Demolition Earth

Chapter 72 Board of Directors (3)

The title should read "Chapter 34 Board of Directors (1)"

The attack in El Salvador did not have any negative impact on the development of the blue sky, but rapidly expanded the popularity of the blue sky, and the reservations for the places have been sold for more than three months.

The huge profit forced Blue Sky to hold another board meeting in a short period of time to distribute the newly obtained profit.

The board of directors not only discusses the distribution of money, but also decides on the company's strategy for the next six months to one year, including how to make more money.Spain, the European Union, and Poland that is about to join, and Denmark, Iceland, and Sweden that are applying...

Although these countries have no shares yet, as scheduled partners, they still sent representatives, attended the meeting, and had the right to speak at the meeting.

Although the blue sky has provided countries with a lot of cash, it has also brought huge problems to countries. For the EU, this is both a huge opportunity and a huge challenge. The case of El Salvador has shown that the people at the bottom There is a subconscious resistance to this luxury medical enterprise that has nothing to do with them. Although they may not find any reasonable reason at all, this is not a problem. As long as this kind of emotion exists, such reasons will be rejected sooner or later. found.

Not to mention those bottom-level people who are unemployed and unemployed, even for those middle-class people who have jobs, or even those who have entered the upper-level wealth, the cost of 100 million euros for a treatment is still a huge figure.

The only thing they are better than ordinary people is that their occupations allow them to apply for bank loans.

Although the S-therapy of Blue Sky is recognized as effective beyond everyone's expectations, all those who have participated in the treatment believe that there is no dissatisfaction with the effect of the treatment, and many people even feel that it is worth the money, but these remarks It did not have any effect on alleviating the dissatisfaction of the middle and lower classes, but it felt like adding fuel to the fire.

It's like a group of poor, starving people waiting in front of an expensive restaurant, hoping to beg for some leftovers, but they just keep listening to people coming out of the restaurant telling each other how delicious the food is, and their own My stomach growled with hunger.

At this time, all praises for food and appreciation for the chef's skills will become a nourishment for emotional growth.

Perhaps Europeans have never heard of the famous phrase in Huaguo, "The princes and generals would rather have kindness", but this feeling is common to all human beings.

Equality, Liberty, Fraternity.

Equality comes first. Modern people have been instilled with ideology for a long time to form a certain illusion, as if the world is already largely civilized and equal.

Ordinary people may not be able to afford luxury cars, but they can hold the steering wheel just like rich people; ordinary people may not be able to afford top-notch computers, but they can play games in the same category; Top restaurants and fast food are acceptable and delicious to ordinary people; they may not be able to accept the most advanced treatments in the face of diseases, but death is within a general range, which seems to be fair to everyone, rich people Although the money can increase their cure rate by a few percentage points, but when it comes to a specific person, everyone still has to face an unpredictable future.

But S therapy seems to have greatly crossed this boundary. In front of S therapy, life suddenly changed from a seemingly equal position before to a simple option of living with money and dying without money.

For most people, this option does not even exist, they only have the latter option, and the extra option for a small number of people has become an unacceptable reality in the eyes of everyone - in fact, everything else remains the same , social rules, income level, income distribution... It's just that some people suddenly have a very important option in their lives, while others don't.

That's enough to motivate some people to take action.

All people long for equality, but absolute equality cannot be achieved, so they need to be given a little hope, a little relative, vague, seemingly equal, or just the hope of equality.This is the first important topic at the meeting.

At present, the total number of S treatment devices in the treatment center is more than 300. Of course, the government hopes to increase the number of treatment devices appropriately, but before they expressed their intentions, Lan Tian just said clearly that this number will not increase in the short term. The number of treatment devices in a treatment center is the basis of the initial contract. This number will not change much. The only thing that can be changed is the use strategy of the treatment devices.

According to the proposal of the government department at the meeting, they seem to hope to properly use some of the treatment equipment to provide treatment services for civilians, but they also implicitly express that they do not want to affect the overall profit.

This idea of ​​not only wanting the horse to run, but also wanting the horse not to eat grass, in fact... may not be impossible.

The specific plan was put forward by Blue Sky's marketing director who had just taken office. In simple words, it was price differentiation.

According to the current list of all patients participating in the treatment and the scheduled quota, Blue Sky and the government department investigated their basic financial situation and came to an obvious conclusion that more than 60% of the people on the list, They are ordinary middle-class people. Most of their treatment expenses come from bank loans, loans from relatives and friends, and family investment and financial savings for many years. For these people, the figure of 100 million euros is an absolute There are huge quantities of necessities that have to be bought. Price adjustments for these customers will not have a great effect. When the 100 million euro standard was first established, the average financial status of the entire European population has actually been examined. This is already a nearly The number of the maximum value, continuing to increase the price on this figure, will cause a rapid decline in the number of customers, lowering the price, and the increase in the number of customers is far from offsetting the loss of price reduction.

In addition to profit considerations, there is actually another important factor. For most of these, it is very difficult to get a target group of 100 million to adjust the price, which will cause unnecessary wait-and-see and expectation. If the price is raised, there is no doubt that , the public opinion that was originally stalemate will appear to be obviously unfavorable to the blue sky; and if it is lowered, it will form a wait-and-see mentality among the target customer group, which will cause unnecessary losses-these people are all seriously ill , Maybe many people hold the money and die in the process of waiting for the price cut.

And dead people have no value to the blue sky, and dead people cannot provide profits.

The remaining 40% of the quota is the rich people in Europe and even the whole world.

Their wealth level is probably in the top 5% of the world's wealth level, and they are not particularly sensitive to the price of treatment itself. For some of them, 100 million euros may be a lot of money, but It’s not too difficult, maybe selling some of the stocks you hold, or selling a certain real estate, can make up the cost of these treatments. For these people, the S treatment of the blue sky is undoubtedly worth the money , In their long life in the future, they are likely to become repeat customers of Blue Sky, they have the ability and willingness to spend money on medical care.

This plan is mainly aimed at these [-]% of the population, and deeply taps their medical consumption potential.

The current main function of S therapy is to treat severe diseases. Although I don't know the principle of this therapy, the result of this therapy is clear, and the condition has been perfectly resolved. Individuals will have some minor diseases, sensitive body, mild cough, poor sleep quality, backache... These problems are obviously within the scope of treatment of S therapy, but patients do not pay attention to it before treatment, after treatment For them, these problems were solved, just a pleasant surprise.

The first part of this plan is to enhance the description of these incidental effects in the promotional materials, implying that S therapy is not a therapy specially used to treat severe diseases, but a universal and generalized treatment for human health. For which diseases, you can write all the confirmed ones.

For those rich people, especially the richest part of the 40%, they may spend millions of euros on yachts and planes as toys on a whim. For them, It seems that it is not unacceptable to use 100 million to treat some physical discomforts, such as oral ulcers, baldness, allergies, asthma... Blue Sky specially made a return visit for these groups of people, and asked these little people in life Many people think that the treatment expectation of the disease is not unacceptable.

The treatment time for these minor diseases is short. Compared with the several hours or even seven or eight hours needed for severe diseases, the treatment of these mild diseases by the S treatment device will be much faster, and the speed will probably be maintained within half an hour. If you count the repeat customers Factor - can save a lot of pre-treatment body scanning time (this technical detail is confidential), probably can be compressed within 15 minutes to 20 minutes.This will greatly improve the time efficiency of the S treatment device.

...

(End of this chapter)