industrial overlord

Chapter 420 Turning enemies into friends
As expected of someone with a background in journalism, at Tang Di's order, the news department and the advertising department started calling out at the same time, and within half a day they figured out the problem.It turns out that the person Nan Dao offended was really a tycoon in the home appliance industry. This person once established a home appliance alliance by transferring the five-bladed fan patent to several manufacturers, and later supported two home appliance stores. The two stores have become the two giants in the domestic home appliance retail industry.This person's name is Lin Zhenhua.

"Lin Zhenhua!" Tang Di felt a little dazed.He has a good memory. He remembered that a few months ago he had specially instructed reporter Luo Shu to do a special report on Lin Zhenhua.

Tang Di is also very clear about the follow-up impact of this report. He knows that Lin Zhenhua has been suspended because of this report.The Jiangnan provincial government also sent a letter to the Southern Economic Tribune explaining the matter, and said that they would conduct further in-depth investigations into Lin Zhenhua's situation, and thanked the Southern Economic Tribune for supervising the work of Jiangnan Province.

Nangui often receives such letters from various units. As long as it exposes a certain place or a certain unit, the other party will definitely send a letter, expressing an attitude. This attitude means that the other party has been beaten by Nandu. Afraid, confessed.After receiving such a letter, Nan Dao can usually stop.

In Tang Di's mind, Lin Zhenhua is just a victim.The reason why Lin Zhenhua was chosen for the operation was that he was famous, and beating him was easier to attract attention.After Lin Zhenhua was suspended, Tang Di did not pursue this matter any more. He did not think that Lin Zhenhua could pose any threat to Nan Dao.What is a reporter, that is the uncrowned king!Who dares to compete with the king?
However, Lin Zhenhua actually made a move, and the first move was a killer move, directly hitting Nan Dao's seven inches.If Tang Di is still afraid, what he fears most is the loss of advertisements.Lin Zhenhua took a fancy to this point and used his influence on Jiankang Home Appliances and Daxiong Home Appliances two hypermarkets to ask them to put pressure on the home appliance manufacturers to suspend their advertisements on Nandao.In just one day, only 3000 million of the 800 million initialed advertising fees were left. As Sun Xing said, if the remaining advertisers know that the big brands have withdrawn, they may It will also be withdrawn.

"Mr. Tang, I have inquired about it. It was the bosses of Daxiong Home Appliances and Jiankang Home Appliances who called each home appliance manufacturer and asked them to remove their advertisements on Nandao. Any one of these two home appliance stores, for Home appliance manufacturers are deterrent, let alone the two. The bosses of several home appliance manufacturers have a good relationship with me. They told me in private that unless we can settle these two home appliance stores, they will I absolutely dare not violate the requirements of these two stores." Sun Xing said to Tang Di.

"It's really crazy!" Tang Di said angrily, "What kind of store is this? It's a bully who bullies the market. With such a monopoly enterprise, it's no wonder that our country's economy cannot develop."

Sun Xingdao: "According to the report from the home appliance manufacturer, Jiankang Home Appliances and Daxiong Home Appliances have always treated them very well, and their attitudes are very equal. This is the first time they have made such an excessive request, so everyone is reluctant to agree. You also know that for home appliance manufacturers, it is the same wherever they advertise, so why would they bother to offend these two stores for our Nandao?"

"It's so vicious! This Lin Zhenhua is really too vicious!" Tang Di muttered.

Lin Zhenhua chose the home appliance industry to start, and he indeed found the best entry point.In that era, real estate, automobiles, pharmaceuticals, milk and other major advertisers have not yet appeared, and home appliances are almost the industry with the highest advertising amount.If a media is collectively banned by the home appliance industry, then it is not far from closing down, unless it is willing to live the kind of hard life with little water.

Tang Di casually chose a Lin Zhenhua as the target of attack, and accidentally offended the leader of the home appliance industry, which was really beyond Tang Di's expectation.Now, Liangzi has been married, and people have issued a chase and kill order, can he just kill him?

"Mr. Tang, do you think we are going to pick a few home appliance manufacturers to beat them, to make an example of them, and force them to submit?" Sun Xing said with a bad idea.

The current situation is no longer under his control as the manager of the advertising department. Whether the advertising can be brought back to life depends on the actions of the entire newspaper office.In the past, when encountering this kind of thing, they used negative reports directly to force the other party to make concessions. If you don't spend millions of advertisements, I will keep stinking you.On the contrary, if you are sensible and put out advertisements immediately, then the smelly ones can be turned into fragrant ones, and the black ones can also be turned into white ones.

Tang Di shook his head and said: "This is not appropriate. The home appliance manufacturers themselves were forced to stop our advertisements, and they were also forced to do nothing. If we attack them again, it will be even more embarrassing for the God of Wealth to be held by others." If not, not only will the lost advertisements not be recovered, but existing advertisers will also be scared away.”

"Then what should we do?" Sun Xing asked.

"If we want to fight, let's hit the culprit directly. Let's beat Jiankang Appliances and Daxiong Appliances. What do you think?" Tang Di said sadly, "There is a good subject right now. Monopoly position, forcing home appliance companies to stop placing advertisements in a major newspaper, isn’t this considered an evil force?”

Sun Xing said: "Well, I'm a little uncertain. Mr. Tang, do you think that these two home appliance stores are so big, is there any power behind them? If we want to offend the power behind them, I'm afraid it's not us I can bear it."

"You are right in reminding me, let me ask." Tang Di said.After all, he meditated for a moment, and then dialed a long-distance number in Nanjing.

"Hi, Brother Chao, I'm Adi." Tang Di said affectionately to the phone.

On the other end of the phone is Tang Chao who once harassed An Yan. He and Tang Di are distant uncles and brothers.Tang Chao is no longer the deputy head of the district. Since the last incident, he has stagnated in his career. Now there is a vice chairman in the CPPCC in the district. There is no comparison at all.

Hearing the call from his uncle and brother, Tang Chao responded, "Oh, it turned out to be Editor-in-Chief Tang, why did you think of calling me today?"

Tang Di didn't exchange pleasantries with Tang Chaochao, but asked straight to the point: "Brother Chao, I want to ask you something. Is the Jiankang home appliance store headquartered in your district?"

Hearing the words "Jiankang Home Appliances", Tang Chao subconsciously felt his whole body tremble. The impression he left back then was too deep. He was bitten by a snake once, and he was afraid of well ropes for ten years.He asked in surprise, "Yes, why are you asking this?"

"Brother Chao, I want to ask, is there any background behind it?" Tang Di asked.

Tang Chao knew Tang Di's work habits, so he asked back: "Why, are you planning to expose it again?"

"That's what it means." Tang Di replied ambiguously.

Tang Chao sneered and said, "Ah Di, let me tell you, if someone else has this idea, I will persuade him to expose it as hard as possible. Anyway, I am not the one who is unlucky. However, you are me. Brother, I can’t hurt you. Let me tell you, if you want to use Jiankang’s appliances, you have to touch your own heads first.”

"So powerful?" Tang Di was startled, "Brother Chao, don't you mean that it has a military background?"

"Military? What is the military?" Tang Chao said, "Adi, I'm not afraid of your jokes. Your brother and I were unlucky because of this Jiankang appliance. I had a little conflict with it back then, good guy, Do you know who its beautiful boss brought out?"

"who?"

"Two members from the Central Commission for Discipline Inspection, one from the Ministry of Security, and a big boss from our province, who even the governor dared not mess with, made me die all at once. Recently, I heard that they I found another partner, a female overseas Chinese from Myanmar, whose background is so hard that you can't imagine." Tang Chao said like a treasure.

Tang Chao was beaten up by Chen Tian back then, and then he was severely threatened, and he still has psychological shadows to this day.It made Tang Chao feel very happy to be able to use his own psychological shadow to frighten his cousin, who usually has eyes high above his head, and let him taste the feeling of fear.Didn’t the saying go, divide the pain of one person between two people, and the pain will be reduced by half.As for whether Tang Di was in pain, it was beyond Tang Chao's consideration.

"Hiss..." Tang Di was really frightened.Each of the backgrounds listed by Tang Chao can make his Southern Economic Guide close down.After getting this information, Tang Di was even a little thankful. He was fortunate that Lin Zhenhua only used the economic influence of Jiankang Appliances, but did not move the political forces behind it.If these political forces are moved out, Tang Di may lose more than just advertising revenue.

"Mr. Tang, what did your friend say?" Sun Xing couldn't help asking cautiously as he watched Tang Di go silent for a long time after putting down the phone, and his face turned pale.

"What did you say! We kicked the iron plate!" Tang Di replied angrily.

Sun Xing understood the concept of iron plate, that is, an object with a very hard background.For such objects, Nan Dao's usual practice is to keep a respectful distance.He suggested: "Then, why don't we go straight to Lin Zhenhua?"

"Still doing it! If we do it again, we will close the door!" Tang Di said angrily. After finishing speaking, he said as if he was talking to himself: "I really can't see that this little Lin Zhenhua has such a strong network of connections." It's also strange, since he has a network, why doesn't he use it, but asks someone to remove him from his post? No, we must stop now, and we can't continue the stalemate with him. "

Sun Xing didn't understand what Tang Di was saying, so he asked, "President Tang, what do you mean?"

Tang Di said: "Sun Xing, go and find out where Lin Zhenhua is now, and find out how to contact him. I want to call him right away... No, I want to meet him right away and explain the matter clearly in person. "

"What if he doesn't buy our account?" Sun Xing asked.

"Whether you buy it or not is another matter. Now we can't take care of advertising, let's protect ourselves first." Tang Di said, "We have to make some gestures, and it is best to restore the impact. By the way, let's first Send a letter to Jiangnan Province, saying that the last report was seriously inaccurate, which was caused by the negligence of our front-line reporters, and we have dealt with this reporter seriously."

"This report... seems to be written by Luo Shu?" Sun Xing reminded, he almost said that this report was instructed by Tang Di, and quickly changed the content when the words came to his lips.

Tang Di said: "That's right, it's Luo Shu. You should immediately tell the news department to expel Luo Shu immediately. The reason is that she violated the professional ethics of journalists by distributing fake news and messing around. "

"This..." Sun Xing couldn't bear it.Nandao is not a big newspaper, and the employees are very familiar with each other. Sun Xing knows that although Luo Shu has little experience, she can be regarded as honest in her daily work. It originated from Tang Di's assignment.Now that something happened, kicking her out was really unreasonable.

"No way, this is a strong man's broken wrist. We have to show our attitude to Lin Zhenhua." Tang Di explained, "If we don't deal with Luo Shu, we can't prove that we are trying to correct the impact of this matter. Think about it, Lin Zhenhua because of If we lose our job because of this report, what do we do if we fire an employee?"

Sun Xing said: "Mr. Tang, does this Lin Zhenhua really have such great energy? Why do I think that his problem is still quite big, and Luo Shu's report cannot be said to be pure speculation. Hanhua Heavy Industry's ownership system does exist. questionable."

Tang Di waved his hand and said, "Sun Xing, you are so dull. Haven't you read some of the recent conversations of the central leaders? Especially the few comments that the old man ordered in Shanghai recently. On the whole policy level, it seems that we will continue to Let it go, the issue of surnamed capital and surnamed society will probably be let go soon. We picked Lin Zhenhua to attack, we really went in the wrong direction, if we don’t correct it, we will make a political mistake.”

"So that's the case?" Sun Xing suddenly realized.For Nan Dao, the right and wrong of a matter are always judged by the situation.Half a year ago, the political situation of the entire country was inclined to oppose liberalization. At that time, it was very appropriate to question the surnames of capitalists and surnames.But in the past six months, the tone of the central government has gradually shifted to deepening reforms, and the issue of surnamed capital and surnamed society is not so appropriate.No wonder Tang Di was in a hurry to kick Luo Shu, this was a ploy to save the car.

"Tell the Ministry of Information to immediately organize reporters to go to Jiangnan Province to focus on the achievements of Hanhua Heavy Industry, and prepare to publish a series of continuous reports. The name is "The Mainstay Supporting National Industry." Tang Di continued.

"Then what can our advertising department do?"

"In terms of advertising, we will do free advertising for Hanhua Heavy Industries for a quarter, and we can promote whatever they want to promote. In short, the attitude must be sincere, and we must turn enemies into friends." Tang Di said.

(End of this chapter)