industrial overlord

Chapter 615 President Jin’s Teachings
The Mercedes speeds through the streets of Lagos and stops in front of a six-story building with a small courtyard.The black driver quickly jumped out of the car, intending to help Jin Jianbo pull the door in the front row. Jin Jianbo didn't wait for the driver to pull the door, he had already opened the door and got out of the car.

This action of Jin Jianbo made Lu Qihong and others very embarrassed. As soon as Wang Shuijin got out of the car, he took Jin Jianbo's hand and said repeatedly: "Old Jin, you are so polite. A boss like you opened the door for us personally. How dare we do it."

Jin Jianbo chuckled and said, "Boss or not, they are all former colleagues. If you come to me, you are my guests."

Lu Qihong was not familiar with Jin Jianbo, but Jin Jianbo's performance still made him feel like a spring breeze.He looked up at the building in front of him, and asked Jin Jianbo, "Boss Jin, is this whole building your company?"

Jin Jianbo nodded, and said modestly: "Oh, there is no way, if you want to do business, you must have a facade, and the customers are very powerful. If you don't have a decent facade, people still don't believe your qualifications. "

"Wow, such a big building, Lao Jin, you are really crazy." Wang Shuijin clicked his tongue repeatedly, "Your current family property must be in the tens of millions, right?"

This is why someone like Wang Shuijin asked such straightforward questions.In terms of the time when Jin Jianbo and Wang Shuijin met, it was more than ten years ago, and at that time, one was the factory manager and the other was a young worker who was doing nothing. It is really not a deep friendship.But Wang Shuijin didn't have too much thoughtfulness. He felt that Jin Jianbo was nostalgic from the communication just now, so he naturally regarded Jin Jianbo as a friend who could communicate casually in his heart.

Lu Qihong didn't make any mistakes like Wang Shuijin, but he also secretly planned Jin Jianbo's family property in his heart.This Mercedes-Benz car has to be sold for more than 100 million in China, and it is estimated that it is not less than this amount in Nigeria.As for this building, there may be more than 1 square meters of office space upstairs and downstairs. Based on the rent of office buildings in Lagos that they have learned these days, it will cost more than 100 million US dollars a year.

A boss who can afford to rent an office building equivalent to 1000 million yuan may have to multiply his net worth by 10 times, or even more.This Jin Jianbo is really a big boss.

Jin Jianbo laughed, and led the three of them into the building.Most of the people who came in and out of the corridor were blacks, but there were also Chinese and Westerners. When they saw Jin Jianbo, they all stepped aside to make way, and at the same time respectfully addressed him as "Mr. Jin".Walking behind Jin Jianbo, Wang Shuijin felt that his status was much higher. After all, it was something to be proud of to have a big boss who was his old friend.

A group of people came to Jin Jianbo's office and sat down. A little Chinese girl came in and poured tea for them. Jin Jianbo introduced to everyone that she was recruited from China as a secretary.

Wang Shuijin looked at the furnishings in the office and said: "Old Jin, I have long thought that you are a talent. You became our deputy factory director at a young age. Later... although there were some twists and turns, but now you Look, you are still doing so well, this business is no less than that of Jiang Shidian back then."

Jin Jianbo waved his hand and said: "Old Wang, you have won the award. I just took advantage of it. I have worked in Africa for a few years, and I have achieved a little bit. Compared with you, Mr. Lin, it is a heaven and an underground."

"Why, do President Jin and our President Lin also know each other?" Lu Qihong asked.

Jin Jianbo said: "It's not just an acquaintance, Zhenhua is my best friend in this life."

"Really?" Lu Qihong was a little surprised, he turned his head to look at Wang Shuijin, Wang Shuijin returned a blank expression.After all, the grievances between Jin Jianbo and Lin Zhenhua cannot be known and understood by people of Wang Shuijin's level.

Jin Jianbo saw their doubts, smiled self-deprecatingly, and said: "What I call a good friend is one-sided. I regard you, Mr. Lin, as the best friend, but you, Mr. Lin, may not necessarily regard me as his best friend." After all, his career circle is bigger, and he has many more important friends than me. In fact, I just ask him to say that he knows me, Jin Jianbo, and I am very satisfied."

"Uh..." Lu Qihong was inconvenient to comment on his own boss, so he changed the subject and asked: "Boss Jin said before that he opened a trading company, but according to my opinion, your company seems to be more than just trading, right? I saw your image on the wall downstairs and it seems that there are still construction projects."

Jin Jianbo said: "Manager Lu really has outstanding observation skills. No wonder you Lin always sent you to Lagos to take the lead. That's right, my Jianbo Industrial Co., Ltd. was a pure trading company in the early years, mainly purchasing from China. Some daily necessities are sold in Africa. In the past two years, the strength of the company has grown, and we have opened up some new businesses, including the construction of roads, bridges and houses.”

"This is a huge profiteering industry." Lu Qihong said with emotion.

"High profits also come with high risks." Jin Jianbo responded, "Nigeria's economy is not bad, but there are also many companies doing engineering here, especially a large number of Western companies. They have been operating in Africa for a long time. We When competing with them, we don’t have much advantage. Countries such as Chad, Central Africa, and Zaire, which are farther away, have a relatively difficult economy. We have to advance funds to do many projects, and the risk of repayment is very high. It’s useless if you don’t pay attention.”

Lu Qihong keenly grasped the information in Jin Jianbo's words, and asked, "Why, is Mr. Jin's company also competing with Western companies? Is there any experience in this area that you can teach us?"

Jin Jianbo laughed and said: "Africa is the backyard of the Europeans. We Chinese companies come here to develop, how can we not conflict with them. However, when it comes to grabbing the market with Western companies, your Hanhua Group is the first in China Yes, do you still need to learn anything from me, a latecomer?"

Lu Qihong said: "Our Hanhua Group has participated in international competition for a long time, but the situation in each country is still somewhat different. Mr. Jin has worked hard in West Africa for many years, and there must be a lot of experience that we can learn from. Please also Mr. Jin Don't be stingy."

Jin Jianbo gave Lu Qihong a thumbs up, and boasted: "Not bad, not bad. As expected of a new generation of college students, they are much more capable than our generation. Boy, I have nothing to pass on to you, but these seven or eight students in West Africa In the country, I have more or less government relations, if you need it, I can introduce it to you one after another."

"Then I am very grateful to Mr. Jin." Lu Qihong was overjoyed.

When receiving training before departure, people like Chu Hongyang, He Fei, and Schumann told them that the more economically underdeveloped countries are, the greater the influence of the government in the economy.To open up markets in Africa, the most important thing is to establish human relations with the government.Over the years, Hanhua has done a lot of projects in Africa and established some government relations, but the more things like this, the better. Jin Jianbo promised to introduce some relations to them, which was a great help to them.

"You don't need to thank me, I owe Zhenhua's favor, I can't care about your Hanhua company's affairs." Jin Jianbo said leisurely, "By the way, what are your specific plans for coming to Lagos this time? "

Lu Qihong heard that Jin Jianbo and Lin Zhenhua had a personal friendship, and knew that Jiang Shidian's predecessor was a petrochemical machine, which was inextricably linked with Hanhua, so he had no reservations about Jin Jianbo.He told Jin Jianbo completely about Hanhua Group's plan to establish 200 sales centers around the world, and Jin Jianbo was greatly moved:
"Hey, your courage, Mr. Lin, is indeed admirable. If 200 sales centers can be established, then there may not be a company in the world that can compete with Hanhua."

"Based on Mr. Jin's experience, is the idea of ​​our group feasible?" Lu Qihong asked. He asked this question entirely from the perspective of his own learning. He believed that Jin Jianbo's vision would be broader than his own, so he wanted to hear it very much. How does Jin Jianbo comment on such a plan?

Jin Jianbo said: "Based on my experience in competing with Western companies in Africa these years, your Hanhua proposal is indeed unique. Although Hanhua has developed rapidly in recent years, compared with large Western companies, The gap still exists. The core idea of ​​your current plan is to pick up all the markets in poor areas that are dismissed by large Western companies, accumulate sand into towers, gather armpits into feathers, hold the low-end market, and support the high-end market. Competing is really a good move."

"So, President Jin also supports our idea?" Lu Qihong said.

Jin Jianbo said with a smile: "Actually, when I first came to Africa, I did the same thing. Even now, my annual business volume can reach tens of millions of dollars. I still haven't given up on those small markets. At present, the entire African We Chinese are operating the market from large construction projects to small retail stores with needles and threads. We are not willing to let go of any small business, which is the basis for us Chinese to defeat Western companies in Africa."

Lu Qihong nodded desperately: "Boss Jin said it very well, I now understand what we should do."

Lu Qihong's words were not out of politeness. During the conversation with Jin Jianbo, he did learn a lot.Before that, all he was thinking about was how to do some big business, and it would be best to get a few billion to eight billion big orders, so as to improve the performance of the Lagos sales center at once, so as to show victory in front of others.

But after listening to Jin Jianbo's words, he understood the purpose of the company's expansion of 200 sales centers in one go. This is not only to achieve full coverage in the region, but also to achieve full coverage in the business.No matter how big or small an order is, as long as it is attached to this huge sales network, it must never be thrown away.In fact, big businesses also start from small businesses. If you build a water boiler worth tens of thousands of yuan for a certain unit today, you may be able to develop a complete set of equipment worth over [-] million yuan in a few days.

The Chinese are used to being poor anyway, and they will not refuse no matter how small the money is.

(End of this chapter)