My ex-wife is a big star

Chapter 269 I'm Shaking Again

Jiang Shu has now entered the stage of lying down and collecting money, and there is no need for him to do anything.

Originally, after the film was released, the marketing revenue of the film studio was not that great.

At this time, it depends on the audience's word of mouth.

Whether people like you or not, word of mouth will spread.

The initial marketing effect is great because the audience has never seen the film, and they don't know whether it is good or bad.

Marketing can blow it out, and it will naturally attract audiences into the movie theater.

But after the release, the quality of the film is clear at a glance.

the next day.

On October 10, the box office of "Spirited Away" was only slightly higher than that on October 2.

It has risen from 5.3 million to 5.4 million. Although the increase is small, it has achieved a reversal.

During the seven days of the National Day, from the 1st to the 7th, according to the audience's normal movie watching rules, the box office is getting lower every day.

If the box office on the second day is higher than the first day, it is a reversal.

Theoretically, the word-of-mouth of "Spirited Away" is so good, the magnitude of the reversal should not be limited to this.

That's because the movie had already gained enough attention before it was released.

Regardless of Jiang Shu's fans or passers-by audience, many people bought tickets for Jiang Shu's word of mouth, and they pushed the box office of the previous two days too high.

To put it bluntly, there were too many "fan votes" in the first two days.

After that, the box office began to be supported by passers-by.

That year, "Avengers 4" was 5.3 million on the first day, and 3.1 million on the second day.

Although its word of mouth is wrong, it can also achieve a reversal, and that is also a very typical fan movie.

After the release, the marketing enthusiasm has been full, and the audience who hated it all gathered together on the first day.

Movies that can continue to fall, either because of post-marketing pull-ups, or how the filmmakers do publicity.

Either after it is released, some people are optimistic about it, and the audience thinks that there is a small probability that it will be a bad movie.

In other words, the starting point is relatively high.

Both Charlotte Annoyance and Tang Detective 1 are in the same situation. Few people think that the movie is a bad movie, and they found out that it was quite delicious before it was released.

As of yesterday, have any movies with a starting box office of [-] million yuan experienced a reversal.

"Spirited Away" was the first film whose box office started at [-] million and went against the law of the market, which also set a record.

In addition, the box office of this well-known "Miracle" is not too optimistic.

Yesterday it was 0.49 million and today it was 0.47 million. Although the drop was small, there is no point in matching that score if it can achieve a reversal.

The main thing is that the topic related to the movie is too powerful, and the traffic is eaten up by Spirited Away.

Dao Zi is all about Chihiro, and it seems to be related to other movies.

The eighth film "Hunting Chrysanthemum" is the worst, falling from 0.45 million yesterday to 0.33 million today.

That movie has been left behind, and there is a small probability that it will get its money back.

The director had very low expectations for it, but it turned out to be accepted by the audience, which was the happiest.

It's probably like Chen Kaige's "You Ji". When I made that movie, I must have been full of confidence.

As a result, before the release, there were overwhelming negative reviews and scolding.

The famous "murder caused by a steamed bun" is a spoof of that movie.

But now ten years have passed, and there are many voices for rehabilitating "You Ji".

Before I was a teenager, no one would say that it was a small work, and that it was a well-understood masterpiece.

As for yes, it can only be said that everyone has their own evaluation.

……

On the 4th day.

Shi Ran achieved success and became the seventh film director in the world whose cumulative box office exceeded 100 billion.

The subsequent "Love Letter" and "Let the Bullets Fly" were 20 billion and 57 billion respectively.

As of today, the box office of "Spirited Away" has exceeded 23 billion, with a total of over 100 billion.

"Brother Jiang is awesome!"

"Among tens of billions of directors, Yu Ju is the only one who has completed all works independently! That's the gold content!"

"Only eight works were used, and it really deserves its name!"

"When will it break 200 billion? [狗头]"

"..."

That topic quickly got off the cold list of various small social platforms.

There are seven directors behind Yu Ju who have achieved this achievement, but only Yu Ju has "partnered" with others, and it is done entirely by herself.

In fact, that achievement does not explain too little.

There are no directors, even if the movies we made in that life combined have such a low box office.

It will also affect our status in the industry and outside the hearts of the audience in the slightest, such as Zhang Yimou.

A director who has achieved that achievement does not necessarily mean that my work must be good, or it may have a good reputation, but it is more suitable for selling money.

If it was placed under Yu Ju, it would be the same.

All of my eight films were rated 9+ by a certain valve.

Especially "Spirited Away", although the opening score has dropped by 0.1 compared to the opening score, it is still 9.5, and it is still in the bottom ten of a certain movie.

That is neither word of mouth, but also suitable for selling money, making money standing up!

That is the real applause and blockbuster, and it is also the dream of every film director in his life.

Some directors often produce such a work, but is there any director who can do that in every work, except Shi Ran now.

……

The day of the National Day file is very slow.

During that day, "Spirited Away" received a total of 31 billion box office.

As for the total box office, Shi Ran is also predictable now.

There is no reference. At the beginning of the National Day of "Changjin Lake", it was 32 billion a day, and the final total box office was 57 billion.

But there may be some differences between animated movies and live-action movies.

here.

"Miracle" just took in 3 million in one day. According to the box office trend, there must be a problem with the movie making some money back.

But having said that, if you still lose money after shooting a certain 8+ work, this is quite as it should be.

Only some of the more popular literary and artistic films will have that kind of situation.

However, literary films do not have some advantages in terms of ratings.

Here, the advantage of winning the award is even smaller, especially the eight small European film festivals, Daozi prefers to give chances to literary films.

In short, it is already a written unspoken rule that commercial films win the box office and literary films win awards.

As for the nature of "Spirited Away", it should be a half-literary and half-commercial work, because there are no commercial elements in the movie.

The eighth part of "Hunting Jiang Shu" suffered a lot, and the entire National Day file was only 1.3 million.

Before get off work, the box office on weekdays will be cut in half, and there is almost no possibility of the film returning its cost.

The director and management of "Hunting the Chrysanthemum" are worried.

The film crew of "Miracle" is only in a slightly better mood, but it is also too self-conscious.

If you change the schedule, you will definitely earn less, not only the box office!
Throughout the National Day file, "Spirited Away" took nearly [-]% of the box office.

It means taking all the National Day stalls, but the difference is less. It feels like we are all just running with us.

That day.

Shi Ran also set off to India with part of the crew.

The filming actors and the like have been arranged properly, and the official shooting of the Indian drama is over.

As for the domestic scenes, all of them have been completed.

The scenes in India are also small, and the filming will probably be officially completed in mid-October.

Seventh day.

On October 10th, Louis Vuitton's official Weibo finally announced the news that Yu Ju became the brand spokesperson in China.

In fact, the sooner the news is announced, the better.

But after the official announcement, at most a few sets of videos and promotional photos have to be taken first.

And Luv also considered that the popularity of "Spirited Away" was too low in those few days, and it was necessary to come out to compete with Shi Ran for the popularity.

On the day of the [-]th, Chihiro's peak coldness was over, just right.

The spokesperson of top luxury products has always been a topic of great concern to people in the circle and some people in the fan circle.

It's just that the rumor is true, the new spokesperson will be Gu Ruoqing.

Many netizens also felt that there was suspense in that incident. No matter how they thought about it, no one could grab Gu Yaoqing's resource now.

Unless Gu Yaoqing took the initiative to let it out.

The news announced by the official now really makes many people very satisfied.

"Of course it's awesome! It's full of gold!"

"What's the situation? The avenue news is saying that the director is a rumor?"

"The case was solved, Yu Ju cut off his wife's endorsement to the enemy [狗头]"

"Anyway, we know how we operate, anyway, it will definitely affect our relationship, Xiaojia, don't guess."

"The youngest luxury spokesperson! Just shout awesome!"

"..."

Enemy is only 23 years old this year. Looking at all the top luxury spokespersons in China, there is indeed no one who is older than you.

That one was Daxin and broke a record.

Even if you have done that kind of thing, you also pay attention to the right time, place and people. You can get that endorsement now, and Shi Ran still owes a small part of the credit.

It's not so much that Lv is interested in the future potential of the enemy, but rather in Yu Ju's ability.

As long as you follow Shi Ran, it will definitely get better and better.

That night.

As usual, Shi Ran looked through the emails of the day, but there was no one from the relevant department.

The content is, consider recommending "Spirited Away" for this year's Oscar for Best Animated Feature Film.

Naturally, Shi Ran has no reason to agree.

And compared to live-action movies, the probability of winning is indeed lower.

After all, it is an animated feature film award. The number of annual output is comparable to that of live-action films, and the competition is indeed greater.

And under the earth, "Spirited Away" did win the Oscar for Best Animated Feature Film.

Time is slow to come to mid-October.

Shi Ran posted a Weibo post outside the airport when he rushed back from India: ["You Are the God of Medicine" is officially finished, and the scheduled time is just a guess, it will be in this year's Spring Festival! 】

"Damn it! Chihiro is still killing Qifang! The new film is finished again! Model worker!"

"Even Brother Jiang, who is worth billions of dollars, is working so hard, why are you still lying flat [crying]"

"It's been eight years since I participated in commercial activities, and since then I've been in variety shows. I've only received one endorsement, and I've put all my body and mind into my work. It's really good!"

"The movie in the Spring Festival file is trembling now..."

"..."

In fact, according to the degree of decline, if you really want to release the film slowly, you can release it in early July at the latest.

It was because of the consideration that the two films on National Day will be moved to July, and there is no one invested by Song Chen.

Shi Ran wanted to squeeze into that schedule again, as if deliberately messing with us.

And Shi Ran also wanted to make his two movies too close, even competing on the same stage.

Because based on the box office of "Spirited Away", there must be problems when it is released until July. At that time, "The God of Medicine" will be played on its own!

After much deliberation, the Spring Festival stalls are the best.

The Spring Festival file used to be called "Lunar New Year file", and the film that was released at that time was called "Lunar New Year film", which was first brought up by Feng Dagang.

You can tell from the name that in the future, the movies for the Spring Festival will still be mainly family-friendly comedies, mainly to make Xiaojia happy during the New Year.

However, with the passage of time, the joyful attributes of the Spring Festival stalls are gradually weakening.

It is now just a movie schedule with the lowest amount of "gold", and war movies, literary movies, and suspense movies are all over.

And in the past two years, the style of comedies has also changed, and the comedies in the future will only make the audience happy.

Nowadays, comedies always want to be sensational at the end and make the audience cry, inexplicably, they don't mean to be on par with the big hits of the Spring Festival Gala...

So even if a movie like "The God of Medicine" is scheduled for the Spring Festival, there is still some sense of disobedience now.

As soon as the news of Shi Ran came out.

The people involved in several films that have already been scheduled for the Spring Festival are really heartbroken.

Look at Shi Ran's current momentum, "Spirited Away" is about to hit the 70 billion box office again, so who can stand up to me!

Although they dare to release a movie for the Spring Festival, basically there are no two brushes, either there is no famous director, or there is no small-name actor.

But when Shi Ran came to the Spring Festival now, it always made people feel like a wolf among sheep.

These so-called famous directors and actors with low box office appeal, now standing in front of Yu Ju, look so vulnerable, they probably dare to say that they have no appeal.

Today's Shi Ran is a blow to my filmmakers.

The producers of several Spring Festival movies, except for two animated movies, are relatively calm now, and the other live-action movies are now really over to decide whether to escape the file.

That's really a joke, just look at the two movies that are in the same period as Chihiro today.

In terms of Chihiro's suppression, the well-reputed "Miracle" got the box office it deserved, and the particularly well-known "Hunting Jiangshu" died suddenly on the spot.

In addition, when I watched those movies, I didn't have any lingering fears.

And what few people know is that there is no threshold for filmmakers to set a Spring Festival schedule, and they have to pay tickets to the relevant departments.

There is a mistake, you have to pay the ticket!
Just like going to the hospital to register, you have to pay the registration fee before you are not eligible to refund the schedule, and the registration fee for the Spring Festival file is still very expensive.

That will reduce the cost pressure of the movie. If a movie that can pay back its original cost of [-] million yuan, it may cost [-] billion yuan to pay back its cost after paying the tickets.

As a result, many movies are naturally discouraged.

There was no certain box office pressure in the first place, but Shi Ran's blending back made the pressure of several movies even less.

Fortunately, there is still a long time before the spring file, and there is still a lot of investment in the marketing budget. If you want to change the file now, there is basically no loss.

That was the only good news.

But the remedies of several films have made the same problem again, and they all feel that if they change the file, it is obviously reasonable to empty out the Spring Festival file for Shi Ran?

……

(End of this chapter)