that Shen Lang knows how to speculate in stocks. During interviews, Shen Lang revealed more than once that the funds for his own business are all earned from the financial market, and Shen Lang himself is considered a celebrity. If he becomes a For a financial blogger, the number of fans is definitely not small.

"You kid, you've got all your ideas on me." Shen Lang scolded with a smile, but still refused.

It’s not that he is low-key, it’s mainly because if financial bloggers only do some basic financial knowledge popularization, few people pay attention to it. The reason is also very simple. No one wants to get rich slowly. What the majority of stockholders want is to get rich overnight. You If you can't make people rich, why should they pay attention to you?

As for teaching stockholders to choose stocks, it is even more unreliable. If the influence rises and the dealer enters the market to harvest, the scene will probably be terrible. It will be no wonder that stockholders will not scold him to death.

"Well, let me give you an idea. Go to the fund managers of various securities companies and tell them that there is an opportunity to help them promote it."

Shen Lang suddenly had a flash of inspiration.

Liang Han patted his thigh: "This is a good idea. Isn't that what fund managers do? Mr. Shen, you still have a quick brain."

Shen Lang scolded with a smile: "Okay, stop flattering, there is one thing to pay attention to, you must pay close attention to the finance and economics, and don't be taken advantage of by some scam gangs."

Liang Han was a little embarrassed: "However, there are only so many audit teams in YY Log, and there are few people who understand finance and economics. Why can't we review each one?"

Shen Lang couldn't help but fell into deep thought when he heard the words, it was indeed impossible to review other people's content, the workload would be too much.

"In this way, let's set up a real-name authentication system, especially for some professional bloggers, not only to verify their ID cards, but also to verify some professional certificates, so that once fraud occurs, we will It can help users defend their rights."

"But, will this be too troublesome? What if those bloggers are unwilling to cooperate?" Liang Han asked cautiously.

Shen Lang waved his hand: "It's not easy. Let's build a badge system. As long as you pass our real-name authentication, you can hang a real-name authentication badge on YY. Users can tell at a glance which ones have passed the qualification." Certified."

"Not only financial qualification certificates, academic certificates, technical certificates, etc. can be certified and badges can be made."

In the future, who dares to boast about 985 and Ivy on the Internet every day, why don't you show your certification badge!
In the next week, Liang Han and Wang Xing were very busy. Liang Han was busy communicating with various institutions to open various certificate inquiry services, while Wang Xing started running to various financial companies to find those fund managers to publish articles on YY diary. .

During this period of time, Wang Xing has also grown a lot in YY, and his business ability is outstanding. Liang Han has basically let go and left the operation of YY diary to him.

During this period of time, YY diary has achieved such results, and Wang Xing is also indisputable.

Soon, Wang Xing invited a group of fund managers to YY Diary, and the homepage of YY Diary also began to provide certain promotional resources. Sure enough, as Shen Lang expected, these fund managers soon became sought after by many investors.

Among them, one named Xu Xiaoming was born like a dark horse. In just one week, he gained the attention of 30 fans. Many stockholders even registered YY accounts just to read his articles.

With his accurate comments and predictions, he is respected as "Mr. Xu" by many stockholders, and Xu Xiaoming's popularity has also led many financial professionals to devote themselves to writing YY diaries.

This wave alone has brought millions of new users to YY Diary, which shows the current madness of the stock market.

Moreover, at this time, the mainland stock market is in the recovery stage of the bull market, and many stockholders have really made money by relying on these articles, so they believe in these teachers even more, and these fund managers also rely on these YY diary articles to attract many stockholders to buy their fund.

In just half a month, the entire financial market was shaken. At this time, many financial institutions were still relying on phone calls to find customers. However, after so many years of telecom bombing, many users received similar calls, either directly Hang up or swear at the telemarketer.

No one thought that it is possible to acquire customers through YY logs, and the customer loyalty is extremely high, not to mention effortless.

Immediately, more and more financial companies began to come to seek cooperation actively. Wang Xing didn't have to travel all over the country, and couldn't handle the reception every day.

At this time, Sina and Penguin had experienced the celebrity battle before, and spent a lot of money, but no one could do anything about it. Xiao Ma and Cao Guowei looked back, and YY diary was already a posture of coming from behind. Calm down.

Cao Guowei took the lead, and this time he also spent a lot of money, poaching more than a dozen head bloggers from YY Diary, all of whom have more than a million fans.

Brother Xiao Ma also followed suit, and spent a lot of money to poach more than 200 bloggers from YY Diary. YY Diary has a total of more than [-] bloggers with more than one million fans, which is one eighth less. It made Wang Xing and Liang Han angry.

"Mr. Shen, why don't you give us some money too? Let's go to them to recruit people too!"

Shen Lang said to the two: "Sit down and talk, don't worry, let me think about it."

Shen Lang has money, and he is willing to spend it, but what he needs to consider is whether the money is worth spending.

Shen Lang pondered for a moment and asked the two of them: "I will grant you 5000 million now, can you defeat Sina Blog and QQ Log?"

Liang Han and Wang Xing looked at each other and shook their heads in frustration.

Sina Blog and QQ Log also spent tens of millions of dollars in the battle of robbing people, but the effect is not good. Today you rob my blogger, and tomorrow I will rob your blogger. It's flat, unless you directly kill the opponent, otherwise this kind of poaching is meaningless and will only increase operating costs.

Shen Lang began to analyze: "Our current mode of cultivating bloggers is correct, but they will still be poached. What is the reason?"

Wang Xing blurted out: "I can't make any money."

Shen Lang snapped his fingers: "That's right, this time Sina and QQ poached some lifestyle bloggers, and they didn't poach any financial bloggers. Why? Because they can get customers through YY logs, they Obtain traffic from YY logs, and then use their own industry to cash in, and they have made money, so it is naturally difficult to be poached.”

Liang Han nodded, but asked another question: "However, not all types of bloggers have the means to monetize their traffic. How can they make money?"

Shen Lang smiled: "This is what we need to do, do we have advertising resources on hand?"

The two nodded for a while. Since YY's users exceeded [-] million, more and more merchants came to their door. Now, YY's monthly advertising revenue is close to [-] million.

"Not only YY advertising users, but 360 browser, Duowan community, 360 video, Internet cafe management software, there are many advertising users, these are our resources, integrate these businesses to form an advertising network, and then we Help them select some bloggers with the same product compatibility as theirs, put advertisements on the bloggers’ articles, or promote them in the form of soft articles, and the merchants pay a certain promotion fee. We share the money with the bloggers in proportion. Do you think they both agree?"

After Shen Lang finished speaking, both Liang Han and Wang Xing were dumbfounded, can they still do this?

Wang Xing nodded fiercely: "If it were me, I would definitely agree, but how much can bloggers get for this ratio?"

"Let's just start with three to seven. Bloggers get seven, and we take an operating fee. The promotion fees of merchants in the early stage will definitely not be too much. Both parties must see the effect, so that this market can grow bigger." Shen Lang After thinking about it, he said.

Liang Han and Wang Xing left excitedly, but Shen Lang was lost in thought. In fact, he had a more direct solution, which was to activate the YY log payment function.

For example, those financial bloggers can directly charge users for their class hours through the way of teaching for a fee, but if they want to do this, they must first get out mobile payment.

Before the financing, Shen Lang never dared to touch this thing. After all, he didn't have a backstage like Jack Ma. If he was invited to drink tea, would he be wronged?
"Hello, Mr. Wu? It's me, yes, do you have time to talk? Okay, see you later." Shen Lang hung up the phone and stood up.

The bodyguards Yao Jianguo and Lin Aiguo stood up immediately and followed Shen Lang to leave the office.

China Resources Magic City Branch.

"Boss Shen, you are a rare visitor, come here, please take a seat." Wu Ding smiled and welcomed Shen Lang to the sofa.

Soon, the secretary brought tea.

Shen Lang didn't make any detours, and said straight to the point: "Mr. Wu, I plan to do electronic payment. I wonder if Huarun is interested in taking a share?"

Wu Ding was not too surprised, but said with a playful smile: "Boss Shen thinks he can beat UnionPay?"

Shen Lang smiled and shook his head: "No, no, I don't intend to subvert UnionPay. In fact, what I want to do is to help UnionPay provide users with more convenient payment channels."

Just kidding, beat UnionPay?This is impossible in the mainland, and only Jack Ma dared to bombard UnionPay after he swelled up. This is a father-level existence.

Wu Ding nodded in satisfaction, and patted Shen Lang on the shoulder: "Well, it's good that you have such an understanding, how do you plan to cooperate?"

"I invested 900 million, China Resources contributed 100 million, and China Resources accounted for 10% of the shares"

"Is 10% too little?"

"No more, this is the bottom line." Shen Lang's attitude was very firm.

Wu Ding thought about it, and it is not unacceptable that an investment of 100 million can be exchanged for 10% of the shares.

"Okay, then it's settled. I'll coordinate with the bank."

"Pleasant to work with."

"Happy cooperation!"

(End of this chapter)