my return 2002

Chapter 218 YY Space
In fact, long before MSN officially entered the mainland, this software already had a good potential user base in the mainland.

There are many urban white-collar workers in formal attire in various high-end office buildings. During the period from the 90s to the early 21st century, white-collar workers had high salaries and leisurely work styles, which were the envy of many people.

Most of the white-collar workers in this period work in foreign companies, and sometimes their direct bosses are foreigners, and the communication software used by these foreigners is MSN. If things go on like this, many white-collar workers feel that MSN is high-end, while QQ and other domestic communication software are just synonym for soil.

In the circle of these white-collar workers, if you tell them: Let’s add a QQ account, you will respond with a pair of blank eyes and a disdainful sentence: Whoever uses that thing is so stupid.

MSN has officially entered the mainland market, and those white-collar workers should be the happiest. From their point of view, after entering the mainland market, such high-end products as MSN, the hot chicken communication software in China is definitely no match. It will be a matter of time before MSN dominates the world.

On the day of the official release of the MSN mainland version, countless users flocked to the official website, and the number of pageviews continued to rise. In just one day, the number of downloads exceeded 200 million, and the number of registered users exceeded 300 million.

Such data naturally overjoyed the MSN team, and Microsoft executives also sent praise emails.

On the same day, the MSN team released the data on the official website to the public, and the public opinion was in an uproar. Such explosive data also made all the colleagues in China exclaim: "Wolf is coming."

The first among them, of course, is QQ. MSN wanted to be the leader from the very beginning when it entered the mainland, so it has been targeting QQ in terms of publicity.

What is confusing is that Penguin has not responded to MSN's "provocation" and has not taken any countermeasures, which makes many people in the industry think that his style is soft.

Fang Dongxing, who was the first to set up a blog site in China and is known as the godfather of blogs, said in an interview: Penguin is simply conniving and tolerant of MSN. If Xiao Ma wants to achieve great things, he must be more ruthless.

While the public opinion was in an uproar, Penguin was also discussing the countermeasures.

Facing criticism from the outside world, Brother Xiaoma has always laughed it off, but for MSN's threat to QQ's status, Brother Xiaoma expressed a zero-tolerance attitude.

"MSN is digging the foundation of QQ. We must try our best to drive MSN out of the mainland market. Otherwise, once MSN becomes popular, it will be very difficult for us to move it if it is backed by the big tree of Microsoft!"

The executives present naturally understood that for Penguin, it was a time of life and death. QQ is the core business of Penguin. , Penguin's other businesses are completely uncompetitive.

Seeing the heavy atmosphere in the conference room, Zhang Zhidong took the lead in boosting morale: "MSN is indeed strong, but not invincible. We are the number one communication software in the mainland, and they are the ones to catch up."

The atmosphere in the meeting room gradually became less oppressive, and gradually some senior executives spoke to put forward their own ideas.

"I think since MSN focuses on the white-collar market, we should strengthen the optimization of this function in the white-collar market, so as to curb MSN's penetration into the white-collar market!" A senior executive suggested.

Brother Xiao Ma nodded appreciatively: "Well, that's a good idea. Do you have any specific plans?"

"I think we should strengthen the network transmission function. Take our company as an example. The internal transmission of files is still done by email, which is very inconvenient. If QQ can support some large file transmissions, will it capture the pain points of white-collar workers? ?”

There was applause in the conference room, and Brother Xiao Ma and Zhang Zhidong also felt that this plan was feasible.

Brother Xiao Ma also slapped twice: "This will allow the technical department to increase research and development efforts. Do you have any ideas?"

Another senior manager: "I think our current QQ product line is still too single. Among other things, the email function alone is far behind other companies. NetEase has 163 and YY has 360 mailboxes. We are Shouldn’t we also build an email system?”

Zhang Zhidong nodded, and said to Little Ma, "Mr. Ma, what do you think?"

Brother Xiao Ma thought for a while: "Time is tight, it is better to buy one directly than to develop it yourself."

"purchase?"

The executives fell into contemplation and began to wonder whose mailboxes to buy. Many people have proposed proposals, all of which are mailboxes developed by some small companies, which are fully functional and inexpensive.

However, Brother Xiao Ma waved his hand: "Since we want to fight against MSN, we might as well play a little bigger and just buy Microsoft Hotmail's competitor!"

"Foxmail?" Zhang Zhidong looked at Brother Ma.

"Yes."

Foxmail sounds like a foreign mailbox, but it was actually invented by a Chinese. The founder is Zhang Xiaolong, yes, the one from WeChat.

If it was in the past, the acquisition of Foxmail, which was not profitable but costly, might have raised objections from executives.

Just as Brother Xiao Ma was about to announce the end of the meeting, the executives from the Propaganda Department suddenly raised their hands.

"Mr. Ma, Mango TV held a talent show called Super Girl last year, and the ratings were very good. This year they are holding the second episode. Mango TV held an online voting session to ask QQ if they are willing to cooperate."

Brother Xiao Ma basically doesn't watch entertainment programs, and doesn't know much about this Super Girl, so he frowned slightly.

"Oh? How is Mango TV going to cooperate?"

"Bidding, get the only online voting channel."

When they heard that it was going to cost money or bid, there was an uproar in the conference room. Penguin's executives were all middle-aged, and they really couldn't get interested in this kind of talent show.

Brother Xiao Ma inquired in detail about the last Super Girl competition, and finally decided to let QQ participate in the bidding.

On the other side, Shen Lang also received a call from Minister Lu, and he slapped his head in frustration as soon as he heard it. It took so long that he forgot that there was still online voting. A text message cost one yuan, but in the end, the mobile operator took the bulk of it and made 3000 million yuan.

"Minister Lu, how about this, I'll give you 1000 million, don't do any bidding, and let me do the online channels directly."

Minister Lu was very moved when he heard it, but after thinking about it, this guy is willing to spend 1000 million, which shows that he thinks the 1000 million is worth it. If other Internet companies think the same way, can the price be raised even higher?
"Ahem, that, Mr. Shen, I'm really sorry. We have already contacted many companies, and we must not back down. But with Mr. Shen's financial resources, I think the ownership of the online channels must belong to Mr. Shen. , President Shen just came to make a formality."

Shen Lang hung up the phone and cursed inwardly, this old fox, but the online voting channel must be taken down, just imagine, there are so many people voting for one yuan per text message, and there is no need to spend money online, as long as you register an account. How much user growth will be brought about by being able to vote?

This incident also sounded the alarm in Shen Lang's heart. Sometimes people's memory can lie, and foresight can only make him one step ahead in terms of the overall situation. If the company wants to achieve long-term development, it still needs to introduce more talents. The control of details is often the key to success or failure.

On the other hand, MSN got off to a good start after entering the mainland market, which also sent a signal to Microsoft that MSN is good enough to beat other competitors in the mainland.

So Microsoft executives also decided to give MSN more resources and more funding.

With a lot of cash in hand, MSN began to get in close contact with some well-known domestic Internet companies, such as Taobao, Shanghai Media, CCID, Renlaiche.com, English Village, Mop.com, Lianzhong World, Zhiyun Times, Beiqing network, and quickly formed alliances with these companies.

There is a good thing that the media claims that this is an "anti-QQ alliance", but the person in charge of MSN Mainland said that they have no intention of fighting against anyone. The implication is that they do not regard QQ as a competitor at all.

Such wild words were naturally sought after by the media, and soon the news that MSN did not pay attention to QQ began to spread widely on the Internet. Some white-collar workers who used MSN even posted on some forums to express their disdain for QQ, and QQ. Disdain from users.

In this regard, Penguin has never responded, but only three days later, Penguin issued an announcement, claiming that it has acquired Foxmail and merged Foxmail business into QQ mailbox.

In April, the Internet circle became turbulent and full of gunpowder because of the addition of MSN.

However, compared to the tense battle between QQ and MSN, YY seems to be very calm. The main user group of YY is gamers, so it has not been greatly impacted by MSN.

At the end of April, Shen Lang came to Star City again to participate in the bidding of Mango TV, but neither Shen Lang nor Mango TV expected that the bidding would end so quickly.

When Shen Lang quoted 500 million yuan, no one followed.

In fact, it's no wonder that these competitors don't pay much attention to this bidding. There has never been this kind of online voting before. Who knows what the effect will be?If it is cheap, everyone will treat it as a TV advertisement, but if it exceeds 500 million, it is too ridiculous.

Moreover, MSN did not participate in this bidding at all. From the perspective of MSN managers, Super Girl's scumbag talent show is not worthy of MSN's noble temperament. Maybe it will have a counterproductive effect and lower MSN. grade.

As for QQ, a director of the propaganda department just came, and his authority was only 300 million. When he called his superiors to report, the superiors immediately said: Don't bid any more.

Colleagues agreed that Shen Lang was bidding maliciously.

However, no one knew that Minister Lu was bleeding in his heart at this time. If he knew it earlier, he would have agreed to Shen Lang's offer of 1000 million yuan, which is directly half of it!

In the conference room, everyone else left, and Minister Lu said to Shen Lang with a bitter face: "Mr. Shen, I'll ask someone to draw up a contract."

Shen Lang stopped him: "Minister Lu, otherwise, I will still pay 1000 million, and the other 500 million, you give me the online live broadcast and broadcast rights of Super Girl."

Minister Lu was overjoyed when he heard the words: "Deal!"

Entering May, the hot summer weather did not stop Super Girl competitions in various divisions in full swing. What is more interesting is that the most popular during this period is not the contestants but the judges.

Ke Yimin, a name that few people knew before, quickly became popular on the Internet, and was dubbed the title of "venomous judge", and was even asked by netizens to disqualify her from being a judge.

It's just that Mango TV didn't respond to this, and I don't know if Mango TV's program group doesn't go online, or the program group thinks it will help increase ratings.

Of course, for Shen Lang, he didn't care whether Ke Yimin was a judge or not, what he cared about was the publicity effect brought by the show.

After obtaining the online live broadcast and rebroadcast rights of Super Girls, 360 Video began to broadcast the whole process of Super Girls live. At the same time, it also established a separate Super Girls area to make some videos of previous live broadcasts into videos for online playback.

At the same time, in order to promote the program to the greatest extent, Mango TV also asked the host to add a slogan to promote the 360 ​​video.

The effect is so amazing that even Shen Lang himself did not expect that in just a few live broadcasts, the number of views of the 360 ​​video exceeded 200 million. million hits.

"The 500 million is worth it!" He Xiaopeng excitedly said to Shen Lang.

Shen Lang rolled his eyes at him angrily, and at first He Xiaopeng complained, why not just give him the 500 million.

Of course, the 360 ​​video is just an addition, and what Shen Lang really cares about is YY. However, since it is only in the audition, the influence of Super Girl has not yet been exerted, and the user growth of YY is not as obvious as that of the 360 ​​video.

However, it has already established a certain foundation in the student community, coupled with the YY advertisements that can be seen everywhere near the school and in Internet cafes, among the primary and middle school students, YY has gradually replaced QQ.

Of course, this also brought about a not-so-good social response. When many parents caught their children in Internet cafes, they found that they were using YY to chat, and some of them were wearing earphones and exhaling fragrance. Naturally, they were out of anger .

There are also many voices criticizing YY in the society, Shen Lang is also very helpless about this, there is no way, the current parents regard Internet cafes as scourges, and whoever lets their children enter Internet cafes is the culprit.

Compared to Chen Tianqiao, Shen Lang was actually lucky. Many parents greeted all the women in his family directly.

On this day, Shen Lang had just arrived at the company, and Liang Han and Wang Xing found him together, excitedly wanting to show Shen Lang their new research and development results.

Shen Lang became interested and motioned for them to demonstrate.

Wang Xing proudly opened a webpage through a five-pointed star icon in the upper left corner of YY.

Shen Lang's heart moved: "YY space is completed?"

Liang Han smiled and said: "Well, this is a demo we made. The basic framework has been completed, and the functions of YY album and YY log have been realized. Mr. Shen, please take a look. If there are no problems, we will conduct several internal tests. You can go online."

Shen Lang said to the two of them appreciatively: "Well done, the new function is just in line with our wave of publicity."

(End of this chapter)