My ex-wife is a big star

Chapter 254 Bullying Marketing
12 o'clock sharp.

"Forget Time" was simultaneously launched on all major music platforms, including batch sites.

The videos released on the batch site are of course videos, and the content clips are edited from the main film of "Sword of Heaven", which can be regarded as a promotional film of "Sword of Heaven".

Now the topic of Jiang Shu's new song has spread all over the Internet.

The lyrics of this song are relatively ordinary, with no bright spots or flaws, and the melody is relatively simple and catches the ear. It is a work suitable for singing.

Works that are widely sung by the public have never had anything to do with the artistry of the work.

On the contrary, the more salivary the song, the easier it is to be sung.

In the eyes of professional musicians, this song will definitely not be given a high evaluation.

Therefore, Jiang Shu's song was criticized and educated by some people.

They criticized Jiang Shu earnestly, not just writing these commercial works that cater to the market, but writing more works with artistic standards.

This is a bit of a matter of looking for things to stand and talk without back pain. Any artist needs a market.

However, for most ordinary listeners, after hearing this song, there is no doubt that it will be well received.

Apparently, 99.99% of the audience is normal people.

"Brother Jiang's new song, you don't have to worry about the quality at all! It's basically at the level of the title song of other people's albums."

"It's not bad, it's really nice."

"Compared with the promotional song "Inhuman World" next door, which one is better?"

"Then it must be better to forget the time!"

"..."

In fact, the two songs have different styles.

One is more ancient, and the other is a popular love song.

However, in terms of lyrics, if you say that the lyrics of "Forget Time" are quite satisfactory.

The lyrics of "Not Human World" appear to be poorly crafted, and they are full of rhetoric. The lyrics are gorgeous at first glance, but they are actually very empty.

This kind of old-fashioned lyrics has almost become an assembly line product.

marketing publicity.

In the past few days, the marketing of "Heaven, Earth, Not Human World" has been overwhelming.

The hot search of drafts does not bring duplicate samples every day, and it is really willing to spend money.

Among all social media, they put the most effort on Weibo. As long as you open Weibo, you will basically see topics related to this drama.

In fact, almost all film and television dramas will use Weibo as the main position for marketing and publicity.

Although the word-of-mouth platform of Weibo is not very good, it still ranks first in the field of public opinion marketing.

As for word of mouth, all social media is the same.

Weibo users ridicule Tieba, Tieba users hate Weibo, and many users also look down on all other platforms.

At the end of the day, every social media has a bad image on the outside.

Each platform has its own problems, and outsiders will definitely laugh at your problems.

Everyone is the same.

The three platforms of Youmi Video have invested a lot in marketing for this drama.

Under normal circumstances, the marketing expenses of S+ TV dramas can be several million, which is not too small.

But the marketing budget of this drama has exceeded 1000 million.

Whether you like it or not, as long as you open the relevant platform, you can see the figure of this drama.

This is "bullying marketing".

This kind of marketing method must have a good publicity effect, but it will also encounter resentment and resistance from some users.

Every day I open Weibo, I have to watch this drama, and I can't avoid it. It will definitely make some people who are not interested in this drama rebel.

It's just that in the comments on Weibo related topics, these people can't make a sound.

Because the comments were all criticized by fans, almost all the copywriting in the front row was the same, and there was no room for passers-by to speak.

Only when you go to the topic square can you see the dissatisfied voices of many passers-by.

"Damn! How many hot searches did this bad show buy?"

"I'm really disgusted by the marketing of this show, I'm sick of watching it!"

"Brother Jiang's rumored "Sword" is not as popular as this drama, so you know how outrageous this drama is!"

"Brother Jiang, kill it! [angry]"

"..."

Compared with this drama, Jiang Shu's publicity expenses for "Sword of Immortal Sword" are not so much, and he still follows the original rhythm.

However, although the publicity cost invested is not as good as that of the other party, there are not so many hot topics on the Internet.

But now the mass base of this show is still crushing this "Heaven, Earth, Not Human World".

After all, Jiang Shu's previous popular dramas were not made in vain.

In fact, those previous film and television dramas can be regarded as the "cost" of the current "Sword" promotion.

In the past, every drama has attracted fans, whether it is a fan of the drama or a fan of Jiang Shu.

They are all potential audiences for every new drama in the future. As long as Jiang Shu releases a new drama, most of these people will go to watch it.

Appropriate publicity is enough to let netizens know that there is a new drama, and there is no need for overwhelming marketing publicity.

On the contrary, "Heaven and Earth is not a world", they must have such bullying marketing.

Because the number of mass bases of the two dramas is one in the sky and the other in the underground, there is no comparison at all.

If you don't make some efforts in marketing, you will only die even uglier.

Now that they have spent so much money, at any rate, the voice of public opinion on the Internet has not fallen behind.

As for the number of potential audiences, it certainly cannot be compared with "Sword".

After the early marketing, it depends on the quality of the drama itself.

The three platforms do not know the quality of Jiang Shu's "Fairy Sword".

But they have already seen the feature film of "Heaven, Earth, Not Human World", at least it is good.

After lunch.

Jiang Shu and the others took a half-hour nap.

After Gu Yaoqing woke up, she washed her face to refresh herself, and then opened her voice, ready to start recording songs for the new album.

It was the recording studio that Jiang Shu built in the next room.

In the past two months, she basically had no commercial activities, and spent most of her time on her new album.

Every day is discussing album selection with the team. So far, she has recorded seven new songs.

As for the theme song and interlude she sang in "Sword of Heaven", none of them were included in the album.

Because she felt that these two songs did not match the style concept of the album.

This is quite conscientious, all ten songs are new songs.

Anyway, when many singers release albums, they often include other recently released singles.

After more than an hour, Gu Yaoqing finished recording the song.

Jiang Shu was her sound engineer.

"Have the tracks for the album been decided yet?" Jiang Shu asked casually.

"The ten songs can be combined anyway, but there is one song that I am not very satisfied with..."

Gu Yaoqing let out a sigh of relief: "But don't worry, there are already seven songs, anyway, when they are ready, they will be released."

"What song are you dissatisfied with?" Jiang Shu asked with a smile: "You can tell me about the style, maybe I have something in my mind!"

Gu Yaoqing laughed: "You should rest your mind well!"

"I'm serious." Jiang Shu said with a serious face, "You are still being polite to me with a hammer!"

As long as Gu Yaoqing talks about the style she wants, she will definitely be able to pick out a song for her, after all, he has a music library from the earth.

Gu Yaoqing hesitated a little, and finally pursed her lips and smiled: "Then let me tell you, you can try it casually! It doesn't matter if it doesn't work."

"En." Jiang Shu nodded: "What other song do you need?"

Gu Yaoqing thought for a while, and said slowly: "Probably... the rhythm is bright and soothing, the style is melancholy and optimistic, and the melody arrangement can be more concise..."

Jiang Shu felt a little silly for a while.

The style is bright and soothing, and the style is melancholy and optimistic.

"Do you feel..." Jiang Shu frowned slightly: "Your description is a little contradictory?"

"Anyway, that's probably what it means!" Gu Yaoqing smiled helplessly.

"I feel a little bit sympathetic to your team now, they have worked hard with you."

"Haha... It doesn't have to be completely in line with it! It just needs to have this taste." Gu Yaoqing covered her small mouth and smiled: "Is it a bit awkward?"

"Let me try it!" Jiang Shu said while searching for a suitable song in his mind.

First of all, this song must be at the title song level, the lyrics should not be too drooling, and the melody should be nice, commonly known as "rotten street".

With these few conditions alone, most of the bad street songs can be screened out.

Jiang Shu returned to the room, listed the names of some female singers, and then wrote down their masterpieces, thinking while writing.

Finally, when I wrote Stefanie Sun's "Encounter".

Jiang Shu stopped.

"If you think it's a bit difficult, then forget it." Gu Yaoqing's voice came from behind: "Anyway, I still have spare songs here!"

"It's not difficult, I already have a rough melody in my mind, just wait for me to write the lyrics."

"...Is it true or not?"

"I don't know if it's what you want. Let's talk about it after writing it!"

"Ok!"

Two days later.

7 month 7 number.

Because this is the Gregorian calendar, there is no need to celebrate Valentine's Day.

Jiang Shu gave Gu Yaoqing the lyrics and score of "Encounter".

"Look at it! If you don't like it, I'll write another one."

Gu Yaoqing took it over, sang the score seriously, and soon smiled happily: "Yes, yes, yes... this is what I want!"

"That's good." Jiang Shu breathed a sigh of relief.

"My husband has worked hard!" Gu Yaoqing said with a cute face: "Then how can I repay you?"

"Then I have to take this opportunity to enjoy it."

"Well, how does my husband want to enjoy it?"

Jiang Shu pondered for a while, scratched his head, and said, "Then you can wash my hair for me!"

When Gu Yaoqing thought about it, it seemed that he had never washed his hair.

"Okay, not only will I wash your hair, I will also give you a good massage, come on!"

"Come on!" Jiang Shu nodded, and then took off his pants.

"puff……"

Gu Yaoqing suddenly smiled and bent over: "You're almost done, the one you agreed to wash your hair!"

"Yes!" Jiang Shu nodded seriously: "Isn't this just washing your hair? Wash it clean for me!"

"You... hum!"

So not for a while.

Gu Yaoqing bit her lip lightly, knelt on the floor shyly.

During this period of time, the two spent almost every day together.

However, those rhetoric such as "can't get out of bed for three days" that I said before are actually forgotten.

In fact, we were really together every day, and we were not so keen on that matter.

I used to brag that I needed it several times a day, but now I only come once a few days, which is a very normal frequency.

……

three days later.

July 7th is the day when "Legend of Sword and Sword 10" will premiere.

Although it should be "Sword of Heaven and Sword 3", because there is no series of Sword and Sword in this world, Jiang Shu simply called it "Sword of Heaven and Sword 2".

"Heaven, Earth, Not Human World" was only broadcast on the 13th, and Xianjian was three days earlier than it.

But the marketing of this drama has not stopped for a day. This is the most ruthless marketing drama Jiang Shu has seen in his life, not one of them.

In fact, objectively speaking, this is also a drama that many viewers are looking forward to.

From the start of the project to the later announcement, it seems that the audience base is still good.

Anyway, the male protagonist of this drama is not bad, he is not the kind of traffic star with no acting skills, and there is no black spot.

But at the same time, his traffic popularity is not at the top level, and he is slightly weaker in terms of personal publicity and drainage.

In the afternoon, the topic of the premiere of "Sword of Immortal Sword" has rushed to the top of the Weibo hot list.

Jiang Shu didn't spend money to buy it, it was entirely relying on the power of the masses.

Of course, the fans also contributed a lot.

Although he didn't organize fans to do anything, and there was no so-called official fans and support club.

But some fans just go out of their way to create topics and make data for their favorite works.

How about calling some fans "data female workers"!Still free.

In addition to Weibo, there are also related topics on the batch website: [What are your expectations for Jiang Shu's new drama "Sword 2"? 】

"Don't seek a breakthrough, just maintain the standard of the previous work."

"The previous work scored 9.1, is this so easy to maintain? [Cover face]
"I'm a little flustered. Whether it's cutting leeks or a sincere work, it depends on tonight!"

"Can Brother Jiang break the curse of a sequel?"

"It can be allowed to be 1 points lower than Xianjian 0.5, that is, 8.6 points is acceptable, if it is lower, it will be cursed! [doge]"

"It's almost done. If I can get 8 points, I will give Jiang Shu a hard blow!"

"Chui Jiang's rumors about Gu, don't let Brother Jiang intervene!"

"..."

At this time, Jiang Shu and his wife were constantly changing all kinds of knowledge on the bed.

The last time the two of them had sex was when they washed their hair three days ago.

Just as Gu Yaoqing was about to reach the terminal, the doorbell suddenly rang.

Gu Yaoqing couldn't help being nervous for a moment, and then handed over everything.

After more than ten seconds, she stood up weakly: "This... who could it be..."

"It's probably Su Shu and Shi Ran!"

As soon as Jiang Shu finished speaking, Gu Yaoqing's cell phone rang, and it was Su Shu's call.

"It really is her." Gu Yaoqing felt a little helpless.

She didn't answer the phone, so she quickly got out of bed, got out of bed, calmed down a bit, tidied her hair, and then went to open the door.

It was Su Shu and Shi Ran standing outside the door.

The two took a lot of things in their hands, fruits, vegetables and meat.

"What are you doing? It took me a long time to open the door." Su Shu smiled helplessly.

"I was just sleeping!" Gu Yaoqing pretended to yawn, with a faint blush on her face, she really looked like she had just woken up.

But neither Su Shu nor Shi Ran believed Gu Yaoqing's words.

It is unreasonable to go to bed after five o'clock in the afternoon.

Combined with the current state of Gu Yaoqing's face, it is more likely that the two of them are doing that thing!
But Su Shu wouldn't point it out.

Shi Ran didn't even mention it, she just had a faint smile on her face, and she never put the emotions in her heart on her face.

"The two of us came to watch the show with you tonight, isn't it a bit abrupt?" Su Shu said with a smile.

……

(End of this chapter)