Shanghai is prosperous

Chapter 16 Paper Bag of Tujia Biscuits

Time passed quickly, and before I knew it, it was early November.The weather in Shanghai is already very chilly.

At this time, a kind of Tujia scum cake called "Chinese pizza" suddenly popped up in the streets and alleys of Shanghai overnight, and became popular like a whirlwind.

On the corner of the street, in the depths of the alley, on the edge of the bus stop, or even on the side of the main road, in the bustling market, as long as there are a little more people, you can basically see puffs of white smoke. small stalls.

These stalls are very simple, a stove, a simple table, a few pots of dough and minced meat balls seasoned and marinated with special recipes, a few seasoning packets, plus one or two different dishes. That's all for the busy master.But their business is indeed surprisingly good, and there are often circles of customers competing for tastings around the stove.

This biscuit, which is made up of a small dough, a little minced meat, and some chopped green onions, is so popular that it is really unexpected and unimaginable in Shanghai, but it is so unbelievably barbaric.

On the bus, on the subway, on the side of the street, or even on the small road in the back corner, you can see people eating pancakes from time to time with a brown paper bag in their hands. I began to abandon my reserve, and took a bite of the so-called Tujia sesame seed cake, which is full of chopped green onion flavor and is greasy and fragrant.

At eight o'clock in the morning, Wang Yiyuan entered the workshop with a stack of more than ten Tujia biscuits, which he had waited in line for more than half an hour at Dongfang International Trade Center, and he hadn't had time to eat them yet.Wang Yiyuan kept one for himself, and gave all the remaining biscuits to Xiao Yunhua, the supervisor, to distribute.

Since the contract with Guoli Hosiery was formally signed, the proofing of Guoli Hosiery Co., Ltd. has gradually begun to come in, and this period is the peak time.Because Mr. Xiao's National Hosiery Industry Operations Management gave priority to greetings, the whole process went smoothly. Some samples have been initially confirmed one after another, and they are waiting for the formal order.

Wang Yiyuan is very concerned about every proofing this time, and a large part of his energy is devoted to the production workshop during this period.After reading all of them, Wang Yiyuan was about to go out, and Xiao Yunhua followed.He said to Wang Yiyuan, Lao Wang, wait a minute, I still have something to do with you.

In fact, in terms of age, Xiao Yunhua is more than two years older than Wang Yiyuan, but everyone in the company now calls Wang Yiyuan Old Wang, and Xiao Yunhua follows suit.

But if you want to talk about the origin of the name Lao Wang, even Wang Yiyuan doesn't know how it was called in the first place.It stands to reason that Wang Yiyuan is not too old now, he is only 29 years old, so he should be still young, at least not far enough to be honored as old king.

However, there is also a more reasonable explanation. It may be because most of the workshop is young and young, and they have a good relationship with Wang Yiyuan. I feel that calling Manager Wang is relatively unfamiliar, and it is obviously inappropriate to call him Xiao Wang. I don’t know who called it first. Lao Wang, I didn't expect that he would gradually become popular in the company.But Wang Yiyuan didn't feel embarrassed, he felt that it was nothing to be called like this, it didn't matter, and he even seemed to have a sense of intimacy.

Wang Yiyuan stopped.Xiao Yunhua pulled Wang Yiyuan to a corner, and then said, I have two fellow villagers from Hubei to invite me to dinner tonight, and I would like to invite you to accompany me, are you free?Wang Yiyuan said, what's the matter?Xiao Yunhua shook the sesame seed cake in his hand, and said softly, it was this sesame seed cake.Wang Yiyuan didn't understand.

Xiao Yunhua went on to say that it was about the packaging bag of the biscuits.This biscuit was developed by my high school classmates in my hometown and their company.You have a lot of ideas, and you help me go to the staff at night.

Wang Yiyuan said, okay, it just so happens that there is nothing to do tonight, and we can have a delicious meal.Xiao Yunhua said, then it's a deal, we'll go there together after work.

At noon, Jiaotong University boss Xie called.He told Wang Yiyuan that his application materials for the in-service MBA training class of Jiaotong University had been reviewed and approved by the school, and he needed to go through the formalities and pay the fees on Sundays.What's rare is that after Lao Xie's advice, Wang Yiyuan's entire MBA training period was reduced to a little more than [-] yuan, which can be regarded as a lot of discounts.

Wang Yiyuan repeatedly expressed his thanks to Lao Xie.It's just that this time the tuition fee has to be paid in advance for one year, and the materials, registration fee, etc. add up to nearly 5000 yuan.Wang Yiyuan did the math, his own cash plus his salary for the past few months, and the two bonuses he received for signing the contract with Guoli Hosiery last time, it was almost less than 9000 yuan. Far from enough.

He remembered that the special business expenses for Guoli Hosiery provided by the company last time, there is still a lot left, about 5000 yuan.

Wang Yiyuan racked his brains, but couldn't come up with any other good solutions, so he had to take these and use them first.Adding it all up, the tuition fees this time should be enough.It’s just that those are all Smart’s consumer cards, Wang Yiyuan thought, anyway, there are still four days before Sunday, so he decided to find time to go to Qibao and find a ticket dealer to exchange these cards into cash.

After finishing the trivial matters in the afternoon, it was almost seven o'clock in the evening.Xiao Yunhua waited for Wang Yiyuan in the guard room at the gate of the factory, and the two took a taxi and went straight to Honghu Family Restaurant next to Qibao Old Street.Entering the Jingzhou private room on the third floor, there are already three people waiting inside, and the dishes on the table have already been put on the table.

Xiao Yunhua apologized repeatedly, and introduced each other one by one.The guest of honor was Zhu Wenbing, the investment manager of East China Region of Wuhan Haozhaer Biscuit Food Company, Xiao Yunhua's high school classmate, the other two were Manager Tong from Shanghai area and Manager Liu from Suzhou area.

After shaking hands one by one, Wang Yiyuan sat down at the table where the dishes were passed.Five people ordered three bottles of 52% Daohuaxiang Baijiu. Zhu Wenbing was more generous. He laughed and said loudly at the beginning, we will only drink this tonight. There is not much, but we can’t waste it. Pack.

Several people chatted while drinking, and naturally they talked about Tujia sesame seed cakes in a short while.When it comes to their slag-free sesame cakes, Zhu Wenbin talks confidently and introduces them in great detail.

It turns out that this kind of Tujia biscuit was originally located in Enshi Prefecture, Hubei Province at the junction of the three provinces of Hubei, Hunan, and Chongqing. It is a local snack with very local characteristics. It is an indispensable daily delicacy for the Tujia and Miao people.Its history is said to be traced back to the Spring and Autumn Period and the Warring States Period. It was once a traditional offering of the Tujia and Miao people, and has a long historical and cultural background.

Zhu Wenbing also introduced that the main ingredient of this kind of biscuit is flour, and the production is also very special. First, it is fermented with old noodles, and then meat, green onions, peppers, etc. are used as raw materials to make fillings, and they are mixed together to form a cake. , and then smeared with soy sauce, minced meat, chopped green onion, sesame, etc., the final processing is also very special, it is baked by charcoal in a tile vat.

Wang Yiyuan knew that there were also Tujia and Miao people in his hometown of Hunan, but he did not expect to be related to this popular biscuit.

At this point, Zhu Wenbing paused for a moment, and said mysteriously, "Be a good boy, do you know who is making the Tujia scum cakes that are so popular in the market now?"Of course Wang Yiyuan didn't know, shook his head, and waited for Zhu Wenbing to write later.

Zhu Wenbing smiled and proudly said that it was developed by our proprietress first.He went on to say that our proprietress herself is an Enshi person, and at that time she was just a little girl who had just graduated from college and worked as a small accountant in a small company in Wuhan. Her name was Lin Yan. Tujia biscuits were first introduced to Wuhan.After the launch of the little girl's Tujia Dregs Biscuits, she did not expect to be very popular in Wuhan in a short period of time.Later, she realized the huge business opportunities from it, and the little girl quickly promoted this kind of Tujia scum cake to other large and medium-sized cities through direct sales and chain sales in a timely manner.

Speaking of their boss, Zhu Wenbing obviously respects and admires them very much.In particular, he said that the popular local Tujia biscuits did not have a trademark, but thinking of the characteristic of Tujia biscuits falling off every bite, the boss, who was still a little girl at that time, named his biscuits Tujia. The slag-dropping biscuit means "the slag of the soil, the fashion of the drop".What I didn't expect was that vulgarity is elegant, but the market is very sought after and recognized for this name.

In this way, in a very short period of time, Tujia sesame seed cakes became famous all over the country. The little girl Lin Yan was hailed as the "queen of sesame seed cakes". Popular all over the country" modern version of the myth.

Zhu Wenbing sighed again and again, saying that the company did not expect this project to become as popular as it is now. Now in Jiangsu, Zhejiang and Shanghai alone, nearly 5 sesame seed cakes can be sold a day, and Shanghai can probably sell nearly 1 sesame seed cakes a day, and the number is still there. It is growing rapidly day by day. The key point is that franchisees, large and small, are still squeezing their heads to drill into us.

He smiled and said, I will also tell you the truth, not afraid of your jokes.Our company is not fully prepared for the popularity of the slag-removing biscuits in Jiangsu, Zhejiang and Shanghai. Now many materials, such as the booth tools for franchising, the distribution of food materials, and even the paper bags for this packaging, are basically in short supply. In the state of selling out of stock, I can't keep up with it at all.

After hearing this, Wang Yiyuan was also secretly surprised. Unexpectedly, behind such a popular Tujia sesame seed cake, the instigator and trader was a little-known girl who was not yet 27 years old and had only graduated from university for two or three years. .

He was secretly surprised, it is true that young men make heroes, and women do not give way to men.This little girl must have something special about her, and it is worth getting to know her well.he thought.

Everyone was very happy with the meal.After dinner, Manager Zhu and the other three were sent away. Xiao Yunhua said to Wang Yiyuan, Lao Wang, let's go drink tea, the food here is too salty.

Wang Yiyuan knew that he must have something to say.The two of them entered a nearby tea room.

Xiao Yunhua asked for a pot of Tieguanyin.Wang Yiyuan sat down comfortably and took a toothpick to pick his teeth.

After tea twice, Xiao Yunhua spoke, Lao Wang, how long do you think this Tujia biscuit will be popular?

Wang Yiyuan took a sip of tea and said casually, it's hard to say now, it should be a while.Xiao Yunhua said, Lao Wang, I won't hide it from you, I just want to be their packaging bag.

(End of this chapter)