The Three Kingdoms: The filial son of the Cao family, please ask the father to ascend the throne

Chapter 96 Cao's Water Refined Salt

Looking at the snow-white refined salt in front of them, the Mi brothers' knees softened and they knelt down.

"These are salt?"

The two picked up some and put them in their mouths, the salty taste came straight to their minds.

"Lord State Shepherd, how did you do it?"

"Don't worry about these things, just sell the salt. As for the price, let's set it at half of the current price of private salt."

The Mi brothers were shocked.

"Lord Zhou Mu, these salts are of high quality, we don't need to lower the price at all!"

"That's right, Mr. Zhou Mu, with fine water and salt in hand, it's impossible to compete with those private salt for the price!"

I saw Cao Ziyou looked up at the sky at 45 degrees, and said with a compassionate look:

"Do you think I'm fighting a price war, competing for the market with those gentry? No, I just want the common people to spend less money and eat better salt!"

At this moment, there seemed to be a holy light behind Cao Ziyou!

The Mi brothers all worshiped.

"As expected of Mr. State Shepherd, he cares about the common people. Someone said before that the world is so cold, and it is time for a saint to be born to lead the world! It turns out that Mr. Zhou Shepherd is a saint!"

"I, Mi Fang, will follow Lord State Shepherd!"

Cao Ziyou was in a good mood to easily harvest the two little fans.

"Come, come, let me tell you how to sell these refined salts. Because this is Xuzhou's official salt, it has inherent advantages. What you have done is to build brand awareness as much as possible."

Mi Zhu raised his hand like a good baby.

"Master Zhou Mu, what is a brand?"

"Brand? Brand is the degree of people's awareness of our products. Let me tell you this, if all the stalls selling salt are lined up together, and the common people point to our salt and say it is water-refined salt, then our brand is considered It's built!"

The Mi brothers nodded half-understood.

"After establishing a brand and occupying the market in Xuzhou, the next step is to sell it. Yanzhou is my father's territory, let me sell it there first! After winning the markets in several nearby states and counties, gradually promote it to the entire Dahan. But this matter involves a lot, and there is no rush now.

One thing you have to do is to give me a name for water and salt in Xuzhou, understand? "

The two brothers nodded again.

"Go ahead, I'll let the Xu Brothers add water and salt into the column of short stories after the rain, and help you to become famous!"

On this day, the common people in Xuzhou found a sign hanging on the door of the shop selling official salt.

Several guys stood at the door, yelling loudly:

"Don't miss it when you pass by, you won't be fooled if you can't buy it! The fresh water essence and salt are fresh! Auntie, come in and have a look?"

"Master Xuzhou Mu gave benefits to the family! The best water and refined salt don't need 998, don't need 98, only 9.8! Family members, come in quickly, hand is fast and hands are slow!"

"In order to give back to our new and old customers, we now launch a special sale of refined water and salt!"

…………

The advertising words of each store are different, but after repeated yelling, the common people gradually gathered around to join in the fun.

The dog that had been arranged earlier asked loudly:
"Shopkeeper, your official salt is so expensive, who has the money to buy it?"

"Hey, little brother, don't talk nonsense! The price of our fine water salt is cheap, and it was specially formulated for the people by the state shepherd who loves the people like a son! The price is on the brand, and there is no cheaper salt in Xuzhou." Already!"

"Then what's the quality of yours?"

"Our pure water salt is taken from the water in the sky, and it has been refined through 36 processes in a total of ninety-nine and 81 days! Since I ate this water refined salt, ah, my waist no longer hurts, and my legs are no longer sore. I can carry a bag of rice for a long time!"

"Really? Give me one!"

.........

During the conversation between the two, they introduced the water and salt to the onlookers.

The common people saw that the quality is so good, the price is so low, and there is a guarantee from the state shepherd, no fool would buy it!

So they swarmed up and snapped up one after another.

The Mi family brothers saw that Cao's fine water salt was selling so well, so they called out many Mi family shops to sell refined salt, making Cao Ziyou a lot of money.

A few days later, the gentry gathered at the Chen family again.

"Han Yu, have you heard of the fiery salt water sold recently?"

Although Xuzhou's salt industry is controlled by the Chen family, all major gentry families have businesses in it.

In recent days, the income of the salt industry has plummeted, and several gentry talkers can't sit still.

Chen Gui looked at the ledger in his hand and remained silent.

As the patriarch of the Chen family, he knows the situation of the salt industry better than these people here.

In addition to the accounts on the surface, he also sent his clansmen to the official salt shop opened by Mi's family to check the situation.

Looking at the salt and water brought back by the clansmen, Chen Gui admitted that he was helpless.

Seeing that Chen Gui was silent, the patriarch of a gentry couldn't help asking:
"Han Yu, why don't we join forces to suppress the Mi family?"

Chen Deng smiled.

In the Spring and Autumn Period and the Warring States Period and the Qin Dynasty, the salt monopoly system was implemented.

At the beginning of the Han Dynasty, the private sector was opened, and the monopoly was resumed again during the period of Emperor Wu of the Han Dynasty.

Although the salt and iron monopoly was abolished in the Eastern Han Dynasty, a taxation system was implemented.

But when it comes to each state, it is still the person in power who has the final say.

Obviously, Cao Ziyou is the person in power in Xuzhou.

He said that water refined salt is official salt, that is official salt.

He said that the gentry sold private salt, that is private salt.

After the gentry on the front foot suppressed the Mi family, Cao Ziyou was able to send troops to arrest people on the back foot.

Anyone who sells private salt will be executed according to Xuzhou law!

Unconvinced and want to explain Han law to Cao Ziyou?

I'm sorry, the emperor is still in the hands of Li Jue and Guo Si, why don't you tell me about Han law?

That is to say, Cao Ziyou has just arrived and has temporarily maintained a tacit understanding with the gentry.

Everyone competes openly and aboveboard. If anyone wants to play tricks, Cao Ziyou's army is not idle!
Chen Gui put down the account book and sighed.

"Salt with refined water has become popular in Xuzhou, and it is widely spread outside. It is not Xuzhou people who do not buy refined salt with water. In order to become the family members of Mukou in Xuzhou, which Xuzhou people would not buy refined salt with water? Instead of continuing to compete with them in the salt industry, It’s better to continue fighting in another direction.”

"Could it be that we just gave up on the salt industry?"

The profit of table salt is extremely lucrative, and when Chen Gui said to give up, the eyes of the patriarchs of the noble clan turned red.

"Otherwise? As long as you can produce refined salt that is not inferior to water refined salt, my Chen family can help you compete for the market with all the money! The question is, can you do it? Do you have the strength?"

Seeing everyone bowed their heads and said nothing, their momentum was sluggish.

Chen Gui persuaded:
"Don't be discouraged either. Our Master State Shepherd is an ambitious person. With refined salt in his hand, he will definitely not only sell refined salt in Xuzhou. As long as he wants to sell refined salt, he must cooperate with us!
Without our support, the Mi family alone would not be able to feed the entire Thirteen States of Han!At that time, do you still worry about the lack of income from the salt industry? "

When everyone heard it, they gave a thumbs up.

"It has to be Han Yu!"

"We have Hanyu, we are really like a duck to water!"

(End of this chapter)