industrial overlord

Chapter 553
"Hanhua Heavy Industries is really deceiving people too much!"

Osawahiko received a call from China from Matsushita and Tanaka in his office, and was so angry that he almost smashed the receiver.He could fully imagine what happened at the scene, and understood Lin Zhenhua's sinister intentions.But he couldn't do anything about it, because Lin Zhenhua's move was completely out of the blue, and it was laid out in the open, and he wasn't afraid of you to expose it.

As the saying goes, those with bare feet are not afraid of those who wear shoes. Lin Zhenhua is the one with bare feet. As long as the welding robot he launched at the exhibition can be sold, it doesn't matter whether he makes money or not. The picture is an advertising effect.But Xihu Company is different. If the equipment cannot be sold, it means that the company will stop production. If you bite the bullet and sell it at a lower price, the impact will definitely not be positive.Its customers will murmur that Xihu still has such a large room for price reduction, why did they sell it to us at a high price before?
"Chairman, it is impossible not to lower the price now. In addition to Hall Company, several other customer companies have also questioned us, thinking that the price of our equipment is too high. They all watched Chinese products in the exhibition hall downstairs. They have already formed such an impression, and it is difficult for us to convince them.” Yongzo Matsushita cried on the phone.

"So, what about the situation of other foreign manufacturers? Is it the same for the products of German companies?" Osawa asked.

Matsushita Yongsandao: "Their products do not have much overlap with Chinese products, and they are not substitutable, so the impact they have suffered is not as great as ours. Some Korean companies are in a similar situation to ours, and they are also attracted by customers. Forced to ask for a price reduction."

"What's Tanaka-kun's opinion?" Osawa asked again.

Matsushita Yongzo replied: "Director Tanaka believes that the only strategy we can adopt at the moment is to lower prices first to stabilize customers and maintain market share. If we insist on not lowering prices, customers are likely to turn back and choose Chinese products. For products, it is also possible to adopt the method of purchasing from both sides. By the way, Director Tanaka said, this is called a strong man breaking his wrist."

A strong man broke his wrist, and Osawahiko felt a burst of sadness. In Japan, people with a little culture generally know some Chinese allusions, and Osawahiko is no exception.Not only did he know the saying that a strong man cut off his wrist, he also knew that this word is usually used in conjunction with another word, that is: a hero commits suicide.

In the next step, is Hanhua going to force Xihu to commit suicide?
"Okay, Mr. Matsushita, you can agree to Hall's price request. As for the future, we can discuss it after you return to Japan." Osawa made a decision with a heavy heart.

Powis, who was overjoyed, laughed and shook hands with Matsushita Yongzo to say goodbye. It was a surprise for Powis to get the welding robot provided by Xihu Company at a price of 38 units.Now he has no complaints about his trip to Jinling. He hopes that Chinese enterprises will develop as soon as possible, and the more comprehensive the fields covered, the better.In any field, as long as there are Chinese people involved, the price of the product will be greatly reduced. As a customer, the feeling of this price reduction is really wonderful.

Powers forgot an important thing, that is, the Chinese can not only build machine tools, but also dabble in steel structures.If one day China's steel structure enterprises develop, will Hall Company be forced into a corner like Xihu Company?

At this time, Powers couldn't think of anything that far ahead, he was only proud of himself for successfully extracting profits from Xihu Company, and as for Matsushita Yongzo's mournful face, Powers naturally chose to ignore it .

"Anyway, we kept our market share." Tanaka Yongji patted Matsushita Yongzo on the shoulder and comforted him.

"However, with these 100 sets of robots, we will lose at least 400 million US dollars. What's the point of such a market share for us?" Matsushita Yongsan sighed.

Eiji Tanaka said: "Panasonic-sama, don't be discouraged. It is a period of financial crisis. It is very good to be able to maintain market share. I have thought about it. The current setbacks are nothing. We should work hard and develop more high-end machine tools. Widen the technological gap with the Chinese, so they can no longer embarrass us.”

Seeing Tanaka Yongji's confident look, Matsushita Yongsan could only sigh helplessly.The Chinese have already caught up. How easy is it to widen the technological gap again?Hanhua Heavy Industry is not a sick cat, but a fierce tiger. If it is targeted by it, it can only ask for luck.

Contrary to the frustration of Matsushita Yongzo, Lin Zhenhua and his partners are now in high spirits, taking stock of the achievements since the exhibition began.At this exhibition, Chinese machine tool companies have launched hundreds of machine tool products. These products are basically follow-up products. There is no innovation, but they are enough to replace similar products from developed countries.A common feature of all these products is that the prices are astonishingly low, on average only about half of the prices of similar products in developed countries, which makes them very competitive.

The price of Chinese products is cheap, the primary reason is of course cheap labor, and the second point is that the research and development costs of products are far lower than those of developed countries.Developed countries have advanced technology and can continuously launch new products.But new products are not necessarily marketable products, and a considerable part of them will be eliminated after being tested by the market.The research and development costs of these eliminated products must be apportioned to the costs of those successful products, which makes the cost of products in developed countries remain high.

China adopts a follow-up strategy in product design, and the products selected by enterprises are all products that have been tested by counterparts in developed countries at a high cost and proved to have market prospects.This follow-up strategy enables Chinese companies to avoid detours in research and development, and the cost can naturally be effectively reduced.

This is what people usually call the latecomer advantage. The pioneers often become the first martyrs, while those who follow behind the pioneers tend to have the last laugh and the best laugh.

Lin Zhenhua's smile at this time was very bright, and salesmen from various branches came to announce the good news to him one after another, which made him fully appreciate the state of counting money until his hands cramp:

"Mr. Lin, it's so enjoyable. We have already received more than 4000 million US dollars in orders for the precision deep hole boring machine. The masters in the boring machine workshop will have to work hard for a while this year."

"Mr. Lin, we have received an order for 15 large whirlwind lathes. I'm really worried that the production won't be able to keep up."

"Mr. Lin, Brazilian customers hope to use our 1.5-ton hydraulic press to forge large forgings for them. There is about 5 tons of business a year. Shall we accept it?"

"..."

The developing countries in Asia, Africa and Latin America are still most interested in Chinese machine tool equipment.The industrial level of these countries is not high, and there is little demand for high-end machine tools. The products produced by Chinese machine tool companies can just meet their needs, and fully consider their economic affordability.

As the landlord of the exhibition, An Yan also came to make fun of it. She arranged for someone to stand at the door and distributed a coupon to every foreign businessman who visited the exhibition. 1% off to buy home appliances worth less than [-] yuan.

When he first saw An Yan's arrangement, Lin Zhenhua couldn't help laughing. He felt that An Yan really wanted to make money and was obsessed. So many merchants are engaged in group purchases. Does anyone care about the discount on home appliances? ?
The results on the spot surprised Lin Zhenhua. Not only merchants from poor countries in Asia, Africa, and Latin America, but also merchants from European and American countries, many of them regarded the coupons they received as treasures, and some even tried to sell them through exhibitors. Ask An Yan for a few more.There were dozens of people who came to ask Lin Zhenhua to open the back door to ask for coupons, which really made Lin Zhenhua dumbfounded.Anyway, Mr. Lin is now worth tens of thousands of people per minute, and he still cares about a 1% discount coupon for home appliances.

"Brother Lin, don't you understand?" When Lin Zhenhua went to An Yan to ask for coupons, An Yan said to him proudly, "In the early years, when our country's officials went abroad, they also wanted to buy cheap home appliances. Moving back, it is now 30 years in Hedong and 30 years in Hexi, and there are many foreigners coming to China to buy cheap goods."

"How much cheaper is this? It's not tiring enough." Lin Zhenhua said depressingly.

An Yan smiled and said: "Brother Lin, you are a big money now, how can you understand the thoughts of ordinary people. No matter how much money you can save, as long as it is cheaper than the local selling price, everyone will have the desire to buy. Now there are coupons , and a [-]% discount on top of the cheap price, do you think they would be interested in it?"

"Are you a commoner?" Lin Zhenhua looked at An Yan and said with a smile, "Mr. An's net worth is several hundred million. If you say you are a commoner, does anyone in China dare to call themselves a rich man?"

"But I go to work in other places, and I also like to visit local discount stores." An Yan said, "You don't understand the psychology of consumers too much."

Lin Zhenhua gave in, and he stretched out his hand and said, "Okay, Yanzi, why don't you give me 200 coupons, it's really troublesome for me to ask you every time."

An Yan picked up a pack of unopened coupons, stuffed them into Lin Zhenhua's hands, and said, "Brother Lin, don't underestimate these coupons I sent, this is equivalent to a live advertisement. Come and participate The exhibitors of this machine tool exhibition are also people with some influence from various countries, and when they go back to publicize, my Jiankang home appliances will become famous all over the world."

"It's true that there is no business without profiteers." Lin Zhenhua muttered, "Yanzi, you have opened branches in Russia and Africa, and I have contacted you in the United States. You really plan to open branches all over the world. ?”

An Yan said: "Of course, my ideal is to make Jiankang Home Appliances the largest home appliance store in the world. How about it, Brother Lin, let's compare, is it your Hanhua Heavy Industry that entered the world's top 500 first, or me Jiankang Appliances entered the world's top 500 first."

(End of this chapter)