my return 2002

Chapter 224 Find the beauty around you with your heart
After YY entered the blogging industry, it also changed the attitude of the entire Internet industry towards blogging. Before, everyone saw that Fang Xingdong's business hadn't improved for two or three years, and they inevitably wondered whether blogging was not available in China.

With the launch of the Sina blog, everyone saw that the data was not bad, and some Internet companies were already eager to try.

At this time, the YY log appeared, and it gained the love of many users in such a short period of time, which instantly dispelled everyone's doubts, so it turns out that this thing is so popular.

So Sohu, Netease and other top Internet companies have also launched blogging projects one after another.

This is just the beginning, and soon Penguin also launched a QQ log, which is obviously comparable to the YY log. The functions are almost the same, and relying on the advantage of a large user base, the data soon surpassed the YY log.

Of course, this behavior of QQ has also been criticized by many netizens.

"You do what other people do, and you copy it exactly. It's really shameless."

"Hehe, this is very penguin, um, the taste is right."

"QQ log dogs don't play, who is disgusting, what else can they do besides copying?"

But Penguin doesn't care about this, you scold you, anyway, I have a lot of users.

Just when the competition between YY and QQ was in full swing, a puzzling scene appeared. As the No.3 instant messaging software, MSN did not respond at all. Just watching the two companies fighting each other, the number of log users increased rapidly. .

In fact, MSN does not think that blogs have no market prospects, but that the management structure of MSN mainland companies is extremely complicated. Microsoft is a very interesting company. It is an Internet company on the surface, but in fact it is a software company.

Moreover, it is the largest software company in the world. Once a company is large enough and in a monopoly position, "big company disease" will inevitably come to its door.

The high-level struggle within Microsoft is also very serious, and the management of its subsidiaries is also very chaotic. From the very beginning, Microsoft "put a lot of thought" when building the management structure of MSN Mainland.

It adopts the strategy of US executives + Singaporean finance + middle and low-level management in the Mainland. Obviously, the Microsoft management has never read Sun Tzu’s Art of War. In ancient times, there was a saying that soldiers did not know their generals, generals did not know their soldiers, and they would be defeated. Microsoft’s management actually He also set up a "three-legged confrontation" for MSN, ignoring cultural barriers, and will inevitably be beaten to death.

MSN's inaction also exposed its internal management problems, Xiao Ma clapped his hands happily and said to Zhang Zhidong.

"MSN is nothing to worry about."

Of course, during this period of time, Sina, which was the first to enter the blog, did not admit defeat. Although the number of users was lagging behind, Sina also had its own advantages. The network accumulated over the years as a portal website began to show its effect at this time.

Sina launched a network and invited: Yu Hua, Yu Qiuyu, Guo Xiaosi, Fang Zhouzi, Xu Jinglei and other celebrities from all walks of life to enter Sina blog one after another.

I have to admit that the celebrity effect is still very obvious. In just half a month, the number of users of Sina Blog has soared from the initial 500 million to over [-] million.

Compared with YY and QQ, which rely on huge social users as their foundation, Sina Blog has a real existence with tens of millions of users.

Moreover, at this time, ordinary people still lack the ability to produce high-quality blog posts. In terms of the quality of blog posts, they cannot be compared with the cultural celebrities from all walks of life invited by Sina Blog.

This has created a phenomenon that the diaries of YY and QQ are more biased towards mood diaries, and users are also biased towards the circle of acquaintances.

And Sina Blog relies on high-quality blog posts to attract users, which has formed a certain word-of-mouth effect.

Brother Xiao Ma was very depressed about this, and said to Zhang Zhidong.

"It won't work like this, we have to find a celebrity platform."

Zhang Zhidong smiled wryly. Penguin doesn't have the accumulation of Sina in the era of portal websites. How can we compete with others?
Brother Xiao Ma's answer was simple: "Splash money!"

Celebrities are people too, who doesn't like money?

Zhang Zhidong frowned when he heard the words: "This is not a small expense."

Celebrities generally have some net worth. It is basically impossible to get them to bend their waists for five buckets of rice, and they have to pay more!
"That has to be smashed!" Little Ma gritted his teeth.

Soon QQ began to take action. With the experience of the last QQ voice, Penguin established a brand new subsidiary to sign contracts with celebrities from all walks of life, and at the same time began to spend a lot of money to poach people from Sina Blog.

Sina CEO Cao Guowei was so angry that he publicly cursed Penguin in front of the media.

This incident quickly became the most popular incident on the Internet. The Internet was overwhelmingly criticizing Penguin. Originally, Penguin was deeply involved in the public opinion storm of plagiarism, and its reputation in the Internet circle has always been not very good. This time it directly exploded. New accounts and old accounts were settled together, and various forces competed to criticize Penguin.

In this regard, Penguin said that he was wronged, saying that this was just a normal business behavior.

Here, QQ and Sina are having a lively fight, but Inspur Technology is not at all easy. The boss and the second fight, and the worst must be the third. Don’t look at QQ and Sina. The log has gradually fallen into a downwind.

"Why don't you get a group of authors from the Xingchen Chinese website to serialize novels on YY Diary?" Wang Xing suggested that YY Diary was developed by him alone, so he naturally kept it in mind as he was about to lose.

Li Xuelin frowned when he heard the words, he was responsible for Xingchen Chinese website, and Wang Xing's helplessness was undoubtedly cutting flesh from him, but he did not directly object, but looked at Shen Lang.

Liang Han was also looking at Shen Lang's face. In fact, he had discussed it with Wang Xing before coming here, and felt that the current company only had the Xingchen Chinese website, which had an advantage.

Shen Lang thought for a while, then shook his head and rejected the proposal.

"Doing this is undoubtedly drinking poison to quench thirst. The member payment system of Xingchen Chinese Network has just been established. If high-quality authors go to YY Diary to serialize novels, it will just attract novel readers to YY Diary, and the loss outweighs the gain."

Both Wang Xing and Liang Han were disappointed, while Li Xuelin was secretly relieved.

Shen Lang saw all this in his eyes and didn't say anything. It's normal for departments to consider their own interests when the company grows.

"Actually, have you ever thought about a question, why do we follow the pace of Sina and QQ? Is their path necessarily correct?"

Shen Lang's words directly confused Wang Xing and Liang Han, and after a long while, Wang Xing held back a sentence.

"But the market doesn't lie."

Shen Lang shook his head, Wang Xing was still too young at this time.

"The market is divided into a long-term market and a short-term market. Yes, it seems that Sina and QQ have gained many users relying on celebrity benefits, but these celebrities are limited, and their number of fans is also limited. Instead of competing for these celebrities, Why don't we make celebrities ourselves?"

"Create a celebrity?" Wang Xing and Liang Han looked at each other in shock.

Shen Lang looked at Li Xuelin: "Take the Xingchen Chinese website as an example. The top writers are indeed very attractive to readers, but there are only a handful of top writers, and their works are only a few books. After that, how can we keep them here?"

"It relies on a large number of middle-level authors. Perhaps their works are still far behind compared with the great masters, but their number is large enough, and a large number of novels with good quality is the key to retaining users of Xingchen Chinese Website."

"At the same time, after these middle-level authors have completed a certain amount of accumulation, they also have a good chance to become master-level authors. As long as they exist, even if all the masters are poached, Xingchen Chinese Network will not cross. This is a virtuous circle."

Li Xuelin nodded approvingly. In fact, there have been many competitors in the online literature industry in recent years, and they have also poached some great writers from Xingchen Chinese.com, but in the end they did not survive for half a year. Some websites can afford the money of the two great gods, but those websites cannot afford to dig a large number of middle-level authors.

"However, blogs and online articles are not the same after all, how do we cultivate celebrities?" Wang Xing reminded.

Shen Lang spread his hands: "Actually, have you noticed that no matter whether it is Sina or QQ, the people invited are celebrities from the cultural and entertainment circles. Although the content they produce seems to be very high-end, it is actually very far away from the lives of ordinary people. It’s far away, and it’s interesting to look at it once in a while, but after a long time, it’s just like that.”

In fact, the first days of the blog were full of all kinds of poisonous chicken soup, that is, netizens at this time still eat this, if it was put in ten years later, they would have been sprayed with autism.

“It’s better to do the opposite for YY Diary, and focus on content that is closely related to ordinary people’s lives, such as food. Nowadays, many young people don’t know how to cook, and even think that cooking is a very complicated thing. Can we Invite some skilled chefs to post some cooking instructions on our YY blog, with text and pictures, easy to learn, will any users be interested?"

Li Xuelin nodded repeatedly when he heard the words, and joked: "Of course I am interested, even if I don't want to learn, just looking at the food pictures can satisfy my hunger!"

Wang Xing and Liang Han were completely convinced, how could they still be like this?
Shen Lang smiled and continued: "Not only food, but as long as it is closely related to the lives of ordinary people, food, clothing, housing and transportation can be vigorously promoted. As long as someone is willing to share, we will not only provide traffic, but also provide certain technical support, such as Some people don’t know how to retouch pictures, we can hire some professional artists to help them, and some people can’t write well, we can ask some editors to help them polish their pens, in short, give them all the convenience and help them grow.”

"YY diary can add a slogan: discover the beauty around you with your heart."

Wang Xing slapped his thigh excitedly when he heard the words: "Wonderful, Mr. Shen, this slogan is worth a thousand dollars, and it is not an exaggeration!"

Liang Han also expressed his agreement, while Li Xuelin teased Shen Lang: "If you continue like this, those of us who do writing work will have nothing to eat."

"Okay, stop flattering, I'm just helping you open your mind, how to actually operate, this requires you to improve the details a little bit." Shen Lang scolded with a smile.

After the meeting, Wang Xing and Liang Han started to get busy, gathered the team members of YY Diary, and started a brainstorming session.

Two days later, the slogan "Discover the beauty around you with your heart" appeared on the homepage of YY Diary.

Some users clicked on their YY homepage and found that there was an extra background information. After clicking on it, they found that it was an open letter from the YY team.

Most users are not too interested in the content of this letter, only a small number of interested users read it.

Lao Wang is the owner and chef of a small restaurant. He has no serious training in cooking and belongs to Yeluzi, but he is easy to think about and the dishes he cooks are delicious. not fire.

As a post-75 generation, Pharaoh is still very fashionable. He goes online every day after work. As usual, Pharaoh logged into QQ and YY at the same time. As an old user of QQ, he later fell into YY because of playing games and gradually used The frequency of YY has surpassed that of QQ, but he will still hang up QQ.

Just when Lao Wang was going to open YY voice, he found that there was an extra function next to YY voice, YY log?What the hell?
"Discover the beauty around you with your heart? This slogan is interesting!"

After entering the YY log, Pharaoh saw the red dot on the background information. As he was in the late stage of obsessive-compulsive disorder, of course he had to check the card.

After reading the information, Lao Wang came up with an idea: Can I use this YY diary to advertise my small restaurant?

With doubts, Lao Wang found YY customer service, and the customer service lady expressed it very gently.

"Yes, as long as you don't publish some false information or illegal words, the text, pictures, and video links posted by users in YY logs are all protected."

Old Wang added: "I read in your background information that you can also help with brushstrokes, retouching pictures, and uploading videos. Is it true?"

"Yes, we have dedicated post-production personnel, but once users have too many such needs, it may take a long time to wait."

After hanging up the phone, Lao Wang picked up the digital camera and notebook, and returned to the hotel. After thinking about it, he made a dish of sweet and sour pork ribs. It is not difficult to get started, and you can do it at home, so the chances of people who should watch it will be higher, right?

From the first step, Lao Wang recorded the details that need to be paid attention to, including how to fry the sugar and the order of adding seasonings. At the same time, he took pictures from several angles at each step.

After finishing all this, Pharaoh returned home with the dishes, and while eating, he began to think about how to sort them out and put them in the YY diary.

Until eleven or twelve o'clock in the evening, Lao Wang finally finished the final typesetting, and then carefully added the name and address of his small shop at the end of the article.

"Well, good, sleep." Old Wang nodded in satisfaction.

A few days later, before Lao Wang went to the shop, he clicked on the YY log to check the number of viewers and likes, but he was slightly disappointed, except for a few acquaintances, no one seemed to read it.

"Forget it, business matters."

(End of this chapter)