industrial overlord

Chapter 410 Finding a Market

After chatting happily about Sun Xiangyun's scandal, everyone returned to the topic.Lang Dong said to Lin Zhenhua: "Xiaolin, the situation is quite serious now. If the sales of light industrial products suffer, it will definitely affect the strategy of our entire group. In the past few years, the group has been using the profits of light industrial products to subsidize chemical industry. Research on equipment and machine tools. If the profit here decreases, or even a loss occurs, then your research work on your side will have to stop.”

Lang Dong's words are not sensational. Among the departments of Hanhua Heavy Industry, the home furnishing company is undoubtedly the most profitable. Five-leaf fans, waterfall washing machines, and sports bicycles are all important commodities for export. Return more than [-] million profits.Most of the money is used for the infrastructure construction of chemical equipment companies and machine tool companies, including the purchase of equipment, new factories, and technology development like a bottomless pit.

Thanks to these continuous funds, Hanhua Heavy Industry has accumulated equipment strength and technical reserves that are envied by peers in just a few years.This time, Hanhua Heavy Industry was able to become the leading unit in the big ethylene research because of its sufficient accumulation of technology.The payback period of heavy industry is very long, and now we can only rely on light industry to supply blood to heavy industry.Of course, when heavy industry starts to pay off, the profits are far beyond what these fans, washing machines and the like can match.

Now, the home furnishing company is facing difficulties in sales, how can Lang Dong not be in a hurry.

Lin Zhenhua nodded and said: "I already know about this situation. Domestic home appliance companies are having a hard time now. Not only the export of home appliances has been hit, but the domestic market is also in a recession. Yesterday I gave An Yan from Nanjing and Xiong Lijun from Shanghai respectively I made a phone call to find out the situation of the two home appliance hypermarkets they own. They reported that the sales volume of home appliances in the entire market has dropped by almost [-]% compared with the previous year, and many home appliance companies that supply them are a little bit unable to support. "

Xiang Zhe sighed: "Didn't the newspapers say that the market is weak, and the central government is also trying to find a way."

The national market weakness in 1990 was not only a sequela of the turmoil of the previous year, but also a result of the overheating of the economy in the previous few years.In the two years of 87 and 88, due to the continuous soaring market demand, home appliance companies all over the country expanded their production scale.Unexpectedly, in the past two years, the economic trend has suddenly reversed, and the market demand has dropped to a freezing point, which has trapped many companies.

Lang Dong said: "Xiao Lin, don't stay at home all day. You have a smart mind and many ways. You should go out for a run, find contacts, and find a way to open up the sales of our products."

Lin Zhenhua said with a smile: "I can put on the body of a crime now, and go out to engage in conspiracy. Wouldn't that add to the crime? If it spreads to the province, what will they say?"

"I think it's all right." Xiang Zhe said, "I think the province's intention is to avoid suspicion. They haven't restricted your personal freedom. If you go out for a run, what's wrong with the province?
Dai Yubin said: "I'm surprised. Since the provincial government said that it wants to review Manager Lin, it should send people to stay here to investigate. How could they all be removed? The current situation doesn't look like it's being censored? It's like Don’t care about it at all.”

Zhu Tiejun said: "I have encountered this kind of situation in the past. The higher-ups are under pressure and must deal with the lower cadres. But the higher-ups also know that the lower-level cadres have nothing wrong, so they can't deal with it seriously. There is no way , I just had to procrastinate like this, and it has been procrastinated for several years.”

"That doesn't mean that Manager Lin's current state will last for a long time?" Dai Yubin said, "When will it end?"

Zhu Tiejun said: "This matter depends on Xiao Lin. If Xiao Lin wants to resume work, he can wait for the limelight to pass and report to the province, asking the province to re-examine. When the time comes, the province will come up with a new conclusion. Officer Xiao Lin can be reinstated. However, it seems to me that Xiao Lin means that he is not in a hurry, so I don't understand it."

Regarding the issue of Lin Zhenhua's comeback, the leaders of the group have discussed it many times.Everyone's thinking is that the province is basically going through the motions. Now that the matter has passed for a few months, if Lin Zhenhua makes a report to the province, the group will do some work through the Economic Commission, the Department of Light and Chemical Industry, etc., and it is estimated that the penalty will be lifted. Lin Zhenhua's suspension decision is also possible.However, no matter how well everyone thought, it would be futile for Lin Zhenhua, the person concerned, to not care.

Lin Zhenhua said: "It's not that I'm not in a hurry, but that the time has not yet come. The current policy is still relatively tight. If I ask the province to re-examine my question at this time, I guess the province will eventually give a qualified conclusion. Although I will be able to return to my original post at that time, the provincial government will definitely keep a close eye on our Hanhua, lest I cause any sensitive matters. In this way, we Hanhua will have an extra curse, a little bit out of bounds , the province will interfere.

On the contrary, if I am not in office, the provincial government will not pay special attention to us. You should be more courageous in your work. As long as I am not involved, the provincial government will not interfere. Isn't that better? "

Dai Yubin thought for a while, and felt that Lin Zhenhua's analysis was indeed reasonable, but he still asked unwillingly: "Then, Manager Lin, doesn't this mean that you will hang around like this forever?"

Lin Zhenhua smiled and said: "Old Dai, don't worry, the country's policy will not always be like this. Now this kind of policy has affected the vitality of the economy. I believe that the central government will change this situation sooner or later. I think it over, no It’s enough to come back, once I want to come back, I will completely remove the curse on our Hanhua’s head.”

"I agree with Zhenhua's idea. However, it's okay for you not to be the general manager, but not to work." Xiang Zhe said half-jokingly, "Well, on behalf of the group headquarters, I appoint you as the group's salesperson, responsible for Go get in touch with business."

"Okay, I accept Mr. Xiang's appointment, and I will go to Nanjing in the next two days." Lin Zhenhua replied straightforwardly.

As Xiang Zhe said, although the provincial government decided to suspend Lin Zhenhua for review, it did not restrict Lin Zhenhua's personal freedom.The investigation team also knew in their hearts that Lin Zhenhua didn't have any serious problems, and there would be no such thing as absconding in fear of crime.

Xiang Zhe made a verbal request to the investigation team over the phone, explaining that the group planned to send Lin Zhenhua out to find product sales.The leader of the investigation team, Wang Huimin, murmured a few words of nonsense, and then agreed.Unsalable products are a major problem plaguing many enterprises in the province, and the spirit of the province is to support all enterprises to solve sales problems.

Lin Zhenhua left his daughter in the care of his father-in-law and mother-in-law, packed his luggage, left Xunyang, and headed for Nanjing.In the past six or seven years, it was the first time for him to stay at home for such a long time, and now he was really tired of staying at home, and he needed to go out to get some fresh air.

The purpose of Lin Zhenhua's visit to Nanjing was naturally to meet An Yan and Xiong Lijun.He thought that the help of An Yan and Xiong Lijun would be inseparable to open up the sales of home appliances.

After several years of development, Jiankang Home Appliances, founded by An Yan and supported by funds transferred from Myanmar by Qi Yue, has now become one of the best home appliance chain stores in China.The only one that can compete with Jiankang Appliances is Daxiong Appliances founded by Xiong Lijun in Shanghai. The other major shareholder of Daxiong Appliances is Qi Zhongmou from Chongqing, who is also a very powerful figure.

Jiankang Home Appliances and Daxiong Home Appliances have opened chain stores in nearly a hundred large and medium-sized cities in China, and their annual sales have reached tens of billions.Almost all domestic home appliance manufacturers are owned by these two stores. If their products cannot appear in these two stores, then don't call themselves high-quality domestic products.

Lin Zhenhua was going to Nanjing by boat. An Yan heard that Lin Zhenhua was coming, so he drove Xiao Lanxiang to the pier to meet him.Lan Xiang was already 7 years old this year. When he saw Lin Zhenhua, he pulled the hem of his clothes and asked, "Uncle Lin, why didn't you bring your little sister?"

Lin Zhenhua chuckled and said, "Little sister is too young to take the boat. After a few days, let your mother take you to Xunyang to play with little sister."

Lan Xiang cried and said, "No, I still have to go to school."

"Then wait until the winter vacation." Lin Zhenhua said.

An Yan stepped forward, called "Brother Lin", then took the bag from Lin Zhenhua's hand, and put it in the trunk of the car.Lin Zhenhua got into the car, sat in the passenger seat, and held Lan Xiang in his arms.An Yan sat in the driver's seat, started the car, and asked, "Brother Lin, should we go home first or go to the mall first? My mother has prepared meals for you at home."

Lin Zhenhua said: "Let's go to the mall first. I haven't been here for a long time. I just want to see how big your business has grown. By the way, when I was in Beijing, I saw your chain store. The facade is big enough."

An Yan drove the car out of the parking lot and drove towards Jiankang Home Appliances Mall. While driving, she smiled at Lin Zhenhua and said, "Brother Lin, what you saw in Beijing should be our first store. We opened two more chain stores in Beijing last month, and now we have three stores in total. However, our speed is still too slow, and Big Bear has already opened five stores. It seems that Brother Xiong is planning to open in Beijing and We spent it."

Lan Wufeng and Xiong Lijun both helped Lin Zhenhua open the Xinxin store in Fenghua at the beginning. At that time, An Yan was dating Lan Wufeng, and they often met Xiong Lijun, and they both had a very good relationship. So when An Yan mentioned Xiong Lijun, I'm still used to calling him Brother Bear.

"This is a good thing." Lin Zhenhua said, "The competition between the two of you has controlled half of China's home appliance market. Isn't this the pattern we have discussed in the past? The two compete on the surface, but behind it is a strategic alliance. , advance together and retreat together, the fat and water will not flow into the fields of outsiders."

An Yan smiled slightly and said, "I hope so too."

Hearing An Yan's tone, Lin Zhenhua seemed to have some helplessness, so he couldn't help asking: "Why, Yanzi, Lao Xiong has a conflict with you?"

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(End of this chapter)