My ex-wife is a big star

Chapter 162 Don't show off your propaganda!
Jiang Shu calculated the current income of "Sword Inn".

Sushi's copyright fee is 1.37 million.

The title sponsor is a milk, and the title fee is 6500 million.

In fact, the naming fee is not very high.

Ten years ago on Earth, the naming fee for the first season of The Voice was 6000 million, and the naming fee for the second season became 2.2 million.

Sister Lang's naming fee in the first season was 4000 million, and it also exceeded [-] million in the second season.

However, the popularity and word-of-mouth of Sister Lang's second season were a bit lower, and the sponsorship fee doubled, but the effect was not as good as the first season.

So sponsorship is also a gamble.

In general, for some reality shows with good expectations, the exclusive naming fee for the first season is usually tens of millions.

If the market responds well, the naming fee for the second season will naturally increase.

In addition, there are five sponsors, namely mobile phone, water heater, black sesame paste, refrigerator, and facial cleanser.

This is considered a small number. "Longing for Life" on Earth later directly had more than a dozen sponsors.

The advertiser's logo was posted everywhere in the program, and it soon turned into a variety show inserted in the advertisement, which seriously affected the viewing experience, and was once jokingly called an ad by netizens.

If Jiang Shu didn't control it, twenty sponsors could be recruited.

In addition, there are many implanted advertisements, such as toothpaste, cooking oil, soy sauce vinegar, shampoo, beer, electric vehicles...etc.

These only appear in the program footage, and they will not be broadcast orally. They are just used as daily household items.

All advertising costs add up to almost 2.5 million.

In addition, for the 36-second advertisement before the film, each complete playback is 9 cents.

"Sword Inn" has been online for a week now, and the first episode has already received 4000 million views.

After three months, it will definitely be no problem for the first episode to reach 1.5 million broadcasts. Of course, this does not mean that 1.5 million people watched Xianjian Inn on the app.

Because some people will swipe twice, or even more than three times.

1.5 million are just person-times.

The actual number of viewers must be tens of millions.

After the whole season is over, the average broadcast volume should be more than [-] million.

Because it is free to watch, the playback volume must be higher than the fee.

If there was a fee, some people might have been a little interested in this program, but when they saw that VIP was going to be opened, they were immediately not interested.

There must be many such people. He will come to see it for free, but goodbye for a fee.

Based on the average broadcast volume of 900 million per episode, the pre-movie advertising fee for each episode is 14 million, and 1.26 episodes are [-] million.

All of them are added together, and there are already [-] million.

This is not counting those who directly sign up for membership because they don't want to see advertisements. Of course, this is all small money.

This income, Jiang Shu felt, had reached expectations.

I also don't want to open vip again, watch it for free, so that I can attract more platform users and earn some word of mouth at the same time.

Jiang Shu was going to post a blog on Weibo.

Although I was disgusted by Weibo, there was nothing I could do for the time being, so I couldn't tear myself apart from them.

Weibo is now the dominant player in the field of text social networking.

Unless in the future, when there are more and more artists under him, and the traffic is getting bigger and bigger, then he will have the opportunity to make his own social platform.

Now that Shi Ran has bought it out, one Zhao Ling'er is enough for her for a long time, and now the resources in her hands are endless.

Gu Yaoqing's top class will be her own in the future, as long as her contract with the current company expires.

When "Love Letter" is released, Su Shu will definitely usher in a second spring.

With Lin Xiaohuan's condition, it is also the existence that can make the younger sisters sit on the floor and ovulate.

According to how it goes on, more and more artists will be promoted by themselves.

As long as the traffic of the people around you reaches a certain level, you can all leave Weibo together and set up your own portal.

As far as the word-of-mouth on Weibo is concerned... those who don't play Weibo are scolding, and those who play Weibo are holding their noses and scolding.

As long as someone can make a product that is comparable to it, many passers-by will definitely respond.

It's just that Weibo is now the only one, and it is indeed difficult for anyone to deal with it in the same field.

But don't rush and take your time, just give it a little more time.

Jiang Shu posted a Weibo, and at the same time posted an update on the wholesale station.

[Don't ask, the whole first season of "Sword Inn" is free!You can support me in other places, such as New Year's Day [狗头] Thank you for your support! 】

Jiang Shu's decision made netizens exclaim awesome!
Nowadays, any well-known variety shows are definitely exclusive to VIP users, and there are no free ones to watch.

Not to mention a variety show like "Sword Inn", which has already broken 3% ratings.

Although it is free to play, more users will be attracted to watch, and the playback volume will be high, so the revenue of pre-movie advertisements will also increase.

However, the membership income after opening the VIP must exceed the pre-movie advertising income.

Otherwise, other platforms would have already canceled the membership system and relied on advertising.

By doing this, Jiang Shu undoubtedly made less money and let some benefits come out.

【Brother Jiang, you are really out of tune with other capitalists. If you want to hang street lamps in the future, we will let you choose a rope you like [狗头]]

[If you want to say that, then I will really download the Huayue video and watch it! 】

[Count me a [dog head]]
[So many prostitutes [狗头]]
[Brother Jiang, don’t worry, if the box office of the love letter doesn’t reach one billion, it’s not because your movie is bad, it’s just because we are not doing well [crying]]

[So when will the movie promotional song be released?I know you must have! [dog head]]

[Brother Jiang has already made it clear!Do you know what to do on New Year's Day? 】

[Yes, New Year's greetings! ]
[Thank you for your size, read the love letter [surprise]]
[......]
Jiang Shu's approach must have won unanimous praise from netizens.

After all, who wouldn’t be happy to spend less money!

It can also introduce more traffic to Huayue video.

But in the eyes of Feng Yaojie and his colleagues, this kind of behavior is a bit too "luxury".

Although you can already make a lot of money, who cares about making more money?
Looking around, in the whole circle, Jiang Shu is probably the only one who can play like this.

I really don't care about more or less money at all, it's very casual.

This kind of behavior will definitely make less money, but it will bring more traffic to his video platform and more loyal fans for him.

Money is more important than traffic fans and word of mouth.

In their eyes, or in the eyes of the company's shareholders, money must be important.

Because the ultimate goal of getting traffic is to cash in and make money, if you can make money directly, there is no doubt that you choose money!
And they are all capitalists, they don't need word of mouth and fans.

But Jiang Shu is both a capitalist and a big star, so word of mouth and fans are also very important to him.

For example, someone will definitely go to the cinema to support the love letter because of today's incident.

With these things in place, his image as a star is getting better and better, and his status as a "capitalist" is getting more and more downplayed.

Nowadays, when ordinary netizens mention capitalists, they can't wait to directly hang street lamps, but they have a completely different attitude towards Jiang Shu...

1 month 23 number.

Several other Spring Festival movies have been heavily promoted.

In addition to buying drafts on the Internet.

I also buy posters in theaters, play promotional videos before movies, etc.

Promotional videos will even be posted in subway stations, subway cars, bus stops and other places.

It belongs to online and offline efforts.

As for the promotion of "Love Letter", it has been concentrated online.

The draft is not less, because there is a wife's team to help.

In addition, the batch site is also very popular, with more than [-] million fans, and my uncle has always taken care of his traffic.

As for Weibo and Ouyin, although they didn't intentionally limit the flow of Jiang Shu's topic, the entry for the movie's promotion still couldn't be trending.

To sum it up, you can play as you like below, just don't give hot searches or exposure.

As for offline advertisements, there are basically none at present.

Jiang Shu also didn't cooperate with the issuer, and there were only a few issuers with resources in the country.

Some of them don't cooperate with themselves at all, and some directly open their mouths, asking for a 22% distribution agency fee.

Jiang Shu ignored them, not even thinking about bargaining.

Under normal circumstances, the distribution agency fee is between 5% and 15%, which is very flexible. It mainly depends on factors such as film quality and box office potential.

Simply put, if the box office potential is great, the issuer will give up a certain percentage.

If there is a risk at the box office, the issuer will take as much as possible to protect their interests.

Seeing that Jiang Shu has not made any offline promotion so far, the fans are a little anxious.

"Brother Jiang, are you giving up offline promotion?"

"You don't really want to rely on our fans to fight the box office! It's too much! Relying on us up to one billion, will you be satisfied? [狗头]"

"Brother Jiang, don't show off offline! Hurry up and spread the propaganda!"

"Is there a possibility that other publishers are colluding and deliberately targeting Brother Jiang?"

"Actually, it's okay! The main audience of "Love Letter" is obviously not offline."

This comment is on point.

People over the age of 40 or even 60 or [-] will go to see "Ching Chuan River" and other movies to fight against rice and aid Korea, and they will also watch martial arts comedies.

But even if you call the promotional video of "Love Letter" in their faces, most of them have no interest in this kind of romantic literary film.

The main audience of "Love Letter" is still young people in their teens to their 30s.

These people are mainly on the Internet.

Therefore, there is nothing wrong with Jiang Shu focusing on online publicity.

The cost-effectiveness of advertising offline is definitely far worse than online.

As for offline, in fact, he didn't really perform completely badly.

At any rate, there are still songs, which can achieve a certain degree of popularity offline.

Jiang Shu posted on Weibo: [Tomorrow at twelve o'clock in the morning, the promotional song "Fairy Tale" will be released simultaneously on the three major platforms, everyone is welcome to listen to it! 】

Jiang Shu is also very aware of the urine nature of Weibo. Anyway, as long as there is no love letter in the topic, they will pretend not to see it, and the hot search can be posted.

This must be a compromise they reached with the people above. It's fine not to expose the movie, and the rest doesn't matter.

It was obvious that they were deceiving, Jiang Shu only thought that they were funny.

Sure enough, the new song "Fairy Tale" quickly became a hot search.

……

(End of this chapter)