The Happy Life of Small Officials in Northern Song Dynasty

Thanks to the brothers Xuerenju, Dapengju, Tian Laoshi, and Midnight Wendao for their generous rewards, (Please collect and vote.)

##

Su Jin asked shopkeeper Zhang carefully about the situation and details of the drought in the south, and confirmed his judgment, so he softly told Zhang Rongqin about his judgment on the situation.

Zhang Rongqin suddenly remembered that a cloth merchant had mentioned this year's drought when purchasing cloth. No wonder some smart guys were unwilling to sell cloth, it seemed that they were taking a gamble.

Su Jin knew that May and June are rainy seasons in the south, but a severe drought occurred at this time. This is extremely unusual, and the subsequent drought will probably worsen. He and Zhang Rongqin quickly reached a consensus to go there immediately. Buy cloth of all colors in large quantities, no matter how high or low.

Su Jin decided to take out another [-] guan to purchase. This decision made shopkeeper Zhang open his mouth with a few teeth missing. This is a gamble for the young owner.

Su Jin originally wanted to let Chen Gui go this time, but old shopkeeper Zhang firmly opposed it. This time it was a big gamble that really related to the fate of everyone in the Su family. Shopkeeper Zhang would never rest assured that he would let someone else do it for such a large-scale purchase, so the two agreed. Strictly keeping the secret, after resting for a day, the old shopkeeper Zhang secretly went south with a huge sum of [-] guan in the early morning of the day after tomorrow to collect all the cloth he could find.

It was the first time for Su Jin to experience this kind of desperate business with the whole family, and he couldn't help feeling uneasy, but when he thought of the word "hoarding", his confidence doubled. In ancient times, when manpower could not stop the weather, there would be many such people Opportunity presented itself, and Su Jin had read a book about the way of doing business of "Tao Zhugong" in his mind. Although he didn't know whether it was Su Jin's memory or Wang Feng's memory, the way of doing business of Tao Zhugong and Fan Li in the book gave him a good impression. He was very shocked.

The main reason why Tao Zhugong became a rich man beyond rivals is that he observed the supply and demand relationship in the market and judged the fluctuation of prices.He discovered that there is a limit to price fluctuations, that is, when it is extremely expensive, it will fall; when it is extremely cheap, it will rise.

So this gentleman will "get as cheap as grass, and get as expensive as dung." ', the so-called "getting cheap like pearls and jade", that is, items that value reduced prices as much as pearls and jade, and try to buy and store them.After the price rises, sell as much as possible. "Expensive is like dung", that is, throw it out without regret like throwing away dung.

To sum it up, what Su Jin understands is: the word 'hoarding and hoarding'. The difficulty in this is to grasp the laws of the market.

Another reason why Su Jin dares to fight so hard is that he learned it from later generations. In a certain year in later generations, the rise of agricultural materials such as fertilizers and pesticides led to a sharp rise in grain prices, so it affected the whole body. It is expensive, and few farmers are willing to feed pigs with expensive grains, so the price of pork soared to an astonishing level that year, and some farmers with vision made a fortune; The number of people who raised pigs increased sharply, so the supply exceeded demand, the price fell all the way, and many people lost their money.

This rise and fall not only shows that the supply and demand relationship in the market is regular, but also makes Su Jin understand what is a forward vision; Demand will not be affected by severe droughts and floods. At that time, the shortage of food and cloth will become inevitable. Hoarding at this time will be a great profit.

Su Jin carefully calculated the funds in his hands. In addition to the necessary working capital in the store, the remaining funds still had [-] yuan sleeping in the secret room. It depreciates as the society becomes more and more prosperous.

Su Jin decided to keep [-] of the [-] for emergencies, and spend all the other [-]. Of course, he could not hoard cloth. After all, the needs of Luzhou City and its surrounding areas were limited. This time, Su Jin chose grain.

Su Jin hurriedly called all the shopkeepers of the four grain shops in the four cities of Suji to a meeting overnight. Under the nourishment of fragrant tea and delicious snacks, the four big shopkeepers opened their mouths wide after hearing Su Jin's decision. The big tongue was dyed green by mung bean lotus paste cake.

These old shopkeepers have long disliked the tricks that the Shaodong family has made in the cloth shop and clothing store. In their view, the Shaodong family has spent so much money, but received thousands of orders at a loss. Losing hundreds of dollars would be like a prodigal family; for this reason, they and the shopkeepers of other properties of Suji have advised Mrs. Wang many times that they cannot tolerate the young owner's ruining the family business of two generations of old owners, but Mrs. Wang insisted on letting go. Let Su Jin toss, but also make these people helpless, these people want to do their own things honestly, in case the cloth shop and the garment shop collapse, they can still help Su Ji through the difficulties with their old industries, and It is worthwhile for the old club to take care of his group of people.

But I never expected that the Shaodong family would reach out to the grain shop so quickly, and it would cost a huge amount of money. If it collapsed, all Su Ji's properties would be wiped out, and this risk cannot be taken.

"Young master, you are messing around." Hou Shanrong, the head shopkeeper of Suji Grain Shop on South Street, looked heartbroken, with a white beard blown out high, and his qualifications were second only to the shopkeeper Zhang of Buzhuang, so he was here Su Ji's business strategy is often the first to speak up.

"Has the Young Master calculated the risks involved? To hoard so much grain, not to mention the difficulty of hoarding, mildew and pests will cause great losses. The more important reason is that the severe drought in the south is just hearsay. If the judgment is wrong , will ruin Su Ji’s entire family business, let alone you, the young master, even us Su Ji old men will have no face to see the old master.”

Hou Shanrong's words were strongly echoed by the other three. The young owner's house is simply a joke. A 16-year-old boy who has just left his study, how can he know the risks and traps in the mall? It can be made up for, such a life-threatening style of acting, the loopholes made will be bigger than the sky, and it will be a situation of undoing.

Su Jin quietly listened to the constant complaints and complaints from the four big shopkeepers, smiled and said nothing, after several tossing and turning and no new words came out, Su Jin pointed to the tea on the table and drank some snacks and said: "Several big shopkeepers, wait a moment!" Don't be dry, first drink some tea to smooth the air."

The four big shopkeepers were indeed a little tired from the noise, they stopped at the same time when they heard the words, and took up their teacups to moisten their throats while panting.

Su Jin waited for them to catch their breath, and suddenly stood up and bowed respectfully to the four old shopkeepers. The four big shopkeepers hurriedly got up and returned the salute: "Young master, this is..."

Su Jin signaled the four to sit down, and sat opposite them himself, and said solemnly: "From the words of several old shopkeepers just now, Su Jin deeply felt their concern and sense of responsibility for the rise and fall of Su Ji's honor and disgrace, Su Ji How lucky I am to have all of you loyal people to assist me, without you, I dare say that Su Ji would not be here today."

Several old shopkeepers hurriedly said modestly,

"Young master's family is showing love..."

"Where is it, I'm just doing my best..."

"Young master's words made me wait..."

Su Jin smiled and said: "Su Jin's words come from the bottom of his heart, and there is absolutely no sense of joking. Su Ji has been handed down to me for three generations. You can think about it, Su Jin is also a person who has read a lot of poetry and books." , don’t you know what it means to be prodigal and what is unworthy? Su Jin can’t bear the name of unworthy to squander the family property accumulated so hard by the ancestors so easily.”

Hou Shanrong clasped his hands and said: "I'm not saying that the young master's family is disgraceful, but the fact that the young master's family is new to the business world, so it is inevitable to be aggressive and reckless. The shopping malls are not as simple as the officialdom, and the intrigues and intrigues are even worse. Some people kill with knives, and others rely on it In the past five years in Luzhou City, there have been nearly 13 merchants whose families have been poor Arrived; the young master must have heard about the matter of the master, the master worked hard all his life, but died of depression because he fell into a trap by mistake, how can we just sit and watch the young master follow in the footsteps of the master."

Su Jin smiled wryly, this group of people were too threatening and hurt their ears. When they saw Ye Luo, they said that autumn was here.

"Su Jin has already understood the heart of the shopkeepers. I would like to ask you a few questions. If you can clarify my doubts, this business will not be done." Su Jin said.

"Young master, please tell me..."

"Su Ji ten years ago, how many shops did my father own, and how did they benefit?" Su Jin's first question.

"Ten years ago?... The old man remembers five grain and oil shops, two cloth shops, two garment shops, one pawn shop, one restaurant, one inn, and two fields of nearly a thousand mu in each of Nanzhuang and Xizhuang..." Hou Shanrong counted with his fingers.

Su Jin said quietly: "Then please wait for the old shopkeeper to take an inventory of how many stores Su Ji has now."

Hou Shanrong counted again with his fingers: "One cloth store, one garment store, four grain and oil stores, one Xizhuang..." Before finishing counting with one hand, all the properties have been counted.

Su Jindao: "Why did my Su Ji shrink by half of my property in ten years? How did this happen? Ten years ago, it was the home of the richest man in Luzhou, but now it is said to be one of the four major households, but I'm afraid it's only on the surface. .”

Hou Shanrong and the other three shopkeepers were stunned. They really didn't think about it on weekdays. They didn't expect that Su Ji didn't make any progress in ten years, but the family business declined like this.