industrial overlord

Chapter 585 The most important thing is talent
Peng Shaozhe's question is also of concern to everyone.Earlier, Lin Zhenhua said his idea for Xunyang City, which was to move all the traditional enterprises away to make room for advanced manufacturing.Now it's Hanhua's turn. Could it be that the group means to give up the traditional business and transfer all to the new business?
"Of course we won't lose the traditional business." Lin Zhenhua dispelled everyone's doubts with one sentence, "We are an enterprise, as long as we can make money and have no negative effects, we will stick to it."

"Do it, but the business focus must be shifted." Xiang Zhe took Lin Zhenhua's words, "The low-end equipment products needed by the Asian, African and Latin American markets are still our group's cash cow products, which need to be kept. The goal that Mr. Lin put forward just now is to develop our future star products, and the two are not contradictory."

The so-called cash cows and stars are concepts in the so-called "Boston matrix" commonly used in business management. This tool was proposed by Bruce Hender, the founder of the Boston Consulting Company in 1970. The basic idea is The products of the enterprise are distinguished according to the two indicators of market share and growth rate.

Products with high growth rate and high market share are called star products, which can help enterprises obtain good returns in a long period of time in the future.Products with low growth rate and high market share are called cash cow products. Its growth potential is not great, but it can provide enterprises with rich cash income.More importantly, due to the small growth potential, cash cow products no longer require additional investment, and companies can concentrate funds on star products.

As for projects with low market share and difficult to obtain returns, they are called problematic projects and thin dog projects. These are projects that enterprises should consider eliminating or giving up.

Since Xiang Zhe and other overseas returnees entered the management, these overseas management concepts have gradually been promoted in Hanhua Group. Now when the executives of Hanwa Group discuss issues, they are very accustomed to using some SWOT analysis, Porter Vocabulary such as the Five Forces Model, I have to say that these theoretical tools still have some effect on analyzing problems.

Lin Zhenhua said: "I went to Jingxi this time, and by the way, I also seriously studied the social and economic development of the central and western regions. We will not talk about areas with inconvenient transportation like Jingxi. There are many other places in the central and western regions. , the traffic conditions are generally acceptable, and at the same time, there is still a large amount of surplus labor available. With the development of our country's economy, the urban and rural construction level in the central and western regions is constantly improving. , In the future, they may return to the Midwest one after another, resulting in a labor shortage in the East.

Our traditional businesses are mainly labor-intensive industries, and we rely heavily on migrant workers.If there is a labor shortage, our labor cost will be greatly increased, thereby reducing the market competitiveness of our products.It is based on this understanding that I suggest Xunyang City to speed up industrial upgrading.We at Hanhua Heavy Industries should also have the awareness that we must gradually transfer some of our low-margin, labor-intensive products to the Midwest, so as to take precautions. "

"Understood." The executives are all from the front line of operation, and they know the cost structure of the enterprise well.They more or less understood what Lin Zhenhua said, but because they were usually too busy with work, they didn't think too much about it.When Lin Zhenhua said this, everyone understood, and they were thinking about which businesses of the company need to be migrated, and which businesses need to continue to increase investment for development.

Xiang Zhe said: "I have discussed it with Mr. Lin. After a while, we will arrange several inspection teams to go to the Midwest to select sites. The preliminary plan is to establish three to four production bases in the Midwest. Everyone will transfer the needs later. To sum up the industries, they were transferred to various production base areas for the reasons of being close to the source of raw materials, the product market, and the source of labor. The current factory area is mainly used to produce various new products.”

"Zhenhua, in this way, our production will be dispersed again, and the management cost will increase." Cen Youjun from the machine tool company said worriedly, "We were originally divided into two production bases, Xunyang and Luzhong, and the coordination has already been completed. It’s more troublesome, if I transfer part of the business to the mainland, in the future, I, the general manager, can only be a trapeze person, flying back and forth between several cities every day.”

"Old Cen, just be content. You're still flying domestically. I'm flying around the world every day now." Fang Yanwu said with a smile.The chemical equipment company's business covers all over the world. Fang Yanwu often visits various construction sites and discusses related matters with project owners, so there are many opportunities to go abroad, and he has to go around the earth seven or eight times a year.

Cen Youjun said: "We also have production bases in South America, but everyone takes care of my bad legs, so when encountering such a thing that needs to go abroad, several vice presidents go separately. Like Wang Haisheng and Long Wanli, they also Almost all year round."

"Which one of you is as miserable as I am?" Chu Hongyang, the general manager of the overseas sales department sitting in a corner, said with a bitter face, "You all calculate how many days you spend abroad in a year, and Schumann and I are the other way around, we can only calculate How many days are there in the country in a year. Zhenhua, should the headquarters think about when they can transfer me and Schumann back to China. Seeing that the child is about to go to high school, Schumann and I are not around. If he gets too used to it, if no one cares about him, he will become a semi-literate one like me in the future."

"Haha, Hongyang, I think you are doing well as a semi-literate person, can you speak several foreign languages ​​now?" Zhao Yongqun, the vice president of the refrigeration equipment company, teased.A few of them are old people who started a business together with Lin Zhenhua. Although they have not gone to college, they are still able to stand alone in various positions.

Chu Hongyang shook his head and said: "What's the use of just being able to speak a foreign language? Sometimes when negotiating with customers, I can only half understand what they say about technical indicators. Zuo Zhiyixiong is much better than me in this regard." Yes, he graduated from a prestigious university, so he can understand anything. I told Schumann that no matter what, I have to let my child go to a famous university, so that I can realize my university dream."

"Hongyang's words are very good." Lin Zhenhua took over Chu Hongyang's words and said, "There is a saying that is good. In the 21st century, what is the most important? Talent! What we are most lacking now is talent."

"Isn't that a common saying?" Xiang Zhe said with a smile, "But this sentence is not wrong. What Hanhua Heavy Industry lacks most at present is indeed talents. This is the second topic of our meeting today. Talent. Any thoughts on that?"

Compared with other domestic enterprises, Hanhua has done a good job in building its talent team.Back when most domestic companies did not pay much attention to talents, Lin Zhenhua introduced a large group of returnees such as Xiang Zhe, Hu Wei, Fang Yanwu, as well as graduates from famous domestic schools such as Ma Jie and Liu Zhaohua.In the following ten years, Hanhua was also unambiguous in the introduction and training of talents. The proportion of overseas returnees and highly educated talents in the company is absolutely second to none among domestic enterprises.

But even so, everyone still feels that there is not enough talent. Market development, product research and development, and internal management are all places where talents are needed.College students who have just graduated still need to hone their skills, and it is difficult to provoke the leader at the moment. The number of veteran talents is limited, and I can't wait to fill in several holes by myself.Today, Lin Zhenhua has proposed to start a second business, and almost all branches have to upgrade their industries.In this way, traditional industries need to be separated separately, and special personnel are assigned to manage them. New products need to be researched and developed, and marketing must be carried out. The pressure on this talent is unparalleled.

"There is no other way, but to continue to recruit people." Dai Yubin, general manager of the refrigeration equipment company, said, "Our company admitted more than 40 college students and graduate students last year, and 8 of them were returnees. It will take at least three years to play a role. Our business is expanding too fast, and now there are shortages of people in all departments."

Cen Youjun said: "It's not easy to recruit people now. There are more and more new college graduates in China, and more and more returnees, but in terms of quality, they are far inferior to Mr. Xiang and his group."

Xiang Zhe waved his hands and smiled, "Old Cen won the award. At that time, we had a small number of people, and there were only a few hundred people who went abroad to study a year, so it seemed that the level was relatively high. Now there are more than [-] people who go abroad to study a year. There are ten thousand people, and it is normal for them to be mixed. In terms of the total amount, I think there are still many more talents than we did at that time.”

"The key point is that there are many more units that need talents now than in the past." Fang Yanwu said, "No one wants those with poor standards. Everyone grabs those with high standards. We Hanhua's talent introduction The conditions are pretty good, but there is no guarantee that all talents are willing to come to us. We were engaged in coal chemical products some time ago, and we wanted to find a few talents with experience in coal chemical research, but we couldn’t find them.”

"Old Fang, this is a problem with your vision. In such a big world, you can't find suitable talents?" Lin Zhenhua laughed.

Fang Yanwu shook his head and said: "I really can't find it, Mr. Lin, you don't know, the human resources department of our company will definitely participate in every job fair, and the money spent on job fairs alone will cost you Millions. I can say this, as long as there are talents who have taken the lead in the country, we must have recorded them. The key is that some talents are not what we can dig, and they also have their own units. After all, we are all The enterprises of the chemical equipment alliance are too blatant to poach corners in other units, which is not conducive to unity, right?"

"Why do you emphasize that you took the risk in China?" Lin Zhenhua grasped Fang Yanwu's words and asked.

"Because..." Fang Yanwu was taken aback, "I can't go abroad to recruit people, can I?"

Lin Zhenhua asked back, "Why not?"

"foreign?"

Everyone present felt their eyes brighten. They were sensitively aware that Lin Zhenhua's words were not aimless. This should reflect a tendency of the group headquarters.That's right, since there is a shortage of domestic talents, why can't we go abroad to find them?

Lin Zhenhua said: "Everyone should know that in recent years, European and American countries are undergoing a gradual process of de-industrialization. The proportion of industry in the national economy has been declining, and the proportion of service industry has been rising. In such a process of industrial evolution, There will inevitably be a large number of industrial talents who will be eliminated. These people may switch to the service industry, such as the financial industry and the consulting industry, but their specialty is industry. If we can create a continuous Opportunities for employment in industry, I think some of them would be interested."

"Zhenhua, you don't want them to work in China, do you?" Zhao Yongqun asked.

"Why not?" Lin Zhenhua still used a rhetorical tone.

"...Can they come?" Zhao Yongqun said hesitantly.

"I think they can come." Cen Youjun said, "Our machine tool company has many Russian experts and technicians. They have all stayed in China quite well, and they all said they don't want to go back."

Zhang Yihua also said: "Xiao Cen is right. For example, the Ukrainian expert Bryce who worked with me has brought his whole family to China. They bought a house by the sea and go to the beach to bask in the sun every day. , had a good time."

Hu Guidao: "Hedong for 30 years, and Hexi for 30 years. Compared with Western countries, the living environment in China is not far behind. Our Xunyang is surrounded by mountains and rivers, with good air and beautiful scenery. The infrastructure is well done, and the cityscape is much more beautiful than many American cities, and I think it should be no problem for Western experts to come and work here.”

"When you say that, I remember it." Zhao Yongqun said, "Last time Tiger came over with a few American experts to study the technology of large-scale central air-conditioning with us. Before leaving, they also said yes The impression of Nandu is very good, and two people even said that they want to stay and work."

"Why didn't you keep them?" Lin Zhenhua said with a smile.

Zhao Yongqun patted his head and said: "I ignored it, I ignored it. The other two American experts have been engaged in refrigeration equipment for many years, and they didn't say anything technically. Oh, why didn't I think about keeping them?"

"It's too late to think about it now." Xiang Zhe said with a smile, "After you go back, you can send them an email and ask them if they still have the intention to work in China."

"Okay!" Zhao Yongqun nodded desperately and said.

Xiang Zhe turned his head and said to everyone: "March next year will be the annual Frankfurt Industrial Equipment Exhibition. We will send a delegation to participate in the exhibition as in previous years. However, Mr. Lin proposed that this year's exhibition, we will In addition to selling products, we also need to recruit talents. Everyone, get ready and make a list of talent needs, and we will go to Frankfurt to recruit people.”

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(End of this chapter)